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Sampling in qualita-ve research: Insights from an overview of the methods literature Gentles, S. J., Charles, C., & Ploeg, J. (2015).The Qualitative Report, 20(11), 1772–1789. Stephen Gentles TQR 7 th Annual Conference January 16, 2016

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Page 1: Sampling in qualitave research: Insights from an overview ... · l Attention to developing & recording methods ... l To explain a human social-psych process; produces a substan1ve

Samplinginqualita-veresearch:Insightsfromanoverviewofthemethodsliterature

Gentles, S. J., Charles, C., & Ploeg, J. (2015).The Qualitative Report, 20(11), 1772–1789.

Stephen Gentles TQR 7th Annual Conference January 16, 2016

Page 2: Sampling in qualitave research: Insights from an overview ... · l Attention to developing & recording methods ... l To explain a human social-psych process; produces a substan1ve

Outline

l  Background & methods for review l  Findings re 8 sampling-related topics l  Emphasize 3 top findings

(conclusions re where clarity is lacking)

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WhatmakesQUALsamplingconfusing?

l  DefineduniquelyinQUALl  Mul1plemethodologicaltradi1ons,perspec1vesl  Guidanceo?ennotclear,consistent&comprehensivel  Difficultysearching&retrievingmethodsliterature

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à Systematic methods overview

l  PhD comprehensives project l  Combine expertise (reviews) & interest (methods) l  No guidelines l  Attention to developing & recording methods

Ø  Methods publication: principles and strategies

l  Useful for other “methods overviews”

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Literature identification & selection

Course'outlines'+'Input'from'6'experts'

Author'&'Publica:on'Short<list' Bibliometrics'&'Google'Scholar'publica:on'lists'

• Selected'“influen:al'authors”'• Iden:fied'publica:ons'

Obtain'and'review'full<text'of'each'

• H<index'scores'of'authors'• Number'of'cites'to'publica:ons'

• All':tles'by'author'reviewed'

Final'selec:on'criteria'

Publica:ons'selected'for'inclusion'

References'to'other'publica:ons'

• To'consider'less'influen:al'authors’'publica:ons'

Inclusion'criteria:'English'only;'methods'pubs.'(excl'1°'research'reports);'original'contribu:on;'≥1'paragraph'discussing'sampling'

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Progressive steps in the analysis

• Conclusions*aligned*with*goals*of*review*

!Final!

Analysis!• Narra6ves,*organized*by*key*topic*&*tradi6on*• Descrip6ve*summaries*&*comparisons*

• Derived*from*and*supported*by*matrices*• Note*areas*lacking*clarity,*consistency,*comprehensiveness*

Narra,ve!Summaries!

• Tables*organized*by*key*topic*&*tradi6on*• Quotes*copied*from*abstrac6on*form*• As*descrip6ve*summaries*of*key*topics*

• Allow*analy6c*comparisons*Matrices!

• Select*&*type*relevant*passages*from*text*into*fields*of*form*

• Record*ini6al*analy6c*observa6ons*re:*paHerns,*gaps*

Data!Abstrac,on!

1!

2!

3!

4!

Page 7: Sampling in qualitave research: Insights from an overview ... · l Attention to developing & recording methods ... l To explain a human social-psych process; produces a substan1ve

Scope:Tradi-ons&sampling-relatedtopics

How8topicsvarybetween3researchtradi1ons:1.  Groundedtheory2.  Phenomenology3.  Casestudy

Page 8: Sampling in qualitave research: Insights from an overview ... · l Attention to developing & recording methods ... l To explain a human social-psych process; produces a substan1ve

3methodologicaltradi-ons

l  Groundedtheory:l  Toexplainahumansocial-psychprocess;producesasubstan1vetheoryl  Interviews,o?enotherdatatypesl  Theore1calsampling,constantcomparison

l  Phenomenology:l  Todescribe(some1mesinterpret)aphenomenonologicalexperiencel  Interviewsonlyl  Analysismethodsderivedfromphilosophicalfounda1ons

l  Casestudy:l  Todescribeindepthone/smallnumberofcases(“oneamongothers”)l Mul1pledatatypesl Methods:generalqualita1ve,lessdefinedbyitsownmethods(Stake)

Excludes literature on general qualitative research methods.

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Publica-onsselectedforinclusion(24)

l  Groundedtheory:l  Charmaz, 2003, 2006, 2014; Clarke, 2005; Corbin & Strauss,

2008, 2015; Glaser, 1978, 1992, 1998; Glaser & Strauss, 1967; Schatzman & Strauss, 1973; Strauss & Corbin, 1998

l  Phenomenology:l  Cohen, Kahn, & Steeves, 2000; Colaizzi, 1978; Giorgi, 2009; van

Manen, 1997, 2014l  Casestudy:

l  Merriam, 2009; Stake, 1995, 2005, 2006; Yin, 2009, 2011, 2014

l  Excludedfulltext(16):l  Nothing new compared to more recent editions (8); negligible info

on sampling (7); primary research report (1)

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TopicsàQues-onsaboutsamplingQuestion Sampling-related topic

What is sampling?

•  Definitions of sampling

How? •  Sampling strategies •  Purposeful sampling •  Theoretical sampling

What is selected?

•  Sampling units (people, sites, cases, etc)

How much?

•  Saturation •  Sample size

When? •  Timing of sampling decisions (a priori vs ongoing)

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Definition of sampling

QUAL research (abstracted): “the selection of specific data sources from which data are collected to address the research objectives.” Merriam Webster: “the act, process, or technique of selecting a representative part of a population for the purpose of determining parameters or characteristics of the whole population.”

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Varia-onsbyresearchtradi-on

Grounded theory: What is selected in theoretical sampling is unclear or inconsistent between authors (ie, it may not simply be data sources)

Phenomenology: What is selected is restricted to people only (ie, a single type of data source)

Case study: What is selected includes cases in addition to data sources

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“Sampling” Its meaning and appropriateness contested!

“…use of the ‘sample’ portion of the term [ie, in purposive sampling] still risks misleading others into thinking that the case comes from some larger universe or population of like-cases, undesirably reigniting the specter of statistical generalization. The most desirable posture may be to avoid referring to any kind of sample (purposive or otherwise).” —Yin, 2014, p. 42 Generalizes to populations vs Analytic generalizability

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Usageof“samplingstrategy”Authors who use term “sampling strategy”

Alternative terms

Grounded theory

•  only Charmaz ~ method, ~ technique, form of ~, data gathering strategy

Pheno-menology

- method of choosing a sample, approach to ~

Case study •  Yin •  Merriam •  Stake

kind of ~

à “Sampling strategy” language not used in all qualitative research traditions.

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“Purposeful/purposivesampling”

Case study

•  Example inconsistency: Yin (2011): “Purposive sampling differs from several other kinds of sampling, snowball sampling, and random sampling.”

à Merriam (2009) includes snowball sampling

• Almostnomen1oninGT,phenomenology• Inconsistencyaboutwhatqualifiesaspurposeful/purposivesamplingincasestudy

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“Purposeful/purposivesampling”–broaderliterature

General qual. methods

•  Numerous descriptions besides Patton (1980-2015) •  “Purposeful” challenged as arbitrary (LeCompte, 1993)

Ø  “All sampling is done with some purpose in mind” (Guba, 1985).

• Termfraughtwithambiguity,inconsistencies• PrecludesestablishingacommonlanguageàResearcherscannotsimplystatesamplingwaspurposeful,butmustspecifyhow

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Theore-calsampling

§ Specifictogroundedtheory§ WithinGT,consensusonimportantaspectsofdefini1on:

Aprocesswheredatagatheringisguidedbytheevolvingtheory,andtheaimistodevelopcategoriesintermsoftheirproper1esanddimensionsandtointegratethosecategories(ie,relatethemtoeachother)withinthetheory

§ OutsideGT,thedefini1ono?enover-simplified

à Its specific definition sometimes misrepresented in secondary sources.

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Samplingunits(Whatisselected?)Phenomenology •  Data source (1 type):

Ø  PeopleCase study Ø  Cases –AND–

Ø  Multiple data sources within the case: •  People, sites, documents, etc.

Grounded theory •  Unclear & inconsistent: Ø  Data sources? –OR– Ø  Examples of concepts*? –OR– BOTH?

*specific pieces of illustrative data (whatever their source)

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Satura-on(men1onedonlyonceincasestudy)

§  Cohen(2000):Reachingapointwhere“nothingnew”isencounteredusuallydoesn’thappeninphenomenology.

§  VanManen(2014):“Datasatura1on”irrelevanttophenomenology

Theore-calsatura-on—specificdefini-on§  Glaser&Strauss(1967):“…noaddi'onaldataarebeingfound

wherebythesociologistcandevelopproper'esofthecategory.”§  Charmaz(2006):Itis“notthesameaswitnessingrepe''onofthe

sameeventsorstories.…Thecommonuseofthetermsatura'onreferstonothingnewhappening.”

à Theoretical saturation differs from data saturation.

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Samplesize

l  Satura'onarbitrarypost-hoccriterionforsufficientSSl  ImpossibletospecifySSapriori

–  YetSSes1matesnecessaryforproposals

Flexible SS estimates suggested by authors

Grounded theory

Charmaz(2006):Atleast25interviews

Phenome-nology Cohen(2000;forhermeneu1c):<10ifintense,≥30iflessintense

Colaizzi(2009;fordescrip1ve):around12par-cipantsCase study Yin(2011):25-50“units”(datasourceswithinasinglecase)

Stake(2005):4-10cases(formul1plecasestudy)

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Timingofsamplingdecisions

Apriori:Wherethedecisionsaboutwhattoselectaremadebeforedatacollec1on.

Ongoing:Wherethedecisionsaboutwhattoselectaremadea?erorinresponsetodatacollec1on.Either:Whereeither,andsome1mesboth,aprioriorongoingsamplingdecisionsmaybeinvolved.

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Ongoingtypesofsampling

Grounded theory (major)

• Theore-calsampling

Phenomenology (less emphasized)

• Two-1ersystemofsampling(Cohen,2000)

Case study (less emphasized)

• Snowballsampling(Merriam,2009;Yin2011)• Decidingonissuesforthequintain(Stake,2005b)• Theore1calsampling=ongoingsampling(Merriam,2009)

- usedto“samplewithinthecase”

à Ongoing sampling is less emphasized in phenomenology or case study.

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ApriorisamplingGrounded theory • Allauthors(exceptGlaser)acceptitforGT

• OnlyCharmazconsidershowPhenomenology • Timingofsamplingdecisionsrarelyspecified

• Adequatedescrip1onsofhowarelackingCase study • Timingofsamplingdecisionsrarelyspecified

• Adequatedescrip1onsofhowarelacking

• Tobetrulyapriori,criteria-basedpurposefulsamplingstrategies(eg,typicalcase,extremecase,maxvaria1on)requiresamplingframes&preliminarydata.

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Conclusions

1.  Meaning and appropriateness of the term sampling in qualitative research is contested.

2.  The language of purposeful sampling strategies is fraught with ambiguity and used inconsistently.

3. What is selected (sampling unit) in theoretical sampling is unclear: data sources or examples of concepts/categories or both?

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Questions - discussion…

Stephen Gentles, [email protected] Postdoctoral fellow CanChild Centre for Childhood Disability Research McMaster University, Hamilton, Ontario, Canada

Acknowledgements: •  Cathy Charles •  Ann McKibbon •  Jenny Ploeg