sampling campaigns
TRANSCRIPT
![Page 1: Sampling Campaigns](https://reader034.vdocuments.us/reader034/viewer/2022042907/5874c0161a28ab8f508b50f5/html5/thumbnails/1.jpg)
![Page 2: Sampling Campaigns](https://reader034.vdocuments.us/reader034/viewer/2022042907/5874c0161a28ab8f508b50f5/html5/thumbnails/2.jpg)
ITC Yumfills Whoopie Pie Sampling at Pizza Hut
• Sampling for 2 months across 100+ stores across the country
Brand Visibility
Reach on Launch
Perfectly positioned
Increased trials
![Page 3: Sampling Campaigns](https://reader034.vdocuments.us/reader034/viewer/2022042907/5874c0161a28ab8f508b50f5/html5/thumbnails/3.jpg)
Quaker Oats at Café Coffee Day & Barista
• Healthy breakfast followed by refreshing beverages to make your day!
• Sampling for a month across 180+ Café Network
Brand Visibility
Perfect fit
Perfect audience
Encouraged trials
![Page 4: Sampling Campaigns](https://reader034.vdocuments.us/reader034/viewer/2022042907/5874c0161a28ab8f508b50f5/html5/thumbnails/4.jpg)
Luv It Sampling at Café Coffee Day
• Another beautiful pair up of Coffee with chocolate
• Sampling for a month across 120+ Café Network
Brand Visibility
Reach on Launch
Right product fit
Increased Trials
• Created brand visibility inside each store using Danglers and Tent Cards
![Page 5: Sampling Campaigns](https://reader034.vdocuments.us/reader034/viewer/2022042907/5874c0161a28ab8f508b50f5/html5/thumbnails/5.jpg)
Dettol Wipes promoting healthy eating habits
• Dettol wipes sampled across 80+ outlets of KFC, McDonalds & Pizza Hut for a month Brand Visibility
Increased trials
Customer Engagement
• Effective contextual marketing , successfully communicated to the customers
Perfect fit
![Page 6: Sampling Campaigns](https://reader034.vdocuments.us/reader034/viewer/2022042907/5874c0161a28ab8f508b50f5/html5/thumbnails/6.jpg)
Fair & Lovely at Café Coffee Day
Sampling, Danglers, Table Mats and Cup Rings used to create brand visibility
![Page 7: Sampling Campaigns](https://reader034.vdocuments.us/reader034/viewer/2022042907/5874c0161a28ab8f508b50f5/html5/thumbnails/7.jpg)
Sensodyne at Costa, Barista and food joints
• GSK – Sensodyne sampled across 100+ Barista & Costa outlets in metro cities
Perfect fit
Perfect audience
Increased trials
• Over 2.5 lakh samples distributed• Campaign accentuated using Tent Cards
Customer engagement
![Page 8: Sampling Campaigns](https://reader034.vdocuments.us/reader034/viewer/2022042907/5874c0161a28ab8f508b50f5/html5/thumbnails/8.jpg)
HP at CCD
HP wanted to target young professionals in Delhi NCR and Bangalore. Distributed Coupons and created visibility using Table Mats
![Page 9: Sampling Campaigns](https://reader034.vdocuments.us/reader034/viewer/2022042907/5874c0161a28ab8f508b50f5/html5/thumbnails/9.jpg)
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