Presented to: Ms. Sukhbir Kaur Presented

By:

Vandana(843)

Reema(829) MBA 2nd

sem

SAMPLING

Presentation on

OBJECTIVES1. Intoduction of sampling2. Understand sampling terms3. Types of sampling design4. Sampling process5. Advantages and disadvantages of

sampling

What is sampling ?

In simple words, sampling consists of obtaining information from a portion of a larger group or an universe. Elements are selected in a manner that they yield almost all information about the whole universe, if and when selected according to some scientific principles and procedures.

Sampling TerminologyPopulation or universeCensus SampleSample unitSample size

POPULATIONThe entire aggregation of items from which

samples can be drawn is known as a population. In sampling, the population may refer to the units, from which the sample is drawn. A population of interest may be the universe of nations or cities. This is one of the first things the analyst needs to define properly while conducting a business research. Therefore, population, contrary to its general notion as a nation’s entire population has a much broader meaning in sampling. “N” represents the size of the population.

CENSUSA complete study of all the elements present in

the population is known as a census. The general notion that a census generates more accurate data than sampling is not always true. The national population census is an example of census survey

SAMPLE A Sample is a selection of units from the

entire group called the population or universe of interest. It is Subset of a larger population

SAMPLE UNITA sampling unit is a basic unit that contains a

single element or a group of elements of the population to be sampled.

SAMPLE SIZE• Number of sample unit in a sample is the

size of sample

SAMPLING DESIGNPROBABILITY SAMPLINGNON-PROBABILITY SAMPLING

SAMPLE DESIGN

NON-PROBABILITY SAMPLES PROBABILITY SAMPLES

.CONVENIENCE .SIMPLE RANDOM

.JUDGMENTAL .STRATIFIED

.QUOTA .CLUSTER

.SNOWBALL .SYSTEMATIC

NON-PROBABILITY SAMPLING

The probability of any particular member being chosen for the sample is unknown

CONVENIENCE SAMPLINGThe sampling procedure of obtaining the

people or units that are most conveniently available

Accidental sampling is a type of nonprobability sampling which involves the sample being drawn from that part of the population which is close to hand

QUOTA SAMPLING in quota sampling, the population is first

segmented into mutually exclusive In quota sampling the selection of the sample is non-random sub-groups

In the quota sampling the interviewers are instructed to interview a specified no of persons from each category. In studying peoples status, living conditions, preference, opinions, attitudes, etc

JUDGEMENT SAMPLINGSamples in which the selection criteria are based on

personal judgment that the element is representative of the population under study.

Example:--

In test marketing, a judgement is made as to which cities would constitute the best ones for testing the marketability of a new product.

SNOWBALL SAMPLINGsamples in which selection of additional

respondents is based on referrals from the initial respondents

Initial respondents are selected by probability methods

Additional respondents are obtained from information provided by the initial respondents

PROBABILITY SAMPLING

Every member of the population has a known, non-zero probability of being selected

Simple random sampling

Random sampling mean, the arrangement of conditions in such a manner that every item of the whole universe from which we are to select the sample shall have the same chance of being selected as any other item.

Among all the probability sampling procedures random sampling is the most basic and least complicated.

Systematic sampling

1. Prepare a list of all the elements in the universe and number them. This list can be according to alphabetical order, as in records etc.

2. Then from the list, every third/every 8th / or any other number in the like manner can be selected.

For this method, population needs to be homogeneous. This method is frequently used, because it is simple, direct and inexpensive. Also known as patterned, serial or chain sampling.

Stratified sampling

When the population is divided into different stratas or groups and then samples are selected from each stratum by simple random sampling procedure, we call it as stratified random sampling

Types of Stratified Sampling

Disproportionate stratified sampling: Also known as ‘equal size stratified

sampling’. In this method an equal no. of cases are selected from each stratum, irrespective of the size of the stratum in the universe.

Proportionate stratified sampling: Here the cases are drawn from

each stratum in the same proportion as they occur in the universe. Therefore, in this method the no. of samples to be drawn varies from stratum to stratum according to their size.

Cluster SamplingThe whole population is divided in

small clusters it may be according to location. Then clusters are selected in sample

The purpose of cluster sampling is to sample economically while retaining the characteristics of a probability sample.

The primary sampling unit is no longer the individual element in the population

The primary sampling unit is a larger cluster of elements located in proximity to one another

SAMPLING PROCESSDefining the target

population.

Specifying the sampling frame.

Specifying the sampling unit.

Selection of the sampling method.

Determination of sample size.

Specifying the sampling plan.

Selecting the sample.

Advantages of samplingHelps to collect vital information more quickly and

it helps to make estimates of the characteristics of the total population in a shorter time

Sampling cuts costs. Much of time and money is saved at each stage of research

Sampling techniques often increases the accuracy of the data. With small samples it become easier to check the accuracy of the data.

From the administrative point of view also sampling become easier – problem of hiring the staff, task of training and supervising will become easier

Disadvantages of samplingSampling is not flexible in a situation where

knowledge about each unit is needed. E.g. estimation of national income for the current year.

Reliability of information depends upon the representativeness of the sample of the total population

Most of the sampling techniques require the service of a sampling experts or statisticians.