sample report packaged food

W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY

E u r o m o n i t o r I n t e r n a t i o n a l

LIST OF CONTENTS AND TABLES

Packaged Food in Argentina - Industry Overview .......................................................................... 1 Executive Summary ........................................................................................................................ 1

Rising Demand Drives Growth .................................................................................................... 1 Fresh Meat Consumption Declines, Impacting the Argentinian Diet .......................................... 1 Inflation Threatens Levels of Consumption of Packaged Food.................................................. 1 Strong Pressure To Discount Driven by Supermarkets/hypermarkets ...................................... 1 Slower Growth Projected for 2012 .............................................................................................. 1

Key Trends and Developments ...................................................................................................... 2 Economic Expansion Driven by Strong Consumer Spending .................................................... 2 Argentinian Diet Changes As Fresh Meat Consumption Declines ............................................. 2 Dynamic Packaged Food Industry Grows Despite Inflation ....................................................... 3 Healthier and More Nutritious Products Prosper Across Packaged Food ................................. 4

Foodservice Key Trends and Developments .............................................................................. 5 Headlines..................................................................................................................................... 5 Trends ......................................................................................................................................... 6 Competitive Landscape ............................................................................................................... 6 Prospects..................................................................................................................................... 7 Category Data ............................................................................................................................. 7

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2006-2011 ............................................................................................................... 7

Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011 ...................................................................................................... 8

Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016 ...................................................................................................... 9

Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016 ............................................................................ 9

Impulse and Indulgence Products Key Trends and Developments .......................................... 10 Headlines................................................................................................................................... 10 Trends ....................................................................................................................................... 10 Competitive Landscape ............................................................................................................. 11 Prospects................................................................................................................................... 12 Category Data ........................................................................................................................... 12

Table 5 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011 .................................................................................................... 12

Table 6 Sales of Impulse and Indulgence Products by Category: Value 2006-2011 ............................................................................................................. 13

Table 7 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011 ....................................................................................... 13

Table 8 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011 ....................................................................................... 13

Table 9 Company Shares of Impulse and Indulgence Products 2006-2010............ 14 Table 10 Brand Shares of Impulse and Indulgence Products 2007-2010 ................. 14 Table 11 Forecast Sales of Impulse and Indulgence Products by Category:

Volume 2011-2016 ....................................................................................... 15 Table 12 Forecast Sales of Impulse and Indulgence Products by Category:

Value 2011-2016 .......................................................................................... 16



Table 13 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016 .......................................................................... 16

Table 14 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016 ............................................................................. 16

Nutrition/staples Key Trends and Developments ...................................................................... 17 Headlines................................................................................................................................... 17 Trends ....................................................................................................................................... 17 Competitive Landscape ............................................................................................................. 18 Prospects................................................................................................................................... 18 Category Data ........................................................................................................................... 19

Table 15 Sales of Nutrition/Staples by Category: Volume 2006-2011 ....................... 19 Table 16 Sales of Nutrition/Staples by Category: Value 2006-2011 .......................... 19 Table 17 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011 ...... 20 Table 18 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011 ......... 20 Table 19 Company Shares of Nutrition/Staples 2006-2010 ....................................... 21 Table 20 Brand Shares of Nutrition/Staples 2007-2010 ............................................. 21 Table 21 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016 ........ 22 Table 22 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016 ........... 23 Table 23 Forecast Sales of Nutrition/Staples by Category: % Volume Growth

2011-2016 .................................................................................................... 23 Table 24 Forecast Sales of Nutrition/Staples by Category: % Value Growth

2011-2016 .................................................................................................... 23 Meal Solutions Key Trends and Developments ........................................................................ 24

Headlines................................................................................................................................... 24 Trends ....................................................................................................................................... 24 Competitive Landscape ............................................................................................................. 25 Prospects................................................................................................................................... 26 Category Data ........................................................................................................................... 26

Table 25 Sales of Meal Solutions by Category: Volume 2006-2011 .......................... 26 Table 26 Sales of Meal Solutions by Category: Value 2006-2011 ............................. 27 Table 27 Sales of Meal Solutions by Category: % Volume Growth 2006-2011 ......... 27 Table 28 Sales of Meal Solutions by Category: % Value Growth 2006-2011 ............ 27 Table 29 Company Shares of Meal Solutions 2006-2010 .......................................... 28 Table 30 Brand Shares of Meal Solutions 2007-2010 ................................................ 28 Table 31 Forecast Sales of Meal Solutions by Category: Volume 2011-2016........... 29 Table 32 Forecast Sales of Meal Solutions by Category: Value 2011-2016 .............. 29 Table 33 Forecast Sales of Meal Solutions by Category: % Volume Growth

2011-2016 .................................................................................................... 30 Table 34 Forecast Sales of Meal Solutions by Category: % Value Growth 2011-

2016 ............................................................................................................. 30 Market Data ................................................................................................................................... 30

Table 35 Sales of Packaged Food by Category: Volume 2006-2011 ........................ 31 Table 36 Sales of Packaged Food by Category: Value 2006-2011 ........................... 31 Table 37 Sales of Packaged Food by Category: % Volume Growth 2006-2011 ....... 32 Table 38 Sales of Packaged Food by Category: % Value Growth 2006-2011 .......... 33 Table 39 GBO Shares of Packaged Food 2006-2010 ................................................ 33 Table 40 NBO Shares of Packaged Food 2006-2010 ................................................ 34 Table 41 NBO Brand Shares of Packaged Food 2007-2010 ..................................... 35 Table 42 Penetration of Private Label by Category 2006-2011 ................................. 36



Table 43 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011 ............................................................................................................. 36

Table 44 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011 ............................................................................................... 37

Table 45 Forecast Sales of Packaged Food by Category: Volume 2011-2016 ......... 38 Table 46 Forecast Sales of Packaged Food by Category: Value 2011-2016 ............ 39 Table 47 Forecast Sales of Packaged Food by Category: % Volume Growth

2011-2016 .................................................................................................... 40 Table 48 Forecast Sales of Packaged Food by Category: % Value Growth

2011-2016 .................................................................................................... 40 Definitions...................................................................................................................................... 41

Summary 1 Research Sources ........................................................................................ 41 Packaged Food in Argentina - Company Profiles ........................................................................ 43 Arcor Saic in Packaged Food (argentina)..................................................................................... 43

Strategic Direction ..................................................................................................................... 43 Key Facts................................................................................................................................... 43

Summary 2 Arcor SAIC: Key Facts ................................................................................. 43 Summary 3 Arcor SAIC: Operational Indicators .............................................................. 43

Company Background ............................................................................................................... 43 Production ................................................................................................................................. 44

Summary 4 Arcor SAIC: Production Statistics 2009 ....................................................... 45 Competitive Positioning ............................................................................................................. 45

Summary 5 Arcor SAIC: Competitive Position 2010 ....................................................... 46 Ca Argentina De Levaduras Saic in Packaged Food (argentina) ............................................... 46


Summary 6 Ca Argentina de Levaduras SAIC: Key Facts ............................................ 46 Summary 7 Ca Argentina de Levaduras SAIC: Operational Indicators ......................... 47


Summary 8 Ca Argentina de Levaduras SAIC: Production Statistics 2010 .................. 47 Competitive Positioning ............................................................................................................. 48

Havanna SA in Packaged Food (argentina) ................................................................................. 48 Strategic Direction ..................................................................................................................... 48 Key Facts................................................................................................................................... 48

Summary 9 Havanna SA: Key Facts ............................................................................... 48 Summary 10 Havanna SA: Operational Indicators ........................................................... 49


Summary 11 Havanna SA: Production Statistics 2010 ..................................................... 49 Competitive Positioning ............................................................................................................. 49

Summary 12 Havanna SA: Competitive Position 2010 ..................................................... 50 Mastellone Hnos SA in Packaged Food (argentina) .................................................................... 50




Summary 13 Mastellone Hnos SA: Key Facts .................................................................. 50 Summary 14 Mastellone Hnos SA: Operational Indicators ............................................... 51


Summary 15 Mastellone Hnos SA: Production Statistics 2010 ........................................ 52 Competitive Positioning ............................................................................................................. 52

Summary 16 Mastellone Hnos SA: Competitive Position 2010 ........................................ 53 Mccain Argentina SA in Packaged Food (argentina) ................................................................... 53


Summary 17 McCain Argentina SA: Key Facts ................................................................ 53 Summary 18 McCain Argentina SA: Operational Indicators ............................................. 54


Summary 19 McCain Argentina SA: Production Statistics 2010 ...................................... 55 Competitive Positioning ............................................................................................................. 55

Summary 20 Mc Cain Argentina: Competitive Position 2010 ........................................... 55 Molinos Ro De La Plata SA in Packaged Food (argentina) ........................................................ 56


Summary 21 Molinos Ro de la Plata SA: Key Facts ........................................................ 56 Summary 22 Molinos Ro de la Plata SA: Operational Indicators .................................... 56


Summary 23 Molinos Ro de la Plata SA: Production Statistics 2010 .............................. 58 Competitive Positioning ............................................................................................................. 58

Summary 24 Molinos Ro de la Plata SA: Competitive Position 2010 .............................. 59 Quickfood SA in Packaged Food (argentina) ............................................................................... 59


Summary 25 Quickfood SA: Key Facts ............................................................................. 59 Summary 26 Quickfood SA: Operational Indicators ......................................................... 59


Summary 27 Quickfood SA: Production Statistics 2010 ................................................... 60 Competitive Positioning ............................................................................................................. 60

Summary 28 Quickfood SA: Competitive Position 2010 ................................................... 61 Sancor Cooperativas Unidas Ltda in Packaged Food (argentina) ............................................... 61


Summary 29 SanCor Cooperativas Unidas Ltda: Key Facts ............................................ 61 Summary 30 SanCor Cooperativas Unidas Ltda: Operational Indicators ........................ 62

Company Background ............................................................................................................... 62



Production ................................................................................................................................. 63 Competitive Positioning ............................................................................................................. 63

Summary 31 SanCor Cooperativas Unidas Ltda: Competitive Position 2010 .................. 64 Supermercados Mayoristas Makro SA in Packaged Food (argentina) ........................................ 64


Summary 32 Supermercados Mayoristas Makro SA: Key Facts ...................................... 64 Summary 33 Supermercados Mayoristas Makro SA: Operational Indicators .................. 64

Company Background ............................................................................................................... 65 Production ................................................................................................................................. 65 Competitive Positioning ............................................................................................................. 65

Baby Food in Argentina - Category analysis ................................................................................ 66 Headlines ...................................................................................................................................... 66 Trends ........................................................................................................................................... 66 Competitive Landscape ................................................................................................................ 67 Prospects ...................................................................................................................................... 68 Category Data ............................................................................................................................... 69

Table 49 Sales of Baby Food by Category: Volume 2006-2011 ................................ 69 Table 50 Sales of Baby Food by Category: Value 2006-2011 ................................... 69 Table 51 Sales of Baby Food by Category: % Volume Growth 2006-2011 ............... 69 Table 52 Sales of Baby Food by Category: % Value Growth 2006-2011 .................. 70 Table 53 Soy-based Vs Dairy-based Special Baby Milk Formula % Breakdown

2010 ............................................................................................................. 70 Table 54 Baby Food Company Shares 2006-2010 .................................................... 70 Table 55 Baby Food Brand Shares 2007-2010 .......................................................... 71 Table 56 Sales of Baby Food by Distribution Format: % Analysis 2006-2011........... 71 Table 57 Forecast Sales of Baby Food by Category: Volume 2011-2016 ................. 72 Table 58 Forecast Sales of Baby Food by Category: Value 2011-2016 .................... 72 Table 59 Forecast Sales of Baby Food by Category: % Volume Growth 2011-

2016 ............................................................................................................. 72 Table 60 Forecast Sales of Baby Food by Category: % Value Growth 2011-

2016 ............................................................................................................. 73 Baked Goods in Argentina - Category analysis ............................................................................ 74 Headlines ...................................................................................................................................... 74 Trends ........................................................................................................................................... 74 Competitive Landscape ................................................................................................................ 75 Prospects ...................................................................................................................................... 76 Category Data ............................................................................................................................... 76

Table 61 Sales of Baked Goods by Category: Volume 2006-2011 ............................ 76 Table 62 Sales of Baked Goods by Category: Value 2006-2011 ............................... 77 Table 63 Sales of Baked Goods by Category: % Volume Growth 2006-2011 .......... 77 Table 64 Sales of Baked Goods by Category: % Value Growth 2006-2011 .............. 78 Table 65 Packaged/Industrial Bread by Type: % Value Breakdown 2006-2011 ....... 78 Table 66 Packaged/Industrial Cakes: Single Portion vs Multi-pack %

Breakdown by Type 2006-2011 ................................................................... 78 Table 67 Baked Goods Company Shares 2006-2010 ................................................ 78 Table 68 Baked Goods Brand Shares 2007-2010 ...................................................... 79 Table 69 Sales of Baked Goods by Distribution Format: % Analysis 2006-2011 ...... 79



Table 70 Forecast Sales of Baked Goods by Category: Volume 2011-2016 ............ 80 Table 71 Forecast Sales of Baked Goods by Category: Value 2011-2016 ............... 80 Table 72 Forecast Sales of Baked Goods by Category: % Volume Growth

2011-2016 .................................................................................................... 81 Table 73 Forecast Sales of Baked Goods by Category: % Value Growth 2011-

2016 ............................................................................................................. 81 Biscuits in Argentina - Category analysis ..................................................................................... 83 Headlines ...................................................................................................................................... 83 Trends ........................................................................................................................................... 83 Competitive Landscape ................................................................................................................ 84 Prospects ...................................................................................................................................... 84 Category Data ............................................................................................................................... 85

Table 74 Sales of Biscuits by Category: Volume 2006-2011 ..................................... 85 Table 75 Sales of Biscuits by Category: Value 2006-2011 ........................................ 85 Table 76 Sales of Biscuits by Category: % Volume Growth 2006-2011 .................... 86 Table 77 Sales of Biscuits by Category: % Value Growth 2006-2011 ....................... 86 Table 78 Biscuits Company Shares 2006-2010 ......................................................... 86 Table 79 Biscuits Brand Shares 2007-2010 ............................................................... 87 Table 80 Sales of Biscuits by Distribution Format: % Analysis 2006-2011 ................ 88 Table 81 Forecast Sales of Biscuits by Category: Volume 2011-2016 ...................... 88 Table 82 Forecast Sales of Biscuits by Category: Value 2011-2016 ......................... 88 Table 83 Forecast Sales of Biscuits by Category: % Volume Growth 2011-2016 ..... 89 Table 84 Forecast Sales of Biscuits by Category: % Value Growth 2011-2016 ........ 89

Breakfast Cereals in Argentina - Category analysis ..................................................................... 90 Headlines ...................................................................................................................................... 90 Trends ........................................................................................................................................... 90 Competitive Landscape ................................................................................................................ 91 Prospects ...................................................................................................................................... 91 Category Data ............................................................................................................................... 92

Table 85 Sales of Breakfast Cereals by Category: Volume 2006-2011 ..................... 92 Table 86 Sales of Breakfast Cereals by Category: Value 2006-2011 ........................ 92 Table 87 Sales of Breakfast Cereals by Category: % Volume Growth 2006-

2011 ............................................................................................................. 93 Table 88 Sales of Breakfast Cereals by Category: % Value Growth 2006-2011 ....... 93 Table 89 Breakfast Cereals Company Shares 2006-2010 ......................................... 93 Table 90 Breakfast Cereals Brand Shares 2007-2010 ............................................... 94 Table 91 Sales of Breakfast Cereals by Distribution Format: % Analysis 2006-

2011 ............................................................................................................. 94 Table 92 Forecast Sales of Breakfast Cereals by Category: Volume 2011-2016 ..... 95 Table 93 Forecast Sales of Breakfast Cereals by Category: Value 2011-2016 ........ 95 Table 94 Forecast Sales of Breakfast Cereals by Category: % Volume Growth

2011-2016 .................................................................................................... 96 Table 95 Forecast Sales of Breakfast Cereals by Category: % Value Growth

2011-2016 .................................................................................................... 96 Canned/preserved Food in Argentina - Category analysis .......................................................... 97 Headlines ...................................................................................................................................... 97 Trends ........................................................................................................................................... 97 Competitive Landscape ................................................................................................................ 98 Prospects ...................................................................................................................................... 98



Category Data ............................................................................................................................... 99 Table 96 Sales of Canned/Preserved Food by Category: Volume 2006-2011 .......... 99 Table 97 Sales of Canned/Preserved Food by Category: Value 2006-2011 ............. 99 Table 98 Sales of Canned/Preserved Food by Category: % Volume Growth

2006-2011 .................................................................................................. 100 Table 99 Sales of Canned/Preserved Food by Category: % Value Growth

2006-2011 .................................................................................................. 100 Table 100 Canned/Preserved Food Company Shares 2006-2010 ............................ 100 Table 101 Canned/Preserved Food Brand Shares 2007-2010 .................................. 101 Table 102 Sales of Canned/Preserved Food by Distribution Format: % Analysis

2006-2011 .................................................................................................. 101 Table 103 Forecast Sales of Canned/Preserved Food by Category: Volume

2011-2016 .................................................................................................. 102 Table 104 Forecast Sales of Canned/Preserved Food by Category: Value 2011-

2016 ........................................................................................................... 102 Table 105 Forecast Sales of Canned/Preserved Food by Category: % Volume

Growth 2011-2016 ..................................................................................... 103 Table 106 Forecast Sales of Canned/Preserved Food by Category: % Value

Growth 2011-2016 ..................................................................................... 103 Summary 34 Other Canned/Preserved Food: Product Types ........................................ 103

Chilled Processed Food in Argentina - Category analysis ......................................................... 105 Headlines .................................................................................................................................... 105 Trends ......................................................................................................................................... 105 Competitive Landscape .............................................................................................................. 106 Prospects .................................................................................................................................... 106 Category Data ............................................................................................................................. 106

Table 107 Sales of Chilled Processed Food by Category: Volume 2006-2011 ......... 106 Table 108 Sales of Chilled Processed Food by Category: Value 2006-2011 ............ 107 Table 109 Sales of Chilled Processed Food by Category: % Volume Growth

2006-2011 .................................................................................................. 107 Table 110 Sales of Chilled Processed Food by Category: % Value Growth 2006-

2011 ........................................................................................................... 108 Table 111 Chilled Processed Meat by Type: % Value Breakdown 2006-2011.......... 108 Table 112 Chilled Processed Meat: % Share of Chilled Meat Substitute 2006-

2011 ........................................................................................................... 108 Table 113 Chilled Processed Food Company Shares 2006-2010 ............................. 109 Table 114 Chilled Processed Food Brand Shares 2007-2010 ................................... 109 Table 115 Sales of Chilled Processed Food by Distribution Format: % Analysis

2006-2011 .................................................................................................. 110 Table 116 Forecast Sales of Chilled Processed Food by Category: Volume

2011-2016 .................................................................................................. 110 Table 117 Forecast Sales of Chilled Processed Food by Category: Value 2011-

2016 ........................................................................................................... 111 Table 118 Forecast Sales of Chilled Processed Food by Category: % Volume

Growth 2011-2016 ..................................................................................... 111 Table 119 Forecast Sales of Chilled Processed Food by Category: % Value

Growth 2011-2016 ..................................................................................... 111 Chocolate Confectionery in Argentina - Category analysis ........................................................ 113 Headlines .................................................................................................................................... 113



Trends ......................................................................................................................................... 113 Competitive Landscape .............................................................................................................. 114 Prospects .................................................................................................................................... 115 Category Data ............................................................................................................................. 115

Table 120 Sales of Chocolate Confectionery by Category: Volume 2006-2011 ........ 115 Table 121 Sales of Chocolate Confectionery by Category: Value 2006-2011 ........... 116 Table 122 Sales of Chocolate Confectionery by Category: % Volume Growth

2006-2011 .................................................................................................. 116 Table 123 Sales of Chocolate Confectionery by Category: % Value Growth

2006-2011 .................................................................................................. 117 Table 124 Chocolate Tablets by Type: % Value Breakdown 2006-2011 ................... 117 Table 125 Chocolate Confectionery Company Shares 2006-2010 ............................ 117 Table 126 Chocolate Confectionery Brand Shares 2007-2010 .................................. 118 Table 127 Sales of Chocolate Confectionery by Distribution Format: % Analysis

2006-2011 .................................................................................................. 118 Table 128 Forecast Sales of Chocolate Confectionery by Category: Volume

2011-2016 .................................................................................................. 119 Table 129 Forecast Sales of Chocolate Confectionery by Category: Value 2011-

2016 ........................................................................................................... 119 Table 130 Forecast Sales of Chocolate Confectionery by Category: % Volume

Growth 2011-2016 ..................................................................................... 120 Table 131 Forecast Sales of Chocolate Confectionery by Category: % Value

Growth 2011-2016 ..................................................................................... 120 Summary 35 Other Chocolate Confectionery: Product Types ........................................ 121

Gum in Argentina - Category analysis ........................................................................................ 122 Headlines .................................................................................................................................... 122 Trends ......................................................................................................................................... 122 Competitive Landscape .............................................................................................................. 123 Prospects .................................................................................................................................... 123 Category Data ............................................................................................................................. 124

Table 132 Sales of Gum by Category: Volume 2006-2011 ........................................ 124 Table 133 Sales of Gum by Category: Value 2006-2011 ........................................... 124 Table 134 Sales of Gum by Category: % Volume Growth 2006-2011 ....................... 125 Table 135 Sales of Gum by Category: % Value Growth 2006-2011 .......................... 125 Table 136 Leading Flavours for Gum 2006-2011 ....................................................... 125 Table 137 Gum Company Shares 2006-2010 ............................................................ 125 Table 138 Gum Brand Shares 2007-2010 .................................................................. 126 Table 139 Sales of Gum by Distribution Format: % Analysis 2006-2011 .................. 126 Table 140 Forecast Sales of Gum by Category: Volume 2011-2016 ......................... 127 Table 141 Forecast Sales of Gum by Category: Value 2011-2016 ............................ 127 Table 142 Forecast Sales of Gum by Category: % Volume Growth 2011-2016 ....... 127 Table 143 Forecast Sales of Gum by Category: % Value Growth 2011-2016 ........... 127

Sugar Confectionery in Argentina - Category analysis .............................................................. 129 Headlines .................................................................................................................................... 129 Trends ......................................................................................................................................... 129 Competitive Landscape .............................................................................................................. 130 Prospects .................................................................................................................................... 131 Category Data ............................................................................................................................. 131

Table 144 Sales of Sugar Confectionery by Category: Volume 2006-2011 .............. 131



Table 145 Sales of Sugar Confectionery by Category: Value 2006-2011 ................. 132 Table 146 Sales of Sugar Confectionery by Category: % Volume Growth 2006-

2011 ........................................................................................................... 132 Table 147 Sales of Sugar Confectionery by Category: % Value Growth 2006-

2011 ........................................................................................................... 132 Table 148 Sugarised Vs Sugar-free Sugar Confectionery % Breakdown by Type

2011 ........................................................................................................... 133 Table 149 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown

2006-2011 .................................................................................................. 133 Table 150 Sugar Confectionery Company Shares 2006-2010................................... 133 Table 151 Sugar Confectionery Brand Shares 2007-2010 ........................................ 134 Table 152 Sales of Sugar Confectionery by Distribution Format: % Analysis

2006-2011 .................................................................................................. 134 Table 153 Forecast Sales of Sugar Confectionery by Category: Volume 2011-

2016 ........................................................................................................... 135 Table 154 Forecast Sales of Sugar Confectionery by Category: Value 2011-

2016 ........................................................................................................... 135 Table 155 Forecast Sales of Sugar Confectionery by Category: % Volume

Growth 2011-2016 ..................................................................................... 136 Table 156 Forecast Sales of Sugar Confectionery by Category: % Value Growth

2011-2016 .................................................................................................. 136 Summary 36 Other Sugar Confectionery: Product Types............................................... 137

Cheese in Argentina - Category analysis ................................................................................... 138 Headlines .................................................................................................................................... 138 Trends ......................................................................................................................................... 138 Competitive Landscape .............................................................................................................. 139 Prospects .................................................................................................................................... 140 Category Data ............................................................................................................................. 140

Table 157 Sales of Cheese by Category: Volume 2006-2011 ................................... 140 Table 158 Sales of Cheese by Category: Value 2006-2011 ...................................... 141 Table 159 Sales of Cheese by Category: % Volume Growth 2006-2011 .................. 141 Table 160 Sales of Cheese by Category: % Value Growth 2006-2011 ..................... 141 Table 161 Spreadable Processed Cheese by Type: % Value Breakdown 2006-

2011 ........................................................................................................... 141 Table 162 Unprocessed Cheese by Type: % Value Breakdown 2009-2010 ............. 142 Table 163 Cheese Company Shares 2006-2010 ....................................................... 142 Table 164 Cheese Brand Shares 2007-2010 ............................................................. 143 Table 165 Sales of Cheese by Distr bution Format: % Analysis 2006-2011 .............. 143 Table 166 Forecast Sales of Cheese by Category: Volume 2011-2016 .................... 144 Table 167 Forecast Sales of Cheese by Category: Value 2011-2016 ....................... 144 Table 168 Forecast Sales of Cheese by Category: % Volume Growth 2011-2016 ... 145 Table 169 Forecast Sales of Cheese by Category: % Value Growth 2011-2016 ...... 145

Drinking Mi k Products in Argentina - Category analysis ........................................................... 146 Headlines .................................................................................................................................... 146 Trends ......................................................................................................................................... 146 Competitive Landscape .............................................................................................................. 147 Prospects .................................................................................................................................... 148 Category Data ............................................................................................................................. 148

Table 170 Sales of Drinking Milk Products by Category: Volume 2006-2011 ........... 148



Table 171 Sales of Drinking Milk Products by Category: Value 2006-2011 .............. 149 Table 172 Sales of Drinking Milk Products by Category: % Volume Growth 2006-

2011 ........................................................................................................... 150 Table 173 Sales of Drinking Milk Products by Category: % Value Growth 2006-

2011 ........................................................................................................... 150 Table 174 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-

2010 ........................................................................................................... 151 Table 175 Milk by Type: % Value Breakdown 2007-2010 .......................................... 151 Table 176 Drinking Milk Products Company Shares 2006-2010 ............................... 151 Table 177 Drinking Milk Products Brand Shares 2007-2010 ..................................... 152 Table 178 Sales of Drinking Milk Products by Distribution Format: % Analysis

2006-2011 .................................................................................................. 153 Table 179 Forecast Sales of Drinking Milk Products Products by Category:

Volume 2011-2016 ..................................................................................... 153 Table 180 Forecast Sales of Drinking Milk Products Products by Category:

Value 2011-2016 ........................................................................................ 154 Table 181 Forecast Sales of Drinking Milk Products Products by Category: %

Volume Growth 2011-2016 ........................................................................ 155 Table 182 Forecast Sales of Drinking Milk Products Products by Category: %

Value Growth 2011-2016 ........................................................................... 155 Yoghurt and Sour Milk Drinks in Argentina - Category analysis ................................................ 156 Headlines .................................................................................................................................... 156 Trends ......................................................................................................................................... 156 Competitive Landscape .............................................................................................................. 157 Prospects .................................................................................................................................... 158 Category Data ............................................................................................................................. 158

Table 183 Sales of Yoghurt and Sour Milk Drinks by Category: Volume 2006-2011 ........................................................................................................... 158

Table 184 Sales of Yoghurt and Sour Milk Drinks by Category: Value 2006-2011 ... 159 Table 185 Sales of Yoghurt and Sour Milk Drinks by Category: % Volume

Growth 2006-2011 ..................................................................................... 159 Table 186 Sales of Yoghurt and Sour Milk Drinks by Category: % Value Growth

2006-2011 .................................................................................................. 159 Table 187 Soy-based vs Dairy-based Yoghurt % Breakdown 2010 .......................... 159 Table 188 Leading Flavours for Flavoured Spoonable Yoghurt 2006-2011 .............. 160 Table 189 Leading Flavours for Fruited Spoonable Yoghurt 2006-2011 ................... 160 Table 190 Yoghurt and Sour Milk Drinks Company Shares 2006-2010 .................... 160 Table 191 Yoghurt and Sour Milk Drinks Brand Shares 2007-2010 .......................... 160 Table 192 Sales of Yoghurt and Sour Milk Drinks by Distr bution Format: %

Analysis 2006-2011 ................................................................................... 161 Table 193 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: Volume

2011-2016 .................................................................................................. 162 Table 194 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: Value

2011-2016 .................................................................................................. 162 Table 195 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: %

Volume Growth 2011-2016 ........................................................................ 162 Table 196 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: %

Value Growth 2011-2016 ........................................................................... 163 Other Dairy in Argentina - Category analysis ............................................................................. 164



Headlines .................................................................................................................................... 164 Trends ......................................................................................................................................... 164 Competitive Landscape .............................................................................................................. 165 Prospects .................................................................................................................................... 165 Category Data ............................................................................................................................. 166

Table 197 Sales of Other Dairy by Category: Volume 2006-2011 ............................. 166 Table 198 Sales of Other Dairy by Category: Value 2006-2011 ................................ 167 Table 199 Sales of Other Dairy by Category: % Volume Growth 2006-2011 ............ 167 Table 200 Sales of Other Dairy by Category: % Value Growth 2006-2011 ............... 168 Table 201 Cream by Type: % Value Breakdown 2006-2011 ..................................... 168 Table 202 Sales of Other Dairy by Distribution Format: % Analysis 2006-2011........ 168 Table 203 Forecast Sales of Other Dairy by Category: Volume 2011-2016 .............. 169 Table 204 Forecast Sales of Other Dairy by Category: Value 2011-2016 ................. 169 Table 205 Forecast Sales of Other Dairy by Category: % Volume Growth 2011-

2016 ........................................................................................................... 170 Table 206 Forecast Sales of Other Dairy by Category: % Value Growth 2011-

2016 ........................................................................................................... 170 Dried Processed Food in Argentina - Category analysis ........................................................... 172 Headlines .................................................................................................................................... 172 Trends ......................................................................................................................................... 172 Competitive Landscape .............................................................................................................. 172 Prospects .................................................................................................................................... 173 Category Data ............................................................................................................................. 174

Table 207 Sales of Dried Processed Food by Category: Volume 2006-2011 ........... 174 Table 208 Sales of Dried Processed Food by Category: Value 2006-2011 .............. 174 Table 209 Sales of Dried Processed Food by Category: % Volume Growth 2006-

2011 ........................................................................................................... 174 Table 210 Sales of Dried Processed Food by Category: % Value Growth 2006-

2011 ........................................................................................................... 175 Table 211 Dried Processed Food Company Shares 2006-2010 ............................... 175 Table 212 Dried Processed Food Brand Shares 2007-2010 ..................................... 176 Table 213 Sales of Dried Processed Food by Distribution Format: % Analysis

2006-2011 .................................................................................................. 176 Table 214 Forecast Sales of Dried Processed Food by Category: Volume 2011-

2016 ........................................................................................................... 177 Table 215 Forecast Sales of Dried Processed Food by Category: Value 2011-

2016 ........................................................................................................... 177 Table 216 Forecast Sales of Dried Processed Food by Category: % Volume

Growth 2011-2016 ..................................................................................... 178 Table 217 Forecast Sales of Dried Processed Food by Category: % Value

Growth 2011-2016 ..................................................................................... 178 Frozen Processed Food in Argentina - Category analysis ......................................................... 179 Headlines .................................................................................................................................... 179 Trends ......................................................................................................................................... 179 Competitive Landscape .............................................................................................................. 180 Prospects .................................................................................................................................... 181 Category Data ............................................................................................................................. 182

Table 218 Sales of Frozen Processed Food by Category: Volume 2006-2011 ......... 182 Table 219 Sales of Frozen Processed Food by Category: Value 2006-2011 ............ 182



Table 220 Sales of Frozen Processed Food by Category: % Volume Growth 2006-2011 .................................................................................................. 183

Table 221 Sales of Frozen Processed Food by Category: % Value Growth 2006-2011 ........................................................................................................... 183

Table 222 Frozen Processed Fish/Seafood by Type: % Value Breakdown 2006-2011 ........................................................................................................... 183

Table 223 Frozen Processed Poultry by Type: % Value Breakdown 2006-2011 ...... 184 Table 224 Frozen Processed Red Meat by Type: % Value Breakdown 2006-

2011 ........................................................................................................... 184 Table 225 Frozen Processed Vegetables by Type: % Value Breakdown 2006-

2011 ........................................................................................................... 184 Table 226 Other Frozen Processed Food by Type: % Value Breakdown 2006-

2011 ........................................................................................................... 184 Table 227 Frozen Processed Food Company Shares 2006-2010 ............................. 185 Table 228 Frozen Processed Food Brand Shares 2007-2010 ................................... 185 Table 229 Sales of Frozen Processed Food by Distribution Format: % Analysis

2006-2011 .................................................................................................. 186 Table 230 Forecast Sales of Frozen Processed Food by Category: Volume

2011-2016 .................................................................................................. 186 Table 231 Forecast Sales of Frozen Processed Food by Category: Value 2011-

2016 ........................................................................................................... 187 Table 232 Forecast Sales of Frozen Processed Food by Category: % Volume

Growth 2011-2016 ..................................................................................... 188 Table 233 Forecast Sales of Frozen Processed Food by Category: % Value

Growth 2011-2016 ..................................................................................... 188 Summary 37 Other Frozen Processed Food: Product Types ......................................... 188

Ice Cream in Argentina - Category analysis ............................................................................... 190 Headlines .................................................................................................................................... 190 Trends ......................................................................................................................................... 190 Competitive Landscape .............................................................................................................. 191 Prospects .................................................................................................................................... 192 Category Data ............................................................................................................................. 193

Table 234 Sales of Ice Cream by Category: Volume 2006-2011 ............................... 193 Table 235 Sales of Ice Cream by Category: Value 2006-2011 .................................. 193 Table 236 Sales of Ice Cream by Category: % Volume Growth 2006-2011 .............. 194 Table 237 Sales of Ice Cream by Category: % Value Growth 2006-2011 ................. 194 Table 238 Leading Flavours for Ice Cream 2006-2011 .............................................. 194 Table 239 Ice Cream Company Shares 2006-2010 ................................................... 195 Table 240 Ice Cream Brand Shares 2007-2010 ......................................................... 195 Table 241 Impulse Ice Cream Company Shares 2006-2010 ..................................... 196 Table 242 Impulse Ice Cream Brand Shares 2007-2010 ........................................... 196 Table 243 Take-home Ice Cream Company Shares 2006-2010 ............................... 196 Table 244 Take-home Ice Cream Brand Shares 2007-2010 ..................................... 197 Table 245 Sales of Ice Cream by Distribution Format: % Analysis 2006-2011 ......... 197 Table 246 Forecast Sales of Ice Cream by Category: Volume 2011-2016 ................ 198 Table 247 Forecast Sales of Ice Cream by Category: Value 2011-2016 ................... 198 Table 248 Forecast Sales of Ice Cream by Category: % Volume Growth 2011-

2016 ........................................................................................................... 199 Table 249 Forecast Sales of Ice Cream by Category: % Value Growth 2011-

2016 ........................................................................................................... 199



Meal Replacement in Argentina - Category analysis ................................................................. 201 Headlines .................................................................................................................................... 201 Trends ......................................................................................................................................... 201 Competitive Landscape .............................................................................................................. 202 Prospects .................................................................................................................................... 202 Category Data ............................................................................................................................. 203

Table 250 Sales of Meal Replacement by Category: Volume 2006-2011 ................. 203 Table 251 Sales of Meal Replacement by Category: Value 2006-2011 .................... 203 Table 252 Sales of Meal Replacement by Category: % Volume Growth 2006-

2011 ........................................................................................................... 203 Table 253 Sales of Meal Replacement by Category: % Value Growth 2006-2011 ... 204 Table 254 Meal Replacement Slimming by Type: % Value Breakdown 2006-

2011 ........................................................................................................... 204 Table 255 Meal Replacement Company Shares 2006-2010 ..................................... 204 Table 256 Meal Replacement Brand Shares 2007-2010 ........................................... 204 Table 257 Sales of Meal Replacement by Distribution Format: % Analysis 2006-

2011 ........................................................................................................... 205 Table 258 Forecast Sales of Meal Replacement by Category: Volume 2011-

2016 ........................................................................................................... 205 Table 259 Forecast Sales of Meal Replacement by Category: Value 2011-2016 ..... 205 Table 260 Forecast Sales of Meal Replacement by Category: % Volume Growth

2011-2016 .................................................................................................. 206 Table 261 Forecast Sales of Meal Replacement by Category: % Value Growth

2011-2016 .................................................................................................. 206 Noodles in Argentina - Category analysis .................................................................................. 207 Headlines .................................................................................................................................... 207 Trends ......................................................................................................................................... 207 Competitive Landscape .............................................................................................................. 207 Prospects .................................................................................................................................... 208 Category Data ............................................................................................................................. 208

Table 262 Sales of Noodles by Category: Volume 2006-2011 .................................. 208 Table 263 Sales of Noodles by Category: Value 2006-2011 ..................................... 209 Table 264 Sales of Noodles by Category: % Volume Growth 2006-2011 ................. 209 Table 265 Sales of Noodles by Category: % Value Growth 2006-2011 .................... 209 Table 266 Leading Instant Noodle Flavours 2006-2011 ............................................ 210 Table 267 Noodles Company Shares 2006-2010 ...................................................... 210 Table 268 Noodles Brand Shares 2007-2010 ............................................................ 210 Table 269 Sales of Noodles by Distr bution Format: % Analysis 2006-2011 ............. 210 Table 270 Forecast Sales of Noodles by Category: Volume 2011-2016 ................... 211 Table 271 Forecast Sales of Noodles by Category: Value 2011-2016 ...................... 211 Table 272 Forecast Sales of Noodles by Category: % Volume Growth 2011-

2016 ........................................................................................................... 211 Table 273 Forecast Sales of Noodles by Category: % Value Growth 2011-2016 ..... 212

Oils and Fats in Argentina - Category analysis .......................................................................... 213 Headlines .................................................................................................................................... 213 Trends ......................................................................................................................................... 213 Competitive Landscape .............................................................................................................. 213 Prospects .................................................................................................................................... 214 Category Data ............................................................................................................................. 215



Table 274 Sales of Oils and Fats by Category: Volume 2006-2011 .......................... 215 Table 275 Sales of Oils and Fats by Category: Value 2006-2011 ............................. 215 Table 276 Sales of Oils and Fats by Category: % Volume Growth 2006-2011 ......... 215 Table 277 Sales of Oils and Fats by Category: % Value Growth 2006-2011 ............ 216 Table 278 Vegetable and Seed Oil by Type: % Value Breakdown 2006-2011 ......... 216 Table 279 Oils and Fats Company Shares 2006-2010 .............................................. 216 Table 280 Oils and Fats Brand Shares 2007-2010 .................................................... 217 Table 281 Sales of Oils and Fats by Distribution Format: % Analysis 2006-2011 ..... 218 Table 282 Forecast Sales of Oils and Fats by Category: Volume 2011-2016 ........... 218 Table 283 Forecast Sales of Oils and Fats by Category: Value 2011-2016 .............. 219 Table 284 Forecast Sales of Oils and Fats by Category: % Volume Growth

2011-2016 .................................................................................................. 219 Table 285 Forecast Sales of Oils and Fats by Category: % Value Growth 2011-

2016 ........................................................................................................... 219 Pasta in Argentina - Category analysis ...................................................................................... 220 Headlines .................................................................................................................................... 220 Trends ......................................................................................................................................... 220 Competitive Landscape .............................................................................................................. 221 Prospects .................................................................................................................................... 221 Category Data ............................................................................................................................. 222

Table 286 Sales of Pasta by Category: Volume 2006-2011 ...................................... 222 Table 287 Sales of Pasta by Category: Value 2006-2011 ......................................... 222 Table 288 Sales of Pasta by Category: % Volume Growth 2006-2011 ..................... 223 Table 289 Sales of Pasta by Category: % Value Growth 2006-2011 ........................ 223 Table 290 Pasta Company Shares 2006-2010........................................................... 223 Table 291 Pasta Brand Shares 2007-2010 ................................................................ 223 Table 292 Sales of Pasta by Distribution Format: % Analysis 2006-2011 ................. 224 Table 293 Forecast Sales of Pasta by Category: Volume 2011-2016 ....................... 225 Table 294 Forecast Sales of Pasta by Category: Value 2011-2016 .......................... 225 Table 295 Forecast Sales of Pasta by Category: % Volume Growth 2011-2016 ...... 225 Table 296 Forecast Sales of Pasta by Category: % Value Growth 2011-2016 ......... 225

Ready Meals in Argentina - Category analysis .......................................................................... 226 Headlines .................................................................................................................................... 226 Trends ......................................................................................................................................... 226 Competitive Landscape .............................................................................................................. 227 Prospects .................................................................................................................................... 228 Category Data ............................................................................................................................. 228

Table 297 Sales of Ready Meals by Category: Volume 2006-2011 .......................... 228 Table 298 Sales of Ready Meals by Category: Value 2006-2011 ............................. 229 Table 299 Sales of Ready Meals by Category: % Volume Growth 2006-2011 ......... 229 Table 300 Sales of Ready Meals by Category: % Value Growth 2006-2011 ............ 229 Table 301 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type

2011 ........................................................................................................... 230 Table 302 Frozen Ready Meals % Breakdown by Ethnicity 2006-2011 .................... 230 Table 303 Ready Meals Company Shares 2006-2010 ............................................... 230 Table 304 Ready Meals Brand Shares 2007-2010 .................................................... 231 Table 305 Sales of Ready Meals by Distribution Format: % Analysis 2006-2011 ..... 231 Table 306 Forecast Sales of Ready Meals by Category: Volume 2011-2016 ........... 232 Table 307 Forecast Sales of Ready Meals by Category: Value 2011-2016 .............. 232



Table 308 Forecast Sales of Ready Meals by Category: % Volume Growth 2011-2016 .................................................................................................. 232

Table 309 Forecast Sales of Ready Meals by Category: % Value Growth 2011-2016 ........................................................................................................... 233

Sauces, Dressings and Condiments in Argentina - Category analysis ...................................... 234 Headlines .................................................................................................................................... 234 Trends ......................................................................................................................................... 234 Competitive Landscape .............................................................................................................. 235 Prospects .................................................................................................................................... 236 Category Data ............................................................................................................................. 237

Summary 38 Other Sauces, Dressings and Condiments: Product Types ...................... 237 Table 310 Sales of Sauces, Dressings and Condiments by Category: Volume

2006-2011 .................................................................................................. 237 Table 311 Sales of Sauces, Dressings and Condiments by Category: Value

2006-2011 .................................................................................................. 238 Table 312 Sales of Sauces, Dressings and Condiments by Category: % Volume

Growth 2006-2011 ..................................................................................... 239 Table 313 Sales of Sauces, Dressings and Condiments by Category: % Value

Growth 2006-2011 ..................................................................................... 239 Table 314 Wet/Cooking Sauces by Type: % Value Breakdown 2006-2011 .............. 240 Table 315 Sauces, Dressings and Condiments Company Shares 2006-2010 .......... 240 Table 316 Sauces, Dressings and Condiments Brand Shares 2007-2010 ................ 241 Table 317 Sales of Sauces, Dressings and Condiments by Distribution Format:

% Analysis 2006-2011 ............................................................................... 242 Table 318 Forecast Sales of Sauces, Dressings and Condiments by Category:

Volume 2011-2016 ..................................................................................... 242 Table 319 Forecast Sales of Sauces, Dressings and Condiments by Category:

Value 2011-2016 ........................................................................................ 243 Table 320 Forecast Sales of Sauces, Dressings and Condiments by Category:

% Volume Growth 2011-2016 .................................................................... 244 Table 321 Forecast Sales of Sauces, Dressings and Condiments by Category:

% Value Growth 2011-2016 ....................................................................... 244 Snack Bars in Argentina - Category analysis ............................................................................. 246 Headlines .................................................................................................................................... 246 Trends ......................................................................................................................................... 246 Competitive Landscape .............................................................................................................. 247 Prospects .................................................................................................................................... 248 Category Data ............................................................................................................................. 248

Table 322 Sales of Snack Bars by Category: Volume 2006-2011 ............................. 248 Table 323 Sales of Snack Bars by Category: Value 2006-2011 ................................ 249 Table 324 Sales of Snack Bars by Category: % Volume Growth 2006-2011 ............ 249 Table 325 Sales of Snack Bars by Category: % Value Growth 2006-2011 ............... 249 Table 326 Snack Bars Company Shares 2006-2010 ................................................. 249 Table 327 Snack Bars Brand Shares 2007-2010 ....................................................... 250 Table 328 Sales of Snack Bars by Distribution Format: % Analysis 2006-2011 ....... 250 Table 329 Forecast Sales of Snack Bars by Category: Volume 2011-2016 .............. 251 Table 330 Forecast Sales of Snack Bars by Category: Value 2011-2016 ................. 251 Table 331 Forecast Sales of Snack Bars by Category: % Volume Growth 2011-

2016 ........................................................................................................... 251



Table 332 Forecast Sales of Snack Bars by Category: % Value Growth 2011-2016 ........................................................................................................... 252

Soup in Argentina - Category analysis ....................................................................................... 253 Headlines .................................................................................................................................... 253 Trends ......................................................................................................................................... 253 Competitive Landscape .............................................................................................................. 254 Prospects .................................................................................................................................... 255 Category Data ............................................................................................................................. 256

Table 333 Sales of Soup by Category: Volume 2006-2011 ....................................... 256 Table 334 Sales of Soup by Category: Value 2006-2011 .......................................... 256 Table 335 Sales of Soup by Category: % Volume Growth 2006-2011 ...................... 256 Table 336 Sales of Soup by Category: % Value Growth 2006-2011 ......................... 257 Table 337 Leading Soup Flavours 2006-2011 ............................................................ 257 Table 338 Soup Company Shares 2006-2010 ........................................................... 257 Table 339 Soup Brand Shares 2007-2010 ................................................................. 257 Table 340 Sales of Soup by Distribution Format: % Analysis 2006-2011 .................. 258 Table 341 Forecast Sales of Soup by Category: Volume 2011-2016 ........................ 258 Table 342 Forecast Sales of Soup by Category: Value 2011-2016 ........................... 259 Table 343 Forecast Sales of Soup by Category: % Volume Growth 2011-2016 ....... 259 Table 344 Forecast Sales of Soup by Category: % Value Growth 2011-2016 .......... 259

Spreads in Argentina - Category analysis .................................................................................. 260 Headlines .................................................................................................................................... 260 Trends ......................................................................................................................................... 260 Competitive Landscape .............................................................................................................. 261 Prospects .................................................................................................................................... 261 Category Data ............................................................................................................................. 262

Table 345 Sales of Spreads by Category: Volume 2006-2011 .................................. 262 Table 346 Sales of Spreads by Category: Value 2006-2011 ..................................... 262 Table 347 Sales of Spreads by Category: % Volume Growth 2006-2011 ................. 263 Table 348 Sales of Spreads by Category: % Value Growth 2006-2011 .................... 263 Table 349 Leading Flavours for Jams and Preserves 2006-2011 ............................. 263 Table 350 Spreads Company Shares 2006-2010 ...................................................... 263 Table 351 Spreads Brand Shares 2007-2010 ............................................................ 264 Table 352 Sales of Spreads by Distribution Format: % Analysis 2006-2011 ............. 265 Table 353 Forecast Sales of Spreads by Category: Volume 2011-2016 ................... 265 Table 354 Forecast Sales of Spreads by Category: Value 2011-2016 ...................... 265 Table 355 Forecast Sales of Spreads by Category: % Volume Growth 2011-

2016 ........................................................................................................... 266 Table 356 Forecast Sales of Spreads by Category: % Value Growth 2011-2016 ..... 266

Sweet and Savoury Snacks in Argentina - Category analysis ................................................... 267 Headlines .................................................................................................................................... 267 Trends ......................................................................................................................................... 267 Competitive Landscape .............................................................................................................. 268 Prospects .................................................................................................................................... 269 Category Data ............................................................................................................................. 270

Summary 39 Other Sweet and savoury snacks: Product Types .................................... 270 Table 357 Sales of Sweet and Savoury Snacks by Category: Volume 2006-2011 ... 270 Table 358 Sales of Sweet and Savoury Snacks by Category: Value 2006-2011 ...... 270



Table 359 Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2006-2011 .................................................................................................. 271

Table 360 Sales of Sweet and Savoury Snacks by Category: % Value Growth 2006-2011 .................................................................................................. 271

Table 361 Popcorn by Type: % Value Breakdown 2006-2011 .................................. 271 Table 362 Sweet and Savoury Snacks Company Shares 2006-2010 ....................... 271 Table 363 Sweet and Savoury Snacks Brand Shares 2007-2010 ............................. 272 Table 364 Sales of Sweet and Savoury Snacks by Distribution Format: %

Analysis 2006-2011 ................................................................................... 272 Table 365 Forecast Sales of Sweet and Savoury Snacks by Category: Volume

2011-2016 .................................................................................................. 273 Table 366 Forecast Sales of Sweet and Savoury Snacks by Category: Value

2011-2016 .................................................................................................. 273 Table 367 Forecast Sales of Sweet and Savoury Snacks by Category: %

Volume Growth 2011-2016 ........................................................................ 274 Table 368 Forecast Sales of Sweet and Savoury Snacks by Category: % Value

Growth 2011-2016 ..................................................................................... 274



PACKAGED FOOD IN ARGENTINA - INDUSTRY OVERVIEW

EXECUTIVE SUMMARY

Rising Demand Drives Growth Consumption continues to be a key driver of Argentinas economic growth. The economy is

seeing strong development in 2011, on the back of a solid performance in production, consumption and exports. The strong rebound in output has boosted the packaged food industry; in general consumers are also exhibiting an enthusiastic appetite for consumption.

Fresh Meat Consumption Declines, Impacting the Argentinian Diet

In 2011, fresh red meat has seen heavy price increases, exceeding the rate of inflation. According to Cmara de la Industria y Comercio de Carnes y Derivados de la Repblica, Argentinians consumption of fresh meat plunged by 26%, from annual per capita consumption of 70.3kg in 2009 to 52.3kg in 2011. According to the Instituto de Promocin de C

sample report packaged food

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