SAMPLE QUESTIONS

1. WHICH MANAGEMENT GURU WHO HAS A BACKGROUND IN MEDICINE WROTE A BOOK CALLED THE MECHANISM OF MIND?

ANS EDWARD DE BONO

2. TOPGEAR LAUNCHED RECENTLY BY WORLDWIDE MEDIA LTD, IS A JOINT VENTURE BETWEEN BENNETT COLEMAN &CO LTD AND WHICH ORGANIZATION/COMPANY?

ANS. BBC WORLDWIDE (SINCE IT’S INCEPTION IN 1993 TOPGEAR IS ONE OF UK’S LEADING AUTO MAGAZINES)

3. WHICH FAMOUS PUBLICATION DEVISED THE BIG MAC INDEX?ANS. THE ECONOMIST

4. RETAIL GIANT WAL-MART IS KNOWN FOR ITS WORLDWIDE STRATEGY OF EDLP. EXPAND EDLP?

ANS. EVERYDAY LOWER PRICES

5. WHICH MANAGEMENT GURU BECAME KNOWN FOR HIS PIONEERING RESEARCH ON NATIONAL AND ORGANISATIONAL CULTURES?

ANS. GERT HOFSTEDE

6 WHICH CLOTHING BRAND WAS THE FIRST BRAND TO INTRODUCE THE CONCEPT OF FASHION STORE BY DAY AND BAR BY NIGHT IN INDIA?

ANS. PROVOGUE

7. WHICH INDIAN CO. HAS A CUSTOMER RELATIONSHIP PROGRAMME CALLED PASSPORT PROGRAMME

ANS. HERO HONDA

8. WHICH COMPANY EMPLOYEES HUNDREDS OF THOUSANDS OF AMERICAN TEENAGERS TO POPULARISE A NEW LAUNCH?

ANS. P&G

9. WHICH COMPANY ORGANISES A CHALLENGE BIBENDUM CAR SHOW?

ANS. MICHELIN

10 PROJECT TEJASVANI IS AN INITIATIVE BY WHICH COMPANY TO EMPOWER ITS WOMEN EMPLOYEES?

ANS. TATA STEEL

11. WHICH TECH (NET) CO. ORGANISES A CODEJAM COMPETITON TO FIND BEST PROGRAMMING TALENT?

ANS. GOOGLE

12. WHICH BILLIONAIRE IS ASSOCIATED WITH THE OPEN SOCIETY INSTITUTE WHICH DONATES LARGE SUMS TO VARIOUS ORGNS. IN THE WORLD?

ANS. GEORGE SOROS

13. WHICH NEW ADVERTISING METHODOLOGY WAS USED BY SONY TO PROMOTE ITS SHOW 'JASSI JASI KOI NAHIN' AT MUMBAI IN NOV'03.

ANS. FLASH MOB WHERE A FEW DOZEN PEOPLE CONVERGED AT APNA BAZAR AND CHANTED JASSI JASI KOI NAHIN AND DISBURSED.

14. IN 2003, WHICH BRAND HAD CREATED AN ADVERTISEMENT CHARACTER CALLED TERRY TATE?

ANS. REEBOK

15. DYB.COM. AS THE NET GATHERED MOMENTUM, JACK WELCH ASSERTED THAT THERE SHOULD BE A NEW G.E. WAY. HE NAMED IT DYB.COM. WHAT DOES IT STAND FOR?

ANS. DESTROY YOUR BUSINESS i.e. BLOW THE DAMN THING UP BEFORE THE COMPETITION DOES.

16. NUTS – CRAZY RECIPE FOR BUSINESS AND PERSONAL SUCCESS IS ABOUT WHICH COMPANY (BY KEVEN AND JACKIE FREIBERG)

ANS. SOUTHWEST AIRLINES

SAMPLE QUESTIONS

17. IBOT IS ONE OF THE MOST SUCCESSFUL INNOVATIONS. IT IS A. MOBILE DIALYSIS MACHINEB. TOILET WITH COMPUTERISED TESTINGC. WHEEL CHAIR THAT CAN CLIMB STAIRSD. 20 POINT BODY MASSAGING CAR SEAT

ANS. C. WHEEL CHAIR THAT CAN CLIMB STAIRS (CREATED BY DEAN KAMEN CREATOR OF SEGWAY)

BONUS18. WHAT ARE DOMINATOR, ENHANCER AND AMAZER, NAMES OF?A. VIDEO GAME FROM ELECTRONIC ARTS

B. KOREAN CLONES OF VIAGRAC. HOME THEATRE PACKAGES FROM ONKYO

ANS. HOME THEATRE PACKAGES FROM ONKYO

19. IF YOUR NAME FIGURES ON THIS US JUSTICE DEPARTMENT WEBSITE CALLED NSOPR.GOV, YOU ARE A:

A. SEXUAL OFFENDERB. SUSPECTED TERRORISTC. CONVICTED CYBER CRIMINALD. PRIVATE U.S MARSHALL

ANS. A. SEXUAL OFFENDER

20. DAVID BECKHAM HAS STARRED WITH WHICH CARTOON CHARACTER AS PART OF ADIDAS CAMPAIGN?

A. JOHNY BRAVOB. SCOOBY DOOC. POKEMON

ANS. B. SCOOBY DOO

21. WHICH FAMOUS COMPANY/ORGN. CORPORATE MOTTO IS 'DON'T BE EVIL'?A. AL QAIDAB. GOOGLEC. PLAYBOYD. GREENPEACE

ANS. B. GOOGLE

22. PICKING STOCKS THAT HAVE ALREADY SUNK TO THE BOTTOM BUT STILL HAVE SOME BOUNCE IN THEM LEFT

A. CIGAR BUTT HUNTINGB. BARGAIN HUNTINGC. STOCK PICKING

ANS. A. CIGAR BUTT HUNTING

23. IF YOU ARE USING HOSHIN KANRI IN JAPAN, WHAT ARE YOU DOING?A. USING SYSTEMS APPROACH TO MGMT. OF CHANGEB. KICKING A DOLL TO RELIEVE STRESS AT WORKC. USING HIERARCHICAL POSITION FOR SEXUAL HARASSMENTD. USING 360 DEGREE APPRAISAL SYSTEM

ANS. A. USING SYSTEMS APPROACH TO MANAGEMENT OF CHANGE.

24. IF YOU WORKING WITH A COMPANY CALLED SCHWARZKOPF PROFESSIONAL INDIA, YOU ARE IN THE BUSINESS OF :

A. ANIMATION SOFTWAREB. HAIR CAREC. HR CONSULTANCY

ANS. A. ANIMATION SOFTWARE

25. WHICH COMPANY'S PHILOSOPHY IS REPRESENTED BY THE FIGURES ‘ 9+1+23 ‘A. DISNEYB. XEROXC. HPD. GENERAL ELECTRIC

ANS. B. XeroxLEADERSHIP AT XEROX. 9 REFERS TO THE NINE BASIC CULTURAL ATTRIBUTES OF THE COMPANY, 1 REFERS TO VALUING DIVERSITY SUCH AS BRINGING MORE WOMEN INTO THE WORKPLACE, 23 REFERS TO THE ATTRIBUTES THAT DEFINE LEADERSHIP.

26. WESTVLETEREN 12 BEER HAS BEEN RATED AS THE WORLD’S BEST. IT IS UNIQUE BECAUSE IT IS BREWED:

A. BY MONKSB. BY JAIL INMATESC. BY A GROUP OF GAY MEN

ANS. A. BY MONKS. MONKS AT A BELGIAN ABBAG. THE ABBAG OF SAINT SIXTIES OF WESTVLETERN IN WESTERN BELGIUM IS HOME TO SOME 30 CISTERCIAN AND TRAPPIST MONKS WHO LEAD A LIFE OF SECULUSION, PRAYER, MANUAL LABOUR AND BEER BREWING.

27. WHICH COMPANY'S CREATIVITY AND INNOVATION CENTRE IS CALLED 'INNOVATION KITCHEN'

A. McDONALDSB. 3MC. NIKED. WENDY's

ANS. C. NIKE

BONUS

28. IRENE SINCLAIR RECENTLY MODELLED FOR DOVE. WHAT IS UNIQUE ABOUT THIS:

A. SHE IS 96 YEARS OLDB. SHE IS A JAILED CYBER CONVICTC. SHE IS NOT REAL

ANS. A. SHE IS 96 YEARS OLD

29. A SAMPLE POWERPOINT SCREEN IS SHOWN BELOW.

ANS. (1) KOBE BRYANT (2) JUSTIN TIMBERLAKE (3) JACK TROUT(4) Dr. ROBERT KAPLAN (5) MARTIN SORRELL (6) MICHAEL CAPELLAS

OF COMPAQ HP

30. WHO IS NOT ASSOCIATED WITH COMPUTERS?PHOTOGRAPHS OF : (1) GORDON MOORE (2) CRAIG BARRETT (3) SCOTT MCNEALY (4) CARLOS GHOSN

ANS (4) CARLOS GHOSN – NISSAN (1. GORDON MOORE, 2. CRAIG BARRETT – INTEL, 3. SCOTT MCNEALY – SUN MICROSYSTEMS)

31. PHOTOGRAPHS OF SYNTHIA COOPER, COLEEN ROWLEY ________ ON CLICK SHERRON WATKINS. WHO ARE THEY?

ANS. WHISTLE BLOWERS. (THEY FEATURED AS THE TIMES PERSONS OF THE YEAR)

32. STEVE LIPCOMB IS BEHIND WHICH SUCCESSFUL TV REALITY SHOW WHICH IS AIRED ON TRAVEL CHANNEL?

ANS. WORLD POKER TOUR

33. THIS PHOTO OF THE ONLY SCOOTER BROUGHT OUT BY HARLEY DAVIDSON COMPANY. WHAT WAS ITS NAME?

ANS. TOPPER

34. RUSTY RUNS AWAY RUSTY AND THE LEOPARD. WHO IS THE AUTHOR OF THESE BOOKS?

ANS. RUSKIN BOND

35. WHICH BILLIONAIRE IS THE AUTHOR OF THE BOOK 'THE BUBBLE OF AMERICAN SUPREMACY'?

ANS. GEORGE SOROS

36. WHO ONCE SAID : THERE ARE 3 RELIGIONS IN JAPAN – BUDDHISM, SHINTOISM AND KAIZEN?

 ANS. MASAKI IMAI

37. PHOTO OF NICOLE KIDMANSHE HAS MADE IT TO THE PAGES OF THE 50TH ANNIVERSARY EDITION OF THE GUINNESS BOOK OF WORLD RECORDS FOR WHAT REASON?

ANS. SHE HAS BECOME THE HIGHEST PAID ACTRESS IN A COMMERCIAL. THE AUSTRALIAN MOVIE STAR NETTED $3.71 MILLION FOR HER PART IN A FOUR MINUTE BAZ LUHRMAN DIRECTED CHANNEL NO. 5 AD.

38. WHICH COMPANY RECENTLY UNVEILED ITS NEW BRAND CAMPAIGN AND MARKETING SLOGAN – SENSE AND SIMPLICITY. THE NEW SLOGAN WOULD BE LAUNCHED IN 7 COUNTRIES OVER THE NEXT THREE MONTHS.

ANS. ROYAL PHILIPS ELECTRONICS

39. IN 2003, WHICH BRAND HAD CREATED AN ADVERTISEMENT CHARACTER CALLED TERRY TATE?

ANS. REEBOK

40. YOU DESERVE A BREAK TODAY (McDONALDS) DOUBLE YOUR PLEASURE; DOUBLE YOUR FUN (?) AS PER THE ADAGE MAGAZINE, THE TOP 10 JINGLES OF THE

CENTURY WERE LISTED. THE FIRST POSITION WAS THE McDONALD'S JINGLE. THE OTHER JINGLES DOUBLE YOUR PLEASURE; DOUBLE YOUR FUN WAS ALSO IN THE TOP 10. NAME THE BRAND?

ANS. WRIGLEY'S DOUBLE MINT GUM

41. AS PER THE ADAGE MAGAZINE WHICH CAMPAIGN GOT THE FIRST POSITION OUT OF THE TOP 100 CAMPAIGN'S OF THE CENTURY?

ANS. VOLKSWAGEN – THINK SMALL CAMPAIGN (DOYLE DANE BERNBACH, 1959)

42. WHICH COMPANY HAS LAUNCHED A MULTI-MEDIA CAMPAIGN TITLED ‘START SOMETHING’?

ANS. MICROSOFT. A 15 MONTH GLOBAL MULTI-MEDIA CAMPAIGN THAT URGES TO ‘START SOMETHING’ WITH ITS WINDOWS XP OPERATING SYSTEM.

43. ABRA CADABRA WHICH MEANS ABBREVIATIONS AND RELATED ACRONYMS ASSOCIATED WITH DEFENCE AERONAUTICS, BUSINESS AND RADIO ELECTRONICS. WHICH COMPANY IN THE 60s PUBLISHED A LIST OF ACRONYMS TITLED ABRA CADABRA?

ANS. RAYTHEON

44. BY APPLYING THE DOUGHNUT PRINCIPLE ORGANISATION WILL BE ABLE TO TAP ALL THE LATENT CREATIVITY THAT IS HIDING IN THE EVERYDAY WORK PLACE. WHICH MANAGEMENT GURU GAVE US THIS PRINCIPLE?

ANS. CHARLES HANDY

45. IN JAPAN IF YOU ARE USING ‘SHOGI’, WHAT ARE YOU DOING?

ANS. PLAYING CHESS (SHO MEANS GENERAL AND GI MEANS BOARD GAME)

46. WHICH BOOK BUSINESS WAS FOUNDED BY TONY WHEELER AND HIS WIFE?

ANS. THE LONELY PLANET SERIES

47. WHICH HARVARD BUSINESS SCHOOL PROFESSOR HAS COINED TERMS SUCH AND UNDERSHOOT AND OVERSHOOT WITH RESPECT TO VALUATIONS OF PRODUCTS IN THE IT INDUSTRY?

ANS. CLAYTON CHRISTENSEN.UNDERSHOOT MEANS THAT A TECHNOLOGY IS UPTO THE MARK FOR MOST CONSUMERS. THUS THEY ARE WILLING TO PAY MUCH MORE THAN WHAT IS WORTH FOR A TECHNOLOGY THAT IS BETTER THAN THE EARLIER ONE THOUGHT STILL IMPERFECT. A TECHNOLOGY THAT PROVIDES MORE CAPABILITIES THAN WHAT MOST CONSUMERS LOOK FOR FINDS ITSELF IN THE OVERSHOOT CATEGORY AND THIS MEANS THAT THEY BUYERS WILL PAY LESS TO ACQUIRE IT.

48. WHICH COMPANY IN THE NEWS RECENTLY HAS AN INHOUSE PUBLICATION CALLED FORGING AHEAD?

ANS. MITTAL STEEL

49. IN JAPAN IF YOU ARE WORKING FOR AN ORGN. CALLED ‘INOCHI NO DENWA’ WHAT ARE YOU DOING?

ANS. JAPAN’S VOLUNTEER TELEPHONE LIFELINE AND COUNSELLING SERVICE FOR THE POTENTIALLY SUCIDAL. STARTED IN 1971 BY A GERMAN MISSIONARY TODAY IT HAS 7500 VOLUNTEERS WHO RUN 50 CENTERS THROUGHOUT JAPAN ANSWERING SOME 7,50,000 CALLS A YEAR.

50. WE FINALLY KNEW WHERE THE MISSING IRAQI WEAPONS OF MASS DESTRUCTION ARE. THEY ARE WITH DICK CHEENEY.WHY DID A T.V. ANCHOR MADE THIS REMARKS RECENTLY/

ANS. US VICE PRESIDENT, DICK CHEENEY ACCIDENTALLY WOUNDED A FELLOW HUNTER WHILE ON A SHOOTING TRIP

51. WHICH SPORTS TEAM IN THE NEWS RECENTLY HAD EARLIER BEEN OWNED BY JOHN NORDSTROM AND THEN KEN BEHRING. IT HAS A NEW OWNER SINCE 1997.

ANS. SEATTLE SEA HAWKS. OWNED BY PAUL ALLEN (THE TEAM WAS A LOOSING FINALIST IN THE SUPERBOWL’05)

52. WHAT LINKS.. WALTER P CHRYSLER/TED TURNER/ANDY GROVE.ANS. TIME. WALTER P CHRYSLER – 1928/TED TURNER – 1991/ANDY GROVE – 1997

53. HE IS CREDITED WITH INVENTING THE MOBILE PHONE. IDENTIFY THE PERSON.

ANS. MARTIN COOPER

54. PHOTO OF PIERRE OMIDIYAR. WHO SHOULD BE SITTING NEXT TO HIM?

ANS. MEG WHITMAN (ON CLICK PHOTO COMES)

55. NONE OF US IS AS SMART AS ALL OF US" THE SECRETS OF CREATIVE COLLABORATION.

WHICH BOOK CO-AUTHORED BY WARREN BENNIS HAS THIS SUBTITLE AND TALKS ABOUT THE GREAT GROUPS LIKE LOCKHEED, SKUNKWORKS AND THE MANHATTAN PROJECT ETC?

ANS. ORGANISING GENIUS

56. DREAM AS THOUGH YOU'LL LIVE FOREVER, LIVE AS THOUGH YOU WILL DIE TODAY. WHICH RECENT HIGH PROFILE MANAGEMENT BOOK'S FINAL PAGE IS DEVOTED TO THIS QUOTE FOR JAMES DEAN?

ANS : REIMAGINE, BUSINESS EXCELLENCE IN A DISRUPTIVE AGE

57. IN WHICH BEST SELLER WRITTEN IN 1921 DO YOU FIND CHARACTERS LIKE BILL PECK AND CAPPY RICKS?

ANS. THE GO-GETTER BY PETER B. KYNE

58. WHAT LINKS: KEVIN COSTNER, PATRICK BERGEN, CARY ELWES, SEAN CONNERY,

DOUGLAS FAIRBANKS, ERROL FLYNN.ANS. THEY HAVE ALL PLAYED ROBIN HOOD IN FILMS.

59. CPI (CONSUMER PERCEPTION INDEX), GCP (GLOBAL CORRUPTION BAROMETER), BPI (BRIBER PAYER'S INDEX)

WHICH COMPANY MEASURES THE ABOVE FOR VARIOUS COUNTRIES OF THE WORLD?

ANS. TRANSPARENCY INTERNATIONAL

60. THE WORLD'S FIRST PROFESSIONAL GOLF WATCH DESIGNED AND DEVELOPED BY TIGER WOODS HIMSELF HAS BEEN LAUNCHED BY WHICH BRAND?

ANS. TAG HEUR

61. WHICH WORD HAS GAINED POPULARITY ON THE NET WHICH MEANS SUPERFAST IN HAWAIIAN LANGUAGE AND IS ALSO THE NAME OF COLLABORATIVE SOFTWARE?

ANS. WIKI

62. WHICH MODERN BUSINESS MANAGEMENT TOOL IS USED BY MANAGERS TO GET A ‘BIRD’S EYE VIEW’ OF BUSINESS HEALTH ?

ANS. DIGITAL DASHBOARD

63. WHICH CELEBRITY LADY IS THE EDITOR OF THE GLOSSY INDIAN WOMEN’S MAGAZINE VERVE?

ANS. ANURADHA MAHINDRA

64. WHICH INDIAN SOFTWARE COMPANY HAS AN INITIATIVE CALLED BIOSCOPE TO INFUSE EMPLOYEE CAMARADERIE?

ANS. I-FLEX

65. MARIAH CAREY HAS BEEN SELECTED FOR THIS COMPANY’S 2006 ‘LEGS OF A GODDESS’ CAMPAIGN ? WHICH COMPANY?

ANS. GILLETTE

66. WHO HAS PROPOUNDED THE 4 A’S OF MARKETING (ACCEPTABILITY, AFFORDABILITY, ACCESSIBILITY, AWARENESS?

ANS. JAGDISH SETH

67. SPORTING TEAMS IN ENGLAND, SRI LANKA ETC ARE NOW INCREASINGLY USING MERLYN. WHAT IS IT?

ANS. CRICKET BOWLING MACHINE

68. MILLIONS OF PEOPLE NOW SPEND SEVERAL HOURS A WEEK IMMERSED IN MMORPGS. WHAT DOES IT STAND FOR?

ANS. MASSIVE MULTI-PLAYER ONLINE ROLE PLAYING GAMES.

69. THE MACHINE THAT CHANGED THE WORLD BY JAMES WOMACK AND DANIEL JONES IS ABOUT WHICH COMPANY?

ANS. PROCESS ORIENTED PRINCIPLES OF LEAN MANUFACTURING ABOUT TOYOTA’S PRODUCTION SYSTEM.

70. RAY RAYMOND EVENTUALLY COMMITTED SUICIDE IN 1993, JUMPING OFF THE GOLDEN GATE BRIDGE. WHICH BRAND DID HE CREATE ?

ANS. VICTORIA’ SECRET

71. THE ORIGINAL DOW JONES INDUSTRIAL AVERAGE IN 1896 CONSISTED OF 12 STOCKS. ONE OF THIS WAS IN THE LIST?

ANS. GE

72. CHIP YOUNG AND DENIS LEBRIEN CREATED WHICH CARTOON STRIP?

ANS. BLONDIE

73. WHICH COMPANY RECENTLY LAUNCHED ITS NEXT GENERATION ‘REVOLUTION’ GAME CONSOLE?

ANS. NINTENDO

74. WHO THE CHIEF SOFTWARE ARCHITECT AT MICROSOFT?ANS RAY OOZZIE

75. WHICH COMPANY NOW HAS THE LARGEST GROUP LIFE INSURANCE POLICY IN INDIA?

ANS. INFOSYS

76. WHO OUT OF THE FOLLOWING IS ASSOCIATED WITH THE NON-PROFIT ORGN. CALLED ONE LAPTOP PER CHILD (OLPC)?

ANS. NICK NEGROPONTE

77. WHICH FAMOUS INVESTOR RAISES MONEY FOR THE CHARITY ORGANISATION ‘GLIDE FOUNDATION’ THROUGH ONLINE AUCTIONS TO HAVE A MEAL WITH HIM?

ANS. WARREN BUFFET

78. FIND YOUR VOICE AND INSPIRE OTHERS TO FIND THEIRS IS THE CORE MESSAGE BEHIND WHICH CURRENT BEST SELLER?

ANS. THE 8TH HABIT BY STEPHEN R COVEY

79. SPIRITUAL QUOTIENT, STARSHIP ENTERPRISE, SATURDAY CLUBWHAT ARE YOU READING?

ANS. THE ECONOMIC TIMES

80. ‘KARO SIFAARISH’ PROGRAMME IS THE NAME OF AN EMPLOYEE REFERRAL SYSTEM IN WHICH INDIAN BANK ?

ANS. HDFC BANK

81. WHICH COMIC BOOK LINE IS AFFECTIONATELY CALLED THE ‘HOUSE OF IDEAS’ ?

ANS. MARVEL COMICS

82. WHICH COMPANY HAS BEEN THE OFFICIAL SPONSORS OF THE TENNIS BALLS USED AT WIMBLEDON SINCE 1902 ?

ANS. SLAZENGER

83. WHICH TELEVISION CHANNEL IS JOINTLY OWNED BY MICROSOFT AND GENERAL ELECTRIC ?

ANS. MSNBC

84 WHICH MOBILE HANDSET IS BEING EXTENSIVELY ADVERTISED IN THE PRINT MEDIUM WITH THE  BASELINE 'TURN WORK INTO PLAY'?

ANS. MOTOMING A1200

85. THOMAS STEWART IS THE EDITOR OF WHICH MANAGEMENT MAGAZINE ?

ANS. HARVARD BUSINESS REVIEW

86. WHICH CHARITY WAS FOUNDED IN 1980 AFTER A LITTLE BOY NAMED CHRIS GREICIUS REALIZED HIS HEARTFELT WISH TO BECOME A POLICE OFFICER ?

ANS. MAKE-A-WISH FOUNDATION

87. ‘SOFTWAR’ IS A BIOGRAPHY OF WHICH SOFTWARE BUSINESSMAN AND HIS COMPANY?

ANS. LARRY ELLISON, ORACLE

88. WHICH ANNUAL AWARDS ARE GIVEN IN INDIA BY BEAM GLOBAL SPIRITS & WINE, THE 4TH LARGEST SPIRITS COMPANY IN THE WORLD?

ANS. TEACHER’S ACHIEVEMENT AWARDS

89. WHAT IS THE NAME OF THE INDIAN GOVERNMENT’S GUIDELINE BY WHICH FOREIGN INVESTMENT AND TECHNICAL COLLABORATION IS ALLOWED UNDER AUTOMATIC ROUTE SUBJECT TO SECTORAL POLICIES ON FOREIGN INVESTMENT?

ANS. PRESS NOTE 1

90. NAME THE PROCESS IN MARKETING WHICH INVOLVES DIVIDING A MARKET INTO DISTINCT SUBSETS THAT BEHAVE IN THE SAME WAY OR HAVE SIMILAR NEEDS.

ANS. MARKET SEGMENTATION

91. ‘CLUB 10’ IS THE INNOVATION REWARD SCHEME OF WHICH GLOBAL COMPANY ?

ANS. NOKIA