sample questions on operation research
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Sample Questions On Operation research
1. With regards to the simplex algorithm, the variable associated with the key column is known as the ______
A. Slack variable
B. Incoming variable
C. Surplus variable
D. Outgoing variable
2 The objective function of two products A and B is specified as Max Z = 1000x1 + 1750x2. The profit per unit of A = Rs. ___ and B = Rs. ____
A. 1000 1750
B. 1750 1000
C. 3750 1750
D. 1000 1000
3 The objective function of two products A and B is specified as Min Z = 10x1 + 20x2. The cost per unit of A = Rs. ___ and B = Rs. ____
A. 20 10
B. 10 20
C. 20 20
D. 10 30
4 The objective function of a LPP is Min Z = 10x1 + 5x2. The solution to this LPP yields x1 = 500 x2= 375. Then the value of Z = ___
A. 6875
B. 3875
C.4875
D. 4500
5 A company manufactures products X and Y. The maximum available weekly labour hours are 510 hours. One unit of X requires 20 labour hours whereas one unit of Y requires 75 labour hours. The correct constraint equation is ____
A. 20x1 + 75x2 <= 510
B. x1 + 2x2 >= 50
C. 75x1 + 20x2 <= 510
D. 20x1 + 75x2 >= 510
6 In respect of the simplex method, when an optimal solution has been obtained, if delta j of non basis variable x1=0, ______________
A. There exists an alternate solution
B. The solution is unique
C. There exist multiple alternate solutions
D. The solution cannot be determined
7 For solving a LPP using the graphical method the _____ must be plotted as lines on the graph
A. Objective function
B. Constraints
C. Non-negativity function
D. Decision variables
8 In respect of the simplex method, for deciding the key row ____ must be determined
A. Replacement ratios
B. Slack variables
C. Surplus variables
D. Dummy variables
9 In respect of the simplex method, the key row corresponds to the row with the ____
A. Smallest positive replacement ratio
B. Smallest negative replacement ratio
C. Largest positive replacement ratio
D. Zero replacement ratio
10 In respect of the simplex method, the key column corresponds to the column with the ____
A. Smallest positive delta Cj - Zj
B. Smallest negative delta Cj - Zj
C. Largest positive delta Cj - Zj
D. Zero value of delta Cj - Zj
11 A Company transports from warehouses W1, W2 and W3 1000, 3000, and 8,000 units respectively to retail outlets R1, R2, R3 and R4 1500, 1500, 8000 and 2,000 units respectively. This transportation problem is _____
A. Balanced
B. Not balanced and requires a dummy warehouse quantity = 1000 units
C. Not balanced and requires a dummy retail outlet quantity = 1000 units
D. Not balanced and requires a dummy warehouse quantity = 2000 units
12 There exists an alternate optimal solution to a trasportation problem if the delta value of any of the empty cells (unallocated cells) is _____
A. 0
B. Negative
C. Infinity
D. Positive
13 A Company transports from warehouses W1, W2 and W3 5000, 3000, and 2,000 units respectively to retail outlets R1, R2, R3 500, 1500 and 8000 units respectively. This transportation problem is _____
A. Balanced
B. Not balanced and requires a dummy warehouse quantity = 2000 units
C. Not balanced and requires a dummy factory quantity = 2000 units
D. Not balanced and requires a dummy warehouse quantity = 1000 units
14 The longest path in the network diagram is called __________ path.
A. Best
B. Worst
C. Sub-critical
D. Critical
15 Activities which can be accomplished of performed simultaneously are called ________________.
A. Predecessor activity
B. Successor activity
C. Sequential activity
D. Concurrent activity
16 An activity which represents end or completion of multiple activities is called _______________.
A. Merge event
B. Burst event
C. Merge and burst event
D. Concurrent activity
17 Forward pass calculations are done from _________ event of the project to the __________ event of the project.
A. First , last
B. Last, first
C. First, first
D. Last, last
18 In terms of CPM, __________ of an event is the amount of time by which an event can be delayed beyond its earliest occurrence time without affecting total project completion time.
A. Total float
B. Free float
C. Independent float
D. Slack
19 Slack of critical event is _______________
A. One
B. Zero
C. Highest
D. Same as duration of the activity
20 For a two person game the Row Minima values are {200, 180, -160} and the Column Maxima values are {200, 240, 300}. The value of the game = ___
A. 300
B. -160
C. 200
D. 180
21 The time required by a job on each machine is called _________________ time.
A. Elapsed
B. Idle
C. Processing
D. Average
22 The order in which machines are required to complete jobs is called ___________
A. Machines order
B. Working order
C. Processing order of job s
D. Order
23 In respect of sequencing of jobs, the time between the start of the first job and the completion of the last job is called _____________
A. Total time
B. Assignment time
C. Elapsed time
D. Idle time
24 In job sequencing involving three machines, the sequence of operations is ____
A. Machine A, Machine B, Machine C
B. Machine B, Machine C, Machine A
C. Machine C, Machine A, Machine C
D. Machine A, Machine B, Machine B
25 In respect of sequencing of jobs, it is assumed that the processing time of all jobs on all machines are known and ____
A. Remains constant
B. Changes
C. Increases
D. Decreases
Sample Questions On Brand Management (Marketing) 1. Brand creates a relationship of ..... with the customers.A. standardsB. professionalismC. trustD. credibility 2. ..... consists of Brand Recognition and Brand Recall.A. Brand AwarenessB. Brand IdentityC. Brand ImageryD. Brand Familiarity 3. ..... are the personal value and meaning that consumers attach to the product and service attributes.A. Brand incentivesB. Brand benefitsC. Brand attributesD. Brand associations 4. Building blocks to the left side of the pyramid represent a more .....A. emotional routeB. practical routeC. sensible routeD. rational route 5. ..... are a means to provide in-depth information and insights essential for setting long term strategic direction for the brand.A. Brand positioningB. Brand equityC. Brand recallD. Brand audit 6. The four steps of brand building are Meaning, Response, Relationships and .....A. EquityB. IdentityC. InformationD. Branding 7. The 3C's of branding are Clarity, Consistency and .....A. ConstancyB. CompanyC. CustomerD. Competitor 8. Branding helps to build ..... for the company or product.A. RecognitionB. RespectC. CompetitorsD. Size
9. Branding provides ..... protection towards unique features or aspects of the product,A. EqualB. UnequalC. LegalD. Illegal 10. A strong brand can command a ........price as compared to other brands.A. PremiumB. LowerC. HigherD. No Significant change 11. ......... helps the brand stand out in the crowd.A. Brand ImageB. Brand PersonalityC. Brand IdentityD. Brand Differentiation 12. Brand ....... is the message it delivers through various sources of advertisements.A. ImageB. PersonalityC. IdentityD. Communication 13. ......... is the idea of going beyond ones origin and exploring new fields.A. Brand EquityB. Brand PositioningC. Brand ExtensionD. Brand Identity 14. ....... is not a type of Brand Element.A. SloganB. JingleC. SymbolD. Image 15. The abbreviation of URL is .........A. Universal Resource LocatorB. Universal Route LocatorC. Universal Resource ResistorD. Universal Rational Locator 16. When the customer is willing to pay extra for a comparable product because of it's brand it is known as .....A. Cost structureB. Market shareC. Price premium/Price elasticityD. Brand expansion 17. The dynamics of the financial markets as a whole is reflected to as ..... under investor sentiment multiplier.A. Risk profileB. Market dynamics
C. Marketing conditionsD. Finance 18. The brand value chain is a means to trace the value creation process for brands to better understand the financial impact of brand marketing .....A. Expenditures and investmentsB. Advertising and expendituresC. Investments and brand valueD. Brand performance and advertising 19. ..... techniques are relatively unstructured measurement approaches.A. Quantitative approachB. Qualitative approachC. Both A and BD. CBBE Approach 20. Brand ..... and relationships are measuring sources of brand equity under qualitative research techniques.A. PersonalityB. ValueC. AssetD. Awareness 21. ..... is the human characteristics of traits that can be attributed to a brand.A. Brand awarenessB. Brand equityC. Brand personalityD. Brand value chain 22. Quantitative research typically employs various types of scale questions so that ..... can be made.A. Projective techniquesB. StatementsC. Numerical representation and summariesD. Brand association and sources 23. Esteem and knowledge together create ....., which is more of a report on past performance.A. Brand performanceB. Brand identityC. Brand statureD. Brand value 24. ..... is the structure of brands within and organisational identity.A. Brand HierarchyB. Brand ArchitectureC. Brand RecognitionD. Brand Recall 25. An existing brand that gives birth to a brand extension is the ..... brand.A. MotherB. ParentC. FamilyD. Father
Sample Questions - International Marketing (Marketing)
1. _______ is needed to bridge the gap between developed and developing nations.A. Local TradeB. National TradeC. International MarketingD. Regional trade 2. Trading Blocs give benefits to ______countries.A. MemberB. Non-memberC. RichD. Poor 3. __________ is performance of business activities designed to plan, price, promote and direct the flow of a company's goods and services to consumers.A. International marketingB. IMCC. Supply chain analysisD. Trade 4. A group of companies which has similar trade policies and ensure free flow of goods and services is _______A. Trading BlocB. Joint VentureC. FranchisingD. Mergers and aquisitions 5. _______ is not a feature of International marketing.A. Small scale operationsB. Presence of trading blocsC. Three Faced competitionD. Lengthy and time consuming 6. Operating internationally requires an extensive coordination between the _______________ and the foreign operations and subsidiaries.A. Home branchB. Home officeC. Domestic officeD. Regional office 7. _____ refers to the necessity of technically skilled human resources to open in the marketA. Current Market SizeB. Projected Market GrowthC. Number of Competitors
D. Requirement of technological skills 8. ____ provides a method for quantifying risk.A. Export AnalysisB. Market Share AnalysisC. Diversification AnalysisD. Acquisition Analysis 9. _____ is “The Distribution of emotional roles between genders”A. Individualism vs CollectivismB. Masculinity vs FemininityC. Long-term orientation vs Short term orientationD. Indulgence vs Restraint10. Terrorism, terrorist attacks and wars are major indicators of ____.A. Political InstabilityB. Politically Neutral EconomyC. Political RiskD. Cultural Risk 11. ____ refers to transfer of control of foreign investment to national ownership to bring the firm’s activities more in line with national interests.A. DomesticationB. Nationalization.C. ExpropriationD. Confiscation 12. Which of the following factors affect International Marketing?A. Political FactorsB. Cultural FactorsC. Economic FactorsD. Political Factors,Cultural Factors, Economic Factors 13. _______ is the process of fixing labels on the export product.A. LabelingB. PackagingC. PresentationD. Exporting 14. _______,Company, Competition, Channels are the four C's affecting International Pricing.A. CollaborationB. CustomerC. Co-retailerD. Costing 15. ________ directs an organization to nurture and strengthen its distribution channel.A. Image DifferentiationB. Service DifferentiationC. Product DifferentiationD. Channel Differentiation 16. _______ refers to the exchange of products or services for other products or services.A. Counter TradeB. Barter exchangeC. Trade exchangeD. Market share
17. To ______________ is the second step in planning international promotional campaigns.A. Determine the target audienceB. Determine specific campaign objectivesC. Determine the budgetD. Determine the media strategy 18. ________ refers to a number of efforts used to publicize specific products or services.A. AdvertisingB. BrandingC. Product PublicityD. Direct Selling19. _____________ culture of every organization differs from one another depending on the policies, and procedures of an organization.A. InternationalB. GlobalC. DomesticD. Service 20. ______________ must be welcoming and realistic.A. Service OrientationB. Service CommunicationsC. Service MetricsD. Service Measures 21. Lack of _____________ hampers the growth of an organization.A. CommunicationB. KnowledgeC. InfrastructureD. Technology 22. Plans adopted by MNC's are very ___________.A. AdvancedB. VastC. FlexibleD. Diversified 23. ____________ refers to a poor situation where an actual performance is less than the planned performance.A. Corrective ActionB. Alarming SituationC. Welcome SituationD. Ideal Situation 24. Firms adopt ____________________ when they create value by transferring products and services to foreign markets where these products and services are not available.A. Multi Domestic StrategyB. International StrategyC. Global StrategyD. Transactional Strategy 25. Service _________________ and ______________ motivate your team, celebrate service improvements and keep everyone focused on achieving greater results.A. Vision and LanguageB. Measures and Metrics
C. Rewards and recognitionD. Recovery and Guarantees
Sample Questions - Human Resource Accounting & Auditing (HR)
1. HRA shows human resources as ________ and not as expenses.A. RevenueB. CapitalC. DeficitD. Surplus 2. HRA facilitates collection of figures over the past period which provides the basis for _________.A. Projecting future expensesB. Projecting future lossesC. ProfitsD. Loss 3. . _________ helps to increase management’s awareness about the costs of turnover and to devise suitable strategies and steps to control it.A. Financial StatementB. HR AccountingC. Marketing StrategyD. Operational Strategy 4. Two firms having identical physical assets and operating in the same market may have different returns due to differences in ________ assets.A. PhysicalB. FinancialC. HumanD. Mechanical 5. HRA was first developed by _________ in the year 1691.A. Dale YoderB. Eric G. FlamholtzC. Sir William Petty
D. Stephen Knauf 6. The orientation process of the new recruit is important because ____________.A. Fast track productivityB. It would enable the incumbent to get familiarised with the Organisation and his roleC. Reduce BoredomD. Improves employee bonding 7. Historical Cost Accounting (HCA), also know as _________ accounting.A. ConventionalB. HistoricalC. FinancialD. Replacement 8. Capitalization of assets generally has a ________ effect on a company's balance sheet.A. NeutralB. NegativeC. DecliningD. Positive 9. This model of accounting of human resources was first initiated by Rinses Likert in _____.A. 1972B. 1862C. 1967D. 1864 10. The capital figure does not reflect _________ purchasing power.A. CompanyB. ShareholdersC. IndividualD. Competitors 11. Replacement model claims to incorporate the current value of company's human resources in its annual accounts at the year ______A. StartB. MonthlyC. QuarterlyD. End 12. Opportunity cost is an important ________ concept that finds application in a wide range of business decisions.A. HistoricalB. SocialC. FinancialD. Economical 13. Opportunity cost is an important ________ concept that finds application in a wide range of business decisions.A. HistoricalB. SocialC. FinancialD. Economical 14. . For maintaining confidentiality of information, the HR auditor may sign_________.
A. Non Disclosure AgreementB. MOUC. Offer LetterD. Termination Letter 15. . In ______ the employees are needed to be given timely feedback of their performanceA. Personnel policiesB. Performance measurement and evaluationC. Succession PlanningD. Recruitment 16. The purpose of HR audit is _______ inspection of facilitates during mergers and acquisitionsA. Quality managementB. Job ChartC. Due diligenceD. Manipulative 17. A well-designed audit provides a diagnostic tool to measures ________ against organization’s expectation.A. Monterey benefitsB. Human resource performanceC. Control deviceD. System error 18. . ______ is an analytical, investigative and comparative process.A. RecruitmentB. SelectionC. Human resource auditD. Training 19. . There is ________ among the accountants and financial professionals regarding the measurement process.A. AgreementB. ArgumentC. DisagreementD. Status Quo 20. The organization culture consists of _____________ and values that contribute to the social environment of the business.A. EthicsB. BehaviorC. ComplianceD. Mission 21. . ________ methods consider the economic value of human resource.A. PracticalB. EconomicC. MonetaryD. non financial 22. Monetary methods are based on ___________ value of human resources.A. HumanB. CostC. Financial
D. Social 23. A ___________ exercise is a useful and versatile way of working together to explore values and beleifs.A. Team workB. AppraisalC. Value clarificationD. Evaluation 24. . The applications and usefulness of the human resource valuation depends on the ________ efforts of the managers.A. PastB. PresentC. FutureD. Alternative 25. ___________ and Job rotation are the two most frequently affected changes of the HRD audit OD intervention.A. Performance appraisalB. FinanceC. AccountingD. Downsizing
Project Management ( FInance)
1. _______ is called founding father of modern project management. (a)Henry Gantt (b)Frederic Taylor (c)Peter Ducker (d)Philips Kotler
2. It is a framework of duties and responsibility on which on undertaking works. (a)Organization Structure (b)Capital Structure (c)Rough Structure (d)Plan Structure
3. Which of the following is a traditional method of project selection (a)Net Present Value (b)Internal Rate of Return (c)Pay-back period (d)Profitability Index
4. In case of selecting a project using NPV method which project should be selected. (a)Project with lowest negative NPV (b)Project with lowest positive NPV (c)Project with highest positive NPV (d)Project with highest negative NPV
5. Degree of combined leverage is 3, EBIT is Rs.4,00,000, find contribution (a)1500000 (b)1200000 (c)1000000 (d)1100000
6. Organizational departments are grouped by areas of specialization within different functions are termed as
(a)Functional (b)Projectized (c)Matrix (d)Super Matrix
7. ________projects are set up in other countries (a)National (b)International (c)Normal (d)Private
8. ______projects are those that are owned by the government and the by private entrepreneurs. (a)Public (b)Private (c)Normal (d)Joint Sector
9. The entire process of a project may be considered to be made up on number of sub process placed in different stage called the (a)Technical key resources (b)Work key structure (c)Work Breakdown Structure (WBS). (d)System integration
10.____ schedule is prepared to calculate loan repayment of principal and interest. (a)Loan Sanction (b)Loan Amortization (c)Loan finance (d)Loan disbursement
11. _____ refers to the total number of product lines that a company offers to its customers. (a)Product Mix (b)Production Methods (c)Capital Structure (d)Project Termination.
12. _____ is the planning, directing, controlling and coordinating those activities which are concerned with materials and inventory requirements. (a)Behavioral Management (b)Financial Management (c)Human Resource Management (d)Material Management
12. Analysis of engineering aspects of project is being examined and formulated. (a)Marketing feasibility (b)Finance feasibility (c)Economic feasibility (d)Technical feasibility
13. The Strengths and weaknesses usually arise from_______ sources. (a)Internal (b)External (c)Both Internal and external (d)Neither Internal nor external14. ______ refers to the total number of product lines that a company offers to its customers. (a)Product mix (b)Demand mix (c)Price mix (d)Customer mix
15. Certificate of agreement of loans which is given under the company’s stamp and carries an undertaking that it will get a fixed return (a)Equity shares (b)Preference shares (c)Debentures (d)Retained Earnings
16. Combined leverage is 6, operating leverage is 3, find financial leverage (a)3 (b)1 (c)4 (d)2
17. An uncertain event or conditions that, if it occurs, have a positive or negative effect on a projects objective. (a)Project risk (b)Project scheduling (c)Project return (d)Project duration
18 Risk mainly arises from outsourcing and personnel related issues. (a)Technology risk (b)Scope risk (c)Resource risk (d)Schedule risk
19. ______ is the process of determining the production capacity needed by an organization to meet changing demands for its products. (a)Project management Maturity model (b)Continuous improvement (c)Capacity planning (d)Procedural
20. ______ is sometimes also called project close out or final shut down. (a)Project termination (b)Project analyzing (c)Monitor and control project (d)Project auditing
21. A business project has to pass the test of (a)Technical Feasibility (b)Economic feasibility (c)Social Acceptability (d)All of the above
22. Project management objective is to (a)Identification of problem (b)Take timely decision (c)Accomplish Specific Goals (d)All of the above
23. Project management was established as a profession by project management associations in (a)America (b)Canada (c)England (d)London
24.SBU develops its own (a)Strategic vision and direction (b)Plan (c)Scheme (d)All of the above
25 The method which does not consider investments profitability is (a)Payback (b)ARR (c)NPV (d)0
Innovative Financial Management ( FInance)
1.Functions of SEBIa. Monetary Stabilityb. Stable Payments & Currency systemc. Credit Allocationd. Regulatory body
2.In the domestic factoring _______ parties are involved.a. 3b. 4c. 5d. 10
3. International Factoring is also termed as _____ Factoringa. Cross-Borderb. Wide-Borderc. Foreignd. Multi-country
4.The predominant agencies not involved in providing consumer finance area. Sales finance companiesb. Hire purchasec. Other non-banking institutionsd. Overdraft Facility
5. Pricing of Consumer Finance not includes ____________a. Rate of interestb. Default risk premiumc. Administration expensesd. 100% Risk cover
6.Benefits of credit cards are ___________a. Application Fraudb. Counterfeit card fraudc. Card never received fraudd. Helpful in times of emergency
7. The credit ratings are expressed as ______________a. Alphabeticalb. Numericalc. Numerical and Alphabeticald. Analytical
8.The availability of cash and cash like instruments that are useful in purchase and investment are commonly known as ____
a. Cash crunchb. Liquidityc. Creditd. Marketability
9. Banking sector comes under which of the following sectorsa. Marketing sectorb. Service sectorc. Manufacturing sectord. Industrial Sector
10.NBFC is a company registered under _____________a. Indian Contract Actb. Companies Act, 1956c. RBI Actd Companies act 2013
11 Finance is not available in the following factoring servicesa. Without recourse factoringb. With recourse factoringc. Invoice Discountingd. Maturity Factoring
12. The process of selling trade debts of a client to a financial intermediary is called __________
a. Bill Discountingb. Factoringc. Securitizationd. Materialization
13. The idea of providing factoring services was first taught of in India by _____a. Tandem committeeb. Malhotra committeec. Vaghul committeed. Management committee
14. _________ look for opportunities to take on risk in the hope of making returnsa. Shareholdersb. Hedgerc. Speculatorsd. BOD’s
15 _______ has a multiple maturity structure depending upon the maturity pattern of underlying assets.
a. Pass through certificatesb. Pay through Certificatesc. Preferred Stock Certificates
d. Asset based commercial papers
16..Hire purchase Act passed in the yeara. 1969b. 1982c. 1972d. 1976
17..In housing finance the lender and borrower enter into an agreement under the _______ Act.
a. Transfer of propertyb. Copyrightc. Partnershipd. Company
18. Purchase of a house in India involves various costs which are referred to as _____ costsa. Rentalb. Acquirementc. Transferd. Post-Acquisition
19. A _________ is a specialized firm that finances young start-up companiesa. Venture capital firmb. Finance companyc. Small Business finance companyd. Capital-Creation company
20. Which of the following is not a characteristic feature of venture capital firmsa. Funding just one or a small number of firmsb. Holding equity in the firms that are fundedc. Having a long term investment horizond. Providing advice and assistance to the firms that are funded
21. __________ between two parties to buy or sell an asset at a specified price on a future datea. Future contractb. Forward contractc. Clearing contractd. Derivatives
22. __________ is the financial practice of pooling various types of contractual debt a. Bill Discountingb. Factoringc. Securitizationd. Sale
23.__________ Market facilitates the trading of foreign exchange.a. Capital Marketb. Money Marketc. Commodity Marketd. Forex Market
24.The Securities and Exchange Board of India (SEBI) was constituted in _____a. 1988b. 1990c. 1992d. 1987
25. The issuing company is expected to pay brokerage within ____ months from the date of allotment
a. twob. fourc. oned. three
Strategic Financial Management (Finance)
1. Market Value Of The Firm Is Calculated By The Following Formula.
A) Total Number Of Shares X Eps
B) Total Number Of Shares X Dps
C) Total Number Of Shares X Mps
D) Total Number Of Shares / Dps
2. Xbrl Stands For
A) Extra Business Regulation Ltd.
B) Excursive Business Reporting Law.
C) Extra-ordinary Business Reporting Language.
D) Extensible Business Reporting Language.
3. ________ Policy Is What The Company Uses To Decide How Much It Will Payout To The Shareholders In The Form Of Dividends.
A) Dividend Policy
B) Shareholders Policy
C) Taxation Policy
D) Policy Of Control
4. Decision Making Is The Main Function OfA. ManagementB. Senior ExecutivesC. Junior ExecutivesD. Executives
5. In Probability AnalysisA. Probability Is Assigned To Each Year’s Cash Inflow.B. Probability Is Assigned To Cash Outflow.C. Probability Is Assigned To Economic SituationD. Probability Is Assigned To Last Three Year’s Cash Inflow.
6. Decision Tree IsA) Tree With BranchesB) Pictorial Representation In A Tree FormC) Tree With Leaves OnlyD) Tree Without Leaves Only
7. The Technique Used To Determine How Independent Variable Values Will Impact A Particular Dependent Variable Under A Given Set Of Assumptions Is Defined As
A. Sensitivity AnalysisB. Coefficient Of VariationC. Risk Adjusted Discounting RateD. Probability Technique
8. P. If Npv ≥ 0, Then Project Is Acceptable Otherwise Project Has To Be Rejected.Q. If Npv ≤ 0, Then Project Is Acceptable Otherwise Project Has To Be Rejected.A) (P) Is True But (Q) Is FalseB) (P) False But (Q) Is TrueC) Both The Statement Are WrongD) Both The Statement Is Correct
9. Net Profit For Calculation Of Eva Is
A. Npat
B. Nbt
C. Nopat
D. Nop
10. Net Worth Include
A. Share Capital
B. Reserves Without Fictitious
C. Borrowed Fund
D. Current Liability
11. Corporate Restructuring
A. Increases Eps
B. Decrease Returns
C. Decrease Competitive Strength
D. Decrease Eps
12 Amalgamation Is Governed By
A. As 14
B. As 3
C. As 21
D. As 32
13. In Amalgamation All The Assets And Liabilities Of The Transferor Company Are Pooled Into The Books Of Transferee Company At
A. Market Value
B. Book Value
C. Fair Value
D. Realizable Value
14. The % Of Provision On Unsecured Portion Of Sub-standard Asset Is:A. 25%B. 15%C. 100%D. 75%
15. ______ Is A Schematic Representation Of Several Decisions Followed By Different Chances Of The Occurrence.
A. Sensitivity AnalysisB. Decision TreeC. Risk Adjusted Discounting RateD. Probability Technique
16. It Is A Method In Which Uncertain Cash Flows Are Converted Into Certain Cash Flows By Multiplying With Probability Of Occurrence Of Such Cash Flows.
A. Sensitivity AnalysisB. Decision TreeC. Risk Adjusted Discounting RateD. Certainty Equivalent
17 Type Of Merger Involving A Fusion Of A Small Company With A Large Company.A. AmalgamationB. AbsorptionC. Joint VentureD. Demerger
18 An Asset Is One Which Has Been Classified As Npa For A Period Not Exceeding 12 MonthsA. StandardB. Sub StandardC. Doubtful AssetD. Loss Asset
Answer: B
19. Asset Is One Which Has Remained Npa For A Period Exceeding 12 MonthsA. StandardB. Sub StandardC. Doubtful AssetD. Loss Asset
20. A Pharma Company Has A P/E Ratio Of 10 Times. It Has Issued 50,000 Shares Having A Current Market Price Of Rs.100 Each. The Firm Is Contemplating To Declare A Dividend Of Rs.8 At The End Of The Current Fiscal Year. Assuming The Mm Approach To Dividend What Will Be The Price Of The Shares At The End Of The Year If Dividend Is Declared?
A. Rs. 1200B. Rs. 1020C. Rs. 102
D. Rs. 500
21 Internal Factors In An Organization That Affect The Dividend Policy Of A Company Do Not Include_______________
A. Retained EarningsB. Liquidity Position Of The CompanyC. Stage Of Life Cycle Of The OrganizationD. Government Policies
22. _______ Is A Situation Where An Undertaking Is Separated And Transferred To A Separated Company And Decided To Run Into As An Independent Unit, Distinct From The Earlier Unit.
A. MergerB. DemergerC. ConglomerateD. Buyout
23. Disadvantages Of Mergers In Present Day Scenario Is _____
A. More Profit Enables More Research And Development.B. Increased Market Share Can Lead To Monopoly Power And Higher Prices For
Consumers.C. Economies Of Scale – Bigger Firms More EfficientD. Struggling Firms Can Benefit From New Management.
24. Bills Purchased And Discounted Shall Be Considered As An Npa Only If The Interest Or Instalment Of Principal Remains Overdue For A Period Of More Than _____days
A. 60B. 270C. 365 Or MoreD. 90
25 If The Loss Assets In A Bank In The Financial Statements Of A Bank Are Rs. 500 (Crs) What Is The Amount Of Provision Required To Be Made In This Respect?
A. Rs. 50 (Crs)B. Rs. 500 (Crs)C. Rs. 100 (Crs)D. Rs. 250 (Crs)
International Finance (Finance)
1. IFRS Stands For _________
A. International Financial Recognition Standards
B. International Foreign Reporting Standards
C. International Financial Reporting Solutions
D. International Financial Reporting Standards
2. Balance Of Payment Identity Equation __________.
A. Ca + Fa = Ra = 0
B. Ca - Fa = Ra X 0
C. Ca + Fa - Ra = 0
D. Ca + Fa + Ra = 0
3. Ask Is Determined By The Following Formula _______________
A. Ask = Mid Rate - (Spread/2)
B. Ask = Mid Rate X (Spread/2)
C. Ask = Bid + (Spread/2)
D. Ask = Mid Rate + (Spread/2)
4. Spread Is Determined By The Following Formula ___________
A. Spread = Ask - Bid
B. Spread = Bid - Ask
C. Spread = Mid Rate - Bid
D. Spread = Ask
5. The Worlds Major Trading Currencies, Which Are All Free To Float Against Each Other, Include All Of The Following Except _________.
A. British Pound
B. Japanese Yen
C. Us Dollar
D. Spanish Peso
6. Nations That Have Major Economic Expansion Attract ________
A. Imports
B. Exports
C. Fdi
D. Privatization
7. In The Foreign Exchange Market, The ______ Of One Country Is Traded For The _________ Of Another Country.
A. Currency; Currency
B. Currency; Financial Instrument
C. Currency; Goods
D. Goods; Goods
8. Currently The Largest Foreign Exchange Market In The World Is____
A. New York
B. Tokyo
C. Frankfurt
D. London
9. _______ Is A Real Time Gross Settlement Funds Transfer System Operated By The United States Federal Reserve Banks.
A. Swift
B. Chips
C. Chaps
D. Fedwire
10. Swift Stands For________________
A. System Of World Interbank Financial Transportation
B. Society Wide Interest And Financial Telecommunications
C. Society For Worldwide Interbank Financial Telecommunications
D. Society For Worldwide Interbank Financial Transportation.
11. Foreign Currency Forward Market Is _________.
A. An Over-the-counter Unorganised Market
B. Organised Market Without Trading
C. Organised Listed Market
D. Unorganised Listed Market
12 . Which Of The Following Financial Instruments Is Primarily Used To Transfer Risk?
A. Bonds
B. Home Mortgages
C. Futures Contract
D. Stocks
13. The Dow Jones Industrial Average (Djia) Contains________ Of The Largest And Most Influential Companies (Blue Chip Companies) In The Us.
A) 35 B) 25 C) 40 D) 30
14. IPO Stands For _______
A) Indian Profit OrganizationB) Investment And Public OfferingC) Intial Public OfferingD) Initial Prospectus Offering
15. An Unsponsered Adr, ________
A) Complies With Regulatory ReportingB) Is Listed On International Stock ExchangesC) Trades In Otc MarketD) Is Issued By A Bank On Behalf Of Foreign Company Whose Equity Serves As Underlying
16. As Per Fema, No Person, Other Than _________ Would Enter In Any
Transact Ion Of The Foreign Currency
A) Offshore Banks
B) Parliament
C) Government
D) Authorized Dealer
17 The Monetary Penalty Payable Under Fera Was Nearly _______ Times The Amount Involved
A) Three
B) Five
C) Two
D) Six
18. ___________ Implies An Investment Made With Intent Of Obtaining An Ownership Stake In An Enterprise Domiciled In A Country By An Enterprise Situated In Some Other Country.
A) Fdi
B) Fpi
C) Both
D) None
19. __________ Is The Initial Outlays Required To Analyze A Project That Cannot Be Recovered Even If A Project Is Accepted.
A) Opportunity Cost
B) Externality
C) Cannibalization
D) Sunk Cost
20 Lower The Better Applies To___________ Capital Budgeting Method
A)Npv
B) Payback Period
C) Irr
D) Profitability Index
21. Internal Techniques Of Managing Forex Risk Includes All Of The Following Except__________
A) Leading And Lagging
B) Matching
C) Split Currency Invoicing
D) Forward And Sixers Didn'tfuture Contracts
22. When A Company Has Receipts And Payments In The Same Foreign Currency Due At The Same Time It Can Use______ Technique Of Managing Forex Risk
A) Risk Sharing Agreement
B) Lagging
C) Leading
D) Matching
23. An Investor Looking At Reducing His Risk Is Known As___________
A) Speculator
B) Hedger
C) Arbitrageur
D) Trader
23. The Swap Agreement Defines The__________________ When The Cash Flows Are To Be Paid And The Way They Are Accrued And Calculated
A) Price
B) Duration
C) Dates
D) Type
25. The Risk Of Being Unable To Sell Your Investment At A Fair Price And Get Your Money Out When You Want Is Called__________
A) Concentration Risk
B) Liquidity Risk
C) Credit Risk
D) Inflation Risk
SAMPLE QUESTIONS - HRMGP (HR)
1. ___________ is concerned with the HRM issues that cross national boundaries or are conducted in locations other than the home country headquarters.
A. IHRM
B. Comparative HRM
C. Internal HRM
D. External HRM
2. IHRM has emerged because there are rapid changes in the ________ business environment.
A. External
B. Internal
C. Regular
D. Irregular
3. Failure to follow international laws relating to HRM may result in the business being held ________ or financially liable.
A. Legally
B. Illegally
C. Periodically
D. Occasionally
4. __________ requires management to structurally define departments and divisions.
A. Organizing
B. Leading
C. Controlling
D. Planning
5. The importance of _________ in an international organization is beneficial to help in decision making.
A. Communication
B. Work culture
C. Motivation
D. Team work
6. In which approach subsidiaries are usually managed by nationals.
A. Polycentric
B. Geocentric
C. Regiocentric
D. Ethnocentric
7. ___________ means returning to one’s home culture after growing accustomed to a new one.
A. Comparative HRM
B. Own culture shock
C. Culture shock
D. Political shock
8. A prospective candidate rejects the expatriate assignments for ___________ considerations.
A. Financial
B. Family
C. Cultural
D. Political
9. ____________ skills are never a precondition for intercultural competence.
A. Hard
B. Soft
C. Grooming
D. leadership
10. Which of the following staffing method is followed by Ethnocentric organisations.
A. Key management positions are filled by the parent country individuals
B. Host country nationals manage subsidiaries
C. The best and the most competent individuals hold key positions
D. Home country nationals manage subsidiaries
11. Which staffing policy is followed by organisation which only allow employees to work/transferred within the same region they work (E.g.- North America).
A. Ethnocentric
B. Regiocentric
C. Polycentric
D. Geocentric
12. _______________ refers to the of variety of differences between people in an organisation.
A. Ethnocentric culture
B. Open cultured
C. Discrimination
D. Workplace diversity
13. ______________ refers to a company's initiatives to increase understanding of different groups, develop effective communication or marketing efforts to reach out to customers and clients outside of tradition markets.
A. Diversity
B. HR Policy
C. Cross culture
D. Employee engagement
14. The _______________ Companies usually don not hire TCNs whereas US companies usually prefer TCNs from Europe.
A. Bangladesh
B. Japanese
C. Shri lanka
D. Malaysia
15. ________________ is the factor affecting Repatriation Process.
A. Career Anxiety
B. Readjustment
C. Transitional
D. Adjustment
16. After completion of the __________________the multinational brings the expatriate back to home Country.
A. Small Assignment
B. Foreign assignment
C. Local assignment
D. Big Assignment
17. The cost of expatriate failure can be both __________and___________.
A. Direct and Indirect
B. Low and High
C. Leisure trips and Stress buster
D. Internal and External
18. ____________ are managers who are citizens of countries other than the one in which MNC is headquartered.
A. HCN (Host Country National)
B.TCN (Third Country National)
C. PCN (Parent Country National)
D. Executive
19. When repatriates leave ,the ________ suffers the most.
A. Family
B. Manager
C. Company
D. Employee
20. There is rapid increase in the use of_____________ that has to be adopted by employees.
a. Technology
b. Economy
c. Money
d. Communication
21. There has been a declining______________ between organizations and employees.
a. Loyalty
b. Trust
c. Management skills
d. Employee skills
22. HRM as practised by multinational organisations is called
a. Global HRM
b. Personnel management practices
c. Domestic HRM
d. International HRM
23. What is good and bad or right and wrong, or has to deal with moral duty and obligation is referred to as
a. Responsibilities
b. Ethics
c. Social expectations
d. Standards
24. Developing the long-term business relationship needed in joint ventures requires
a. The building of trust and commitment
b. Heavy financial investment
c. Favourable foreign currency exchange
d. Effective management skills
25. In high power distance countries such as China and Korea employees expect
a. To have a say in all decision making
b. Their managers to make the decisions and tell them what to do
c. To be asked their opinion about changes to work processes
d. Managers to delegate a great deal of the decision-making responsibility to their subordinates
Sample Questions On HRSS (HR)
1 BSP stands for____.
A. Basic service package
B. Basic salary package
C. Basic standard package
D. Basic Social package
2 Organizational productivities is increased by using _____ as a resource to perform tasks previously completed by the employees.
A. Retailer
B. Supplier
C. Customer
D. Manufacturer
3 The concept of service encounter was put forth by_______.
A. Cobbler
B. Richard Norman
C. Boom and bitner
D. Plumber
4 _____ system includes equipment supplies, programs, procedures, rules, organization climate and culture.
A. Supply
B. Delivery
C. Customer
D. Relationship
5 Employees have rightly been specified as the _______ leg of the total quality management efforts of the service organisation.A. firstB. secondC. thirdD. fourth 6 ________ helps to improve employees in the assigned tasks.A. Team spiritB. GoalsC. GroupsD. Teamwork 7 The employees helps in promoting a sustained organisational ____________A. growthB. performanceC. careerD. development 8 The Service Marketing Triangle was explained by ____________A. Henry FayolB. Alfred MarshallC. Philip KotlerD. Fredrick Taylor 9 In ____________ marketing, the marketers are the service providers.A. InternalB. ExternalC. InteractiveD. Service10 ___________ are also known as boundary spanners.A. ExpatriatesB. HR ProfessionalsC. ManagersD. CEOS 11 __________ refers to the overall process of attracting, selecting and appointing suitable candidates for the job within an organisation.
A. TrainingB. RecruitmentC. SelectionD. Performance Management
12 Machines cannot be __________ for most public and non-profit employeesA. SuitedB. SubstitutedC. AvailableD. Valuable assets 13 Usage of __________ is a challenge faced while delivering services through agents and brokersA. TransportB. IntermediariesC. Direct human interactionD. Electronic channels 14 _________ informs the service providers about any change in consumer preference or an entry of a competitorA. Wholesalers and retailersB. Agents and brokersC. Outsourced professionalD. Logistics department 15 __________ are the greatest assets of public and non-profit organizationsA. TechnologyB. Communication skillsC. EmployeesD. Machines
16 The __________ dimension is about creating first hand impressionA. ReliabilityB. TangibleC. ResponsivenessD. Assurance 17 __________ Strategies is used when the service principal and the agents both are on equal footing in the power equationA. PartneringB. EmpoweringC. IntermediatingD. Control18 People employed by _______________ may quit jobs within few months of joiningA. Hotel industry
B. Wholesalers as well as RetailersC. Healthcare IndustryD. Banks
19 Outcomes for the firm are low service quality and high _____________.
A. Employee turnover.
B. Employee Retention.
C. Employee Productivity.
D. Increased morale.
20 Globalization of the ____________________and globalization of business is very much interdependent.
A. World.
B. Trade.
C. Economics.
D. Technology.
21 HRP evaluation helps in verifying the ______________Path of the organization.
A. Career.
B. Development.
C. Under-developed.
D. Over-Developed.
22 ______________________ Management values the input of employees who make suggestions on how to improve productivity and achieve high performance rates.
A. Upper-level.
B. Lower-level.
C. Middle-level.
D. Overall
23 A healthy organization shares its business _______________ with employees at every level of the organization.
A. Objectives.
B. Goals.
C. Mission.
D. Profit
24 Recognition may not always be ________________.
A. Monetary.
B. Non-Monetary.
C. Awards and recognition.
D. Salary Hike
25 Without proper ____________________ workers feel lost in their position leading to unproductive performance.
A. Planning.
B. Staffing.
C. Training.
D. Communication.
Sample Question on Organisational Development (HR)
1. A Feature of OD is ____________
A. Commitment from the top
B. Goal Setting
C. Coaching
D. Training
2. Organizational development creates _____________ among the people working in the enterprise
A. Awareness
B. Responsible
C. Misunderstanding
D. Dissatisfaction
3. Working environment must be __________ in Nature.
A. Unfavourable
B. Favourable
C. Dominative
D. Repulsive
4. Job Satisfaction namely includes ______________
A. Rewards & Recognition
B. Negativity
C. Cognitive
D. Unfair
5. Motivating _____________ is one of the basic objectives in OD
A. Employees
B. Managers
C. Directors
D. Investors
6. An Objective of Organizational Development is ____________
A. System Focused
B. Encourage people to solve problems
C. Set Goals
D. Action Research
7. Process in Organization Development does not include ______________
A. Identifying
B. Product Development
C. Feedback
D. Implementing
8. ____________ is one of the skills of change agent.
A. Flexibility
B. Changing people
C. Openness
D. Repositioning
9. A change agent is the individual who _________
A. Supports change
B. Opposes change
C. Initiates change
D. Helps implement change
10. _____________ may be highly structured or unstructured.
A. Interviews
B. Observation
C. Questionnaire
D. Unobtrusive measures
11. ______________ deals with the tactics and strategies.
A. Economic analysis
B. Political analysis
C. OD
D. Sociological analysis
12. The basic meaning of the term _____________ is to refresh.
A. Re-energising
B. Re-engineering
C. Retrenchment
D. Replacement
13. ____________ is a highly technical job.
A. Observation
B. Interview
C. Questionnaire
D. Unobtrusive measure
14. The term______________ and intermediary are both used to refer to a person or team of people involved in a conflict to help disputing parties manage or resolve it.
A. Longitudinal
B. Confrontation
C. Third party
D. Second party
15. ______________ helps people to understand each other better.
A. Third party
B. Process consultation
C. Transactional analysis
D. Dynamics
16. _________ include interviews, write in surveys comments, focus group, and observations.
A. Evaluation
B. Quantitative
C. Qualitative
D. Procedural
17. __________ measure includes tool such as surveys, assessment instrument.
A. Quantitative
B. Qualitative
C. Longitudinal
D. Transactional analysis
18. ___________________ are structured activities used individually or in combination by the members of a client system to improve their social or task performance.
A. Organisation development
B. Interventions
C. Evaluation
D. Accountability
19. The concept of _________identifies two major dimensions of management behaviour they are people oriented and production-oriented behaviours.
A. Managerial grid
B. Training
C. Seminar
D. Inter model organisation
20. ___________________ is the planned process of developing an organization to be more effective in accomplishing its desired goals.
A. Leadership
B. Interventions
C. Communication
D. Organisation development
21. Companies also offer ________________ to pursue certification and continual education.
1. Opportunities2. Packages3. Incentives4. Salary hikes
22. Companies use precautions but understand that risk are necessary to facilitate _______________.
A. Stability
B. Growth
C. Decision-making
D. Leadership
23. Employees and Managers readily offer their assistance to each other to meet Corporate _____________.
A. Goals
B. Social Responsibility
C. Needs
D. Objectives
24. Manager should learn to seek co-operation from each of the employees working under him in his _______________.
A. Branch
B. Department
C. Group
D. Office
25. In a competitive environment _______________ planning takes a back seat.
A. Long term
B. Short term
C. Sales
D. Retaining
QUESTION BANK - RETAIL MANAGEMENT (Marketing)
1. ___ stores have narrow product lines with deep variety, viz, apparel store, book store, etc.
A. Speciality
B. Departmental
C. Convenience
D. Non store
2. ___ psychology is the study of human responses to product and service-related information and experiences.
A. Wholesaler
B. Consumer
C. Retailer
D. Manufacturer
3. ___ Identifies the item using a tag, which is made up of a microchip with a coiled antenna and a reader with an antenna.
A. Electronic Data Interchange
B. Radio Frequency Identification
C. Electronic Shelf Label
D. Barcode
4. Radio Frequency Identification was invented in 1948 by ___.
A. Henry Fayol
B. Harry German
C. Harry Stockman
D. Harry Khan
5. _____ involves green packaging and green transportation.
A. Green Management
B. Green Marketing
C. Green Retailing
D. Green Production
6. Reuse of materials and reduced wastage would lead to substantial _________.
A. cost savings
B. sales increase
C. promotion increase
D. publicity
7. __________ is the strategy adopted by the firm when it seeks to achieve growth with the existing products in the market.
A. Managing goods
B. Electronic retailing
C. Market penetration
D. Store management
8. ________ analysis is a framework that strategy consultants use to scan the external macro-environment in which a firm operates.
A. Market
B. PEST
C. 7 S framework
D. SWOT
9. A firm uses bonuses, incentives and meaningful distinctions in pay as ______ to reward the performance.
A. salary
B. charity
C. grants
D. compensation
10. _______ is the most important factor in deciding the location of a store.
A. Connectivity
B. Pricing
C. Marketing
D. Retail mix
11. Prime locations should be allotted to the most _________ items.
A. High-priced
B. Less-selling
C. Highly-appealing
D. Profitable
12. The _________ is perhaps the most important reason for customers to patronize a particular outlet.
A. Range of merchandise
B. Pricing
C. Advertisement
D. Availability of choice.
13. ________ shoppers go from one store to another, buying only items that are on special discounts
A. Generic
B. Premium
C. Cherry pickers
D. Old fashioned
14. _________ is a pricing strategy in which a retailer sets a relatively high price for a product or service at first and then lower the price over time
A. Price skimming
B. Odd pricing
C. Discount Pricing
D. Competitive Pricing
15. The vendor known as the category _________ works with the retailer to develop a better understanding of shopping behaviour, create assortment that satisfy consumer needs and improve the profitability
A. Captain
B. Leader
C. Alpha
D. Pioneer
16. __________ products include products that sell well for a specific period in a year.
A. Fad
B. Seasonal
C. Style
D. Fashion
17. ______ pricing refers to setting prices that end in odd numbers.
A. Variable pricing
B. Multiple pricing
C. Odd pricing
D. Even pricing
18. Retailers considering a competitive _______ will need to provide outstanding customer service to stand above the competition.
A. Product strategy
B. Pricing strategy
C. Promotional strategy
D. Packaging strategy
19. A ___ is the person ultimately responsible for the day to day operations or management of a retail store.
A. Store manager
B. Inventory manager
C. Sales manager
D. Wholesaler
20. _____ is not a part of interiors of store design.
A. Fixture
B. Lighting
C. Signage
D. Location
21. A good ____ helps in creating a sense of excitement.
A. Lighting
B. Name
C. System
D. Policy
22. The safety and security of the store is the responsibility of the _____.
A. Inventory Manager
B. Warehouse manager
C. Logistics manager
D. Store manager
23. _____ is the art of presentation which puts the merchandise in focus and perspective.
A. Product placement
B. Visual merchandising
C. Shelf design
D. Store layout
24. A _____ setting display depicts a product offering in a thematic manner and sets a specific mood.
A. Theme
B. Mood
C. Temporary
D. Special
25. ____ refers to the selection of retail shops occupying space in a mall.
A. Placement
B. Layout
C. Zoning
D. Locating
QUESTION BANK - MEDIA PLANNING & MANAGEMENT (Marketing)
1. The tool that tells us which channel and programme is viewed the most, or indicates the popularity of a TV channel.
A. GRPB. TRPC. SOVD. NRS
2. Placing ads throughout the year with equal weight in each month is.A. ContinuityB. FlightingC. PulsingD. None of the above
3. A crucial aspect without which Media Planning will not be possible is.A. TimingB. ContinuityC. ReachD. Budget
4. TRPs in India are calculated on the basis of.A. PanelB. PollingC. OpinionD. None of the above
5. The ability of the media to adapt to changing and specific needs of advertisers is ________.
A. Flexibility
B. Usability
C. Credibility
D. Affordability
6. _________ department shortlists news features.
A. Circulation
B. Finance
C. Administrative
D. Editorial
7. In radio advertising, _________ pattern is important.A. ListenershipB. ViewershipC. FlexibleD. Reach
8. Social media advertisements can be done in following ways:A. OrganicB. PaidC. Both A and Bd. Only A
9. A _________ is a collection of articles on various topics.A. MagazineB. PosterC. FlyerD. Brochure
10. Which one from the given options is a NOT type of Online advertising?A. Email advertisingB. Neon boardsC. Social media adsD. Video ads
11. Which of the given options is an advantage of television?A: ExpensiveB. Limited attention
C. Zipping and ZappingD. Mass communication media
12. Which one from the given options is an advantage of Magazine?A. Limited reach and FrequencyB. High costC. High quality printD. Limited Interaction and response from readers
13. . _________ is a process of measuring a businesses’ performance against competitors and industry standards?
a. Comparingb. Benchmarkingc. Scaling.d. Segregating
14. ____________ are negotiating strategies for media buyingA. Cutting the competitorsB . Striking back with data approachC. Downplay budgetD. All of the above
15. ________ is a media scheduling patterA. ContinuityB. FlightingC. PulsingD. All of the above
16. 165. When an ad gets aired across all channels at the same time it is called _____A. Multiple spottingB. Road blockC. TeaserD. Airing
17. 175. _________ involves allocating advertising expenditure and frequency in relation to season or broad picture of business
A. Macro schedulingB. Micro schedulingC. Negotiation strategyD. Pulsing Strategy
18. 185. Car related advertisements is best in ______A. Car magazinesB. VogueC. ForbesD. None of the above
19. Effective rate is the total cost for the program or channel divided by ____A. Total secondageB. Total unitC. Total numbers.D. Total sale
20. ____means focusing on a particular city or state.A. Geo-targetingB. PeoplemeterC. TRPD. Geomapping
21. A ____ is a brand's or group of brand's advertising weight expressed as a percentage of a defined total market or market segment in a given time period
A. Share of mindB. Share of voiceC. Gross impressionD. Good will
22. ____ is the most sophisticated medium when it comes to tracking usersA. InternetB. NewspaperC. TelevisionD. Radio
23. Newspaper readership is ____A. CompulsionB. HabitualC. HaphazardD. Biased
24. ____ is a tool provided to judge which programmes are viewed the most on television.A. SMSB. TRPC. SOMD. WAP
25. ____ is the number of vehicles and pedestrians that pass a billboard per dayA. VAC (Visually Adjusted Contact)B. DEC (Daily Effective Circulation)
C. OTC (Opportunity to contact)D. TRP (Television Rating Point)