Sample Questions

Q Which management guru with a background in medicine wrote a book called the

"Mechanism of Mind"?

A Edward De Bono

Q Top Gear, launched recently by Worldwide Media Ltd., is a joint venture between

Bennett Coleman & Co Ltd. and which organization / company?

A BBC Worldwide (Since its inception in 1993, Top Gear is one of UK's leading auto

magazines)

Q Which famous publication devised the Big Mac Index?

A The Economist

Q Retail giant Wal-Mart is known for its worldwide strategy of EDLP. Expand EDLP.

A Every Day Lower Prices

Q Which management guru became known for his pioneering research on national and

organisational cultures?

A Gert Hofstede

Q Which clothing brand was the first to introduce the concept of fashion store by day and

bar by night in India?

A Provogue

Q Which Indian company has a customer relationship programme called Passport

Programme?

A Hero Honda

Q Which company employees hundreds of thousands of American teenagers to

popularise a new launch?

A P&G

Q Which company organises a Challenge Bibendum car show?

A Michelin

Q Project Tejasvani is an initiative by which company to empower its women employees?

A Tata Steel

Q Which tech (net) company organises a Codejam Competiton to find the best

programming talent?

A Google

Q Which billionaire is associated with the Open Society Institute which donates large

sums to various organisations the world?

A George Soros

Q Which new advertising methodology was used by Sony to promote its show Jassi Jaisi

Koi Nahin at Mumbai in November 2003?

A 'Flash mob' where a few dozen people converged at Apna Bazar and chanted Jassi

Jaisi Koi Nahin.

Q In 2003, which brand had created an advertisement character called Terry Tate?

A Reebok

Q As the net gathered momentum, Jack Welch asserted that there should be a new G.E.

way. He named it dyb.com. What does it stand for?

A destroy your business i.e. blow the damn thing up before the competition does.

Q Nuts Crazy Recipe for Business and Personal Success (by Keven and Jackie

Freiberg) is about which company ?

A Southwest Airlines