sample pitch - easychow
TRANSCRIPT
easychow.co
EasyChow! Order truck food on your phone. Pick it up when you are ready.
OK
DoneDone
BurgerPit
Pick Truck
Pick Food
Pay Bill
Pick Up
TofuTofu
Aloha
Hot India
Done
Pit Burger
Monster Burger
$6.95
$8.95
Pit Fries
$2.95
Monster Fries
$3.95
Your CHOW in Five EASY Steps
easychow.co
Set Time
BurgerPit
Chow Now!13:08
$12.90
PAY
13:08Bill to My Card
easychow.co
Traction
4 main cities Portland, San Francisco, Los Angeles, San Diego
300 food trucks
97,000 downloads
310,000 transactions
In just 12 months
easychow.co
4,130
Source: statisticbrain.com (2014 data)
$1.2 Bill
12.40%
Total TurnoverUS Food Trucks
Annual Growth
$12.40Average Spend
Market
easychow.co
Business Model
We charge the Food Truck 5% on each transaction
`$0.62
Average Spend
$12.40
EasyChow 5% Fee
2015 Transactions
$310,000
2015 Turnover
500,000
easychow.co
Competition
`Queuing
Hooli ‘Quickie’
App
Food Now App
EASY CHOW
Automated Pay
Manual Pay
FastSlow
easychow.co
Marketing
EventsPartnerships Social Media
Instagram, Facebook, Twitter, Food Truck Bloggers.
Food Truck Communities, Event Organizers, Food Truck Suppliers.
Music Festivals, Conferences, Sports, Outdoor Food Events.
Apr’14
May’14San Francisco
EasyChow iOS
Jul’14EasyChow Android
Aug’14Los Angeles
Sep’14First 100 Trucks
Dec’1450,000 Downloads
Mar’15Portland San Diego
Apr’15300 Trucks
Jan’161,000 Trucks
Aug’15EasyChow 2.0
Sep-Dec’15Miami Orlando Austin Dallas
easychow.co
Milestones
easychow.co
EasyChow Team
Ron Jones CEO Food truck fanatic. Owned and operated his own trucks including ‘Beer Burgers’ and ‘Chili Chili’. Now helping the people in the queue.
Suren Bharat Technology Stanford graduate committed to making apps that solve real problems. Earlier created amazing technology at Hooli and Pied Piper.
Susan Tibbets Marketing EasyChow evangelist with a pocket full of cool marketing tools. Have previously helped other startups become famous. Author of ‘Brand Disrupt’.
easychow.co
Key Numbers
(500,000)
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2014 2015 2016 2017
Transactions Revenue Profits
2017
Present in all major US cities
2,500 Trucks (45% penetration)
3 million transactions (5% of total)
Raising: US$ 500,000
easychow.co
Funding
Marketing
EasyChow Version 3.0
Raised: US$ 200,000
How will we spend the money?
People
EASY CHOW
Disclaimer: Our client work is confidential. EasyChow is a fictional company created to show the work we do for our clients. Any resemblance to
actual companies is purely coincidental.
www.bluelobster.co [email protected]
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