sample foreign co

By: Deirdre AldanaSeminar: Critical Issues in BusinessProfessor Best

WM. Wrigley Jr. Co.

http://www.wrigley.com/index.do

http://images.google.com/imgres?imgurl=http://www.yearssupply.co.uk/images/extra.gif&imgrefurl=http://www.yearssupply.co.uk/index.php/cPath/30&usg=__kyPLP7h3ZxdbLwcP8TZnyWN_6j8=&h=216&w=250&sz=22&hl=en&start=1&um=1&tbnid=eHCixIGm4Gu6eM:&tbnh=96&tbnw=111&prev=/images?q=extra+gum&um=1&hl=en

http://images.google.com/imgres?imgurl=http://www.floatingbanana.com/artbackwash/Chew3.jpg&imgrefurl=http://artbackwash.blogspot.com/2007/05/chew-on-this.html&usg=__scrECOurp5yMEY33DH5Q3gP5N2A=&h=355&w=399&sz=116&hl=en&start=4&um=1&tbnid=TcCs3Ukf7n9HfM:&tbnh=110&tbnw=124&prev=/images?q=orbit+gum&um=1&hl=en

The Beginning 1891 - William Wrigley Jr. began

selling soap At 29 years old, offered free gum

with baking soda purchase First factory outside the U.S. was

Canada

Wrigley Headquarters & Leadership

Completion of Wrigley building in 1924

Chicago, Illinois

2006 – Bill Perez became President and CEO

First of non-Wrigley family

Its many products

Wrigley’s Benefits

Chewing gum helps improve oral health

Diet and Weight Management Focus, Concentration & Alertness

Stress Reliever

Wrigley’s Finances

WWY FY2007 - $5.4 billion Increase of 15.1% over FY2006 $632 million net profit 2007 – 19.4%

increase

But…

Mars buys Wrigley!

Bought for $23 billion!

$80 a share!

http://www.investorguide.com/stock.cgi?ticker=WWY



Competitors

Hershey&

Cadbury

http://images.google.com/imgres?imgurl=http://www.product-reviews.net/wp-content/userimages/2007/08/cadbury.jpg&imgrefurl=http://www.product-reviews.net/2007/08/01/cadbury-reports-78-drop-in-first-half-net-profit-and-set-to-layoff-7500/&usg=__-leLSLiJbHkei6ahgZE-B6WHfaY=&h=248&w=360&sz=20&hl=en&start=8&um=1&tbnid=l7jWTRZwwFuW3M:&tbnh=83&tbnw=121&prev=/images?q=cadbury&um=1&hl=en&sa=N

Going “Green”

Bottle packages that can be recycled Sensor Lighting System in factories Use wind energy in Australia

http://www.wrigley.com/assets/images/commitment/footprint_diagram.jpg

Critical Issues

“Mars, Inc. completes acquisition of WM. Wrigley Jr. Co.

“Wrigley to Cut Carbon Emissions” “Wrigley Suspends Chris Brown Ad

Campaign” http://www.youtube.com/watch?v=e

nJbXlb4zqo

http://www.youtube.com/watch?v=enJbXlb4zqo

http://www.youtube.com/watch?v=enJbXlb4zqo

http://images.google.com/imgres?imgurl=http://cdn.buzznet.com/media-cdn/jj1/headlines/2009/02/wrigleys-dumps-chris-brown-doublemint-gum.jpg&imgrefurl=http://justjared.buzznet.com/2009/02/09/wrigleys-suspends-chris-browns-doublemint-ads/&usg=__0LeMn0A6OCtQk9OIJUKwgK9CfqQ=&h=250&w=250&sz=14&hl=en&start=12&um=1&tbnid=GXKBk6lXxCH0lM:&tbnh=111&tbnw=111&prev=/images?q=wrigley+commercials&um=1&hl=en&sa=N

Wrigley’s Future

15% increase for 2007 – 2008 So future looks very BRIGHT!

Wrigley’s Future (cont’d)

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