sample autoresponder series - l14v1.doc

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Example Autoresponder Series “SixinSeven.com” Message # 1: First Name, Welcome to “Six in Seven”! Hi Craig First off, I want to extend a very warm welcome to "Six In Seven"! You are getting this email because you signed up for it at our "Six Figures In Seven Days" web site <http://www.sixfiguresinsevendays.com >. If you want to unsubscribe, there are instructions at the bottom of the email on how to stop your subscription. Hey, if you don't want to get this, we don't want to send it to you! OK, enough formalities, let's get down to brass tacks... I want to make one thing clear right now: "The world needs another "Internet Marketing" newsletter like I need another hole in my head!" In fact, if I see another "Internet Marketing" newsletter from another "expert" who has never sold a single thing online, I think I am going to puke! 1 © 2012 Internet Alchemy, Inc. All Rights Reserved. v.1

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Page 1: Sample Autoresponder Series - L14v1.doc

Example Autoresponder Series“SixinSeven.com”

Message # 1: First Name, Welcome to “Six in Seven”!

Hi Craig

First off, I want to extend a very warm welcome to "Six InSeven"!

You are getting this email because you signed up for it atour "Six Figures In Seven Days" web site<http://www.sixfiguresinsevendays.com>.

If you want to unsubscribe, there are instructions at thebottom of the email on how to stop your subscription.Hey, if you don't want to get this, we don't want to send itto you!

OK, enough formalities, let's get down to brass tacks...

I want to make one thing clear right now:

    "The world needs another "Internet Marketing"     newsletter like I need another hole in my head!"

In fact, if I see another "Internet Marketing" newsletterfrom another "expert" who has never sold a single thingonline, I think I am going to puke!

Wow, did it feel good to write that!

You see Craig, I have been making my living onlinesince 1996, and I have published THOUSANDS of emailnewsletters, but in all those publications I couldn't saythings like that... I had a certain image that I wanted tomaintain.

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So I couldn't say something like "I am going to puke!".

OK, let's get on to why you should read this onlinecourse... why you should bother to open it when it hits yourinbox.

After all, you probably have hundreds (thousands?) ofnewsletters in your inbox that you haven't read - they arejust sitting there waiting for the delete key.

This is the deal:

 - I have made more than a million dollars of   profit online. I am going to show you how   I did it.

 - I have a simple, duplicatable system that you   can use to generate big profits online.

 - This is a "get rich slow" program. That's right,   it won't happen fast. But if you follow it, it   will work for you. Consider this fair warning.

 - I am not just going to tell you how to do this,   I am going to let you watch me do it. You can look   over my shoulder.

 - This isn't based on some fancy tricks that will   stop working next month. It is rock solid approach   that will continue working forever.

Now I have some promises I am going to make to you:

 - There will be no hype in this newsletter. If it   is in here, it works, and mere mortals can make it   work.

 - If I recommend something to you, it will because   I think it is REALLY good. Not because I am   getting paid to tell you about it.

 - If you stick with me, I am going to show you ALL   of the insider secrets that I know. And I know   just about all of them.

 - I might cover some very advanced stuff, but I   will make it understandable. Making complex   subjects understandable is one of my gifts (hey,   this is my publication... I can brag if I want!).

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Does that sound like a deal Craig?

Bottom line, stick with me and I will show you a REAL WORLDway to make a fantastic income online.

That's it until our next issue... and make sure you open itas SOON as it hits your inbox. Your future could depend onit.

best regards,Jeff Walker

P.S. My brain is packed full of specific, concrete stepsfor you to take - steps that will push you to a profitableonline business FAST. And I want to share it with you...my life was changed when someone showed me these secrets.Now I want to pass that favor along.

Message #2: Issue #2 of Six in Seven

Craig,

We are on a perilous journey together, you and I.

It is a narrow path we walk, with mines on both sides ofthat path. If I make one misstep, then both of us lose.

This is the deal...

I have crammed a huge amount of knowledge and experienceinto my brain over the last eight years - all about wildlysucceeding on the internet. And I desperately want to cramthat information into *your* brain.

But I need to keep you hooked on reading these "Six InSeven" emails. If I don't, then I won't be able to show youand teach you exactly how to copy my success.

However, you have an overflowing mailbox, overflowing withjunk... and probably some good stuff as well. You arealready overwhelmed with all the messages hitting you everyday. And you are incredibly busy.

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You are one click from unsubscribing. If I make one misstep,if I send you one weak issue of "Six In Seven", then I couldlose you. And I don't want to do that, I am out to change asmany lives as possible.

Am I being too dramatic?

Maybe I am... this isn't life and death.

But it *COULD* be life and death for your *business*.

So that is the journey that we have in front of us. I knowthat *I* am going to come out on the other side. I hope youare with me. Let's get started...

Last month I was talking to Marlon Sanders, it was shortlybefore he was going to go out on stage at an expensiveseminar. Marlon was wondering what he should talk about - heconfided in me that he could speak his entire message inthree minutes... what was he going to talk about for theother 57 minutes?

Well, Marlon had his tongue firmly planted in his cheek whenhe said that to me... he went out and gave a spectacularpresentation. Marlon could talk for 57 *days* and still notcover half of what he knows.

But his point was this... the REALLY important stuff - thestuff you ABSOLUTELY must get correct in your internetbusiness - is all very, very simple.

What you need to do is this:

1. Find a niche.2. Find out what they are buying.3. Sell it to them.

If you follow those three steps, you *WILL* be successful.

This ain't rocket science.

But that path is another one of those paths that has lots ofmines on both sides of it.

That is what "Six In Seven" is all about. I am going to takeyou down that path.

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I have a step by step plan that will take you from finding aniche to hitting that home run with a successful productlaunch.

This is the same plan that I have followed over and over -the one that created that $106,000 product launch and manyother wildly successful products.

If you keep traveling with me on this perilous journey, thenin your next issue I will give you my simple 5 step outlineon how you can replicate my success.

You will be getting that email in a few days. Make sure youopen it and read it.

best regards,Jeff Walker

P.S. Feel free to forward this to friends, they can gettheir own copy at http://www.SixInSeven.com

P.P.S. I get lots of questions about recommendations. I havea list of some of my favorite resources at this page:http://sixinseven.com/resources.htm

Message #3: Issue #3 of “Six in Seven”

Craig,

Well, after that last issue of "Six In Seven" I got a notefrom a friend of mine... she said I was being a tease!

Well, I suppose she was sorta right... I did leave you witha bit of a cliffhanger - at least I tried to by promising togive you my step by step plan in the next issue.

Well, I don't want to get accused of being a tease for twoissues in a row, so let's get right into it to my five stepplan for internet success...

First, however, I am going to warn you that this plan mightsound overly simple... maybe it even sounds so simple thatyou will wonder what all the "Six In Seven" fuss is about.

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This is the deal - I like to start off with the 10,000 footview first and then zoom in on the details. In other words,first comes the big idea... the overall plan... the roadmap,if you will.

Once you have the big plan, then you have a focus.

And focus (along with follow through) is the thing that willtake you further than you can dare dream right now.

OK, without further ado, here are the five steps that willgive you an internet business that you will turn into a cashcow:

1. Find Your Niche2. Build A List of Prospects3. Ask Them What They Want4. Sell Them What They Want5. Repeat Steps 3 and 4

Got it?

Sounds simple doesn't it? Maybe a little *TOO* simple?

Don't worry, there are LOTS of details to fill in. Forexample, on #1 - "Find Your Niche" I have 14 differentfactors that you first NEED to consider before you go aftera niche.

And those are just the main factors. That doesn't even counta whole bunch more tips and techniques I will give you toactually research and test your potential niches!

As an aside, this is something that stumps a whole lot ofpeople. I am constantly hearing from people who can't figureout what their niche is.

Well, believe me... I have been there - it took me foreverto come up with my first niche. In fact, I have quite anembarrassing story about it - funny, but embarrassing.

The truth is that sometimes the answer to YOUR niche issoooo obvious it would smack you in the face if it could.That was certainly the case with me... maybe I will tell youthat story some day.

Anyway, the upshot is that I have a huge amount of detailsand tips and tactics and techniques that will walk youthrough each of those five steps (including #5 - which isn't

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quite as simple as it looks).

OK, there is one other thing I want to mention to you rightnow. I want to give you one of my true keys to success...modeling other successful people.

I truly believe that success leaves clues, and if you find atruly successful person, there is much to be learned byobserving that person's habits, traits, and techniques.

But remember this key point:

>>>   When you are modeling someone's success, you>>>   should not just listen to what they say - you>>>   should also watch what they actually do.

I do this all the time with other experts. Sure, I buy theirmaterial and study it. But I also study the methods they useto sell me that material.

It is amazing what you can learn.

And now I am going to let you in on a little something...maybe I should whisper it...

You know those five steps I gave you up above? Well, watchme carefully with "Six In Seven", because those are theexact steps I am going to follow to grow this into yetanother big profit stream for myself.

;-)

That's it for now. In our next issue we will hit #1 - "FindYour Niche". And we will hit it hard.

best regards,Jeff Walker

P.S. Please tell me what you think so far... send me emailat jeff.plf@gmail

P.P.S. Here is a list of some of my favorite resources:http://sixinseven.com/resources.htm

Message #4 – Issue #4 of “Six in Seven”

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Craig,

Well, it's starting to happen...

Yup, I am getting some reaction from you. Well, maybe notyou personally, but from quite a few "Six In Seven" readers.

And from the questions I am getting, I guess it is time tocome clean about something.

So far the number one question I get is along the lines ofthis one:

    "So far I am intrigued that you haven't tried to    sell me anything... What's in this for you? you    come across as sincere and honest."

And you know what the funny thing is?

That is EXACTLY the same question that I kept getting when Istarted publishing my first ezine back in 1996.

It was free. It had great content. I didn't try to sellanything.

And it drove people nuts wondering "What is this Walker guyup to? Why is it free? Is he crazy?".

Well, maybe I *am* crazy, but those very same newslettersubscribers are the ones who eventually paid me $106,000 inseven days.

Do you see where I am going here?

Let me spell it out. I am going to take a chance here andshort circuit the whole "Six In Seven" learning process foryou.

This is the "secret" to building an incredibly profitableinternet business:

 >> If you build up a list of people that have a    strong connection with you, and that eagerly look    forward to your mailings, then you have a license    to print money.

    You simply ask them what they would buy from you,    then you create it or find it, and then you sell    it to them."  <<

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That's it. It really is that simple. It might not be easy,but it is really, really simple.

This isn't the fastest way to get rich... it requires somepatience. And you actually have to do some work. But it asclose to a sure thing as I know.

Well there... I did it! I told you the "secret", you mightas well unsubscribe now. :-)

Are you still with me? Fantastic.

In the next issue, I will tell you what really IS in it forme with this "Six In Seven" process. But for now lets get tosome real meat...

In the last issue I gave my five step plan towards creatingan internet cash cow. Those five steps are:

1. Find Your Niche2. Build A List of Prospects3. Ask Them What They Want4. Sell Them What They Want5. Repeat Steps 3 and 4

Now let's take a closer look at them...

1. Find Your Niche -

You need a niche. Some people think that the whole world istheir market. That is a warning sign. It is very expensiveand time consuming to reach the entire world. The more youcan focus down onto a market, the easier it is to build a*profitable* list of prospects or clients.

And usually, the tighter the niche, the more valuable it is.

Suppose you are a roofer... which do you think would be morevaluable, a list of people with houses, or a list of peoplewith 30 year old houses with roofs that needed to bereplaced?

If you are a realtor in the 80226 zip code, which is morevaluable, a list of everyone thinking about buying a house,or a list of everyone currently looking for a house in the80226 zip code?

Do you know YOUR niche? In my experience this is the one

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thing that stops people in their tracks more than anythingelse.

But figuring it out isn't that hard - and I will show youhow to do it.

2. Build A List Of Prospects -

This has become standard advice from almost everyone... youneed to build a list.

But this leads to soooo many questions. How do I build alist? What do I send to the list? How often do I send to thelist? How do I actually send to a list? Should I use anautoresponder? Etc, Etc, Etc...

Well, I have a few very unique ideas on lists. For example,one thing I often advise is to start building the listimmediately... even before you have a product. That is whatI am doing with this very newsletter. I don't have anythingto sell you with "Six In Seven"... I am just publishing anewsletter and building a relationship with my list. But youjust watch, this is going to be a valuable list.

And that is just one little tweak I have in the listbuilding process... there are lots more to come.

3. Ask Them What They Want -

Once you have a list, and after you have built arelationship with them... then you simply ask them what theywant from you.

And the amazing thing is... they will tell you. And thenthey will even tell you how much you should charge for it.

Again, I have SPECIFIC ways to do this that I will becovering in an upcoming issue of "Six In Seven".

4. Sell Them What They Want -

Here is another amazing thing... when you have aproduct that people want, it is really easy to sell.

I recently launched a new product to one of my lists. Itwasn't cheap, it was a $300 digital product. Do you want toknow what kind of conversion I got?

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How does 24% sound? Not bad for a digital product, eh? I wassorta proud of that number.

Well, that was my conversion in the FIRST EIGHT HOURS alone!

In fact, my eventual conversion after my six days launchperiod was 49%. That is right, almost HALF of my list boughta $300 digital product!

That is the power of selling a product that your list reallywants. It makes life a lot easier.

5. Repeat Steps 3 and 4

Once you have your list and you have nurtured yourrelationship with that list, then you just keep on repeatingsteps 4 and 5. You continually seek input from your list onwhat type of products they want... then you offer thoseproducts to them.

Again, there are some specific strategies for doing this...and I will be sharing them with you in coming issues of "SixIn Seven".

OK, that about wraps up this issue. Thanks for sticking withme through a rather lengthy newsletter.

In our next issue I am going to reveal my secret motivationsfor publishing "Six In Seven", and I will tell you what I amplanning to get out of it.

And of course, we are going to move this saga along... andstart to really dig into niches - we need to cover how toevaluate and pick YOUR.

Finally, please tell me what you think of "Six In Seven". Isit too long? Too short? Am I sending them to you too often?Not frequently enough? Do you think I am a complete scammer?Should I tell you about my water main being down for thelast three hours?

best regards,Jeff Walker

P.S. You can forward this newsletter to your

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friends... and they can get their own copy athttp://www.SixInSeven.com.

P.P.S. I get lots of questions about recommendations. I havea list of some of my favorite resources at this page:http://sixinseven.com/resources.htm

_________________________________________________________________________

Message #5: Issue #5 of “Six in Seven”

Craig

OK, I'm back.

And I'm fresh from the glamour of being an "InternetMarketing Rock Star".

Not.

Unfortunately, it hasn't been very glamorous... myInternet connection has been done for the last coupleof days...

You see, I live out in the middle of nowhere. When Iwalk outside at night the stars are so brilliant yousimply wouldn't believe it. There are more deer in aone mile radius then there are people. They stilldeliver our mail by Pony Express.

OK, I was kidding with that last one... it just *SEEMS*like it with the speed of the mail delivery. Actually,I think the Pony Express would be an upgrade... itseems more like the Donkey Express.

In any case, when something goes wrong with my connection,it can take FOREVER to get it fixed. What's the big deal?It's not like I had anything better to do with those 30hours, right?  :-(

In any case, in our last issue of "Six In Seven" wewere talking about niches.

You might already have your niche nailed down. But Iknow that a lot of people *REALLY* struggle to definetheir niche.

If you fall in that category... RELAX. Take a deep

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breath. It is not as hard as you are making it.

I know... I have been there, and I made it really hardon myself.

In fact, I have a really silly story about how Isettled on my niche.

(And yes, I am talking about the one that made "sixfigures in seven days"... and the one that continues toput bread on the table and buy computers that need tohave their operating systems re-installed. :-)

Yup, it is a really silly story.

But I am not going to tell you it until the next issueof "Six In Seven". In this issue, I want to cover someof the many things to think about when you are lookingat markets and niches. And this applies whether you arelooking for a niche or whether you think you alreadyhave yours nailed down.

All markets are not created equal... not by any stretchof the imagination. There are really three types ofmarkets...

1) The everyone market - we are talking about thingsthat just about everyone needs. Toothpaste. Toiletpaper. You could argue that everyone *online* needsprinter supplies or anti virus software. These are NOTniche markets.

2) Subculture markets - whitewater kayakers,woodworkers, wine drinkers, golfers, cancer survivors.Everyone belongs to one or more of these subcultures.These are niche markets. They often (or usually) havetheir own language.

3) Business and occupational markets - these are alsoniche markets. Truck drivers, realtors, lawyers,bakers, doctors. There can be some overlap betweenthese and subculture markets. For example, my goodfriend Paul Myers recently gave an example of aninteresting market - people working out of their homewho owned cats. For some of you, this may seem a bitout there... but everyone in that niche will*IMMEDIATELY* identify with it. And that is what aniche market is all about.

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As we get further into this, we will work deeper intothese different market types... but I will tell youthis right now - your path in this business will beMUCH easier if you pick a tightly defined niche.

If you are sitting there thinking "my market iseveryone", then you have a rough road ahead of you.

OK, I want to take a look at some of the factors youneed to consider when you look at a market. There are awhole bunch of these factors when you look at a niche,and we aren't going to get to all of them in thisissue... but let's look at some biggies:

* Discretionary income - does your market have money tospend? It makes live a lot easier if they do. Sellingshopping carts to homeless people is going to be anuphill battle.

* Reachability - can you target them? Do they hang outin certain spots? Do they all search on the same thingat Google? Are there newsletters that lots of themsubscribe to? Are there offline lists available thatreach them?

* Affinity - do you really know them? Do you know theirdesires or pains? For example, one thing that I reallywant to try some day is surfing - I love water andit looks like a blast. But I have never done it, Idon't know the jargon, and I don't know what surfersare like... so it would be hard for me to authentically"speak the language". That would make it hard for me toreach them effectively. This is a HUGE considerationonline.

* Replenishment - how often does the market replenishitself? If you are selling "how to" kits to realtors,there are plenty of new ones each year to sell to. Ifyou are selling to Supreme Court justices, you aregoing to run out of prospects quickly.

* Size of the market - how big is the market? There area lot more dog owners then there are iguana owners. Ofcourse, bigger is not always better when it comes to amarket.

* Buying behavior - is the market trained to buy? Dothey buy through direct response? You are going to beselling to them one way or another, or you don't have a

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business.

OK, this is getting really long, so I am going to wrapit up for this issue.

Those are six of the most important factors... but Ihave plenty more, and some of them are *REALLY*important. I will cover them in the next issue (alongwith telling you how incredibly *SLOW* I was when itcame to finding MY niche).

That's all for now, see you in the next issue of "SixIn Seven"...

best regards,Jeff Walker

P.S. What did you think of this newsletter? Was itany good? Was it better than your typical "InternetMarketing" newsletter? You're darn right it was! Sothen why haven't you forwarded it to a friend yet? Sendit along and tell them they can get their own copy athttp://www.SixInSeven.com.

P.P.S. I get lots of questions about recommendations. I havea list of some of my favorite resources at this page:http://sixinseven.com/resources.htm

______________________________________________________________________

Message #6: Issue #6 for “Six in Seven”

Craig

Wow, I have been a bit distracted lately... my head reallygot turned around by a couple of things...

I just spent a week in Las Vegas - and if ever there was acity with a serious amount of distractions, that is thetown!

The first part of the week was a bit of an anniversarycelebration with my wife (anniversary number 17, thankyou very much!). That was a blast.

But it is the second part of the week that I want to tell

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you about. I attended a very private, very closed doormasterminding conference with 27 other highly successfulinternet entrepreneurs.

All I can say is... WOW! The "mental bandwith" and thecreativity in that room completely rocked my world!

And as I sat there, I realized that there some valuablelessons I was re-learning (yet again!), and that I justhad to share them with you...

First of all, I was amazed at all the different ways thatpeople are making money on the internet in tiny littleniches. I am talking about niches that at first glance youwould think are too narrow or two obscure to support abusiness. I would love to give you specific examples, butthis was a closed door event, and I am honor bound not todisclose what was discussed. But believe me, my faith inniches was reaffirmed. Again.

Second, I was reminded how important it is to have anetwork or mastermind group that you can use to bounceideas off of. It is just incredibly powerful. (HINT: thatis one of the secrets behind why I created "Six InSeven".)

Third, once again I was simply blown away by how powerfulthese types of live events are... I cemented relationshipswith several people that will lead to joint ventures.These are people I've known for years via email andphone... but when you meet in person you take yourrelationship to an entirely new level.

And finally, I have all kinds of new ideas rocketingaround in my brain. When you are at this type of event andthere are a whole bunch of people all focusing creativeenergy to solve problems and come up with new businessideas, the synergy and energy level is simply incredible.

Unfortunately, I can't sell you a "Mastermind In A Box"...at least not yet. ;-)

I can't do it because this group that I met with isprivate and closed.

But that doesn't mean you can't start your own group. Andeven having one solid mastermind partner will get youstarted.

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Find someone who is doing something on the internet thatyou like or admire - then pick up the phone and introduceyourself. Or you could introduce yourself via email -though this is generally a lot less effective. Justremember, you aren't looking to mastermind or brainstormon that first call. This is first contact, you are justlooking for the spark of a relationship.

Another great way to meet potential mastermind orbrainstorming partners is at live conferences. I have metseveral close friends at these events. These are peoplewho I call before I launch any new business idea just toget their input. It is like looking both ways before youcross the street... and those are the kinds of contactsyou can make by attending live conferences and seminars.

I am going to be speaking at a couple of events this year- if you want details on them, send me an email [email protected] and ask me about them.

OK, in our last issue I promised to tell you my sillystory of stumbling onto my niche... but since I went offon this mastermind/live event rant I am pretty out ofspace here.

I'm sorry about that... and I promise to tell you my storyin the next issue I send you. And you can look for thatissue soon because I have it all written up (except forthe punch line - I am having a hard time with the punchline!).

I also want to tell you about a couple of experiences Ihad in Las Vegas - one at a famous Wolfgang Puck'srestaurant and one at the Hertz car rental counter... someimportant marketing/upselling lessons there.

And we still have more ground to cover on niches!!!

Don't worry we will get to all of it.

Finally, I have a question for you... if you could have aprivate conversation with me, what two questions would youwould like to ask me?

Send me your question at [email protected]...

That's all for now, look for your next issue of "Six InSeven" very soon...

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best regards,Jeff Walker

P.S.  Please send me your questions - what two questionswould you like to ask me? What do you need help with? Iwon't always be able to answer individually... but I willtry to answer them in a future issue.

P.P.S. Did you see my resource page? Check it out:http://sixinseven.com/resources.htm

Message #7: Issue #7 for “Six in Seven”

Craig

So do you remember those little 3.5 inch floppies?

They are getting pretty hard to find around my office. Andyou can't even use them in my newest computer.

But way back in April, 1995 I bought one of those floppiesfor $96.45 plus $3.50 in shipping and handling.

And it changed my life.

That was a huge amount of money for me to spend back then,and I thought about that purchase for a full week before Icould finally "pull the trigger".

But that information product - it was called "Turn YourComputer Into A Money Machine" started me down the road ofselling information for a living.

(Now before you rush out and look to buy "Turn YourComputer Into A Money Machine", don't bother. It is veryoutdated now, and it is no longer for sale.)

But remember a couple of issues ago when I told you I hadan embarrassing story about how long it took me to find myniche?

Well, I bought TYCMM in April 1995... and even though Ihad *never* thought about self-publishing informationproducts before, I immediately saw that it was afantastic business.

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After all, it had huge profit margins, all kinds offreedom, and a long history of creating self-mademillionaires.

And right then and there I decided that I would start aninformation publishing business. I only had one question -what could I sell information about? What was my niche??

The very same question that so many people are strugglingwith. Perhaps it is the question YOU are struggling with.

But here's the rub - at the time that I was strugglingwith that question, I had already been spending about10 hours a day studying the stock market - and I hadbeen doing it for four years.

Every day I would study the market for hours... andthen for a half hour before I went to bed I would thinkabout information marketing - and I would try to figureout what I could publish information products about.What would be my niche?

Do you see where I am going here?

The stock market is a FANTASTIC niche - and I was*already* an expert in it, and I had a huge passionfor it.

But even with all that sitting in front of my face, ittook me over a YEAR to figure out that my niche wouldbe the stock market.

Slow.

Yup, I was very slow to catch on.

But now that I am in the business of helping peoplesell information, and helping them do it better,faster, and more effectively, I have realized that mystory was pretty typical.

I talk to all kinds of people who are sitting on top ofa great niche... and they just don't realize it. Ican't tell you how many times I have sat down withsomeone, and within a few minutes we were able tofigure out their niche... just by looking at theirknowledge base and what they love to do.

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In an upcoming issue we will go through some of thenuts and bolts excercises that you can do to findyour niche (or re-define your niche if you already haveone). But for now I want to cover another really key factorto consider when you are looking at potential niches...

*** Evergreenability ***

Hey, I just made up a new word!

Let me tell you what I mean... an evergreen product isa product that you can create once and continue to sellfor a long time.

If you are selling T-shirts of the Super Bowlchampions, you do NOT have an evergreen product. Youneed a new T-shirt every year. If you are sellinginformation about the current tax laws, you do not havean evergreen product. However, if you have aninformation product that teaches people how to tievarious knots, then you have an evergreen product.

There are good things and bad things about evergreenproducts... you will have to continually revise thattax law information - that is a bummer. But yourclients need to keep buying your information - and thatis very good.

Often times a niche can have the potential for bothevergreeen and non-evergreen products.

For example, my primary niche is the stock market. Thathas the potential for both types of products. The stockmarket changes virtually every single day - so I can(and do) continually publish fresh information and getpaid for it. That is a great source of constant income- but it also gets to be something of a treadmill.

However, the stock market niche also has the potentialfor evergreen products. There are many timelessinvesting principles, and they provide lots ofpossibilities for all kinds of information products.

A bit of an aside here - as you go about designing yourperfect business (and there is NO reason why youshouldn't be planning your business to be perfect!),this idea of "evergreenability" is an important one.

If you have a niche that runs on a monthly or weekly

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cycle... but you want to spend three months of the yearon the beach in Cancun, then you have a problem. Wewill be looking at this idea of really designing thebusiness you want in an upcoming issue of "Six InSeven"

I am going to wrap this up now, but I did have one morething to mention. Last issue I asked for you to send meyour top two questions that you would like to ask me.

And I was pretty much inundated with questions. Theyare about neck deep in my inbox!

And as much as I would like to, there is just no way Ican answer all of them individually. So I willgradually be answering them in upcoming editions of"Six In Seven"... that way everyone can learn fromthem.

That being said, I still want to know what yourquestions are. I want to know what is unclear for you,and what are the really burning topics that you want toknow about. So keep sending in the questions! Send themto me at [email protected].

That's all for now, see you in the next issue of "SixIn Seven"...

best regards,Jeff Walker

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