512 UNSCRIPTED MISSION

At 512 our mission is “To provide people with hope and future aspirations by growing awareness of today’s generation through media.”At 512 Unscripted we redefine the word “Entertainment” for our viewers. We value curiosity, and learning as the foundation of understanding. We believe in the power of diverse perspectives to strengthen community.

Host & Creator Deborah Toodle believes in empowering the local community. From Fashion, Food, Environment, Health to Lifestyle and Entertainment; her goal is to inspire you to see the possibilities when seeing Austin at its best.

Our viewers are an integral part of 512 Unscripted overall broadcast.512 Unscripted broadcasts to over 300k households per month. We reach an audience that is affluent, educated, and influential. Austin businesses are search-ing for dynamic ways to engage the customer, build their brand, and be a part of Austin’s entertainment scene.

512 Unscripted airs on Friday Nights at 7pm and re-airs and Tuesday at 1pm on ME Television channel 577 on Time Warner Cable. ME Television is AUSTIN’S OWN 24-HOUR MUSIC AND ENTERTAIN-MENT TV NETWORK (Channel 577 on Time Warner Cable) dedicated to show

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Our Mission“To provide people with hope and futureaspirations by growing awareness of today’sgeneration through media.”

casing scores of talented musicians, legendary performance venues and the vibrant entertainment scene in Austin. ME is the best TV channel to learn what’s going on. LOCAL, ORIGINAL, REAL…ME Television is a source for award-winning programs that have been appreciated and loved by viewers for years.

Their lineup includes informative and entertaining shows such as Austin Studio Sessions, What’s New in Austin, LoneStar Smash, Film Shorts, and your very own 512 Unscripted.

18yrs 1.6%

55-64yrs2.4%

65+yrs 1%

25-36yrs40%

37-54yrs34.3%

18-24yrs21.6%

Female52%

Male48%

*viewership

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THE FACE BEHIND

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Your host Deborah Toodle takes you on a journey journey started in Dallas TX, as she is the youngest of three children. Raised by a single mother she knows hard work, but unlike most she is not threat-ened by the challenge. She’s motivated! She is called the “story-teller” and that is exactly what she has aspired to become. Her passion began like most; undiscov-ered. As a single mother of two kids, she has struggled and overcome adversity. She strongly believes in the power of education and is an International Busi-ness & Business Law major. She has always been intrigued with the arts, and has a background in broadcasting where she was the Campus Director for the nationally known CBS school of Broad-casting in Austin TX. It was when the school doors closed for good in early 2009 and that Deborah was jobless and homeless, that she realized God can dream a bigger dream.

After much prayer she decided to follow her passion and created 512 Unscripted.

January 2010 is when she launched a LIVE web series on SMTX.TV. She origi-nally aired with a co-host; Director of RAW Austin Meghan Jones. With the tagline “I’ll see you on the streets.” Shortly after minor success she ventured into the world of TV and was picked up in May 2011 by ME Television on Time Warner Cable. She produced a successful season 1, which consisted of 8 episodes. She is currently in Pre-Production for Season 2 and is in the process of expand-ing to other channels within Time Warner Cable; including Video on Demand. Her vision is to expand regionally in hopes on becoming a nationally syndicated Televi-sion Series. She currently lives in NW Austin with her two children; daughter Destanye age 7, and son Aaron age 4. She also has a pet bunny named Maximus… “Rockstar” for short. Deborah Toodle is an innovator, who is driven and most importantly inspiring. She is living proof that you can live your best life, by living your passion.

512 Unscripted Deborah Toodle

OPPORTUNITY REALATIONS512 Unscripted Delivers Strong Visiblity

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You can have your message seen and heard in an un-cluttered environment by loyal viewers that recognize the sponsors of their favorite programs, and reward those companies with their patronage. Increase your organization’s visibility and strengthen your corporate image by establishing an association with Public Broadcasting’s reputation for excellence, prestige, and commitment to education and public service.

512 Unscripted consists of 48, 30 minute episodes produced in a year, which are broken into 24 episodes produced each season; 25 Food Segments, 25 Lifestyle & Entertainment, 25 Health & Fitness, and 25 Floating Segments that are individu-ally produced upon discussion topic or theme for that episode.

We have built an interactive platform for both viewers and fans to not only connect with 512 Unscripted, but also with our guests. From weekly deals to chat forums, including live correspondence, we are constantly enhancing and adding new ways to “Get Connected”.

Our key Success Factors include but are not limited to: Social Media,E-Newsletters, and Web Syndication.512 Unscripted’s success hinges primarily on the development of its core fan base.

Providing corporate support for 512 Unscripted brings your organization a strong association with quality and trust-worthiness.

512 Unscripted will help enhance your image by sending a message to audiences that you support your local community. Audiences have positive opinions of companies that support local media and perceive it to have the same attributes as PBS. Your fifteen or thirty-second commercial is presented in an uncluttered environment before, during or after the show, which promotes visibility and retention. In fact, 72% of 512 Unscripted’s viewers were able to recall sponsoring companies. You will inform and educate a targeted audience about your organization’s products, services, purpose, and achievements. This audience consists of affluent consumers, influential business decision-makers, civic-minded individuals, and other key leaders. • You will build brand loyalty and trust by being associated with 512 Unscripted, • You will generate goodwill by visibly investing in the community. • Through 512 Unscripted, you can choose a genre or niche on an upcoming episode that best targets your potential customers, or best represents your corporate interests

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512 UNSCRIPTED APPEALS TO ALL

Lifestyle & Entertainment Segments, Fashion, Film, Philanthropy

512 Undiscovered Artist, Music, Visual

Health & Wellness, Financial, Fitness, New Age Medicines

Food Segments, Restaurants, Festivals, Trailer foods

Botticelli’s – www.botticellissouthcongress.com San Saba County – www.sansabaco.com Jimmie Roulette – www.jimmieroulette.com Cory Ryan Photography – www.coryryan.com Hollywood Gossip – www.hollywoodgossipband.com Matt Golightly – www.mattgolightly.com The Octopus Project – www.theoctopusproject.com Muchos Backflips – www.muchosbackflips.comJimmie Roulette – www.jimmieroulette.comThe Josh Langston Band – www.myspace.com/joshlangstonBailout Segment – www.vimeo.com/audiobrad Salon Sovay – www.salonsovay.com Artifact Workshop – www.artifactworkshop.com Neiliyo – www.neiliyo.com 2080s Haiti – www.2080sforhaiti.com Salon Sovay – www.salonsovay.comSecret Oktober – www.secretoktober.comErin Mikulenka & Team Fabrication – www.myspace.com/teamfab Blue Mist Band – www.bluemistband.com Donna LipmanAustin Pets AliveTrain my dog learning centerGroovy Dog BakeryCross FitMy Fit FoodsAcufitZumbaTreaty Oaks Rum and Grahams Texas TeaChick-fil-AGarridos AustinGreen Gate FarmsSnack BarParts and LabourAustin Polo ClubWomen’s League of Voters Diana Maldonado (State Representative)Austin Cycling OrganizationSam Gooden –Gooden Sweets and Treats

We look forward in working with you!

Affiliates who we worked withincluded but are not limited to:

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Deborah Toodle | 512.484.7472 | deborah@512unscripted.com | www.512unscripted.com