sameer somal: the power of social media & the technology planning process
TRANSCRIPT
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October24th
,2016
PresentedbyMargueritaM.Cheng,CFP®
&
SameerS.Somal,CFA,CFP®
ThePowerofSocialMedia&TheTechnologyPlanningProcess
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• The supply and demand imbalance of quality technology, content, anddesign resources.
• The Digital Revolution: tablets, mobile phones, social media, contentmarketing, and online reputation management.
• Migration of 5 billion people online merits innovative partnershipsolutions.
• Interdependence of our global supply chain with respect to technology,communication, and human capital.
BlueOceanGlobalTrends
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ScotiabankContextfromScotiabank
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“We’reinthetechnologybusiness.Ourproducthappenstobebanking,butlargelythat’sdeliveredthroughtechnology.”
–BrianPorter,ScotiabankCEO
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DigitalRevolution
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Agenda
1. DigitalRevolution: historicalcontext
2.TheFutureisMobile
3.ThePowerofSocialMedia
4.CaseStudies
5.Intangibles ofLeadership&Success5
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Section1:
HistoricalContext
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TheAgriculturalRevolution
The Agricultural Revolution was the wide-scale transition of many human cultures from alifestyle of hunting and gathering to one of agriculture and settlement, allowing the ability tosupport a growing population. Archaeological data indicates that the domestication of varioustypes of plants and animals evolved in separate locations worldwide.
TheAgriculturalRevolution
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TheIndustrialRevolution
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ThePCRevolutionThePCRevolution
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TheDigitalRevolution
The Digital Revolution, known as the “Third Industrial Revolution”, is the change from analog, mechanical,and electronic technology to digital technology which began anywhere from the late 1950s to the late 1970swith the adoption and proliferation of digital computers and digital record keeping that continues to thepresentday.
A visualization of the various routes
throughaportion of the Internet.
TheDigitalRevolution
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DigitalRevolution
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• It took the Internet 12 years to gather its first billion users, and a third of that time to reach threebillion.
• Broadband subscriptions on mobile phones, which account for 34% of global mobile phonesubscriptions, have tripled since 2008.
• The next billion Internet users will benefit from an era of near universal mobile connectivity andoffer sustainable growth opportunities.
TheInternetHasComeOfAge
http://wearesocial.net /b log /201 5/0 1/dig ital- soc ial-m ob ile- worldwide- 2015 /Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
TheInternetHasComeOfAge
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TheStoryofGoogle
SergeyBrin andLarryPagenamedGoogleafter‘Googol’.
TheStoryofGoogle
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GlobalDigitalSnapshotGlobalDigitalSnapshot
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“The average lifespan of a company listed
in the S&P 500 has significantly decreased
from 67 years in the 1920’s to 15 years
today.”
-Richard Foster
Yale University
TechnologyRevolutionTechnologyRevolution
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TechnologyRevolutionUSSalesofLuxuryVehicles
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TechnologyRevolution
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Section2:
TheFutureIsMobile
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MobileTechnologyIsTheFutureMobileTechnologyIsTheFuture
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MobileTechnology IsTheFutureMobileTechnologyIsTheFuture
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Scotiabank
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MobileResponsiveDevelopmentMobileResponsiveDevelopmentMobileResponsiveDevelopment
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MobileIsEverywhere.TheWholeWorldIsConnected.
• There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only4.2 billion own a toothbrush.
• It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes forthem to report a lost phone.
• 91% of all US citizens have their mobile devicewithin reach24/7.
MobileIsEverywhere.TheWorldIsConnected.
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Scotiabank
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Scotiabank
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Scotiabank
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Scotiabank
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Scotiabank
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Section3:
ThePowerofSocialMedia
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SocialMedia
so·cialme·di·a - websitesandapplicationsthatenableuserstocreateandsharecontentortoparticipateinsocialnetworking.
SocialMedia
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Facebook is an online social networking platform where users can create a user profile,add other users as "friends", exchange messages, post status updates and photos, sharevideos and receive notifications when others update their profiles.
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• 1.49billion+activeusers• 1.25billionmobileusers• 65%ofusersaccessdaily• 65+languagessupported• 4.5+billionlikesperday• 300+millionphotouploadsdaily
Facebook Statistics
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• UnitedStates:14%• India:9%• Brazil:7%• Indonesia:5%• Mexico:4%
Top5UserCountries
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Facebook’s Ecosystem
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WhatsAppWhatsApp
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Twitter is an online social networking platform that enables users to send andread short 140-character messages called "tweets".
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TwitterStatistics
• 302millionactiveusers• 80%ofactiveusersonmobile• 500milliontweetssentperday• 33languagessupported
TwitterStatistics
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TwitterDemographics
• Under18:16%• 18– 29years:37%• 30– 49years:25%• 50– 64years:12%• 65+years:10%
TwitterDemographics
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TwitterStatistics cont.
• Usersspendanaverageof170minutes permonthonTwitter• 77%ofTwitteraccountsareoutside theUS• InLatinAmerica23%ofinternet usersareactiveonTwitter• DuringSuperBowlXLIXtherewere25.1million tweets• 55%oftweets containaphotoand31%containalink• Peaktimeclickthroughrate(CTR)is12pmand6pm
TwitterStatisticsCont.
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SampleTwitterProfile:BOGW
SampleTwitterProfile:BlueOceanGlobalWealth
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SampleTwitterProfile:BOGT
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SampleTwitterProfile:BlueOceanGlobalTechnology
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LinkedIn is a social networking platform designed specifically for the businesscommunity. The goal of the site is to allow registered members to establish and engagewith networks of people they know and trust professionally.
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LinkedInStatistics
• 380millionactiveusers• 50%ofactiveusersonmobile• 70%ofusersoutsideofUS• 24languagessupported
LinkedInStatistics
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LinkedInDemographics
• 18– 24years:18%• 25– 34years:31%• 35– 54years:40%• 55+years:11%
LinkedInDemographics
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17%ofaffluentclientele withabusiness onlyrelationship withtheiradvisorgave3ormorereferralsoverthepast12months,comparedto34%withabusiness andsocialrelationship!
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LinkedInStatistics
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üNetworküExperienceüEducationüRecommendationsüSharedGroupsüPeopleAlsoViewedüLanguages
UseLinkedInIntelligencetoBuildReal-WorldRapport
üNameüTitleüLocationüIndustryüContactInfo.üWebsiteüBlogsüActivityüSummaryüSkills&ExpertiseüEndorsements
LinkedInProvidesValuable Information
LauraVirili.Com
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LinkedInCont.
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• Display a quality and professional headshot. This is your online professional presence.• Complete your profile. Clients, prospects, partners, and friends may perceive yourpresence as incomplete if you do not share your experience and skills.
• Update your profile regularly. Strive for an All-Star Profile.• LinkedIn is the largest professional network. Resist the temptation to treat LinkedIn asyour professional Facebook.
• Share and promote great content from your network judiciously.• Emphasize quality over quantity. Avoid sending generic connection requests.�
EngagementonLinkedIn
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Google+
Google+ is an interest-based social network that is owned and operated by Google Inc.The service, Google's fourth foray into social networking, experienced strong growth inits initial years, although usage statistics have varied, depending on how the service isdefined.
Google+
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Google+&Business
• Search Engine Journal reported that Google considers its own factors, such as thenumber of +1s on the Google+ Business Page, to be most influential indetermining ranking order.
• Digital Marketing Works (DMW) concluded that “the quality and quantity ofGoogle reviews are the single most important variable determining inclusion andranking” in the local carousel.
Google+&Business
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YouTube is a video-sharing website headquartered in San Bruno, California. Theservice was created by three former PayPal employees in February 2005. InNovember 2006, it was bought by Google for US$ 1.65 billion.
YouTube
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YouTubeStatistics
• 1billionmobileviewsperday• 2014Revenue:$4Billion• 2nd largestsearchengine• 3rd mostvisitedwebsite• 48hoursofvideouploadedeveryminute• 70%oftrafficfromoutsideUS
YouTubeStatistics
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USAYouTubeDemographics:
• Internetusers,aged14-17thatuseYouTube:82%• Milleninals thatuseYouTube:72%• GenXthatuseYouTube:58%• BabyBoomersthatuseYouTube:43%
USAYouTubeDemographics
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Top100GlobalBrandsTop100GlobalBrands
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Yelp
Yelp is an American multinational corporation headquartered in San Francisco,California. It develops, hosts and markets Yelp.com and the Yelp mobile app, whichpublish crowd-sourced reviews about local businesses, as well as online reservationservice SeatMe and food delivery service Eat24.
Yelp
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YelpStatistics
• 135millionmonthlyvisitors• 71millionmonthlyreviews• Availablein15languages
YelpStatistics
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Example:NegativeReviewExample:NegativeReview
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SocialMediaStrategyQuestions
• Whatsocialplatformsisyourtargetaudienceusing?• Howdoyouwanttobeperceived?• Whatisyourapproach?• Howwillyoumanagepublishingcontent,monitoring,andengagement?• Havethegoalsandvisionbeenclearlypresentedtoallparticipants?• Doyouhaveasocialmediapolicy?
SocialMediaStrategyQuestions
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SecretsOfSocialMediaExperts
• MakeYourSocialMediaProfilesStandOut• MakeTheRightConnections• MakeYourBusinessPagesInteractiveAndInformative• ShareRelevantIndustryTopics• JoinTheConversations• LearnToUseHashtags• AdvertiseStrategically• UseSponsoredAdsAndPosts• HireAnExperiencedCopywriter• BeYourselfWhenYouPost
SecretsOfSocialMediaExperts
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Search Engine Optimization (SEO) improves organic rankings on search engines. SEO encompassesregular on-site and off-site SEO strategies, including social engagement, and local SEO strategy.Factors that influence comprehensive SEO:
• Keyword Research& Analysis• On Page Optimization• Content Development Marketing• Social Engagement• Off Page SEO• Local SEO Strategies• Google Algorithmic Updates• Detailed Reporting
SearchEngineOptimization(SEO)SearchEngineOptimization(SEO)
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The online reputation of a business is critical to its continued growth and success. Theemergence of social media allows negative comments to be shared and circulated amonglarge numbers of Internet users. The confidence of a consumer depends on positivepress. Businesses must take proactive measures to prevent and address unfavorable ordefamatory content.
OnlineReputationManagement(ORM)OnlineReputationManagement(ORM)
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TheGoogleTestcont.TheGoogleTest
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• Reputation management services can protect organizations from unwelcome content and restoreonline brand equity.
• Research suggests that consumers value interacting with businesses and service providers with apositive online reputation.
• Organizations that value and emphasize reputation management tend to experience strongergrowth and client satisfaction.
• By actively monitoring your brand and reputation, you can prevent adverse news or negativecommentary from influencing the decisions of potential customers and business partners.
WhyisORMimportant?WhyisORMimportant?
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ORMChecklistORMChecklist
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• Website• Blog• Microblogs• Forums• Interviews• GuestBlogging• Webcast• Podcast• Bookmarkingsites• SocialMedia
DigitalAssets:YourOnlinePresenceDigitalAssets:YourOnlinePresence
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• Contentmarketingisastrategicmarketingapproachfocusedoncreatinganddistributingvaluable,relevant,andconsistentcontenttoattractandretainaclearly-definedaudience— and,ultimately,todriveprofitablecustomeraction.
• Contentmarketing’spurposeistoattractandretaincustomersbyconsistently creatingandcuratingrelevantandvaluablecontentwiththe intentionofchangingorenhancingconsumerbehavior.
• Basically,contentmarketingistheartofcommunicatingwithyourcustomersandprospectswithout selling.Itisanongoingprocessthatisbest integratedintoyouroverallmarketingstrategy,anditfocusesonearnedmedia,whichiswordofmouth andcustomerinteraction,ratherthanpaidadvertising.
Whatiscontentmarketing?WhatisContentMarketing?
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Welcome to the Content Marketing Institute (CMI) where our mission is to advance the practiceof content marketing. People ask CMI all the time how CMI came to be. It’s simple, really. Despitethe abundance of good blogs, books, and other resources, we were finding that people had a lotof questions about content marketing.
ContentMarketingInstituteContentMarketingInstitute
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• Marketing is communicating the value of a product, service or brand to customers or consumersfor the purpose of promoting or selling that product, service, or brand.
• Branding is a marketing strategy that involves creating a differentiated name and image -- oftenusing a logo and/or tag line -- in order to establish a presence in the consumer's mind andattract and keep customers.
• Advertising is a form of marketing communication used to promote or sell something, usually abusiness's product or service.
Marketing,Branding&AdvertisingMarketing,Branding&Advertising
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Scota isatechcompany
• Technology should not dictate a company’s strategic vision. Organizations needto innovate, change, and follow a flexible strategy—not a laser-like, rigid plan.
• Technology has never been more critical to the growth and sustainability of abusiness. A rapidly changing technology landscape necessitates technologyplanning.
FlexibleTechnologyPlanning
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WhereDoIBegin?WhereToBegin?
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Section4:
CaseStudies
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Talkwalker is a social data intelligencecompany empowering companies to makebusiness decisions based on social insights.
Talkwalker Partnership
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Talkwalker Partnership
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Talkwalker Partnership
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Photosarenolongerjustameansofcapturingamoment,theyareameansofcommunicating.
80 million new images on Instagram.
175 million new images on Twitter.
More than 1.8 billion photos are posted on Social Media everyday.
300 million photo uploads on Facebookper day.
98% posts with images on LinkedIn get higher comment rate
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Talkwalker Partnership
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Scotiabank
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• Addyourownsources
• Configureyoursetofsources
• ImageandTextanalytics
• Social,Online,Print,Broadcastallinoneplatform
• 150+millionwebsites covered
• Real-timemonitoring
• Customized Alerts
Extensiveglobalcoveragein187languagesacross196countries:
Coverage
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OnePlatformToLeverageSocialData
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1 LISTEN
2 DISCOVER
3 ANALYZE
4 BENCHMARK
5 MEASURE
6 REPORT
7 ACTIVATE
• LISTENListen,trackandreceivealerts inreal-time
• DISCOVERDiscoverthecontent,influencersandtrends drivingconversations
• ANALYZEAnalyze datainreal-time usingadvanced textanalytics
• BENCHMARKCompareyourbrandwithindustrypeers
• MEASUREMeasure theperformanceofyourbrandandcampaigns&comparewithindustrypeers
• REPORTSavetimeusingpredefinedandcustomizablereports,dashboardsandnewsletters
• ACTIVATEIntegrateandactivateinsightsthroughouttheenterprise
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NIKE
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Fromwhichmediatypesistheconversationcoming?
REACHVSENGAGEMENTSHAREOFMEDIATYPES
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WhatistheToneoftheConversation
SENTIMENTBy mediatypes
SHAREOFSENTIMENT
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WhoIsTalking?
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TOPLANGUAGESbygender
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DistributionOnTheWorldMap
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DistributionOnTheWorldMap:bygender
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DistributionOnTheWorldMap:bymediatypes
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DistributionOnTheWorldMap:bysentiments
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TopThemes
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WhoIsTalking:TopInfluencers
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UnderArmour
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REACHVSENGAGEMENTSHAREOFMEDIATYPES
Fromwhichmediatypesistheconversationcoming?
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WhatistheToneoftheConversation
SENTIMENTBy mediatypes
SHAREOFSENTIMENT
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WhoIsTalking?
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TOPCOUNTRIESbygender
TOPLANGUAGESbygender
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DistributionOnTheWorldMap
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DistributionOnTheWorldMap:bygender
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DistributionOnTheWorldMap:bymediatypes
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DistributionOnTheWorldMap:bysentiments
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TopThemes
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WhoIsTalking:TopInfluencers
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BMW
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REACHVSENGAGEMENTSHAREOFMEDIATYPES
Fromwhichmediatypesistheconversationcoming?
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WhatistheToneoftheConversation
SENTIMENTBy mediatypes
SHAREOFSENTIMENT
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WhoIsTalking?
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TOPCOUNTRIESbygender
TOPLANGUAGESbygender
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DistributionOnTheWorldMap
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DistributionOnTheWorldMap:bygender
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DistributionOnTheWorldMap:bymediatypes
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TopThemes
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WhoIsTalking:TopInfluencers
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Tesla
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Reachvs EngagementSHARE OFMEDIATYPES
Fromwhichmediatypesistheconversationcoming?
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WhatistheToneoftheConversation
SENTIMENTBy mediatypes
SHAREOFSENTIMENT
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WhoIsTalking?
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TOPCOUNTRIESbygender
TOPLANGUAGESbygender
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DistributionOnTheWorldMap
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DistributionOnTheWorldMap:bygender
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DistributionOnTheWorldMap:bymediatypes
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DistributionOnTheWorldMap:bysentiments
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TopThemes
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WhoIsTalking:TopInfluencers
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Scotiabank
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HowDoYouCompareWithYourCompetitors
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SHAREOFVOICE REACHVSENGAGEMENT
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WhatistheToneoftheConversation
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SENTIMENTbytopics
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WhoIsTalking?
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TOPCOUNTRIESbytopics
TOPLANGUAGESbytopics
GENDERbytopics
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DistributionOnTheWorldMap
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HowMuchConversationIsThereOnline
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RESULTSOVERTIME
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WhenScotiabank isMentioned
ASSOCIATEDBRANDSANDCOMPANIES
ASSOCIATEDPEOPLE
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WhoIsTalking:TopInfluencers
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Scotiabank
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DISTRIBUTIONONTHEWORLDMAP
DRILLDOWNTOCARIBBEANBYMEDIATYPES
DRILLDOWNTOSOUTHAMERICABYMEDIATYPES
DRILLDOWNTOCANADABYGENDER
DRILLDOWNTOSTREETLEVEL
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Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
http://eauth.com/the-frantastic-blog/is-entrepreneurship-contagious
Section5titleslide
Section5:
TheIntangiblesofLeadership&Success
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An entrepreneur is a person who shifts economic resources out of
an area of lower productivity into an area of higher productivity
and greater yield.
-J. B. Say [1767 –1832]
French Economist
enʹtre·pre·neurʹshipʹn.
Entrepreneurship:Definition
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Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
http://alexaroscoe.com/2014/12/09/three-dif ferences-between-social- intrapreneurs-and-intrapreneurs-people-dont-talk-about/
WhatisIntrapreneurship?
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130Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
www.uky.edu/~wmbowl0/entrepreneurship.ppt
• Intrapreneurs notice opportunities and take initiative to mobilize resources. They workin large companies and contribute to the innovation of the firm. Intrapreneurs oftenbecome entrepreneurs.
• Entrepreneurs are people that notice opportunities and take the initiative to mobilizeresources to create new goods and services.
Intrapreneurs andEntrepreneurs
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131Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
“Imaywalkslowly,butIneverwalkbackwards.”
“Thingsmaycometothosewhowait,butonly
thosethingsleftbythosewhohustle.”
– AbrahamLincoln[1809- 1865]
http://en.wikipedia.org/wiki/Abraham_Lincoln
PerspectiveonDecisiveAction
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132Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
• Critical, but in some ways intangible,ambiguous, and nebulous.
• Wharton School of Finance Researchersconcluded that between 15-25% of thevariation in corporate profitability, on average,is directly determined by the character of theirchief executives.
• Studies attempting to debunk the power ofleadership concluded that, at a minimum, itmust account for at least 7%-14% ofperformance.
http://upload.wikimedia.org/wikipedia/commons/6/64/Placido_Costanzi_-_Alexander_the_Great_Founding_Alexandria_-_Walters_37790.jpg
Leadership
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133Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
Establishment of a relationship between two people with learning and development at itscore; the fulfillment of clear andmutually defined goals as its intention.
ThePurposeofLeadership
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134Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
Experience:Lifeistooshorttolearnallthelessonsourselves
• Synergy:1+1=5
• Positiveinfluence,energyandguidance
• Naturallifetransitionprocess
http://www.blackenterprise.com/files/2010/04/mentorship.jpg
WhyDoesLeadershipWork?
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135
• Mentoringrelationshipsdeveloporganicallyontheirown.
• Youonlyneedonementoratatimeforsuccess.
• Mentorsshouldbeolderthanyou.
• Mentorshipisahugeinvestmentoftime.
• Mentorrelationshipsarecomplicated.
• Mentorshipisaone-waystreet.
Mentorship:Myths
135
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136Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
• Personalcommitmenttobeinvolvedwithanotherpersonforanextendedtime.
• Respectforanindividual’sabilityandrighttomaketheirownchoicesinlife.
• Abilitytolistenandacceptdifferentpointsofview.
• Abilitytoempathizewithanotherperson'schallenges.
• Abilitytoseesolutions,opportunities,andbarriers.
• Flexibilityandopenness.
EffectiveMentorCharacteristics
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137Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
• AcceptPersonalAccountability• SeekChallenges• Life-longLearner
“An investment in knowledge always pays the best interest.”
–Benjamin Franklin [1706 – 1790]
• Self-starterWho TakesInitiative• GoalClarity• FlexibleandOpen• GenuinelySeeksMutualBenefit
EffectiveMenteeCharacteristics
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138Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
A. HumanCapital• Skills• Experience• ManagerialValue
C.StructuralCapital• IntellectualProperty• Systems• Processes• CapturedKnowledge
B.Relationship Capital• Reputation• Brands• Partners• Vendors• Clients
D.StrategicCapital• BusinessModel• ExternalTrends/Conditions
IntangibleCapital
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139Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
A recent Harvard Business Review article reportsthat the quality that most senior executives lack isempathy. For this reason, it is essential that all of usunderstand emotional intelligence. Simply put,emotional intelligence deepens our empathy, ourability to sense the feelings of others. Our ability toutilize soft skills is our level of emotionalintelligence.
“EmotionalIntelligenceIsKeyToOurSuccess”
-John Keyser
Founder, Common SenseLeadership
DevelopRelationshipCapital
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140Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
• Self-awareness – our ability to perceive our emotionsand understand our tendencies to act in certain waysin given situations
• Social awareness – our ability to understand theemotions of other people, what they are thinking andfeeling
• Self-management – our ability to use awareness ofour emotions to stay flexible and direct our behaviorpositively and constructively
• Relationship management – our ability to use ourawareness of our own emotions and those of othersto manage interactions successfully
The4MainSkillsofEmotionalIntelligence
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141Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
1. Prepare your 30 second to 2 minute elevatorspeech.
2. Prepare relevant and thoughtful questions thatrelate to the event you are attending, currentnews, or industry trends.
3. Focus on quality rather than quantity. Ratherthan collecting business cards, focus on engagingin meaningful conversations.
4. Quality writing vs. Quantity email.
5. Diligent, patient, and purposeful follow-up.
Youhaveonefirstimpression.
Expand YourNetworkWithAuthencity
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142Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
Writingvs.Email:Sent
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143Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
Writingvs.Email:Received
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144Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
• AdoptaGlobalMindset• UnderstandDiversity• EmbraceInnovation• RecognizetheIntangiblesofSuccess• InvestinYourself• InvestinYourCommunity• PayitForward• HaveaLong-termPerspective• EnjoytheJourney
Fundamentals ofSuccessintheDigitalEra
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145Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
GlobalConsiderations:• Enhanced duediligence• Greaterinvestment intermsoftimeandcapital• Lessestablished networkofconnections, especially instartupphase• Traveltimerequired• Legalcountry-specificnuances
GlobalAdvantages:• Access toglobalhumanresources• Moredemand• Greateraccess tofinancing• Startwithglobalperspective
AdoptaGlobalMindset
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Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
HistoricalImpactofDiversity
146
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147Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
"Effective work is actually done in and by teams
of people of diverse knowledge and skills.“
-Peter Drucker [1909 – 2005]
Peter Ferdinand Drucker was an Austrian-bornAmerican management consultant, educator, andauthor, whose writings contributed to thephilosophical and practical foundations of themodern business corporation. He was also a leaderin the development of management education, andhe invented the concept known as management byobjectives.
http://en.wikipedia.org/wiki/Peter_Drucker
ContextOnDiversity
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148Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
“Innovationdistinguishes betweenaleaderandafollower.”-SteveJobs[1955– 2011]
http://images.dailytech.com/nimage/21281_large_apple-products-jobs.jpg
InnovativeSolutions
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149Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
“Not everything that can be counted counts, and
not everything that counts can be counted.”
–Albert Einstein [1879 – 1955]
RecognizetheIntangiblesofSuccess
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150Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
“Don’t be intimidated by what you don’tknow. That can be your greatest strengthand ensure that you do things differentlyfrom everyone else.”
—SaraBlakelyfounderofSpanx
InvestInYourself
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151Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
InvestInYourCommunity
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152Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
“Wemakealivingbywhatweget,wemakealifebywhatwegive.”
–WinstonChurchill[1874– 1965]
PayItForward
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153Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
“It takes 20 years to build a reputation and five minutes to ruin it. If you
think about that, you’ll do things differently.”
-Warren Buffet [1930 –present]
Chairman & CEO, Berkshire Hathaway
LongTermPerspective
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Summary
1. DigitalRevolution: historicalcontext
2.TheFutureisMobile
3.ThePowerofSocialMedia
4.CaseStudies
5.Intangibles ofLeadership&Success154
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155Thispresentationisforeducationalpurposesonly.Undernocircumstancesshouldtheinformationprovidedhereinbereliedupon asinvestmentadvice.
John Lennon understood the importance of being happy.If you love what you do, you will never work a day in your life.
JohnLennon[1940–1980]
EnjoytheJourney
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www.blueoceanglobalwealth.com@BlueOceanGW
FollowUsOnSocialMedia
156
www.blueoceanglobaltech.com@BlueOceanGT
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157
SameerS.Somal,CFA,CFP�ChiefFinancialOfficer
MargueritaM.Cheng,CFP®ChiefExecutiveOfficer
QuestionsandFollow-up