sambazon preliminary deck
TRANSCRIPT
overview project statement 1. Meet the Team
2. Market Research
3. Campus Outreach
4. Events
5. Next Steps !
The purpose of our project is to expose the Sambazon product
and its brand to the UC Berkeley community by
strategically coordinating on-campus events and
marketing campaigns to students and student
organizations on campus. !
Uma events team P
RO
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M
AN
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CO
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S
Market Research | Campus Outreach | Events | Next Steps | Conclusion
MARKET RESEARCH
Açaí Energy Drinks
Market Research | Campus Outreach | Events | Next Steps | Conclusion
Healthy!
Natural!
Energizing!
Competitive Positioning
Market Research | Campus Outreach | Events | Next Steps
Berkeley Presence!
Price!
Açaí Bowls
Market Research | Campus Outreach | Events | Next Steps
Delicious
Sustainable
Healthy
Competitive Positioning
Market Research | Campus Outreach | Events | Next Steps
Juice Appeal
Berkeley Presence!
Price!
Target Market
Market Research | Campus Outreach | Events | Next Steps
Healthy
Active Sustainable
Young
Aware
Demographics
Market Research | Campus Outreach | Events | Next Steps
Conducted a survey with 320 responses about Sambazon
& acai awareness
79% think it’s a good idea; but don’t always buy OSF
11% always
buy OSF
Indifference to eating organic,
sustainable food
11% don’t think about it
71% 28% 1%
Initial Brand Awareness
Market Research | Campus Outreach | Events | Next Steps
75% have heard of acai bowls
26% have bought
Sambazon
12% brand sounded familiar
15% has heard of Sambazon
have never heard of Sambazon
47%
10% have never heard
of acai
15% have never tried acai
Market Research | Campus Outreach | Events | Next Steps | Conclusion
CAMPUS OUTREACH
Market Research | Campus Outreach | Events | Next Steps
Campus Partnerships
California Triathlon
Team
Greening the Greeks
Surf Team at Cal
Market Research | Campus Outreach | Events | Next Steps
California Triathlon Team
150 Members Bearathalon 6 Sponsors
Market Research | Campus Outreach | Events | Next Steps
Greening the Greeks Organization Promoting
Sustainability in Greek Life
Serve 60 Chapters
Organize Sustainability Events
Towards Zero Waste by 2020
Surf Team at Cal
41 Members State wide competitions
Sponsorship Opportunity
Market Research | Campus Outreach | Events | Next Steps
Market Research | Campus Outreach | Events | Next Steps | Conclusion
EVENTS
Official Events
Market Research | Campus Outreach | Events | Next Steps
Cal Triathlon Team
competition
Samples given to athletes at the end of the
race
Free yoga class at Lululemon on College
Avenue
About 30 people in class
Oregon vs. Berkeley Game
Day
Distribute outside of
tailgate near Memorial
f
Sustainability Plaza
410 interested attendees on
Facebook out of 787 Shares
Sproul Plaza actively captures the attention of
thousands
202 people excited about event in 1 day
Market Research | Campus Outreach | Events | Next Steps
Purple Palooza Party
Why? Sambazon Exposure Promote sustainability Have fun
What?
Tie dye old, white t-shirts with natural
purple dye
Give out free samples
Market Research | Campus Outreach | Events | Next Steps
Farmers Market
• Showcase sustainable side of Sambazon through sponsorship of local farmer’s market
Sustainability Advertisement
• Draw in healthy, organic oriented people into event to showcase Sambazon
Appeal to Target Market
• Initiate a social media challenge with hash tag to promote event
Social Media Element
Market Research | Campus Outreach | Events | Next Steps
NEXT STEPS
Market Research | Campus Outreach | Events | Next Steps
Brand Image at Cal
Sponsor athletic
teams and events
Distribute at NCAA games
Partner with Sustainable
Clubs Build Social
Media Presence
Brand Ambassador
Program
Berkeley Integration
Market Research | Campus Outreach | Events | Next Steps