samba bank – mobile website m.samba.com. project description our focus while developing the samba...
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Project Description• Our focus while developing the Samba Mobile Site was on the behavioral, psychological and
contextual needs of the on-the-go mobile user. Rather than a bloated offering of all the features on the main website, only the features that were most relevant in the context of the mobile user were added - such as ATM/branch locator, quick bill-payment, viewing account statements, fund transfer and more
Mobile Site
Login
Product Informa
tion
Locate / Help / Contact
Desktop site
Project Objective
Truly reflect Samba Bank’s state-of-the-art services and personalized approach to banking
Easy Secure On-The-Go
UX Strategy
A seamless experience of a desktop site in to the mobile medium with only the features that were most relevant in the context of the mobile user
User should be able to perform banking transactions with complete ease and security as he went about his daily life
User should be able to locate a branch or and ATM or contact Samba anytime, anywhere
The design has to seamlessly incorporate both English and Arabic —oppositely oriented languages
• Key Features
Innovative User Experience
Access to most-used sections for mobile users on the homepage
Easy swipe and select for viewing and comparing credit cards
Ability for the users to login and make transactions from anywhere and anytime
Google Maps integration for location finder
Information Architecture
Personal BankingAccounts
Credit Cards
Loans
Samba GoldOverview
Centers
Samba DiamondOverview
Centers
Offers and PromotionsCredit Cards
Samba Gold
Locate UsNeares t Branch / ATM
International Locations
LoginSambaMobile App
SambaOnline
HelpContact Us
English
Arabic
Why we deserve the UXie?
Swipe to view Tap to select and compare
The Credit Card page that has been adapted from the website was made very mobile friendly. Users can easily swipe between various available debit cards and read features and details.
Comparing these Credit Cards was an even simpler and user engaging task, where one had to simply tap on the image to add it to compare.
Why we deserve the UXie?
Select location Get location immediately
Another feature that makes the mobile phone site a very important tool for Samba is the location finder. Users can not only locate a Samba Center but also have options to select special services the center provides.
The whole system has been seamlessly integrated with Google Maps API and the users can view results as a map view as well as a list view