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S A M A N T H A H A N L I N U N I V E R S I T Y O F O R E G O N

H

Resume

SKILLS

2 0 9 s O l i v e S t r e e t O r a n g e , C A 9 2 8 6 6 5 0 3 - 3 4 7 - 1 1 3 5 S A M A N T H A . H A N L I N @ G M A I L . C O M

University of Oregon ‘14 | School of Journalism & Communications | Bachelor of Arts | Public RelationsVice President of Alpha Chi Omega Sorority | Alpha Kappa Chapter

Domestic Violence Awareness Campus Representative & Crisis Line Volunteer | WomenSpace Inc.

EDUCATION

WORK EXPERIENCE

Blogger - Eugene based wedding planning agencyResearched emerging wedding industry trends and wrote weekly blog posts.• Integrated trending topics into social media campaigns.• Interviewed potential wedding vendors.• Collaborated with other industry bloggers to increase online traffic.

Fall 2012-Fall 2013

Eugene, ORMoxie Events

Catalog production COORDINATOR- Sports Action brandProduce Hurley’s print and digital apparel catalogs for sales merchandisers.• Write original copy and product descriptions. • Collaborate with multiple departments to ensure consistent brand experience.• Manage the display and interface for buyer website.• Maintain detailed timelines for project deliver’ables.

Costa Mesa, CAHurley International

August 2014 - Current

PR Assistant - Sports Action brandImplemented brand development plan to expand Hurley’s profits internationally.• Created and implemented digital marketing strategy for 2016 Olympics.• Worked with media outlets to curate product and athlete stories. • Wrote content for Hurley’s social media channels.

Summers 2013 & 2014

Hurley InternationalCosta Mesa, CA

Communications Assistant - City government OfficeServed as a project manager for events and social media strategist. • Served as a customer service representative for the City Manager’s office. • Organized city-wide community events and led volunteer committees.• Managed online social media campaigns to expand civic engagement.

Summers & Holidays 2006-2014

Costa Mesa, CACity of West Linn

s a m a n t h a

communicator designer trailblazerhan li n

         Samantha  Hanlin  is  a  branding  specialist  and  a  social  media  strategist  who  builds  digital  relationships.  A  frequent  blogger,  she  uses  social  platforms  to  discuss  topics  relative  to  the  current  job  market,  her  passions  for  human  rights  activism  and  student  life.  In  addition,  Samantha  is  an  on  campus  advocate  for  watchdog  journalism  and  the  representation  of  women  and  race  in  the  media.        Samantha  was  a  two-­‐time  member  of  the  Hurley  ICON  program.  Hurley  is  the  leading  surf  brand,  specializing  in  high  performance  gear.  Owned  by  Nike,  Hurley  has  captivated  youthful  audiences  by  focusing  on  music,  art,  and  goodwill.  Samantha  was  one  of  2,400  applicants  chosen  nationally  for  Hurley’s  internship  program.  Throughout  this  internship,  Samantha  collaborated  with  Nike  executives  and  the  Olympic  marketing  team  to  expand  the  brand  of  Hurley  internationally.        In  her  senior  year  at  the  University  of  Oregon,  Samantha  was  the  Director  of  Public  Relations  for  the  nationally  acclaimed  Flux  Magazine.  After  her  promotion,  she  led  a  team  of  advertising  and  business  students.  Since  joining  the  publication’s  staff  in  2012,  Flux  received  more  than  15  national  awards,  including  the  prestigious  2013  Magazine  Pacemaker  Award  from  the  Associated  Collegiate  Press.        As  part  of  an  assignment  for  her  Curiosity  for  Strategists  class,  she  worked  with  professor  David  Koranda  and  Assistant  to  the  Provost,  Tim  Gleason,  to  redefine  the  University  of  Oregon’s  brand.  Her  work  was  ultimately  presented  to  the  Oregon  Athletic  Department  and  Development  staff  and  was  integrated  into  the  university’s  future  marketing  plan.      Samantha  graduated  from  The  University  of  Oregon  in  June  2014  with  bachelor’s  degrees  in  journalism  with  a  concentration  in  public  speaking  and  critical  thinking.        

Bio

Work Experience

FLUX Magazine

FLUX

SHADOWWRITERSTHEY GET PAID; YOU GET THE GRADE

I S S U E 2 1

FLUX JUNE 3

FLUXturns

TUESDAY JUNE 3RD 3:30-5:30 PM

EMU AMPHITHEATRE

RELEASE PARTY

21| FREE FOOD | MUSIC | BEYONCÉ | PRIZES |

As the Public Relations Director for FLUX Magazine, we have just celebrated 21 years of this advanced publication. I organized a “21st Birthday Party” for the magazine as the theme of our release party. Our social media followers voted on a Beyonce playlist.

Hurley InternationalThis past summer, I was a part of the Hurley ICON Program. The internship was designed to provide hands on work experience within the company while developing a separate project encompassing the Nike family. My team worked on the future vision for the 2014 World Cup and 2016 Olympics.

The Veterans’ Housing ProjectIn my final Public Relations Campaigns class, my team worked with The Veterans’ Housing Project, an organization working to provide military veterans’ with housing options. In order to expand their networks we organized an event with the University of Oregon. Some of our attendees included Eugene’s Mayor, Kitty Piercy, President of the UO, Michael Gottfredson, President of Student Affairs, Robin Holmes and Congressman Peter Defazio’s Veteran’s Representative.

.

Friday May 30, 2014 from 2:00 - 3:00 pm Jordan Schnitzer Museum of Art: Lounge1430 Johnson Ln, Eugene, OR 97403Street Parking Available

Join University of Oregon administration, The Veterans’ Housing Project, & local veterans as we combine forces to honor UO alumni veterans. Be a part of honoring Duck veterans through the Honor a Veteran Program. Refreshments will be provided.

http://ducksforvets.splashthat.com

A new partnership between

The University of Oregon & the

Veterans’ Housing Project

date:

location:

event:

DUCKSFOR

VETS

RSVP :

Accomplishments

IntroductionChris Pryor, Eugene City Councilor and UO Instructor

WelcomeUO President, Michael Gottfredson

Veterans’ Housing ProjectEd McMahon, VHP Steering Committee, Executive Vice President Home Builders

of Lane County

Stories From VHP ResidentsResidents of VHP Housing

Honor A Veteran Program Barb Ruiz, VHP Steering Committee

Rebecca Larson, VHP Steering Committee, Director of Public Relations/Development, St. Vincent de Paul

Honored VeteransRobert W. Smith - Presented by Pat and Debi Farr

Kevin Wiles - Presented by UO Campaigns Team, Shaina Hayutin Michael Tieman - Presented by VHP Steering Committee, Roger Gray

How Can You Help? Discussion & ClosingJon Ruiz, VHP Steering Committee, Eugene City Manager & UO Instructor

Terry McDonald, VHP Steering Committee, Executive Director St. Vincent De Paul

DUCKSFORVETSW E L C O M E T O

Event Program

Form a lasting connection between

the University of Oregon and the

Veteran’s Housing Project, use this

connection to raise funds.

OBJECTIVE 1

STRATEGY 1

STRATEGY 2

TACTIC 1 TACTIC 2 TACTIC 3

TACTIC 1 TACTIC 2

Host an event aimed to introduce executives from

the Veterans housing project with key publics at the University of Oregon

An intimate event to be

held May 30, 2014

Media relations with

University of Oregon

media

Response cards to

indicate attendees’

future involvement.

Enlist UO alumni to honor vets through Honor a Veteran

Program.

Students will honor

veteran UO Professor

Non attendees asked

to participate in Honor a

Veteran Program.

CAMPAIGN GOAL:To increase awareness about the Veterans’ Housing Project at the University of Oregon.

StrategyMap

Strategy Map

The Oregon BrandFor an advertising assignment, we were asked to identify a branding problem. I chose the University of Oregon brand as I was told by administrators that it was struggling to find a singular platform. My proposal was to merge the athletic perspective with the campus experience.

Due to the widespread concern of this issue, I was asked to give the presentation in front of the University’s Marketing Department and Athletics Department.

Examples of Slides

Diversity in Cinema

For a class assignment, I created an infographic illustrating the representation of culture, gender and sexual orientation. in the Academy Awards vs. The Cannes Film Festival (facing page). My conclusion showed that the Academy Awards has become more progressive by depicting more diverse characters than The Cannes Film Festival.

Examples of Slides

CINEMATICD I V I D E

USA

South America

Africa

RussiaGermany

Other

France

diversity In the films nominated in the Academy awards compared to the Festival de Cannes.The United States has been striving to further diversify its films by integrating greater range of race, gender and sexual orientation. The prestigious Cannes Festival reviews films from around the world. In this comparison, we see the US film industry’s progress in its efforts to diversify representation in these categories.

30%

Sexual Orientation Gender

Roles

69%

Of the 152 Roles:77 Americans

15 French8 British

7 Africans5 Italian 5 Japan

3 South Koreans3 Native Americans 2 Israelis 2 Latino

2 Denmark 2 Romanians2 germans 2 Denmark 1 Egyptians 1 Australian

http://www.oscars.orghttp://www.festival-cannes.com/en.html

Men Women

australia

EgyptSouthKorea

JapanNative American

Denmark Romania

Israel

64%

74%

26%

36%

Academy Awards36 Films 76 Roles

2010-2014

Festival de Cannes41 Films 76 Roles

2012-2013

british

Lesbian

Gay

Bisexual

Transgender

Straight

Does Not Identify

Total representation in 77 Films and 152 roles

ThankYou