samantha cohen resume-april

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Samantha J. Cohen 31Angler Lane, Port Washington, NY, 11050 (516) 732-9584 [email protected] EDUCATION University of Pittsburgh, Pittsburgh PA Anticipated Graduation: Spring 2016 Dietrich School of Arts and Sciences Major: Communications Major GPA: 3.8 Minor: Public and Professional Writing WORK EXPERIENCE Graduate With No Debt, Pittsburgh PA January 2016-Present Marketing/Sales Intern Manage and curate content for social media accounts including Facebook, Instagram, Twitter & Google+ Actively leading in local search, SEO, reputation marketing through our training, and implement these strategies to help businesses dominate the search engines Assist in event planning and working with event coordinators Sony Music RCA Records, New York NY Summers 2014- 2015 (May-August) Digital Marketing Intern Managed various RCA artist’s social media accounts by writing creative copy for the posts on Twitter, Facebook, Instagram, Google+ Execute and report on current social engagement trends and strategies Analyzed and collected social media data from all of RCA’s social platforms Created innovative and unique digital marketing campaigns for artists Edit, create, and promote written and visual content Spotify U Campus Influencer, Pittsburgh PA September 2014- September 2015 Campus Ambassador Drafted and edited engaging copy for all of Spotify at the University of Pittsburgh’s social media accounts Increased awareness through strategic partnerships with student organizations, sponsored events, online marketing, and word-of-mouth advertising Track trending news about the music and current media events Conducted research regarding how successful our marketing campaigns were on campus

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Page 1: Samantha Cohen Resume-April

Samantha J. Cohen31Angler Lane, Port Washington, NY, 11050 (516) 732-9584 [email protected]

EDUCATIONUniversity of Pittsburgh, Pittsburgh PA Anticipated Graduation: Spring 2016Dietrich School of Arts and Sciences Major: Communications Major GPA: 3.8 Minor: Public and Professional Writing

WORK EXPERIENCE

Graduate With No Debt, Pittsburgh PA January 2016-Present Marketing/Sales Intern

Manage and curate content for social media accounts including Facebook, Instagram, Twitter & Google+ Actively leading in local search, SEO, reputation marketing through our training, and implement these strategies

to help businesses dominate the search engines Assist in event planning and working with event coordinators

Sony Music RCA Records, New York NY Summers 2014-2015 (May-August)Digital Marketing Intern

Managed various RCA artist’s social media accounts by writing creative copy for the posts on Twitter, Facebook, Instagram, Google+

Execute and report on current social engagement trends and strategies Analyzed and collected social media data from all of RCA’s social platforms Created innovative and unique digital marketing campaigns for artists Edit, create, and promote written and visual content

Spotify U Campus Influencer, Pittsburgh PA September 2014- September 2015Campus Ambassador

Drafted and edited engaging copy for all of Spotify at the University of Pittsburgh’s social media accounts Increased awareness through strategic partnerships with student organizations, sponsored events, online

marketing, and word-of-mouth advertising Track trending news about the music and current media events Conducted research regarding how successful our marketing campaigns were on campus

Donni Charm Campus Rep, Pittsburgh PA January 2014- August 2014 Marketing Intern

Control and manage all Donni Charm University of Pittsburgh social media platforms Write innovative copy for the company’s socials

Jobbook University Ambassador, Pittsburgh, PA September 2013- December 2013External Marketing Intern

Control and manage all of Jobbook at the University of Pittsburgh’s social media platforms Create interactive marketing campaign to increase awareness of students about the company

Sony Music Legacy Recordings, New York, NY May 2013- August 2013Media/ Public Relations Intern

Wrote daily press releases for upcoming albums, box sets, and live performances Created press clips that were complied into weekly press release packet Devised quote sheets from weekly blogs and articles

ACTIVITIES

Page 2: Samantha Cohen Resume-April

Alpha Epsilon Phi Sorority, Nu Chapter November 2012-PresentVice President of Nu Member Education November 2013- November 2014

Lead new member education meetings and coordinate new member activities Integrated new members into chapter activities and cultivate relationships between sisters

SKILLS Microsoft Excel, Word & PowerPoint Photoshop HTML Wordpress Sites Social media analytics tools Social media sites (Facebook, Twitter, Instagram, Tumblr, Pinterest, Snapchat, Google+, YouTube etc..) Digital media development Media relations Digital marketing tools

o Bit.lyo Adobe Marketing Cloudo Adobe Social

Social media marketing Blogging Public Relations Photo/video editing

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