REFERENCES: SAMANTHA CLAIRE ROBERTS

To Whom it May Concern: Reference for Samantha Roberts Sam worked for me for a year initially in a sales and marketing support role, which subsequently developed into a more active sales-led role as she proved herself strong in this capacity. One reason for choosing Sam in the first instance was that she came across as a self-motivated individual with plenty of initiative, whom I could manage effectively from long distance (as I was not located in the same place as the head office of the company). This certainly proved to be the case. Sam was new to the travel industry and quickly picked up the necessary product and market knowledge to become effective in her role. She also quickly managed to develop a rapport with key customers during face to face and telephone contact at trade shows and on sales trips. Her other strengths are her considerable web marketing skills and in particular her grasp of social media. She is well versed in how to use it effectively to promote product sales, raise brand awareness and connect with the wider customer base whether trade or consumer. During her time with me she was involved in the production of brochures both printed and electronic, and also the development of a consumer directed website from scratch. As you can deduce from the above, Sam is an enthusiastic individual who enjoys becoming involved in any aspect of a business in order to take it forward. She has a capacity to think ‘out of the box’ and bring a fresh, innovative approach to sales and marketing. She enjoys a challenge and the opportunity of being given the responsibility to run with a project and see it through to fruition. Diana Thomson Domestic Group Sales Manager Celtic Welcomes, A Division of Discover Travel & Tours Ltd Telephone: 07798 531300