Sama

The Idea

Elevatr Pitch

Teaches practical business concepts & examples quickly and easily without enrolling in a school orreading a book

Problem

I don't have to attend business school or read 300 pages to understand a simple principle. I also wantexamples of people who have done it and how.

Solution

An app that teaches me business concepts in less than 50 words & provides cases or analogies I canpractice.

The Market

Target Market

The linkedin crowd.“it targeted successful and ambitious professionals”Business studentsStartup founders in incubators

Competition

Business books, udacity, coursera, khan academy, skillshare

Competitive Advantage

50 word summariesGreatest library of casesReal entrepreneurs adding their examples

The Product

Use Cases

Pavia wants to know what growth hacking is and how to apply it to fathom. She types "growth hacking"into Sama and finds out how amazon, birch box and Expedia do it.Cassandra wants to learn marketing and branding but has no way to attend a short course while sheworks. She's a slow reader so 3 marketing or branding books will take her a long time. With Sama, all shehas to do is create a playlist or just follow the one provided. Everyday during her morning commute shereads two of the principles and checks out the examples.Jeffrey has some investors coming and needs to know what a convertible note is. A quick search on Samagives him a definition & examples of convertible notes.Vijay has just taken over his mother's business and wants to understand management. He does not havethe time to enroll in a course so he reads and practices one Sama a day.

Product Features

5 part breakdown of business for every companySave your notes in a playlistTeach another feature/peer assignmentsUser ratingsGet matched with topics you're interested inCommunity adds their own examples

Brand Identity

Blue, grey and goldMaybe white somewhere

Business Model

Monetization

Subscriptions to extra proprietary cases from HBSPaid listings from jobs, collegesAdvertising from service providers like lawyers,developers,accountants,banks,investors,schools,incubators,online schoolsProprietary courses for enterpriseFlash cards, books

Distribution

Friends & familyPosters/web banners via Social mediaDirect marketing to startup and business community as well as schools

Financials

Cost of app outsourced:$10-40k, freelancer:$15-40k, dev shop $100-$175kYc $20k-tithe-2000, wifi $150,credit $300, gas, clothes,misc=$4500

Execution

Key People

Ben Ephson-dev $1500Ux dude-

Milestones

Build prototype that allows people to login, read text,share text on social media and add their ownexamples by may 14

Next Steps

Find full stack dev