sam bogoch director for design, interplay 11/5/2010 media and metadata
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![Page 1: Sam Bogoch Director for Design, Interplay 11/5/2010 Media and Metadata](https://reader036.vdocuments.us/reader036/viewer/2022062805/5697bfa81a28abf838c994cc/html5/thumbnails/1.jpg)
Sam Bogoch
Director for Design, Interplay
11/5/2010
Media and Metadata
![Page 2: Sam Bogoch Director for Design, Interplay 11/5/2010 Media and Metadata](https://reader036.vdocuments.us/reader036/viewer/2022062805/5697bfa81a28abf838c994cc/html5/thumbnails/2.jpg)
2Avid Confidential
Who is Avid?
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3Avid Confidential
Who is Avid?
Workstation Workgroup Platform1990’s 2000’s 2010’s
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4Avid Confidential
Media
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5Avid Confidential
Media and Metadata
![Page 6: Sam Bogoch Director for Design, Interplay 11/5/2010 Media and Metadata](https://reader036.vdocuments.us/reader036/viewer/2022062805/5697bfa81a28abf838c994cc/html5/thumbnails/6.jpg)
6Avid Confidential
Media and Metadata - Theory
![Page 7: Sam Bogoch Director for Design, Interplay 11/5/2010 Media and Metadata](https://reader036.vdocuments.us/reader036/viewer/2022062805/5697bfa81a28abf838c994cc/html5/thumbnails/7.jpg)
7Avid Confidential
Media and Metadata - Reality
![Page 8: Sam Bogoch Director for Design, Interplay 11/5/2010 Media and Metadata](https://reader036.vdocuments.us/reader036/viewer/2022062805/5697bfa81a28abf838c994cc/html5/thumbnails/8.jpg)
8Avid Confidential
Why is this?
• Management tools have lagged behind creative tools
• A linear, tape-based model worked for a long time
• Content is interesting – Databases are dry!
• Most media people are visual thinkers
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9Avid Confidential
What can we do about it?
• Provide accessible systems to help manage this stuff
• Creat new business opportunities for our customers
• Ensure source media are 100% findable and reusable
• Keep listening and responding to our customers
![Page 10: Sam Bogoch Director for Design, Interplay 11/5/2010 Media and Metadata](https://reader036.vdocuments.us/reader036/viewer/2022062805/5697bfa81a28abf838c994cc/html5/thumbnails/10.jpg)
10Avid Confidential
Interplay Media Asset Manager
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11Avid Confidential
Interplay Media Asset Manager
![Page 12: Sam Bogoch Director for Design, Interplay 11/5/2010 Media and Metadata](https://reader036.vdocuments.us/reader036/viewer/2022062805/5697bfa81a28abf838c994cc/html5/thumbnails/12.jpg)
12Avid Confidential
Interplay Media Asset Manager
![Page 13: Sam Bogoch Director for Design, Interplay 11/5/2010 Media and Metadata](https://reader036.vdocuments.us/reader036/viewer/2022062805/5697bfa81a28abf838c994cc/html5/thumbnails/13.jpg)
13Avid Confidential
The structure of a MAM
AudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioEffectsAudioEffects
AudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioMusicAudioMusic
AudioSpeechAudio
SpeechAudio
SpeechAudio
SpeechAudio
SpeechAudio
SpeechAudioAmbAudioAmb
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ProductionProduction
Scene 1Scene 1 Scene 2Scene 2 Scene 3Scene 3
Take 1Take 1 Take 2Take 2 Take 3Take 3
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AudioAtmoAudioAtmoAudioAtmoAudioAtmoAudioAtmoAudioAtmoAudioDialogAudioDialog
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Images leftProd. notesProd. notes
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Graphics& other
Graphics& other
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14Avid Confidential
Where we’re headed
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