salvador carrillo no mobilize breakfast
TRANSCRIPT
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What you will see in the next months
Salvador Carrillo Twitter @salvacarrillo
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MOBILE ECOSYSTEM
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ADOPTION
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CARRIERS
Despite the minutes of voice increase ... the revenues based on voice decrease
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OPERADORES
Data is more important in the revenue generation in the medium and long term
Después de la voz estaban los datos... ¿Después de los datos?
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Carriers
‣ They have a good asset: the network but they are not able to build VAS Services beyond SMS
‣ Others (Google, Apple, Facebook, Groupon) are much faster creating services and taking advatages of the massive adoption of mobility
‣ But the operators are right know focused on intitiatives to generate value over their assets: the network, the access to milions of customers and the capacity of scale
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OPERATING SYSTEMS
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OPERATING SYSTEMS
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SISTEMAS OPERATIVOS
‣ Android has surpassed to iPhone and new OS (Windows, Blackberry 10 are coming)
‣ As operators are the main source of distribution, they will support a fragmentated market (not too much power for Google and Apple)
‣ Other players are exploring this part of the ecosystem (there are rumours about Facebook developing a mobile operating system based on HTML5).
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THE REST....
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‣ Mobile is strategic for a lot of industries: TV, publishing, music, finance, games, retail, marketing and advertising...
‣ Mobility is now the biggest space for innovation in terms of new services and tools that can be adopted massively by the consumers (¿Remeber Instagram?)
‣ Mobile is transforming the way we build relations with others, with companies and brands
‣Those not able to adapt, will struggle
ALL THE REST
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Our Hot Topics for 2012/2013MOBILE COMMERCE, MOBILE COUPONS
AND MOBILE MARKETING & ADVERTISING
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1. MOBILE COMMERCE
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El m-commerce is a reality today
MOBILE COMMERCE
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Mobile Commerce will reach $24 billion in 2015 (8% of the total e-commerce) with a CAGR of 65%
Source: Coda Research Consultancy, May 2010
Mobile spend by single Smartphone will pass from$8.60 de 2011 to 80$ 2015
Coupons, Content and Goods will be the main drivers
MOBILE COMMERCE
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Source: Coda Research Consultancy, May 2010
Operators
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MOBILE OPERATOR
USER
MOVITU PLATFORM
MERCHANTS & BRANDS
App | SMS | Web | TV
Mobile Payment
Backend
Shipping & HandlingOrder fulfillmentSetlementPick & Pack
Order Confirmation
1
4
23
56
The Process
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2. MOBILE COUPONS
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Madrid Mobile Shopping is a project to deploy digital and physical coupons that can be reddemed in the stores and point of sale by scaning codes on mobile or paper.Madrid Shoppin will be launched at the beggining of 2013 in 200 stores including cosmetics, pharma, restaurants, clothes...
Mobile Coupons
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How to access
App Madrid Shopping
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¿Cómo se accede a los cupones?
Search, Operator and brand database, SMS, MMS, Email, Facebook...
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Scanning in the store show to the merchant the promotion to be applied
Scanning in the POS
¡COngrats!Yo got a 20% discount in Zara Home
Haz click aquí para validar tu premio
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3. MOBILE MARKETING & ADVERTISING
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MOBILE ADVERTISING
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Case Studies
We don’t think in mobile as a medium to deploy campaigns. We conceive mobile as a channel to build long term relationships with clients through innovation and egagement
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BBVA
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MAHOU-Mobile Advertising
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IKEA Augmented Reality
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Diageo Mobile Couponing
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MINI: “the smallest car dealer in the world”
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RETAIL: IKEA Mobile Couponing
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Repsol: relationship channel
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THANKS!!
A FINAL IDEA: AN APP TO SHOW ME THE SHORTEST ROUTE FOR THE CRAZY TRAFFIC OF SAO PAULO ;=)
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