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Amer Sports Capital Markets Day Bökars 15.8.2006 Jean-Luc Diard President

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  • Amer Sports Capital Markets DayBökars 15.8.2006Jean-Luc DiardPresident

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    Outdoor Ftwr& App

    Fitness Golf Bikecomponents

    Winter equipt Tennis

    OUR MARKETS

  • Americas26 %

    Asia10 %

    EMEA64 %

    Winter sports equipment

    52 %

    Cycling16 %

    Other4 %

    Soft goods28 %

    SALOMON NET SALES 2005

  • WINTER SPORTS EQUIPMENT

  • SALOMON MARKET POSITION

    Alpine: 1

    Snowboarding: 3

    Nordic: 1

  • PRODUCT HIGHLIGHTSX-wing: ski test winner in Ski Magazin

  • PRODUCT HIGHLIGHTSNew Smartrak binding

  • PRODUCT HIGHLIGHTSNew reference in alpine boots

  • PRODUCT HIGHLIGHTSA record year for Nordic

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    1999

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    2005

    WINTER SPORTS EQUIPMENT SALES

  • SOFT GOODS

  • Adventure 7 - 1992Exit 2 Low - 1998

    Snow Clog - 1998

    XA Pro - 2002

    Tech Amphibian - 2002

    Symbio - 2006

    SOFT GOODS - FOOTWEAR

  • PRODCT HIGHLIGHTSOutdoor industry award for soft shell footwear

  • P1 - Salomon Softgoods - May 2006

    SOFT GOODS - APPAREL

  • Technical outerwear, harnesses, layering systems and backpacks

  • PRODUCT HIGHLIGHTSAward winning new generation of back bags

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    99 2000 2001 2002 2003 2004 2005 *

    SOFT GOODS SALES

    * 2005 Perimeter changereduced reported sales

  • The cyclingcomponent

    business

  • BIKE COMPONENTS MARKET

    860

    525450

    330

    11030

    550

    Transmission Wheels & rims Tires Forks Pedals Mesure Other

    Core Mavicbusiness

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    NO 1 No 2 Mavic No 4 No 5 No 6 No 7 No 8

    #3 IN COMPONENTS, # 1 IN WHEELS

  • 8 %

    48 %

    24 %

    9 % 11 %

    Road MTB City BMX others

    2 M

    12 M

    6 M

    2,2 M2,8 M

    20 Million units

    SPORTS BIKES MARKET(VOLUME / YEAR)

  • PRODUCT HIGHLIGHTSNew range of wheels in volume price points

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    8175

    5855

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    CYCLING SALES

  • SALOMON TURNAROUND PLAN 2006 -2008

  • SALOMON TURNAROUND PLAN 2006 -2008

    • In simpliest terms, it can be expressed this way …

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    EBIT

    3%

    10%

  • WINTER SPORTS EQUIPMENT

    Alpine

    Skis / bindAlpine Boots Snowboard Nordic

    By far our main issue

  • SOFT GOODS

    Salomon Footwear

    Salomon App & gear Bonfire

    Arc Teryx

    Apparel Sales are growing very rapidly yet we need to improve profitability

  • Restructuring Synergies ProfitableGrowth

    2006 2007 2008

    SALOMON TURNAROUND PLAN3 KEY STEPS

  • 1. Focus on core activities2. Raise margins through industrial

    restructuring3. Lower OPEX base4. Improve working capital management 5. Evolve / change the culture

    SALOMON TURNAROUND PLAN2006 RESTRUCTURING

  • 2006 RESTRUCTURINGFOCUS ON CORE ACTIVITIES

    • Exit from non-core activities• In-line skates• Surf

    • Focus on key activities• Winter sports equipment• Soft goods• Cycling

  • 2006 RESTRUCTURINGINDUSTRIAL COSTS AND OPEX BASE

    • Re-organisation of the ski production• Lower OPEX base• Reduction of 370 posts• Process completed in June for HQ, in

    October for the factory

  • • Our DSI is too high• Target to reduce working capital by 50 MEUR

    2006 RESTRUCTURINGIMPROVE WORKING CAPITAL MANAGEMENT

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    Atomic Precor Salomon Suunto Wilson

    DS

    I

  • • Learn to work with less resources

    • Be more bottom line driven

    • Simplification and focus vs complexity

    2006 RESTRUCTURINGEVOLVE / CHANGE THE CULTURE

  • Starting to get the benefits of prior action plans

    • New products in key categories• Improved margins in hardgoods• Expense reduction

    2006 BESIDES RESTRUCTURING ….

  • • YTD sales are 12% up vs PY on pro forma basis

    • The product platform is solid as all brands andproduct lines show growth

    • EBIT for FY 06 should already show improvement

    2006

    THE RESULTS

  • Restructuring Synergies ProfitableGrowth

    2006 2007 2008

    SALOMON TURNAROUND PLAN3 KEY STEPS

  • • Industrial and product development

    • Sales & Distribution

    • Administrative & other

    2007 SYNERGIESSYNERGIES WITH AMER SPORTS

  • 2007 SYNERGIESATOMIC AND SALOMON UNTIL NOW…

  • The challenge

    From respectful enemies

    to

    using our complementarities

    to

    help each other grow sales and margins

    2007 SYNERGIESATOMIC AND SALOMON

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    Salomon Number 2 Number 3 Atomic Number 5 Number 6 Number 7 Number 80

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    A+S Number 2 Number 3 Number 4 Number 5 Number 6 Number 7

    Before After

    2007 SYNERGIESWINTER SPORTS SALES BENCHMARK

  • 1. Common industrialization and production

    2. Gliding products led by Atomic

    3. Boots led by Salomon

    4. Joint effort on Alpine bindings

    5. Brand identity through independend product design

    GENERAL ORGANISATIONAL PRINCPILESATOMIC/SALOMON

  • 2007 SYNERGIESATOMIC AND SALOMON

    VOLUMES MARGIN

    ALPINE SKIS + ++++AND BINDINGS

    ALPINE BOOTS ++ ++

    SNOWBOARDING + +

    NORDIC ++ +

  • Alpine and XC skis = # 1 priority• Atomic know-how in efficient conception / manufacturing• Better buying power• Efficient production sites

    Alpine and XC boots = # 2 priority• Salomon know how and production facilities• Better buying power

    2007 SYNERGIESINDUSTRY AND PRODUCT DEVELOPMENT

  • 2007 SYNERGIES

    SYNERGIES , NOT CANNIBALISATION !!!

    Maximize synergies on the unvisible part, Maintain brands appeal to the consumers

    Do not confuse the retailers

    Attractive, and clear brand identities andproduct personnalities are a must

  • SAME APPEAL

    DISTINCT PERSONALITIES

  • • Maximize back office synergies within the commonsales organisation

    • Transfer means to the front office

    • Leverage Group weight toward key accounts

    • Implement synergies between complementaryproducts and brands

    2007 SYNERGIESSALES & DISTRIBUTION

  • • Global sourcing

    • Group logistics

    • Global IT platform

    • Global support functions

    LONGER TERM SYNERGIESADMINISTRATION

  • Restructuring Synergies ProfitableGrowth

    2006 2007 2008

    SALOMON TURNAROUND PLAN3 Key Steps

  • In addition to the turnaround, we need to start to preparefor the profitable growth

    • Brand revitalisation• Pockets of growth through improved competitiveness• Further opportunities in

    – Cycling – Soft goods– Retail

    2008 ONWARDSPROFITABLE GROWTH

  • CONCLUSION

  • • There probably could not have been a better time for Amer Sports to acquireSalomon

    • Salomon group enables Amer Sports– to consolidate leading positions in

    Wintersports– enter the significant and interesting markets of

    Outdoor / Softgoods and Cycling equipment .

  • • Target for 40 MEUR EBIT improvement is intact– Restructuring– Exit from unprofitable businesses– Alpine industrial reorganisation and

    product platforms

    • Process to decrease working capital by 50 MEUR has started

    • 2006 will already show some progressand 07 should confirm the trend .

  • Thank you for yourattention !