Long Island, New YorkGurgaon, IndiaLondon, UK

Salmon

Corporate OverviewOur eCommerce PracticeSAFE™ Features and the SAFE™ SolutionSAFE™ : Customer ShowcaseLive DemoQuestions

SalmonLLC

Salmon LLCCorporate Overview

Who is SalmonLLC?► Company Overview

► Global System Integrator► Successful track record over 19 years► Operations in London, New York, Beijing,

Sydney► More than 200 global employees► Privately owned, Financially sound► Open, honest and responsive approach► Strong delivery-focused culture and Focus

Mission critical systems► Broad and deep expertise in web based

applications and technologies► Specialist skills in highly transactional

systems and solutions e.g. J2EE, B2B and B2C eCommerce, multi-channel integration, insurance underwriting

► Customer Experience / design

Diverse Interests and Practice► Interests in eCommerce, ERP, Retail,

Finance, Insurance and Performing Arts► Focus on Enterprise architecture , IT /

Business Change► Focus on Business impact► Application management and support -

15% of the business

Innovative Risk Reward Models► Fixed price► Managed Risk► Shared Reward

Clients Our clients run the gamut from major retail operations to boutique financial

services.

We have worked with everyone from Fortune 1000 companies to government agencies to privately held startups.

In business for over 14 years

We have delivered more than 70 successful projects for our clients, always on time and to 100% satisfaction.

The surest sign of that satisfaction? ► Repeat business. ► We have worked on multiple projects for many of our clients after proving our quality and value the first time

around.

SAFE TM

Built on the IBM Websphere

Commerce Platform

Our eCommerce Practice

A leading eCommerce Systems Integrator

SalmonLLC and eCommerceSAFE ™

Why SAFE™?? Salmon Application Framework for eCommerce

SAFE™“Store in a Box”

Experience

Knowledge

Best Practices

Delivery Capability

Support

OUR 10+ YEARSOF

BUILDINGWEBSPHERECOMMERCE

SOLUTIONS …

Complex, Custom Solutions

for Large Clients

Recent SAFE™ implementations

SAFE™: At a Glance Built on IBM Websphere

Commerce™ Enterprise Server eCommerce Components

► Developed, tested and pre-configured► Reusable► Customizable

Production Ready Go to market in 30-90 days

► www.hawkshead.com live in 35 days!!

Best practices Extended sites

► Scotts of Stowe have deployed 14 web properties within a single instance of IBM Commerce running SAFE

► Create a virtual brand► Create a country brand

Open License► Exclusive license to the SAFE source code► Enhance at your will!!

Accelerator (Content Management) extensions

Best of Breed Options:► Search / Filtering: Mercado► Analytics: CoreMetrics

UI Design Service Store templates Integration

► Product, Category, Bundle / Kit, Pricing, Shipping Methods, Stock Levels, Order Export

► XML or CSV

IBM Websphere Commerce Core

SAFE™ Features

ContentManagement

Promotion &Campaign

Stock Level Inventory

Pricing & Bundling

SitemapMgmt

CustomerRelationship

DigitalAsset

StoreFinder

QuickShop

Basket, Wishlist

AndGift Registry

Personalization

Catalog

SearchOptimization

Up SellCross Sell

BreadcrumbPay Per

Click

Workflow

PaymentGateway

One Sign-On

Multi-SiteExtensibility

Production Ready “out of the box”

PersonalizationProvide custom information on

shirts, cups etc. Specific enhancement for one of our

SAFE clients.

CatalogComplete and flexible functionality

to support product categories, product details and specific

selection attributes (color, size etc.)

Sitemap Management

Dynamic generation of a complete Sitemap to product

level; necessary for the improvement of Search Engine Optimization and facilitating site linkage to

affiliates and partners.

Digital AssetsSupports additional images with list/grid views and bundle/kit

support.

Basket / Wishlist or Gift RegistrySAFE offers a standard

Basket, a Gift Registry or Wish List functionality.

Pricing / BundlingComprehensive pricing

options. Buy 3 get 1 free; product and price bundling.

Extension to “contract” processing to support custom

promotions.

Customer Relationship

Account Registration; change password; forgot

password; save the basket; import/export of account

information.

Workflow•E-Mail Me availability

•Preferred Name Entry

•Item Size Entry

Pay Per ClickSAFE allows the integration of pay per click marketing, which enables ROI calculation for trade affiliates:Google Adwords; Google Analytics;

Trade Doubler; Atlas Builder; Summit Track

Quick ShopShop through the catalog or enter a Catalog ID direct!

Search Engine Optimization

Extensions that index and optimize searching

capabilities.

Multi-Site ExtensibilitySAFE enhancements extends the

initial e-commerce site and creates new sites faster. Support new

brands, virtual brands, without IT involvement!!

Content ManagementEnhanced Administration and

Operations Functions. Accelerator tool has been extended so features,

functions and flows can be switched on or off per store.

SAFE also provides enhancements to content management and reporting.

Up Sell / Cross Sell

Related accessories; You May Also Like

Promotion & Campaign

Manage promotions & campaigns; date

sensitive; sales pricing; link promotions to

customer experience.

Store FinderIntegrated with Googlemaps for Store Finder functionality,

by Zip/City.

Stock LevelStock Level IndicatorsProduct Details view is

customized to show inventory stock levels

(Red, Green). Enhanced user

experience.

Payment GatewayCybersource and 3D Secure with support for “Verified by Visa” or

“MasterCard SecureCode” initiatives.

One Sign OnAllows for single sign-on, this allows

a user to have the same account details and login between all

extended sites.

BreadcrumbA “ready” implementation of navigational breadcrumb trail

which provides an online customer with page locality and

navigation.

SAFE 7 New Features (over Ecommerce Server V7) Minimal Store Customisation

► Front-end XHTML/CSS framework (?)► Payments► SEO (including human-readable URLs)► Browse/search model: SOLR + Mercado► Static Page Management► Common registry (XCOMREG)► Standard extracts► Data loads► Header/Footer links► Home page► Product image management► Product image zoom

SAFE 7 New Features (over Ecommerce Server V7) Third party pre-integrations

► SOLR + Mercado► Bazaar Voice ratings & reviews (already pre-integrated in v7)► Google Analytics► Google Maps (Store locator (already in v7))► Cybersource► RBS/Worldpay (TBC)► Paypal► QAS (Address lookup) (note: add to business tooling)► 10CMS (Advanced merchandising)► SMS alerting (already pre-integrated in v7)

SAFE 7 New Features (over Ecommerce Server V7) Application of “Production Ready” Components

► Flash Dashboard► Build and Deployment Processes► Operational Processes

» Propagation Processes» Housekeeping (file system & database)» Monitors and alerts» KPI reports

► Web, app and db configuration► Standard pages (Error, holding pages incl. debug info)► PCI compliance configuration (from Jeff)► RAD build► Box build

Core Web

Property

SAFE™Solution Components

Robust Underlying PlatformIBM Websphere Commerce

System IntegrationPricing, Orders, Product, Scheduled Jobs

Facilitated HostingIn-house or with our partner Rackspace

UI Design3 CSS Compliant Designs

DeploymentUAT >> Staging >> Production

Pre-Integrated OptionsMercado, Coremetrics, Market Advisor,

MagicZoom, Google Maps

SAFE™ features

Luxury

SiteKidsSite Season

alSite

International

Brand2 .. n

TestMark

et

Kiosk

xn

B2BMobil

e

POS

Sales Centre

SAFE™

Integration

SAFE™

Features in Action

SAFE Feature: UI Design Service

UI Design Service,Layout

&Style Sheet Development

SAFE Feature: Home Page

Flexible Template

Linked to eSpots

SAFE Feature: Header & Footer

Header &

Footer(User Maintained)

SAFE Feature: Static Content

TemplatesMulti Dimensional(User Maintained)

SAFE Feature: Navigation

Main Navigation Bar ComponentMaintained in the Product Catalogue

SAFE Feature: Categories

Categories•By Type•By Brand

•By How-You-want-it(Maintained in Product Catalogue)

SAFE Feature: Product Listing

Product Listing(Maintained in Product Catalogue)

SAFE Feature: Listing Features

Paging / Sorting – Control Results

SAFE Feature: Faceted Navigation

Lucene / SOLR Integration(User Maintained)

SAFE Feature: Breadcrumb

Standard Breadcrumb

SAFE Feature: Search

Site Search

SAFE Feature: Product Detail

Defining AttributesAdd to Cart / Accessories

(Maintained in Product Catalogue)

SAFE Feature: Product Detail

Popup Help

SAFE Feature: Store Locator

Integrated with Google Maps

SAFE Feature: User Registration

Complete User RegistrationForgot Password

Address BookOrder StatusOrder History

SAFE Feature: Customize!!

Mattress Finder

Custom Q&A Quiz to find perfect mattress

SAFE™

Customer Showcase

Recent SAFE™ implementations

www.scottsofstow.co.ukwww.cucinadirect.com

www.expertverdict.comwww.vivadirect.co.uk

www.stowgrange.co.ukwww.renwoods.com

www.theoriginalgift.co.ukwww.presentsdirect.com

www.ancestralcollections.co.uk

We didn’t have an infinite budget, and needed nine eCommerce websites to be developed under tight deadlines,

without compromising on the areas we see as key, namely scalability, rich

functionality, business-user control and, above all the ability to

differentiate and deliver a great customer experience.

SAFE™ and Salmon's track record in delivering eCommerce solutions on

time and on budget helped us decide they were the right partner for us.

During the project they provided us with the perfect approach, a

combination of software, services and consultancy meeting and exceeding

our expectations

Director of eBusiness & IT

SAFE™ was affordable, fast to implement and supported our multiple brands, it’s “out of the box” functionality met all of

our requirements, supporting our on line needs as well as giving us complete

control over our eCommerce environment. We now have a scalable platform in place

that meets our customers’ desires now and will cope with increasing levels of

traffic and our changing business needs in the future

E-Commerce Operations Manager

www.pricelessshoes.co.ukwww.barratts.co.ukwww.discountshoestore.co.ukwww.petitfeet.co.ukwww.bigshoeboutique.co.ukwww.nineteentwentyone.co.uk

“We needed a solution that was quick to implement, will scale to meet

customer needs as our online business grows and provide all the tools

necessary for online marketing and promotion of our brands.  Salmon

introduced their eCommerce framework called SAFE™ (“Salmon

Application Framework for eCommerce”), their eCommerce team

and IBM WebSphere Commerce, and they collectively ticked all the boxes.”

Group IT Director

www.regatta.comwww.craghoppers.comwww.hawkshead.comwww.beargryllsstore.com

SAFE™

To Summarize

SAFE™: In Summary

Go to market in 30-90 days

Extended Sites► Core Property► N sites► N brands► Multi Channel

Low-Cost, complete End-to-End, Fixed Price Solution

“We have been really pleased with the results to date.  Not only has Salmon proved to be

a highly skilled systems integrator, with a unique fixed price approach that met our

budgeting requirements perfectly, but they also

exceeded our expectations when the Hawkshead site was implemented and launched in

just 35 days.”Chris Bulmer Group IT

Director

Scotts of Stow

Robust Platform: IBM Websphere CommerceSystem Integration: Pricing, Orders,

ProductHosting: 100% uptime with Rackspace

UI Design: 3 CSS Compliant Designs

Deployment: UAT, StagingPre-Integrated Options: Mercado,

Coremetrics

SAFE™ features

AUSTRALIASalmon Asia Pacific

Level 1, 299 Elizabeth StSydney NSW, 2000

Australia

UNITED KINGDOMSalmon Ltd

64 Clarendon Road Watford, Herts

Englandwww.salmon.com

Salmon LLC504, Iris Tech Park

Sec.-48, Sohna RoadGurgaon, India

Tel: +91-124-4221591

www.salmonllc.com

CHINASalmon China Limited Wangjing Science & Tech

ParkChaoyang District

Beijing 100102China

INDIASalmon Software India

Pvt Ltd504,IrisTech Park

Sec.48, Sohna RoadGurgaon

India

For more information:

Unique Approach • Unique Solutions