Private Label Brands

National Brands

Specialty Store

Target Market

• Retail Consumers• Salon Professionals • Women

Over 6,000 unique, quality products

Merchandise Mix

Grid LayoutRegister Entrance

Exit

Store Design

Website Design

#sallybeauty

YouTube

LoyaltyPrograms

Beauty SchoolSally Partners

Sally Convenience

The Sally Scholar Program

Sally Standing

School Savings Card

Competition

*Neighborhood or community strip shopping centers

*Also in shopping centers

Store Location

Pricing strategy

Differentiated by customer segment

High/Low

Stores are unable to match online prices

Sally Beauty Supply’s Purpose

Provide customers with access to high-quality professional beauty products and exceptional customer service

Sale Flyer

5 Mile Population: Small Cities- minimum 39,000 Metro Areas- 3 miles - 35,000-50,000- 5 miles - over 100,000

All Company Owned

In-Store Special Events

Wella & Clairol