sally o'donoghue - abc tv - the lowdown on iview & digital first
TRANSCRIPT
THE LOWDOWN ON IVIEW& DIGITAL FIRST
AUSTRALIAN OTT SUMMIT
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ABC & IVIEW + EXCLUSIVE EXTRAS: THE SECRET RIVER 2
THE SCENE IS SET...
ABC3 & IVIEW: READY FOR THIS
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THE FIELD IS GLOBAL...
Source: Nielsen Connected Consumer Dec 2014 4
PEOPLE WATCHING VOD ARE NOW IN THE MAJORITY…
Source: Nielsen Connected Consumer Dec 2014 5
MORE YOUNGER PEOPLEARE WATCHING VOD ONLY…
Source: YouTube ‘The Next Generation of TV’ Pt 2 Oct 20156
SOME TV SHOWS HAVE A LARGER ONLINE AUDIENCE THAN ON TRADITIONAL TV…
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IVIEW MONTHLY NUMBERS REMAIN STRONG Y-O-Y…
20.1
39.3
Plays (m.)
Oct-14 Oct-15
Likelihood to
recommend
71% = 8 to 10/10
Source: BBC Online Briefing June 2014: The Future of TV8
… AND DISCOVERY MOMENTS ARE INFREQUENT
82% 8/10 people have already decided what to watch, and undirected browsing is limited
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IVIEW DIGITAL FIRST: CANBERRA AL DESKO WITH ANNABEL CRABB10
DIGITAL FIRSTCONTENT STRATEGY
• Digital first Australian commissions
• Big content moments including regular iview-first premieres, binges
• Streaming broadcast, moments of national importance and conversation
• Dedicated digital channels
• Clearer windows and ways to watch
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COMMISSIONINGDIGITAL FIRST
• Regular daily and weekly programming strands + tent-pole commissions
• A flexible platform for established on and off-screen Australian talent
• A path to audience for new voices and talent
• Reflecting the diversity of Australian audiences and regions
• Playing to ABC’s genre strengths, reach of ABC brands, internal teams
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FRESH BLOOD PILOTS
IVIEW DIGITAL FIRST: FRESH BLOOD PILOT SEASON 14
IVIEW DIGITAL FIRST: FRESH BLOOD PILOT SEASON – FANCY BOY15
IVIEW DIGITAL FIRST: FRESH BLOOD PILOTS - WHAM BAM THANK YOU MA’AM
#ACTIVEWEAR (SKITBOX)
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IVIEW DIGITAL FIRST: FRESH BLOOD PILOTS - WHAM BAM THANK YOU MA’AM17
18IVIEW DIGITAL FIRST: GOOD GAME POCKET, NEWS, WELL PLAYED
CANBERRA AL DESKO WITH ANNABEL CRABB
IVIEW DIGITAL FIRST: CANBERRA AL DESKO WITH ANNABEL CRABB19
IVIEW DIGITAL FIRST: CANBERRA AL DESKO WITH ANNABEL CRABB20
IVIEW DIGITAL FIRST - CANBERRA AL DESKO WITH ANNABEL CRABB21
DIGITAL FIRST AUSTRALIAN CONTENT IN THE PIPELINE…
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DIGITAL FIRST CONTENT IN PRODUCTION 23
BACK-END CAPABILITY
IVIEW AWARD, SUPPORTING MELBOURNE WEB FEST 24
DIGITAL PREMIERES & BINGES
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ABC & IVIEW PREMIERE & BINGE: JONAH (2014) 26
GLITCH
ABC & IVIEW PREMIERE (Ep2-), BINGE + EXCLUSIVE EXTRAS: GLITCH27
ABC & IVIEW PREMIERE, BINGE & EXCLUSIVE EXTRAS: SAMMY J & RANDY28
IVIEW DIGITAL EXCLUSIVE: SAMMY J ON GOOD GAME POCKET29
DR WHO
ABC & IVIEW FAST TRACKED: DOCTOR WHO 30
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DIGITAL EXCLUSIVESAND EXTRAS
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34IVIEW EXTRAS: SOUL MATES (2014)
DIGITAL EXTRAS
ABC & IVIEW + EXCLUSIVE EXTRAS: THE BEAUTIFUL LIE 35
IVIEW EXCLUSIVE EXTRAS 36
IVIEW EXCLUSIVE EXTRAS: THE SECRET RIVER 37
GRUEN XL
IVIEW DIGITAL EXCLUSIVE: GRUEN XL 38
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IVIEW GUEST PLAYLISTS 40
IVIEW GUEST PLAYLIST: SAMMY J & RANDY 41
LIVE STREAMING
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LIVE STREAMING
ABC & IVIEW LIVE STREAMING: ASIAN CUP 2014/15 43
LIVE STREAMING
44ABC, ABC2 & IVIEW LIVE STREAMING: 2015
ABC: LIVE STREAMING Q&A 45
ABC NEWS 24 & ABC: LIVE STREAMING 24/7 46
DIGITAL CHANNELS
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ABC ARTS DIGITAL CHANNEL 48
ABC ARTS DIGITAL CHANNEL: ON ASSIGNMENT 49
ABC ARTS DIGITAL CHANNEL 50
SMART FEATURES, USER FOCUSSED DESIGN
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ABC KIDS IVIEW 52
ABC KIDS IVIEW 53
IVIEW: THE BEGINNINGS OF REMINDERS & NOTIFICATIONS 54
LINKS TO BUY
55IVIEW: LINKS TO BUY
WHAT’S NEXT?• Higher quality video
• Live streaming roll-out
• New connected TV platforms
• Additional digital channels
• Improvements to Search, UI
• Next phase of personalised features
• Cross-pollinating across apps
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THANK YOUTHANKS,HAVE A KILLER TWO DAYS
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