salisbury teaching
DESCRIPTION
TRANSCRIPT
New Media Evolutions in Journalism & Public Relations
By Jennifer CoxUniversity of Florida
Objectives
• New media innovations:– Journalism– Public relations– Relationship between the two
• Brainstorming session
• Discussion
New & Social Media?
• What is it?
• How did it begin?
• What is involved?
Journalism: Business Model
Long Term Goals
ShortTerm Goals
Convergence & Cross-Promotion
Reporting Process
Distribution of the Message
Distribution of the Message
Work Expectations
Work Expectations
Public Relations/Journalism
Distribution of Message
Image/Branding
Event Planning
Audience Expectations
Image Control
New Media – Haiti
New York Times: Haiti Earthquake
The Red Cross: Haiti Earthquake
You Decide
Scenario: A small child is injured on a Disney ride. He did not meet the height requirements for the ride.
JOURNALISTS:
• How do you approach the coverage utilizing new media strategies?
• What information/images do you need?
• What are the audience expectations?
PUBLIC RELATIONS:
• How do you mitigate the damage utilizing new media strategies?
• How do you connect with a concerned audience?
• What technologies can you use to manage the situation as news unfolds?
BOTH:
• How would you use one another to develop this story/minimize harm?