sales&marketing for companies top secrets part 1

17

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Sales and marketing are casual terms that are used on a daily basis by members of the business community and indeed by the society at large. But yet, the actual fundamental core meaning and execution effort involved in making those words become reality remain hidden for most of us; or worse yet, taken for granted. It is the process of making the words become real, is there a fulfillment of purpose and intent for the business and for the team member involved. Success is never guaranteed but if we are able to grasp the essence of sales and marketing, we will increase of ability to shape our business destiny. This seminar is a perspective of sales and marketing based on experiences from the technology sector, which on many levels is parallel to any other business endeavor. In keeping with the spirit of the perspectives shared, there will be no boring yawn-inducing slides. What will be bought forward are stories (some funny, some sad) and from those stories the very top secrets will be revealed. Please note that receiving the very top secrets will make you prone to fits of inner peace, enlightenment and desire to change the world for the better.

TRANSCRIPT

Page 1: Sales&Marketing For Companies Top Secrets Part 1

The Descent to Nirvana –

Selling Your Product

You will be selling yourself and then some

BY KEREM DURDAG

[email protected]

Page 2: Sales&Marketing For Companies Top Secrets Part 1

To sell – do you have anything?

Slide 2

Page 3: Sales&Marketing For Companies Top Secrets Part 1

To sell – do you have anything?

Slide 3

Page 4: Sales&Marketing For Companies Top Secrets Part 1

To sell – how are you going to?

Slide 4

Page 5: Sales&Marketing For Companies Top Secrets Part 1

To sell – how are you going to

open the door?

Slide 5

Page 6: Sales&Marketing For Companies Top Secrets Part 1

Do your products know how to sell?

Slide 6

Page 7: Sales&Marketing For Companies Top Secrets Part 1

To sell – to whom will you?

Slide 7

Page 8: Sales&Marketing For Companies Top Secrets Part 1

To sell – do you have exactly what

they want?

Slide 8

Page 9: Sales&Marketing For Companies Top Secrets Part 1

To sell – why should they buy?

Slide 9

Page 10: Sales&Marketing For Companies Top Secrets Part 1

To sell – have you been honest…

with yourself?

Slide 10

Page 11: Sales&Marketing For Companies Top Secrets Part 1

To sell – how much to pay you?

Slide 11

Page 12: Sales&Marketing For Companies Top Secrets Part 1

To sell – who will do the buying?

Slide 12

Page 13: Sales&Marketing For Companies Top Secrets Part 1

To sell – when will they buy?

Slide 13

Page 14: Sales&Marketing For Companies Top Secrets Part 1

Are you making it easy for them?

Slide 14

Page 15: Sales&Marketing For Companies Top Secrets Part 1

Yes, it is STUPPID

• Scalable

• Timelines

• Urgency

• Price point/Performance

• Points of sale

• Interface(s)

• Decision driver

Slide 15

Page 16: Sales&Marketing For Companies Top Secrets Part 1

Do you understand?

Slide 16

Page 17: Sales&Marketing For Companies Top Secrets Part 1

You are a human being, be one.

Slide 17