salesforce1 world tour london: getting started with exacttarget marketing cloud
DESCRIPTION
Learn how to leverage the ExactTarget Marketing Cloud and your Salesforce CRM data to deliver relevant, dynamic, personalized conversations to acquire and nurture leads, increase sales and grow customer lifetime value. Join us and hear how are customers are successfully utilizing the integration to drive real business results.TRANSCRIPT
Email Marketing Getting started with ExactTarget Email and Salesforce1
Susan Marshall, Sr. Director Product Marketing @ s_marshall
Scott Thomas, Sr. Director Product Enablement @ scott_thomas_et
The Platform for 1:1 Customer Journeys
Our History: A Decade of Productized Integration
Today 2004 2008
WEB ANALYTICS
WEB ANALYTICS
WEB ANALYTICS
WEB ANALYTICS
BUSINESS PROCESSES
BUSINESS PROCESSES BUSINESS PROCESSES
SOCIAL MEDIA DATA
WEB ANALYTICS
DATA WAREHOUSES DATA WAREHOUSES
DATA WAREHOUSES PURCHASE DATA
BUSINESS UNITS
INFORMATION SYSTEMS
CRM
PURCHASE DATA
POS
POS
CRM
PURCHASE DATA CRM PURCHASE DATA PURCHASE DATA
Understanding your Customers
Embed the email demo video here
Trends in Permission Based Messaging
77%
72%
5%
Text Messages
1% 6%
Social Networks
0% 9%
Direct Mail
26% 2008
2013
Customer Preferences for Promotional Messages
Single View of the Customer
Customer Journey
Optimized Content
Manage the Enterprise
Product Integration
Single View of the Customer
• Demographics
• Music Preferences
• Ticketed Purchases
• Venues
Using Salesforce.com for the Single View
Lead or Contact
Campaign or Report ExactTarget
Marketing Cloud
Email Internet Service Provider (ISP)
Subscriber Takes Action
(Open, Click, Bounce, Forward to Friends, etc.)
Engagement Data Added Directly to Salesforce
(Open, Click, Bounce, Forward to Friends, etc.)
Single View of the Customer
Customer Journey Optimized Content
Manage the Enterprise
Product Integration
PURCHASER
RESPONDS TO: LAST PURCHASE:
NON-‐PURCHASER
TODAY
Brian
Goal-Oriented Customer Journeys
• Personalized Job Alerts
• Mobile Optimized Emails
• Mobile Geo-Targeting Vision
Journeys Usually Start Like This…
• Welcome series
• Abandoned shopping cart
• Happy birthday
• On-boarding
• Mobile opt in
• Loyalty
• Receipts
• Order status
Build a Single View of Your Customer Deliver Personalized Content Across every Channel and Device
Journey Builder Puts Your Ideas in Motion
Single View of the Customer
Customer Journey Optimized Content
Manage the Enterprise
Product Integration
• Curated and Automated Content
• Location-based for 90+ Locations
• Conditional Content for Donors
• Personalized Mobile SMS Surveys
• 100K Surveys per Day
• Up to 40% Response Rate
• 3 Million Responses Annually
Single View of the Customer
Customer Journey
Optimized Content
Manage the Enterprise
Product Integration
Manage the Enterprise
• Worldwide adoption of 144 integrated accounts
• Send in multiple languages • Empower every staff member • Event/tradeshow promotions
with personalized emails
Single View of the Customer
Customer Journey
Optimized Content
Manage the Enterprise
Product Integration
Demo: Salesforce.com + ExactTarget
