salesforce platform: the fastest path to build connected apps
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From automating key business process to building cool mobile apps or social intranets, this gives you an overview of Salesforce Platform and how it can ignite your best business ideas. Salesforce Platform can help you turn your best ideas to connected apps in no time - for more details visit http://www.salesforce.com/au/platformTRANSCRIPT
Salesforce Platform:
The Fastest Path to Building Connected Apps
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@scottiholden
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Scott Holden
VP, Platform Marketing
Apps are revolutionizing every industry
Mobile is driving adoption and engagement
Social is the new normal
Become a Customer Company: Build Connected Apps with Salesforce Platform
Most Companies Can’t Execute on Ideas Fast Enough
Ide
as
Time
Current IT Capacity
Business Ideas The Growing
$1 Trillion*
“IT Debt Gap”
Source: Gartner “DevOps Step One: Assessing Your IT Infrastructure and Operations Technical Debt,”
6.22.12
It Takes Too Long to Build Apps on Legacy
Platforms
Idea
buy &
setup
hardware
install
complex
software
define user
access
build & test
security
make it
mobile &
social
setup
reporting &
analytics
build
app
App
Salesforce Platform is the Fastest Path from Idea to
App
App Idea
build
app
Idea
buy &
setup
hardware
install
complex
software
define user
access
build & test
security
make it
mobile &
social
setup
reporting &
analytics
build
app
App
The fastest path from idea to app
Salesforce Platform: Loved by Developers AND Business Users
Develop, package and instantly deploy
apps
Access rich APIs and frameworks
Code in your favorite language:
Ruby, Java, Apex
Add fields, design layouts, and manage users with
clicks, not code
Point-and-click workflow & business logic
Drag-and-drop reports and dashboards
Business Analysts Developers
The World’s #1 Cloud Platform for Building Apps
Proven Leader Customer Success Trusted Platform
#1 PaaS for Developers
#1 PaaS for Business Experts
#1 PaaS for ISVs
40% Market Share
Leading Cloud Platform
1 Million + Developers
3 Million+ apps
1.7 Million+ installs on AppExchange
All Major Certifications
1 Billion transactions/day
50% of transactions via API
Legacy Technologies Are Getting in the Way of
Innovation
Missed
Opportunitie
s
Silos of
Data
Desktop
Only Apps
Static
Intranets
Manual
Processes
Stale
Customer
Experiences
Top Five Ways to Innovate with Salesforce Platform
Automate Business
Process
Make Your Intranet
Social
Make Every App
Mobile
Unlock Back Office
Data
Launch Engaging
Marketing Apps Fast
The fastest path from idea to app
Zimmer Engages Doctors with Product Catalog App
Orthopedic device reps show surgeons key surgical content in operating room
Reps access customer information and demo how medical devices function
Integrates with SAP to deliver real time, global order visibility
Compliance with strict legal and regulatory guidelines
Virgin America Connects Every Employees With a Social
Intranet Branded social intranet accessible through mobile devices
Key business metrics customized for each ‘teammate’
Chatter collaboration for every department
Line of business admins update content in real-time
Shawna Wolverton
Senior Director, Platform Product Management
DEMONSTRATION
John Harley
National Training Manager
Q&A
Shawna Wolverton
Senior Director,
Product Management
Scott Holden
VP, Platform
Marketing
John Harley
National Training
Manager
With thanks to our sponsors
DIAMOND
SPONSORS
PLATINUM
