Salesforce + MuleSoft:Connected Experiences

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Brett NulfRegional Sales Director, MuleSoft

We Are All ConnectedWelcome to the Fourth Industrial Revolution

Disconnected Customer Experiences

70%of consumers say they receive a ‘disconnected

experience’ from businesses

This number is increasing YoY

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Customer Loyalty

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87% of consumers in Asia said

they would consider changing suppliers as the result of a disconnected

experience

This number is increasing YoY

Connected Experiences Require Integrated SystemsAn average customer transaction crosses 35 technology systems

Integration is IT’s largest unsolved problem

Only 16% of digital transformation programs are successful

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Common reasons for failure:

•Took too long to realize value

•Lack of alignment around business outcomes

•Lack of organizational enablement

16%

Source: FORTUNE

Data and Business Apps Are Increasingly Distributed

Cloud

SaaS

Microservices

Big Data

Devices

IoT

APIs

Traditional integration: project by project

Source: 2019 MuleSoft Connectivity Benchmark report

Cloud

Saas

Devices

Source: 2019 MuleSoft Connectivity Benchmark report

Devices

Traditional Integration Approaches Make IT a Bottleneck

MuleSoft: Start the Connected Experience RevolutionConnect any application, data or device to the customer success platform

Integrate Salesforce With AnythingThe right data at the right time to enable a connected experience

Office 365

ERP

SAP

Databases

Google

+66%faster delivery

of new integrations

Build connected experiences Integrate Salesforce apps with external systems

Innovate faster with APIsUnlock data across your enterprise with reusable APIs and integrations

Gain Richer Sales InsightsEnriched reporting with third-party, on-premises, and legacy system data

LinkedIn

Business-as-a-Platform in the era of Cloud

Integrate SaaS applications with on-premises applications and data

Migrate existing applications and data from on-premises to cloud infrastructure

Connect cloud-native applications across on-premises and cloud environments