salesfolder - chocolate.lindt.com · gross weight / case 7.99 kg volume / case 34.99 dm 3 cases /...

SALESFOLDER

LINDORLIMITEDEDITION

PISTACHIO

3–9

PREMIUMSNACKING

MINIPRALINES

25–3010–16

CONTENT

WORLDTRAVELLER

COLLECTION

17–24 31–35

3

When you unwrap LINDOR and break its delicate chocolate shell, the irresistibly smooth filling starts

to melt, gently carrying you away in a moment of bliss.

With its incomparable and truly unique chocolate experience, LINDOR has achieved a global turnover of CHF 1 billion – proving it to

be our LOVE brand.

Over 60 years ago the first LINDOR chocolate truffle was created. Its unrivaled recipe is a

well-kept secret and globally unique.

… were sold in 2017 – creating irresistibly smooth moments of bliss around the world.

… in the past 6 years LINDOR has become one of the TOP chocolate brands worldwide.

Irresistibly Smooth chocolate experience

A Secret Recipesince 60 years

sMore than 4.5 billion LINDOR truffle

With continuous

double-digit growth

A Global

1Billion Brand

4

MAÎTRE CHOCOLATIER SUISSEDEPUIS 1845

LINDOR

SELLING ARGUMENTS• The bestselling and iconic LINDOR Tube as miniature version

• Targeted at increasingly important self-consumption buyers

• Reaching the growing lower-spending consumer group

• Enhanced packaging to increase premiumness and shelf impact

5

LOGISTICAL DATA

MINI TUBE MILK 175G

LINDORLINDOR

MINI TUBE ASSORTED 175G

Article Number DFEArticle Number DF

428000427980

Units / Case 35

Gross Weight / Case 7.99 kg

Volume / Case 34.99 dm3

Cases / Pallet 20

Layers / Pallet 5

Bar Code CU 7610400089777

Bar Code Case DFE 7610400280006

Bar Code Case DF 7610400279802


427999 427978

Units / Case 35



Cases / Pallet 20

Layers / Pallet 5

Bar Code CU 7610400089753




LINDOR MINI TUBES

6

VISUAL MATERIAL

DIGITAL ASSETSPOS VISUALS


Discover thenew LINDORMini Tubes!

LINDOR

7

POINT OF SALEMERCHANDISING SET UP

LINDOR GONDOLALINDOR MINI TUBES


Built-in screen for captivating movies

Emotional Gondola end to highlight gifting items

Eye-catching highlight area for novelties

8

LINDOR MINI TUBES

LINDOR

MINI TUBE MILK & MINT 175G


427979427979

Units / Case 35



Cases / Pallet 20

Layers / Pallet 5

Bar Code CU 7610400089760



SELLING ARGUMENTS

• Limited flavour edition for lovers of the exciting combination of delicious LINDT milk chocolate & luxurious mint

• The iconic LINDOR Tube available in a miniature format targeting self-consumption

• Perfect format and exciting edition for queuing areas

• Travel friendly format - exclusively available in Travel Retail

LOGISTICAL DATA


9

LINDOR

LOGISTICAL DATA

LINDOR

TUBE DARK SELECTION 387G


429004427951

Units / Case 16



Cases / Pallet 42

Layers / Pallet 7

Bar Code CU 7610400089951



SELLING ARGUMENTS

• New LINDOR Flavour Extra Dark 70% excitingly combined with Dark and Extra Dark 60% in an assorted dark chocolate Tube

• Perfect product addressing the global dark chocolate trend, especially popular with Asian travellers

• Exclusively available in Travel Retail


10

PREMIUM SNACKING

SELLING ARGUMENTS

...FOR SNACKING IN TRAVEL RETAIL

• Self-consumption while travelling is the N° 1 reason for confectionery purchases in Travel Retail - especially among travellers below 40

• Opportunity to grow average ticket price through on- top impulse purchases

...FOR LINDT PREMIUM SNACKING

• LINDT is a leading premium chocolate brand and thus a perfect snack for quality seekers

• Wide premium snacking portfolio to cater to different consumer tastes



PORTFOLIO OVERVIEW

PREMIUM SNACKING

11

for nut lovers

TASTE:• Nutty• Rich

PRODUCT SPECIALTIES:• Filling & satisfying• New & exciting• A LINDT favourite

TASTE:• Fruity• Sweet

PRODUCT SPECIALTIES:• Bite sized• Easy to carry & reclosable

TASTE:• Intense• Bitter/fruity/salty (per variant)

PRODUCT SPECIALTIES:• Highest & finest cocoa experience• Wide range of exquisite varieties, up to 99% cocoa

TASTE:• Smooth• Rich

PRODUCT SPECIALTIES:• Pure indulgence moments• To-go-offer of the LINDT N°1 brand

MAXI PLAISIR

DIVERSE PREMIUM SNACKING PORTFOLIO TO CATER TO DIFFERENT CONSUMER TASTES

for dark chocolate gourmets

EXCELLENCE TABLETS

for fruit nibblers

FRUIT SENSATION

for smooth chocolate adorers

LINDOR SINGLES


PREMIUM SNACKING

MAXI PLAISIRLOGISTICAL DATA

12MAXI PLAISIR

MILK HAZELNUT 150G

MAXI PLAISIR MAXI PLAISIR

DARK HAZELNUT 150G WHITE ALMOND 150G


437975437996

Units / Case 78



Cases / Pallet 28

Layers / Pallet 4

Bar Code CU 7610400089722




437976437997

Units / Case 78



Cases / Pallet 28

Layers / Pallet 4

Bar Code CU 7610400089739




437977437998

Units / Case 90



Cases / Pallet 28

Layers / Pallet 4

Bar Code CU 7610400089746



FRUIT SENSATION FRUIT SENSATION FRUIT SENSATION


PREMIUM SNACKING

FRUIT SENSATIONLOGISTICAL DATA

13

RASPBERRY & CRANBERRY 150G BLUEBERRY & ACAI 150G ORANGE & PINK GRAPEFRUIT 150G


428985694641

Units / Case 20



Cases / Pallet 32

Layers / Pallet 4

Bar Code CU 3046920045315




428987694630

Units / Case 20



Cases / Pallet 32

Layers / Pallet 4

Bar Code CU 3046920045308




428988694642

Units / Case 20



Cases / Pallet 32

Layers / Pallet 4

Bar Code CU 3046920047593



Datei kommt noch

SHELF TOOLS DIGITAL ASSETS

Shelf strips

Shelf dividers


PREMIUM SNACKING

VISUAL MATERIAL

Wobblers

14

SNACKING PRODUCTS IN AND ON THE CASH TILL COUNTER

QUEUING ZONE IN FRONT OF CASH TILL COUNTER


PREMIUM SNACKING

POINT OF SALEMERCHANDISING SET UPOffer snacking products in the cash till area to maximise impulse purchases during the payment process.

15

SHELF HANGER TOWER COUNTER STAND

PREMIUM SNACKING



16

SELLING ARGUMENTS

• Ethanol-free pralines in miniature format created by the LINDT Maîtres Chocolatiers

• Perfect offer to upgrade and convert younger customers to premium gifting buyers

• Eye-catching and trendy packaging design adding freshness to the shelves

• Travel retail exclusive Multipack responding to the format preferences of Asian customers and to travel retail channel needs.1 (1= TFWA Category Reports 2015)

• Premium informal chocolate gift for family and friends.

17

WORLD TRAVELLERCOLLECTION

SELLING ARGUMENTS• Unique collector’s items in 5 destination designs – responding to the increasingly important “sense of place” desire of consumers

• Very iconic travel retail gift solution, totally different to the offer on domestic markets and the core assortment

• Ideal products to upgrade and convert younger consumers to premium gifting buyers

• Creating strong stopping power at the POS and driving impulse purchasing

• Miniature selection of 6 popular LINDT Tablets – individually wrapped Napolitains



18

WORLDTRAVELLERCOLLECTION

LOGISTICAL DATA

ASSORTED NAPOLITAINS

TIN SUITCASE 360G(Switzerland Edition)


TIN SUITCASE 360G(Brazil Edition)


428163427986

Units / Case 16



Cases / Pallet 42

Layers / Pallet 6

Bar Code CU 7610400089838




428001427985

Units / Case 16



Cases / Pallet 42

Layers / Pallet 6

Bar Code CU 7610400089821




19


LOGISTICAL DATA


TIN SUITCASE 360G(UK Edition)

ASSORTED NAPOLITAINS ASSORTED NAPOLITAINS

TIN SUITCASE 360G(Spain Edition)

TIN SUITCASE 360G(US Edition)


428164427988

Units / Case 16



Cases / Pallet 42

Layers / Pallet 6

Bar Code CU 7610400089852




428013427987

Units / Case 16



Cases / Pallet 42

Layers / Pallet 6

Bar Code CU 7610400089845




428177427989

Units / Case 16



Cases / Pallet 42

Layers / Pallet 6

Bar Code CU 7610400089869



20


VISUAL MATERIALAdaptable – shown as an example for 5 destination designs and for 1 destination design

POS VISUALS DIGITAL ASSETS



21


POINT OF SALE MERCHANDISING SET UPAdaptable – shown as an example for 5 destination designs and for 1 destination design

SECONDARY PLACEMENTS

SHELF STRIP OVERSIZED DECORATION ELEMENTS

Header Frame with changeable Key Visual


22


ACTIVATIONAdaptable – shown as an example for 5 destinationdesigns at Zurich Airport

PROMOTION SET UP


23


ACTIVATIONAdaptable – shown as an example for 1 destination design at London Heathrow Airport

PROMOTION SET UP


24


ACTIVATION

RAFFLE WIN AN AROUND-THE-WORLD TICKET

WIN A LUGGAGE TAG

25

MINI PRALINES


SELLING ARGUMENTS• Ethanol-free pralines in miniature format created by the LINDT MAÎTRES CHOCOLATIERS

• Perfect offer to upgrade and convert younger customers to premium gift buyers

• Eye-catching and trendy packaging design adding freshness to the shelves

• Travel Retail exclusive Multipack responding to the format preferences of Asian customers and to Travel Retail channel needs

• Premium informal chocolate gift for family and friends

26

MINI PRALINES


Mini Cœur à l'Orange Mini Amande Blanche Nougat

Mini Chocolat au Lait Croquant

Mini Caramel Amande

Mini Macchiato

Mini Noisette Nougat

8x 4x

4x 4x

4x 4x

Mini Caramel Framboise

4x

PRALINE ASSORTMENT

27

MINI PRALINES

LOGISTICAL DATA


MINI PRALINES

Article Number DFE Article Number DF

470033 637028

Units / Case 8



Cases / Pallet 72

Layers / Pallet 6

Bar Code CU 4000539370274



BOX GOLD 155G

MINI PRALINES

BOX PINK 155G

MINI PRALINES

MULTIPACK 3x44G

MINI PRALINES

BOX GOLD 44G


470034 637029

Units / Case 8



Cases / Pallet 72

Layers / Pallet 6

Bar Code CU 4000539370205




470035 637039

Units / Case 12



Cases / Pallet 60

Layers / Pallet 5

Bar Code CU 4000539370304




428984 639017

Units / Case 36



Cases / Pallet 60

Layers / Pallet 5

Bar Code CU 4000539390104



MINI PRALINES

VISUAL MATERIAL

28


DIGITAL ASSETS POS VISUALS

29

MINI PRALINES

POINT OF SALE

MERCHANDISING SETUP


SECONDARY PLACEMENTS GONDOLA SECONDARY PLACEMENTS SECONDARY PLACEMENTS WALL

SHELF TOOLS

Shelf strip

Wobbler

30

MINI PRALINES

PROMOTIONS


GWP PROMOTIONSEASONAL PROMOTION

Exclusive seasonal tags for Valentine’s Day and Mother’s Day making the Mini Pralines Box 155g the perfect seasonal gift.

Mini Pralines Box 44g offered as gift with purchase to provide an additional incentive to

trigger impulse purchase and push sell-out.

31

LIMITED EDITIONPISTACHIO

SELLING ARGUMENTS• The creations with the exquisite and popular pistachio flavour, combined with finest milk chocolate, are set to become global travellers’ favourites

• Powerful promotion that caters to different travellers’ needs by offering the three LINDT bestseller brands: LINDOR, Assorted Napolitains and Gold Bars 300g

• All products are Travel Retail exclusive

• Eye-catching and tasteful POS design to catch travellers’ attention and desire


32

LIMITEDEDITIONPISTACHIO

LOGISTICAL DATA

LINDOR

TUBE WITH PISTACHIO 400G (Milk, Dark, White, Hazelnut, Pistachio)

Limited Edition

ASSORTED NAPOLITAINS GOLD BAR 300G

CARRIER BOX WITH PISTACHIO 500G (Milk, Milk Hazelnut, LINDOR Milk, Dark,

CRESTA White, Pistachio)

Limited Edition

MILK ALMOND PISTACHIO 300G

Limited Edition


427990427990

Units / Case 16



Cases / Pallet 42

Layers / Pallet 7

Bar Code CU 7610400089876




427982427982

Units / Case 16



Cases / Pallet 48

Layers / Pallet 8

Bar Code CU 7610400089791




427974427974

Units / Case 10



Cases / Pallet 112

Layers / Pallet 8

Bar Code CU 7610400089715





VISUAL MATERIAL

33

DIGITAL ASSETSPOS VISUALS


34




PROMOTION SET UP



35

GONDOLA CUSTOMER WALL

SHELF TOOLS

Shelf strip Wobbler


salesfolder - chocolate.lindt.com · gross weight / case 7.99 kg volume / case 34.99 dm 3 cases /...

Documents