MarketExplore

Team Of Professionals

A Market Research Agency Created by Professionals of the Activity

MarketExplore is a MR Agency Based in Morocco Offering Field and Tabs Services to Internal and

Global Clients

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Morocco Algeria Tunisia

15 Supervisors 120 Interviewers

West Africa & Middle East – Covered in Partnership

Geografical Coverage

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Solid Expertise in Ad hoc and Tracker surveys of the team allows the ability of responding to clients’ specific needs.

Given the complementarily of its

shareholders, MarketExplore offers to its clients a wide range

of services. MarketExplore offers to its clients the latest technologies for data collection and analysis; such as: an online link dedicated to each client

to monitor the progress of field work on a daily or weekly basis.

Field work in different regions of the country: : B2B

& B2C

Data entry

Data analysis

MarketExplore provides the following services

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Complete “toolbox” of Quantitative and Qualitative methodologies to design a solution that best

addresses clients' business needs:

•Focus Groups•Mini Groups

•In Depth Interview•Accompaniment •Observation•Laboratory •In Home visits

•Face à Face Studies PAPI, CAPI using tablets,

Street intercept, in office, in home, or in

central location « CLT »•Phone Studies

•Mystery clients/Shoppers/Calls

•Online Studies

Qualitative studies Quantitative studies

Area of Expertise

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Wide range of studies

MarketExplore is able to respond to various needs and for all sectors.

This through the following types of Studies. • Positioning Studies

• Awareness & Image Studies

•Satisfaction Barometer • Segmentation Studies

• Pricing Research Studies

•Audience Measurement• Media Studies• Product / Market

Diagnostic

• Brand Health Tracking Studies

• Usage et Attitude Studies

• Product & Concept Tests

• Advertising Studies• Mystery Visits

•Polling Studies « Social & Political »

•Desk Research….6

Commitment

Provide our Clients a Decisive Information to help them in Innovation, Competitiveness and

Success.For that MarketExplore teams cares about the

quality during all stages of the project

For this, one of MarketExplore partners, manages personally fieldwork and controls closely questionnaires.

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Quality Assurance

The right selection of Interviewers based on the

target profile.Training Interviewers using local language.

Native Interviewers based in the main regions of the

countryContinuous presence of

supervisors in the Field to support accompaniements and questionnaires control

Questionnaires scrutiny and phone calls to check

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Our Values

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Ethique Intégrité

Engagement

CLIENT SATISFACTION

Our previous references

Given the MarketExplore partners’ number of years experience, the list of references is very rich.

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Rachid QCHIQACH OFFICE & OPERATION MANAGER11 years of Experience in Market

ResearchE

•A Market Research professional specialist in operations & Fieldwork with over 11 years of extensive background in Leadership and Management experience in the market research profession with multinational global agencies.•In his professional career Rachid has experience handling all types of projects such as Quantitative, Qualitative, PAPI, CATI, CAPI, B2B, Mystery Shopping, Automotive, Central location, Healthcare, moderations of FGs & IDIs ... Proven ability to recruit, train, develop and maintain a team of professionals. Excellent interpersonal skills, decision making and strategic planning skills.•His main specialities include: Operation Management, Cost control & Monitoring, Team building , training& motivation, Project management, Resource Management, Quality control, Planning, Budgeting & Office Management

Profil

•From October 1st, 2013 Office & Operation Manager Partner of MarketExplore• From March 2006 Field Manager & Head of Field Department at TNS Company•From 2003 he started his market research career as a Field Manager at Nielsen company

Professional Experience

•In 2002 Holder Of Diploma in «Business Management » delivered by Stratford University Washington DC- USA

Academic Background

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Fouzi El MAJDAOUI

DATA ANALYSIS MANAGER14 years of experience in market

research

• Fouzi has extensive experience in the treatment and the statistical analysis: Correlation, Regression, Factor analysis, Analysis of issues relating to complaints:Suggestions for improvements and segmentation• As a Data Analysis Manager, Fouzi ensure the Monitoring and Checking of data quality , and load testing « tris à plat », tabulation and base preparation of the TRI*M.• Fouzi has a keen interest in statistical modeling and the Analysis software namely SPSS, XLSTAT…

Profil

• From October 1st 2013 Data Analysis Manager & Partner at MarketExplore • From 2007 to 2013 DP Manager at TNS Morocco • From 2002 to 2007 Assistant DP Manager at TNS Morocco • In 1999, Fouzi has started his professional career with LMS as a Executive Data Analysis.

Professional Experience

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Saad BENJELLOUN TOUIMI

FIELD MANAGER15 years of experience in market

research

• Saad is a Specialist in Field work, Project Management, Interviewers Recruitment & Training, Interviewers Management, Quality Control, Responsible for the daily operations of the field department and all its components, Evaluate Interviewers performance and motivate to achieve high productivity. • Saad has worked in many types of Studies such: PAPI, CATI, CAPI, Satisfaction studies, Usage & Attitude, Image, Concept test, Central location, Mystery visits, Media, Social polling…

Profil

Professional Experience• From October 1st 2013 Field Manager & Partner at MarketExplore• From 2011 to 2013 Deputy Field Manager at TNS Morocco• From 2004 to 2011 Assistant Field Manager at TNS Morocco• From 2001 to 2004 Senior Field Supervisor at TNS Morocco• In 1998, Saad has started his professional career with LMS as a Field Supervisor.

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Contacts Rachid Qchiqach: Office & Operation Manager

Mobile number: (+212) 661 47 73 29

Email address: Rachid.Qchiqach@Market-Explore.comFouzi EL Majdaoui: Data Analysis Manager

Mobile number : (+212) 661 31 20 03Email address : Fouzi.Elmajdaoui@Market-

Explore.com

Address: 264 Bd Ghandi, 4th floor, Appt 22 Casablanca – Morocco

Tel: (+212) 522 36 82 92 Fax: (+212) 522 36 10 99

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HOPING COLLABORATING WITH YOU VERY SOON