sales-link company presentatioan
DESCRIPTION
Lead Generation/Sales AcceleratorTRANSCRIPT
Susan Walsh, Founder
Susan Walsh (001) 240 498 8499 [email protected]
1. Owner and Leader for Sales-Link, Inc. since 2006 -2012 2. Senior Sales Representative for Full Service CRO – 2001 to 2006 3. Marketing and Business Development for IBM – 1999 to 2001 4. Marketing and Business Development for Ross Perot -1995 to 199 5. US Navy Inspection Team Coordinator – 1990 to 1994 6. US Navy Total Quality Leadership Program Coordinator – 1985 to 1990
Susan Walsh (001) 240 498 8499 [email protected]
•Background Highly Experienced in Opening Doors Where Others are Not Successful Lead Generation, Sales and Marketing Systems and Requirements; Business Improvement Techniques Leadership Training Responsible for Quotas and Business Management
•Understanding Work within various stages of Discovery, Preclinical, Clinical and Post Marketing Expectations are for Opportunities to Increase Provide Staff of 10 to Support Customers
•Drive Self Motivator, Communicator, Social, Business Savvy
Sponsor Contacts
CRO/Service Provider
Susan Walsh (001) 240 498 8499 [email protected]
Sales-Link Contact HUB
US CONTACTS
INTL CONTACTS
Susan Walsh (001) 240 498 8499 [email protected]
Pre-IND •Discovery
•Animal Models
•Non-GLP Assays
•Research and Dev
IND
•GLP
•Animal Research
•IND
•Pharmacology
•Toxicology
•Bioanalytical
•Regulatory
Ancillary •Histopathology
•Clinical Pathology
•Technical Writing and Monitoring
•Project Management
PreClinical Contact Network
Susan Walsh (001) 240 498 8499 [email protected]
Early Clinical
• IRB
• Research and Dev
• Phase I
• Phase II
Late Stage
Clinical
• Manufacturing
• Phase III
• Post Market
Ancillary
• Central Lab
• Storage
• Data Management & Biostat
• Project Management Clinical Contact Network
Susan Walsh (001) 240 498 8499 [email protected]
CEO, GM, Founder , CFO, COO
CSO, CDO, Advisors
CMO, Medical
Affairs, PV
Corporate Contact Network
Susan Walsh (001) 240 498 8499 [email protected]
Identify Your Potential
Prospects/Customers/Target Audience
Co-write Letter of Introduction
Distribute Letter/Materials
Assess market penetration
Provide Contact Details for All Responses
Collect Survey Responses for New Product
Offerings
Schedule Meetings
Provide Other Administrative Support
Services (if contracted for)
•Court Prospects
•Identify New Business
•Create/Assess Content
•Participate in Social Media
•Write Blogs
Contacts Content Meeting
Services
Susan Walsh (001) 240 498 8499 [email protected]
Preclinical Regulatory Discovery Phase 1 Phase 2 Phase 3 Phase 4 Post
Market
CROs
Sales-Link Network
Sponsors
Susan Walsh (001) 240 498 8499 [email protected]
•Background Highly Experienced in Opening Doors Where Others are Not Successful Lead Generation, Sales Accelerator, Sales and Marketing Systems and Requirements; Business Improvement Techniques Leadership Training Responsible for Quotas and Business Management
•Understanding Work within various stages of Discovery, Preclinical, Clinical and Post Marketing Expectations are for Opportunities to Increase Provide Staff of 10 to Support Customers
•Drive Self Motivator, Communicator, Social, Business Savvy
Susan Walsh (001) 240 498 8499 [email protected]
•Let’s Recap:
•Use of our worldwide contact database specifically primed up for you
•Enhancements to database based on your input/our experience
•Daily email campaigning to the network worldwide
•3 postings a day on social media (linked in and Twitter)
•Content- 1 blog a month (or more) if there is enough to write about
•Corresponding with potential customers until they are ready to meet.
•Coordinating the scheduling of meetings
•Booking meeting via outlook and getting agreement
•F/U based on your meetings and follow-on action
•Advisory services on lead generation/sales acceleration/approach to
support sales
Here is what our customers have to say
Susan Walsh (001) 240 498 8499 [email protected]
“…highly recommend Sales-Link to any company looking to boost their prospecting activities. Sales-Link delivers high quality, qualified leads that
consistently result in establishing new business relationships.” Dr. Leslie Chaney , Preclinical Services
Marken Ltd.
“Sales-Link, Inc. has generated numerous relationships for my company that has generated a significant amount of projects.”
Dr. Gary Wolfe, Principal Toxicologist Gary Wolfe Toxicology, LLC
“Sales-Link has enabled us to grow our business while optimizing the utilization of our business development resources.”
Jeff Mayhew Chief Development Officer at LabConnect
•Data Enrichment-Delivery of Contacts Only-Pilot + Phase I delivered. High marks. Phase II planned. •Proposed: Lead Generation/Sales Acceleration:
•Messaging •Research/Pursuit of new targets •Email Campaigns -200 to 400 each day per product/service offering •Leads and Qualifications – ensure leads are buyers and are motivated, i.e., have funds; have a need; are an influencer •Sales Support – schedule meetings
Where We Have Been/Where We Are
Shuhag Ghosh - VP Global Marketing PBT Division –completed Phase
1 with high marks delivering data only (2k)
Neha Modha - Senior Director Marketing Efficiency
Patricia Morgan - Product Marketing Manager
David Denny - Director of Marketing
Elena DeLiguori - Database Marketing –currently working on
delivering additional contacts . Acxiom to build a custom database
for our marketing promotions
Where We Have Been/Where We Are