sales leadership - ibs), hyderabad · challenges of sales leadership and find solutions by...

4
H Y D E R A B A D A constituent of ICFAI Foundation for Higher Education (Deemed to be University U\S 3 of the UGC Act, 1956) Workshop on Sales Leadership for Middle Level Managers September 11-12, 2015 Develop your Family Businesses CENTER FOR MANAGEMENT DEVELOPMENT (CMD) IBS HYDERABAD Dontanapalli Campus, Shankerpalli Road Hyderabad – 501 203. Website: www.ibsindia.org/ibshyderabad.org www.ibshyderabad.org rganizations that thrive on retaining Ocompetitive edge need to focus on nurturing result-oriented sales leaders who must be willing to adapt to the new market realities. Reasons are multi-fold. For instance, Sales force in a company may found to be unclear about their company's priorities or strategy i.e., messaging, products/services, value proposition, and target customers. The role of sales managers has become dynamic as most of the organizations are implementing 'flat' organizational structure; where in the sales managers are an essential link between company strategy and customers. It has become important to Sales managers to not only internalize the corporate vision but be able to communicate it to the sales force in terms of its effects on sales best practices and customers. Hence, companies that are working towards re-establishing customer orientation, building sales partnerships with a deliberate approach to selling, need to prioritize Sales productivity as a strategic issue. Effective Sales Leadership is the only way to achieve this objective.

Upload: others

Post on 03-May-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Sales Leadership - IBS), Hyderabad · Challenges of Sales Leadership and find solutions by participating in: «Role-plays «In-basket exercises «Group discussion «Case studies

H Y D E R A B A D

A constituent of ICFAI Foundation for Higher Education(Deemed to be University U\S 3 of the UGC Act, 1956)

Workshop on

Sales Leadershipfor Middle Level Managers

September 11-12, 2015

Develop your Family Businesses

CENTER FOR MANAGEMENT DEVELOPMENT (CMD)IBS HYDERABADDontanapalli Campus, Shankerpalli RoadHyderabad – 501 203.Website: www.ibsindia.org/ibshyderabad.org www.ibshyderabad.org

rganizations that thrive on retaining Ocompetitive edge need to focus on nurturing result-oriented sales leaders who must be willing to adapt to the new market realities. Reasons are multi-fold. For instance, Sales force in a company may found to be unclear about their company's priorities or strategy i.e., messaging, products/services, value proposition, and target customers. The role of sales managers has become dynamic as most of the organizations are implementing 'flat' organizational structure; where in the sales

managers are an essential link between company strategy and customers. It has become important to Sales managers to not only internalize the corporate vision but be able to communicate it to the sales force in terms of its effects on sales best practices and customers. Hence, companies that are working towards re-establishing customer orientation, building sales partnerships with a deliberate approach to selling, need to prioritize Sales productivity as a strategic issue. Effective Sales Leadership is the only way to achieve this objective.

Page 2: Sales Leadership - IBS), Hyderabad · Challenges of Sales Leadership and find solutions by participating in: «Role-plays «In-basket exercises «Group discussion «Case studies

Target Audience

This programme is proposed to equip middle managers who are responsible for executing and delivering

results through their Sales team. Team leaders, supervisors, assistant managers, deputy managers and

Executives from education, entertainment, technology, finance/insurance/banking/professional services,

industrial engineering/manufacturing, defense, oil & gas, pharmaceuticals, healthcare/hospitals, retail,

consumer durables & electronics, Paints industry, mobile phone service providers, DTH service providers, Soft

Luggage Industry etc. would benefit by attending this programme.

Learning Objectives

Learning Outcomes

The participants would equip with:

«Plans for execution

«Design execution

«Execution orientation for

success of sales team.

Participation/Activities

The programme is designed to engage all

participants actively in order to understand the

Challenges of Sales Leadership and find solutions

by participating in:

«Role-plays

«In-basket exercises

«Group discussion

«Case studies.

Dates

September 11-12, 2015

Venue

Centrally located 3 Star Hotel in Hyderabad

Duration

The programme holds the participants for

duration of 6-7 hours each day, spread over two

days

Programme Content

The workshop structure includes themes such as:

«Know yourself and know your rivals

«If you fail to plan, you have planned to fail

«Rapidly changing face of a Sales Leader

«What Makes A Great Sales Leader?

«Experience triumph in body, mind, and sou.l

Certificate for Participants

The Center for Management Development, IBS

Hyderabad, IFHE Hyderabad (Deemed University)

would award the participants with a Certificate of

participation on the completion of the

programme.

Programme Fee

«Single Participant Rs.10,000/- + 14% Service

tax

«Two or more participants from the same

organization would be given 10% discount.

The programme fee is inclusive of study material,

lunch, and tea during the workshop.

The workshop aims at sensitizing the audience to:

«Analyze Business Environment

«Draw inference about Business Environment -

Industry trend changes, Changes in Consumer

buying behavior, Micro and Macro Economic

Environment, Market and Competition

Mapping

«Collating & Compiling Market MIS, Coaching

team members to analyze MIS

«Localization of Business Strategy to Sales

strategy

«Sales Leadership Execution.

Page 3: Sales Leadership - IBS), Hyderabad · Challenges of Sales Leadership and find solutions by participating in: «Role-plays «In-basket exercises «Group discussion «Case studies

Payment Mode

Preferred mode of payment is Netbanking. (For any other mode of payment – such as DD, please kindly mail to:

[email protected])

Details for Fund Transfer through NET / ONLINE banking:

HDFC Current A/c No: 05212000004843

Bank & Branch: HDFC Bank, Banjara Hills Branch, Hyderabad

A/c Holder's Name: IBS Hyderabad

Swift Code: HDFCINBBXXX

RTGS/NEFT Code: HDFC0000521

Note: 1. While making online transaction, kindly mention “<your name> SLT FEE” (e.g. Vinay SLT FEE)st2. A duly filled registration form along with the fee must reach us by August 31 2015. A scanned

copy of the registration and demand draft/online payment receipt should also be sent to

[email protected].

About IBS Hyderabad

Icfai Business School (IBS), Hyderabad is a

constituent of IFHE (Icfai Foundation for Higher

Education), a Deemed University, declared by the

UGC. It has been ranking among the top business

schools in India, consistently for the past few

years.

The School has been re-accredited by SAQS

(South Asian Quality Standards) till 2018, rated

A** by CRISIL, Eb2 IN by ICRA and as an

“Excellent” Business School by Eduniversal. The

school has excellent Case Research Center which

has a repository of 4000+ cases covering all areas

of management. Some of the IIMs and leading

business schools in India and abroad use the

cases developed by the Institute.

Apart from contributing to regular courses

leading to degree, our faculty members also

undertake consultancy, research, deliver MDPs to

executives. The institute holds International

Conferences in all areas of management. The

institute offers Ph.D degree programme which is

rigorous and known for its high quality inputs. IBS

Hyderabad has state of art infrastructure at its

campus spread across 94 acres located near

Shankarpalli, Hyderabad. The School offers BBA,

MBA and Ph.D programs.

Page 4: Sales Leadership - IBS), Hyderabad · Challenges of Sales Leadership and find solutions by participating in: «Role-plays «In-basket exercises «Group discussion «Case studies

Center for Management Development (CMD)

The Center for Management Development, a

Center at IBS, Hyderabad, is aimed at delivering

quality services to industry and academia in

terms of training and consulting. Our CMD

activities include Management Development

Programs, Faculty Development Programs,

Executive MBA and Consultancy in core

management areas. The MDPs/FDPs are offered

as open programs or in-company/institute-

specific. Open programs are for participants from

any organization. In-company/institute-specific

programs are tailor-made as per the requirement

of specific companies/institutes.

Our Programs are conducted as residential or

non-residential; at the IBS campus or at a chosen

location by the client. We have a strong team of

around 150 faculty members with skills in many

contemporary areas of management.

Program Directors

Dr. Hyma. Ch. is a Faculty Member with IBS

Hyderabad, a constituent of IFHE Hyderabad,

where she teaches Marketing Management and

Business Strategy to the MBA students. She has

16 years of experience spread across Teaching,

Training, Research and Consulting. Her areas of

teaching interest are Marketing, Business

Strategy, Organizational Behavior, and Human

Resource Management. She has published

research articles, Book Reviews, case studies in

referred International and National journals and

magazines. She has conducted training for

corporate executives, organized workshops and

FDPs on various Management Disciplines and has

participated in many International, National

conferences and seminars.

Prof. Gopal Krishna. A., He is adjunct Professor at

IBS Hyderabad, and Director & Head OEM

Business - Skyworth India Electronics Pvt. Ltd.,

Hyderabad, 100% wholly owned subsidiary of

Skyworth Overseas Development Co. Ltd.,

Shenzhen, China. He has around 31 years of

professional experience in national and

international consumer goods, consumer

durable & consumer electronics industry with

best known national & MNC brands-viz- Voltas,

BPL, Daewoo, TCL, Haiyuan and Skyworth. He has

been conducting Management Development

Programmes for Senior Cadre Officers of Indian

Railways, Intelligroup, AP Productivity Council,

Tata Projects, Lohia Edible Oil Industries Pvt. Ltd

(Gold Drop double refined oil)., etc.,

Contact

Dr. Hyma. Ch.

Assistant Professor – Marketing & Strategy

IBS Hyderabad

Mobile: +91 99482 04109

e-mail: [email protected]

Prof. A. Gopal KrishnaAdjunct Professor,

IBS Hyderabad

Mobile No: +91 8790 1 11 729

e-mail: [email protected]

IBS Hyderabad

IFHE University, Dontanpalli, Shankerpalli Road, Hyderabad -501203 (Telangana) India.

Tel: +91-8417-236661 to 63, Extn. No.5206

Websites: www.ifheindia.org, www.ibsindia.org

H Y D E R A B A D

A constituent of ICFAI Foundation for Higher Education(Deemed to be University U\S 3 of the UGC Act, 1956)