Sales Guide of DES-1100-16/24

Contents

Motivation• Market Trend• Competitor Status• D-Link’s EasySmart Switches

Product Overview• Product Briefing• Green Technology• User-friendly Hardware Design• Usability• Target Market

Product Application Guidelines

Competitive Comparison & Analysis • Competitive Models• Key Comparison

Motivation

Competitor StatusCompetitors from China offer very aggressive price and launch low-cost Smart Switches (eg. H3C S1500E series)

Tier-2 customers follow up the story and create a brand-new series (eg. Netgear’s Prosafe Plus series)

Market TrendThe price of Unmanaged Switch is declining, leaving a price gap between Unmanaged Switch & Smart SwitchChipset venders are providing chipsets that offer basic configurability features with compelling priceMore & more customers require low cost edge switches with basic, configurable features

D-Link’s EasySmart SwitchesContinues the momentum of excellent sales performance on Unmanaged and Smart Switches at the position as WW no.1 in terms of port shipment

Prevents competitors from entering SMB market

Product Overview

Product Briefing

　Model DES-1100-16 DES-1100-24

Outlook

H/WConfiguration

16 10/100Baes-TX 24 10/100Baes-TX

Dimension in Width (Inch)

11 11

• This brand-new EasySmart series comes in 16 or 24 10/100 ports and provides easy setup configurations via similar user interface as D-Link Web-based management or user-friendly SmartConsole Utility found in Smart Switches.

• The EasySmart series is a new segment of switches between Unmanaged and Smart.

• This series targets at SMB customers preparing for growth from simple connectivity of an Unmanaged switch to added functionality of an EasySmart switch.

Product Briefing

Green Technology• The EasySmart series adopts advanced silicon to offer best power

consumption compared to Unmanaged non-green models.

Model Max power consumption(watt) Savings

EasySmart_DES-1100-24 7.68

Unmanged_DES-1024D v.C4 8.6 11%

Model Max power consumption(watt) Savings

EasySmart_DES-1100-16 5.96

Unmanged_DES-1016D v.D4 8.2 27%

Product OverviewUser-friendly Hardware Design• Advanced Hardware

• Fan-less technology: Ideal for small offices that require silent operation

• Compact desktop size: The EasySmart series has the smallest dimension compared with competitors, effectively utilizing space.

Usability• Plug, and Play: The pre-set default configuration allows plug-and-play,

easing the effort of setting up the switch. • Easy Setup and Configuration: Offers management via SmartConsole

Utility and Web-based management without complexity.

Product OverviewUsability• Simliar Web GUI design with Smart Switches: Quick configuration via

D-Link style Web GUI.

Tool Bar

Function TreeMain Configuration Screen

Product Overview

Target Market• Customers who use Unmanaged today but seek to add basic

network capability• With easy-of-use management interface via SmartConsole Utility or

Web Browser, EasySmart series helps customers deploy the network.• Small Office or Community without IT Staff

• EasySmart series is suitable for customers who have limited budget but require additional functionalities.

• Enterprise deployment for meeting rooms and branch offices requires fundamental features• EasySmart series offers traffic segmentation/prioritization via VLAN

/QoS that helps network deployment easily

Product Application Guide