sales department relations
TRANSCRIPT
SALES DEPARTMENT RELATIONS Presented By:
SATISH VERMA
CONTENTS Interdepartmental relations and coordination
Coordination of personal selling with other marketing activities
Coordination of personal selling with other departments
Sales department’s external relations
INTERDEPARTMENTAL RELATIONS AND COORDINATION
INTRODUCTION
Coordinating is the activities of all departments so that maximum progress is made towards overall company objectives.
This is the dynamic relationship , so a change in one department often has repercussions in others.
COORDINATION METHODSFormal Coordination
To build coordination in to the organization through grouping allied activities under a high ranking executives.
To achieve coordination through the general administrative officer- president ,vice president or general manager.
To use policy , planning and coordinating committees made up of representative of concerned departments.
continueInformal Coordination
Informal coordination is generally more important than formal coordination.
COORDINATION OF PERSONAL SELLING WITH OTHER MARKETING ACTIVITES
SALES AND ADVERTISINGSame objective – Different Approaches
Need skill-full blending
Assists each other
Good coordination & frequent communication
SALES & MARKETING INFORMATIONWHY ???
ASSISTS EACH OTHER
MAINTAIN RELATIONSHIPS AMONG PERSONNEL AT ALL LEVELS
SALES & SERVICEService is a powerful selling argument
Locating personnel in the same field office
Coordinating is informal & at lower organizational levels
SALES & PHYSICAL DISTRIBUTION
IMPORTANT IN SECURING SALES VOLUME
FORMAL & INFORMAL RELATIONS AT ALL LEVELS ARE NEEDED
COORDINATION OF PERSONAL SELLING WITH OTHER DEPARTMENTS
SALES & PRODUCTION
Why is it essential?
Importance of Coordination
How they are mutually important to each other
How to achieve coordination
SALES AND RESEARCH & DEVELOPMENT
Why is it required?
Achievements
When they are maintained:New Product DepartmentsNew Product ManagersNew Product Project Management teamProduct Development Committee
SALES AND PERSONNEL
SALES AND FINANCEBudget control
Credit regulationsCredit policies
SALES AND ACCOUNTING
SALES AND PURCHASING
Cooperation is in 3 main ways-sales department provides purchasing with sales
estimates.purchasing department informs the sales
department on stock availability.fulfills the sales department requirements.
• SALES AND PUBLIC RELATIONS
• SALES AND LEGAL ASPECTS
SALES DEPARTEMENT’S EXTERNAL RELATIONS
FINAL BUYER RELATIONS
IMPORTANCE
RESEARCH
RESPONSIBILITY
BASIC PRODUCT SERVICE POLICIES
INDUSTRY RELATIONS
TWO OBJECTIVES OF TRADE ASSOCIATION
CONTACTS WITH COMPETITORS
CONTROVERSIAL CONDUCT
GOVERNMENT RELATIONS
IMPACT OF GOVT RULES ®ULATIONS
IMPACT ON MARKETS
IMPACT ON CREDIT
BUYING BY THE GOVT
IMPACT OF GOVT INCOME
EDUCATIONAL RELATIONS
IMPACT OF SCHOOL
EDUCATION OF SALES EXECUTIVES
IMPACT OF SALES EXECUTIVES ON
EDUCATIONAL PROGRAMMES
PRESS RELATIONS
IMPACT OF PUBLICITY
IMPACT OF GOOD PRESS RELATIONS
OPEN DOOR POLICY
THANK YOU