sales consultant or marketing consultant or managing partner or

8/6/2019 Sales Consultant or Marketing Consultant or Managing Partner or

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David Skalky3 Veronica CourtCortlandt Manor, NY 10567Cell: (914) 382-3341Home: (914) 788-1440E-mail: [email protected]

My CV outlines my experience in detail. In particular, please note the followingSkills:

Cultivation of doctor and patient relationshipsNetwork growth and developmentDoctorate in a health care professionNew Business DevelopmentMarketing CoordinatorBusiness/Fiscal ManagementYearly Budget planningLicensed Optician

I have been in the ophthalmic industry since 1978 in many different capacities.Due to this background I was attracted to the laser refractive industry which pr

omised many challenges. I successfully developed one of the most lucrative lasercenters in Long Island with the use of creative marketing, patient education, and the development of an extensive OD and MD network.

Over the years my ability to develop relationships has helped me to become successful. My strong points are patient education, along with doctor and staff training. I have also helped developed niche marketing strategies. I can envision utilizing my resources and business acumen to further enhance the development of any company or program I focus my attention on. I am currently working as a consultant within the eye care industry.

My computer skills are extensive. I can comfortably operate any Macintosh, Windows, and Windows NT operating system. I can also work with Word, Excel, PowerPoin

t, Publisher, ACT, and Outlook. I have helped in the development and design of many marketing programs, brochures, newsletters, and web sites, including the content of www.lasikli.com, www.lippmaneyecare.com, www.ihateglasses.com, www.tlcgardencity.com, consumer information oriented ophthalmology web sites.

I look forward to hearing from you.

Regards,

David Skalky

Objective

To be working in healthcare utilizing my people, sales, and management skills topromote growth and smooth operations while enhancing public relations.Experience

3/08 - Present Dr. Jay Lippman Eyecare Centers,New Rochelle, NY


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Cataract and Refractive Consultant

Optometric Referral network development.Increased optometric cataract referral by 200% in first 6 months.Maintained optometric referral levels over past 2.5 years.Patient and doctor education in cataract and refractive surgery.COPE AdministratorCE (COPE) Program development.Presented six successful COPE optometric events onpremium IOL's and optometric referral and co management including pharmacology.Targeted direct marketing to patients and doctors.Practice brochure design and production.Develop and implement corporate and patient outreach programs.Consult with and close all patients on premium IOL's and refractive surgery

6/01 - Present DRS Consulting, Westchester, NYConsultant

Referral network development.Patient and doctor education in refractive surgery.CME/CE Program development.Targeted direct marketing to patients and doctors.Practice brochure design and production.Develop and implement corporate and patient outreach programs.

ClientsEric Donnenfeld, MDJay Lippman , MDOphthalmic Consultants of Long IslandDr. Barri Jones & AssociatesRichard Nattis, MD

03/02 - 02/08 TLC Laser Eye Centers, Garden City, NY

Professional Relations Consultant

Cultivated relationships with over 400 network doctors in Long Island, Queens,

Brooklyn, and Westchester.Increased network referrals by 30% over the past six years.Increased procedural volume by more than 20% in same six years.Achieved all quarterly bonuses in 03, 04, 05 and partial bonuses in 06 and 07.Developed and implemented local marketing strategies to ensure growth of refractive surgery for the center and affiliate doctors.Develop co-op marketing materials to present to affiliate doctors.Coordinated Continuing Education (CE & CME) programs to train doctors in new surgical techniques.Seek out and attend corporate outreach programs.

11/00 - 6/01 Eye Surgery Center of Westchester, New Rochelle, NYExecutive Director

Responsible for all aspects of single specialty ASCDevelop fiscal and marketing budgetsReview and approve all expendituresRecruit, interview, and hire all personnel relevant to ASCRecruit surgeons to perform cataract and LASIK surgeryRecruit and develop optometric network for cross patient referralsDevelop co-op marketing materials to present to affiliate doctorsReview and approve all marketing material prior to public launch


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12/98 - 11/00 TLC The Laser Center Garden City, NYCenter Manager/Regional Network Development NY/CT

Develop referral network prior to opening a laser center in Albany and CTEnsure level of doctor education is up to par with TLC standardsCoordinate CME and CE programsLocate and develop new surgeons with special niche's in the marketIdentify and exploit public relations opportunities

07/96-12/98 TLC The Laser Center Garden City, N.Y.Executive Director

Developed new health care industry (laser refractive surgery) in Long Island area.Utilized business and health care training to oversee center operations.Developed budget for fiscal 97, 98, 99 & 2000.Cultivated relationships with over 400 network doctors in Long Island, Manhattan, Queens, Brooklyn, Westchester, and Connecticut.Increased network of doctors by 50% in two years.Increased procedural volume by 300% in same two years.Developed and implemented regional corporate and local cooperative marketing strategies to ensure start up and growth of refractive surgery for the center andaffiliate doctors.Coordinated Continuing Education (CE & CME) programs to train doctors in new surgical techniques.

1985-1991 Precision Lens Crafters L.I. & Westchester, N.Y.Senior General ManagerDirector of operations of multiple sites in the New York region.Individual locations grossing over $2 million per year.Increased New York region profitability by 35% in FY91.Set up management and retail systems for 10 new locations.Helped develop and institute professional corporate training programs to prepare staff for new location operations.Hired over 100 associates including management, sales, and technicians. Trained5 General Managers for new locations.Sent to locations to increase profitability and to resolve staffing/sales opportunities, by either retraining or re-staffing with appropriate personnel.

Education

1992-1996 U.B. Chiropractic CollegeBridgeport, CT

Doctor of ChiropracticStudent Government Treasurer.Externship at Salvation Army Clinic and Danbury Corrections Facility.

1991-1992 Life College Marietta, Ga.Completed BS DegreeMajor in Biology

References

Eric Donnenfeld MD (516) 766-2519Brian Berliner OD(516) 521-8984Lori Landrio OD (631) 423-0416Richard Nattis MD (631) 957-2465George Tung MD (516) 783-0300Lawrence Forur OD (631) 742-0854Other references provided upon request

sales consultant or marketing consultant or managing partner or

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