Sales BrochureSimplicity and Efficiency the Whole Way

Appleton Estates (UK) LTDCompany Number: 08293061www.AppletonEstates.co.ukinfo@appletonestates.co.uk

t. 0208 133 6431m: 07957 336 956

We know that bricks and mortar are only a small part of the equation. Even if they are on the same side of the street, and they are exactly the same size, two properties can have different values to buyers.

So we take the time – and have the experience – to understand the ‘ins and outs’ of your home – the things that make it special. It is the mixture of understanding the home, its location, its personality, your targets and our enthusiasm which makes it possible to reach the correct buyer. And it is only this buyer who will pay the maximum possible price.

However, we also understand that it is not always just about the mon-ey. The journey can really make a huge difference on how the deal is perceived. This is why we spend the time to get to know you, and your property.

On average we achieve

98%OF THE ASKING PRICE

would come back to us

97%to sell their homes

would recommend us,

99%of which 33% have!

We’re a professional, enthusiastic and determined

Croydon estate agent who will get you the best price

for your property. And because we make the process

a pleasurable experience – you’ll also enjoy working

with us too.

Welcome to OurResidential Sales Guide

We Love What We DoAppleton Estates is family-run business, owned by 2 portfolio landlords who have over 40+ years combined experience in the buying and selling property market. Property is our true passion, not just a business and the combination of understanding the market, procedures and processes from a VENDOR’S point of view makes us a unique company in this market.

Strength of our peopleOur people are the best in the business. Our distinctive style of selling has the perfect balance of professionalism, enthusiasm, determination and modern processes. This is how are able to deliver great results and exceed both our clients’ and the markets expectations.

Our Energy and Investment in MarketingWe invest more time, more enthusiasm, more energy and more money in making sure that as wide an audience as possible, at home and abroad, hears about your property – and sees it in the best possible light.

Using our LOCAL KNOW-HOW to get Better Results. We use our experience and in-depth local knowledge of the Croydon and surrounding area’s market to connect the right buyer to your property. Industry knowledge is very important, and our staff know it. But, more importantly, is LOCAL knowledge. We know that too!

Modern Technology Unlike most estate agents today, we are not stuck in our ways. We are constantly adapt-ing to the market, understanding that technology is essential to win buyers confidence and trust. We have video walkthroughs, audio descriptions, 3D floorplans, room planners and a lot more. High end cameras for those initial photos are just the standard for us. Why would you settle for less in today’s world.

Our key Objective is to get you the best possible price within your required time frame.

Why Choose Appleton Estates

Well, it may be for the same reason that we have been listed at the Number 1 Agent in Croydon and surrounding Areas by Rightmove... As an independent agent, that’s not so bad it is!

• Highly skilled team of professionals with in-depth local market knowledge

• Membership of the PRS Estate Agent Body

• Proven track record of selling success

• Specialist advice in selling of all types of property

• Global exposure of properties through our cutting edge website appletonestates.co.uk and major national portals

• including Rightmove, Prime Location and Zoopla

• Free, no obligation pre-market appraisals

• Quality colour printed sales particulars with bespoke options and floor plans

• Comprehensive database of applicants matching quality buyers to properties

• Targeted national, regional and local advertising campaigns

• We run the bespoke website for investors, buyers and landlords www.CroydonPropertyNews.co.uk

Professional Photographs. And you keep them.

“ The photos taken of the property are THE MOST

IMPORTANT ASPECT of online advertising - they must be

PERFECT ”

We have an IN HOUSE, fully qualified professional photographer who will ensure that your property is seen in its best possible light. There is a lot more to just having a fancy camera - the person using it needs to know what they are doing!

The photos are the most important aspect of advertising on the major portals. If the first three photos are not showing your property in the best possible way, applicants will not click through to the advert, and you will lose potential buyers. It needs to be right the first time!

Professional Floorplans. And you keep them too!

Traditional floorplans get 29% more attention than properties without floorplans. Our extra efforts as seen here get up to 49%* more views than properties without floorplans.

* according to Rightmove 2014

Special Features - Video Walkthrough.

Along with our professional photos, we have a service which can really boost your property sales and reduce time-wastage.

It is an optional service which you may not wish to take forward. However, the benefits far outweigh the one disadvantage as briefly shown below.

Advantages Disadvatages

Unique to the industry None. Reduced time-wasters at viewings as applicants have already seen the property! Applicants who come through the door are more likely to put in an offer at asking price.Applicants see us as Agents who put in the extra effort. Serious Agent, Serious Buyer! We have over 80+ Walkthroughs as of Q1 2015. We have either sold or let almost every one.

“ .... and I believe the Video Walkthrough was the reason Appleton Estates could sell my property while other agents struggled ” - Mr Edwin

AdvertisingThose lovely photos and floorplans need to be seen by as many potential buyers as possible. Along with the leading portals (Rightmove and Zoopla), we advertise at the following locations (and 20+ more). We ensure that your property is seen in it’s best light, be EVERY PERSON who is looking.

Special Marketing Features.

We have a few tricks up our sleeve with our online advertising.

The market has changed. Gone are the days where the shop front property adverts are used to sell proper-ties. Gone are also the days when applicants walk up and down the high street looking for properties. Online portals are where the vast majority of buyers will find their new home, so it only makes sense that agencies spend as much as they can afford on these particular portals. After all, the more we spend, the more your property is seen.

“...over 14,000+ views per month on our ‘Featured Agent’ banner ”

... and more than 40% more clicks on our Featured Property listings.

Our feedback shows

45%more attention from our boards

BOLDDesign

to get noticed

Actively LookingBUYERS

They know the area already

The Entire Process at a Glance.

Sealed Bid Process

Open House Event

Placing an Offer

Offer Accepted

Mortgage Valuation

Enquiries and Searches

Valuation results

Exchange

Completion

Money to your account! Happy testimonials

Open House Event – Every Buyer has an allocated time slot so dedicated time is spent with each buyer. We find that buyers get put off if there are too many viewings at the same time.

We arrange a date shortly after the Open house so that all buyers have a chance to put in their best offer.

For any offers placed, we ask for financial status and progressions of mortgage (if any), so that we only bring serious offers and serious buyers to your attention. We would also collect proof of funds and ID’s.

Once an offer has been accepted, we will require your solicitor contact details as well as the buyer’s solicitor so that a Sales Memorandum can be send out to all parties involved. Once the Memorandum has been issued, the conveyancer will begin legal proceedings so we request that your chosen solicitor is instructed by you at this stage. We have an in-house mortgage advisor and conveyancer so if you would like us to refer you to these services please do let us know. Please note, we do not add any agency commission to these additional services. So you will be given competitive prices.

Once solicitors are instructed, the buyer’s broker will arrange for a mortgage valuation. We expect this to have taken place within 1-2 weeks after the offer has been accepted. Of course, we keep in touch with the buyer and brokers on a regular basis to ensure this is being carried out at the earliest possible date in line with the lender’s availability. We arrange for access and see that the surveyor is well informed of the property!

The draft contract will be issued from your solicitors and the buyer’s solicitors will begin to raise enquir-ies. The length of this procedure is all subject to satisfactory responses given and pro-active solicitors. (We make sure they are!)

The valuation is positive, the next stages happen very simply. If it is not in line with the purchase price then there are a few options you can chose:i) Alter the purchase price ii) Request the buyer to re-instruct another valuationiii) Put the property back on the market

The draft contract will be issued from your solicitors and the buyer’s solicitors will begin to raise enquiries. The length of this procedure is all subject to satisfactory responses given and pro-active solicitors. (We make sure they are!)

We set a completion date with the solicitors and buyer and you take a long sigh of relief!

Money to your account! Happy testimonials for us!

Our Commitment to YOU

Managing the Sale

Appleton Estates do not stop their responsibilities upon securing you a buyer. This is really just the beginning! Once the buyer has been qualified, we work alongside solicitors, brokers, surveyors, mortgage lenders, purchasers and other estate agents involved to ensure there are no delays from any parties. We maintain good relationships between buyer and seller, as well as accurately documenting all stages of the transaction and keep you informed of the progression at all times.

Conveyancing

Once we have found you a buyer, it is very important that the remaining procedures continue as smoothly and quickly as possible. With this in mind, we can recommend solicitors and conveyancers who we know will get the job done with maximum efficiency. We have referred these so-licitors to many of our clients and they have delivered to expectation on each occasion. We do not add a commission on top of their fee, so that you can be rest-assured that you are getting the best price and service. We will put them in touch with you, so that they can provide you with a breakdown of all likely fees and costs. We can even arrange this for you prior to marketing.

Mortgages

There are so many options of mortgage products and lenders and it can be very confusing and time-consuming when it comes to choosing the best product to suit your circumstances. With our experienced in-house mortgage broker, we can save you time and possibly money in researching the market. We only ever deal with fully qualified experts in the industry, who we know has in-depth and updated knowledge of mortgage products and can find you the best deal possi-ble. There is no obligation or introductory fee. Any professional recommended to you, will be an independent service and will be able to provide you directly with honest and impartial advice.

We also provide re-mortgages, buy to let purchases, first time purchases, home mover mortgages, help to buy and much more.

We can also provide insurance covers: Building insurance, content insurance, income protection, bridging loans, commercial mortgages. So please do let us know if you would like to discuss this

Surveys

If you are looking to buy a property, you may want to carry out an in-depth survey for peace of mind. We are able to put you in touch with professional and chartered surveyors who will be able to discuss various levels of survey or inspection with you.

Please do contact us if you would like help on any of the above.

Getting the Best Possible Price.

In order to get the most out of your property, here is a check list for you to complete. To achieve the MAXIMUM price for your property, please try and check through all of the below. We can provide services to carry out any of the following, if required.

Prior to professional photos and floorplans.

• Ensure the entire property has been cleaned thoroughly. Ideally you would have a professional clean inside. Remember, photos are the 1st impression, so they have to look great!

• De-clutter. Put the clothes away, get the kids toys in the attic, clear the magnets off the fridge etc.

• If you can, paint the walls, clean the windows. These things really make a difference and can add value.

• Make sure all lights are working.

General Maintenance

• Make sure extractor fans are not noisy. Small things like this give the impression that the property has not been looked after.

• Make sure drain pipes are doing their job correctly. Again, dripping drains give the impression that the property has not been maintained.

• EPC (Energy Performance Certificate)It has been a statutory requirement as of October 2008 that if you are looking to sell or rent your property, an EPC must be provided. This document states the ratings of how energy efficient the property is and what carbon dioxide emission the property is releasing. The EPC also provides information on how the ratings can be improved. The certificate is valid for 10 years. Appleton Estates can provide you with an EPC, which has a small additional cost and is generally applicable at the time of instruction.

Prior to Viewings

• Allow the heating to be on for 30 minutes before viewings can commence. If we are going to hold the viewings on your behalf, with your permission we can warm the place up. A warm property is a lot more inviting than a cold one!

• We have had HUGE success with light music playing in the background. If you have the facilities, keep some music going. For the exact same reason retail stores do, music can change the mood of a potential buyer almost INSTANTLY.

There is no real science to selling a house. Most people cannot see past clutter, dirt etc, so our job is to advise you on the tricks of the trade and get you the highest price possible.

They must see it in its best condition to get as close to your asking price as possible.

Remember, pricing the property too high will not even get people through the door, so pricing high with an intent to take a lower offer is not the best option at all.

Appleton Estates (UK) LTDCompany Number: 08293061www.AppletonEstates.co.ukinfo@appletonestates.co.uk

t. 0208 133 6431m: 07957 336 956