sales brochure eng - tawdheef · environment in which ladies can find out about the recruitment...
TRANSCRIPT
SALES PROSPECTUS
www.tawdheef.ae2017's Sponsors
INDUSTRIAL PARTNER
TAWDHEEF is the leading Emiratisationevent for UAE Nationals
29- 31 January 2018 Abu Dhabi National Exhibition Centre
Recruitment Career Development Entrepreneurship
Emiratisation
H.E. Hussain bin Ibrahim Al Hammadi, Minister of Education.
WHAT ARE THE BENEFITS OF EXHIBITING?
thousands of Emirati professionals of variousseniority levelsMEET
PROMOTE your Emiratisation programme to a proven audience
ENHANCE your organization's reputationas an employer of choice
a strong database of talented Emirati candidates for your current and future
recruitment needsBUILD
WHO SHOULD EXHIBIT?Any public or private company looking to fulfill their Emiratisation goals or promotetheir Emiratization program should participate At Tawdheef.
2017 EXHIBITION HIGHLIGHTS Exhibitors: 111+
Visitors: 14,881
Space is selling out fast contact us today to secure your stand
Tawdheef - the leading Emiratisation event for UAE Nationals.
WHAT ARE THE BENEFITS OF EXHIBITING?
Phone: +971-4-4072581 | Email:[email protected] | Web: www.tawdheef.ae
BANKS / FINANCIAL INSTITUTIONS / INVESTMENTAbu Dhabi Commercial Bank (ADCB)Abu Dhabi Investment Authority (ADIA)Abu Dhabi Islamic BankAl Masraf BankCommercial Bank of DubaiFirst Gulf BankHSBC Bank Middle East Limited LLCNational Bank of Abu DhabiNational Bank of FujairahUAE Exchange
DEFENSE/SAFETY/SECURITY AmmrocAl TaifBayanatC4ASCaracalGALHorizonNimrTawazun DynamicsTASAbu Dhabi Police GHQ
Emirates Advanced Investments GroupEmirates Defense Industries CompanyGHQ Armed ForcesNational Electronic Security AuthorityState Security Department
EDUCATIONEmirates College Of TechnologyHigher College of TechnologyMorgan InternationalNew York University Abu DhabiThe Petroleum Institute
ENERGY/OIL & GASAbu Dhabi National Oil Company (ADNOC)DucabInternational Petroleum Investment Company (IPIC)MasdarNational Petroleum Construction CompanySENAAT General Holding Corporation (GHC)Shuweihat Asia Power Company (SAPCO)TabreedThe Petroleum InstituteTotal Tractebel Emirates O&M
EXHIBITORS AT 2017 EDITION CAME FROM THE FOLLOWING SECTORS:
23%
16%15%
13%9%
9%4%4%
2%
3%
GOVERNMENT/SOCIAL INSTITUTION
RECRUITMENT AGENCY/CONSULTANCY
INDUSTRIAL/MANUFACTURING/MAINTENANCE
BANKS/FINANCIAL INSTITUTIONS/INVESTMENT
DEFENSE/SAFETY & SECURITY
ENERGY/OIL & GAS
HEALTHCARE/INSURANCE
TRADE/RETAIL
EDUCATION
IT/TELECOM
INTERESTED IN EXHIBITING? Contact us today to discuss theopportunities available to your company
98% of exhibitors stated that it is essential for their business to exhibit at Tawdheef
98% agree that Tawdheef forms an important part of their recruitment strategy
95% would recommend exhibiting in the future
90% of exhibitors stated that the they saw the right visitor audience at the event
EXHIBITOR SUCCESS 2017
Excellent show. We were able to get good number of CVs and could interact with Emiratis talents
Overall the event looks great, more busy than last year overwhelming volume of applicants, this event will boost thecampaign of Emiratization and continue to develop social awareness of opportunities in private and government sectors
Mark Hapatinga, Emirates Advanced Investments Group
Bouchra Navel, UAE Exchange
WHAT OUR EXHIBITORS HAD TO SAY:
+971-4-4072581
FEATURES
The Tawdheef Seminars
Career Development Guidance Features A variety of features such as the Ershaad.ae Interview Room, Bayt.com CV Clinic, and Interns ME Video CV Studio were at the 2017 event, and visitors can expect even more career development features in 2018.
Exclusive Ladies Morning Each year – the morning of the second day of the show is reserved for ladies only to provide a comfortable environment in which ladies can find out about the recruitment opportunities on offer
SPACE,SPONSORSHIP& BRANDINGOPPORTUNITIES
PricingSpace only : 395$
per sqm (minimum 36sqm)
Shell Scheme : 455$ per sqm (minimum 12sqm) includes shell scheme stand, carpet, power, lighting
175$ for basic furniture package ( 1 table, 2 chairs and 1 lockable counter)
Compulsory insurance = 185$
SponsorshipTake advantage of Tawdheef’s comprehensive marketing campaign and increaseawareness of your brand Whatever your objectives are, we can find a sponsorshipsolution to meet your specific needs and budget
Other bespoke packages: Award Ceremony SMS Campaign Overhead Banner You-Are-Here (YAH)Boards Sponsorship
Platinum: 45,000$ Gold: 35,000$ Silver: 25,000$Main Packages:
Email Campaign Registration Area Footprint Stickers
At the Tawdheef seminar programme, visitors learned how to plan their career choices in order to meet their long-term personal objectives.With a strong focus on self-development and transferable skills, the programme aimed to benefit both newcomers to the job market as well as easoned employees looking for a new challenge. Visitors attended seminars to hear from recruiters, motivators, career coaches, HR specialists, guidance professionals, self-development specialists and other relevant professionals delivering inspirational presentations, workshops, and important discussions that provided them with free expert guidance on their career paths.
THE TAWDHEEF EXCELLENCE AWARDS
Excellence in Onsite Candidate Engagement:Abu Dhabi Police GHQ
Emiratisation Initiative of the Year:Cleveland Clinic Abu Dhabi
Innovation in Employee Engagement:Alliance for Management Consulting & Training
Best Pre-Event Marketing:TCA Abu Dhabi
Award Categories and Winners:
MARKETING & PROMOTION
Dedicated E-mail Campaign
Website
Digital Marketing
Social Media
As an exhibitor of Tawdheef – you will benefit from an extensivemarketing campaign which includes but is not limited to the following:
In addition to an comprehensive targeted email campaign to ourinternal database of Emirati jobseekers, emails are alsosent to the subscribers of:
Your company will be listed on our website which receives over 5,000 hits per month. Increase your visibility by optingfor the Enhanced Route Planner & Website Entry option at a cost of 250$
An extensive digital marketing campaign will be undertaken – for 2017 we achieved the following:Google – adwords & display advertising resulted in over 9,750,000 impressionsFacebook – adverts & posts have resulted in over 4,000,000 impressions with particular pieces ofcontent reaching over 100,000 people
Exhibitors are also promoted via our social media network which includes Facebook, Twitter, LinkedIn & Instagram
Bayt.com | Ershaad | Akhtaboot | Emirates National Development Programme | Naukrigulf | Emiratisation.org| Laimoon | Gulftalent | Neopromo – Capital Business, Lifestyle & Executive Women
Here is just a selection of some of thepublications/TV/radio that Tawdheef was featured in for 2017
Gulf News • The National • Al Ittihad • Khaleej Al Bayan • Emarat Al Youm • Al Watan • 7 Days Abu Dhabi TV • City 7 TV • Dubai Eye • Xpress • Gulf Today • Al Fajr • Al Wadha • Khaleej Times
Total PR value for the 2017 campaign: of7,710,872.89$(AED 28,298,903.50)
OutdoorOutdoor campaign undertaken throughout Abu Dhabi hotspots
to be seen by your target audience
RadioAdvertising conducted in the run-up to the show on the major
radio stations
UniversitiesVisits are undertaken to all major universities in the UAE to promote
the show to final year students and fresh graduates.