sales assign b
TRANSCRIPT
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By,Merlyn Dcosta
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Nike
To bring inspiration andinnovation to every
athlete* in the world
* If you have a body,you are an athlete
Adidas
To be the leading sportsbrand in the world
*Impossible is Nothing
http://www.youtube.com/watch?v=EPO20Pk
SztE
http://www.youtube.com/watch?v=EPO20PkSztEhttp://www.youtube.com/watch?v=EPO20PkSztEhttp://www.youtube.com/watch?v=EPO20PkSztEhttp://www.youtube.com/watch?v=EPO20PkSztEhttp://www.youtube.com/watch?v=EPO20PkSztEhttp://www.youtube.com/watch?v=EPO20PkSztE -
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Nike
1964:Bowerman/Knight
1970: Waffle Iron 1972: Swoosh
1980s: Sport CelebrityEndorsement &Growth
Adidas
1920s-30s: Dassler
1954: Soccer
1960: 3-Stripe 1984: Summer
Olympics &Mainstreampopularity
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Nike
Chairman of the Board:Phil Knight
CEO Nike: Mark Parker CFO: Don Blair
President Nike Brand:Charlie Denson
Global Operations:Gary M. DeStefano
Adidas
CEO Adidas-group:Herbert Hainer
Finance Adidas-group:Robin J. Stalker
CEO Adidas brand:Erich Stamminger
Global OperationsAdidas-group: Glenn S.Bennett
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Nike
Athletic Shoes
Apparel
Sports Equipment Accessories
Adidas
Footwear
Sportswear
Sports Equipment
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They design, develop, andmarket high quality activesports apparel, equipment,and accessory products
Nike distributes one newshoe style every single day
Nikes critical factors forsuccess are maintainingcurrent standards, closerworking relationships, andretaining customer loyaltyby guaranteed standard ofproduct
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They not only see competition from Adidas andReebok, but also with Old Navy and Abercrombie andFitchContinuous marketing research is the key in assessingthe market
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Nike
NIKE
Five Subsidiaries
Cole Haan Converse
Hurley International
NIKE Golf
Umbro
Adidas
Adidas
Two Subsidiaries
Reebok TaylorMade
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Nike
Running Footwear
Clothing
Golf Footwear
Clothing
Soccer Footwear
Clothing
Adidas
Sport Performance
Footwear
Sport Style Clothing
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Nike
Premium PriceStrategy
SponsorshipAgreements
No Manufacturing
Adidas
Premium PriceStrategy
SponsorshipAgreement
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Nike
Outsourcing
Adidas
Implementation ofJoint Operating Model
in Europe
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Nike / Adidas
Sales are Flat
Low Consumer Confidence in the Economy
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Nike
2008: Trade Deficitwith China
Adidas
2008: Global SportsPartnerships
2009: InternationalDay of Peace
2009: DJSI Winner
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Nike / Adidas
China: Child Labor
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Nike
Adidas
New Balance Athletic
Shoe, Inc PUMA AG Rudolf
Dassler Sport
Adidas
Nike
Amer Sports Corp
Callaway GolfCompany
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Nike
Growth in MensFootwear
Recent Growth in USMarket Share
Adidas
Grow Reebok men
Continue Partnership
Development
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Nike
Under Armour
Economy
Adidas
Economy
US Market share
shrank 2009
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Nike
2007: LIVESTRONGChallenge
http://www.youtube.com/watch?v=RDfCTJQTpXs
2009: Profitable Stock
Split 2 for 1
Adidas
2008: Beijing OlympicPartnership
2009: BusinessRealignment
2009: Sold $15.7 millionshares of stock
2009: Cirque du SoleilPartnership
http://www.youtube.com/watch?v=RDfCTJQTpXshttp://www.youtube.com/watch?v=RDfCTJQTpXshttp://www.youtube.com/watch?v=RDfCTJQTpXshttp://www.youtube.com/watch?v=RDfCTJQTpXshttp://www.youtube.com/watch?v=RDfCTJQTpXshttp://www.youtube.com/watch?v=RDfCTJQTpXs -
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