JOHN ASSARAF

SALES

AND MARKETING

STRATEGIES

• Who is the exact target audience that will purchase your product or

service?

• What pains and problems does this target market have?

• What solutions does your product/service have to cure those

pains?

• How are those solutions remarkable enough to start a buzz and set

you apart from the competition?

*From Reality Marketing Revolution

Developing A Marketing Hook

CLIENT PROFILE GOAL

Demographics Psychographics

Characteristics

that identify

the type of client

that has a need

to purchase your

product or

service.

Factors that

identify the

motivation or

reasons why

someone wants

to buy your

product or

service.

PEOPLE BUY

• THE BENEFIT

• THE PROMISE

• THE TRANSFORMATION

• RELEASE OF PAIN, FEAR &

ANXIETY

Sales/Marketing Process Mapping

Visual outline of your Sales Process

Identify Lead Generation Lead

Qualification Lead Conversion Lead

Nurturing

Perfect Client Drawing PC’s

in Match Profile Needs

Met

Continued

Communication

Distribution Channels

Direct Sales Events

Retail Sales Agents

Online Phone Sales

Mail Order

Do you know your channels?

Sales Strategies

• Direct Sales

• Telemarketing

• Backend or

Upselling

Strategy:

Direct Mail

Options:

• Postcard

• Sales Letter

• Script

• Report

• Brochure

• Drip Campaign

Tactics:

20% discount

Special Service

New Client Special

Frequent Buyer

Educate clients

Marketing Strategies

17 Marketing Strategies means more opportunity for

your business growth!

Advertising Affiliate and Joint Venture

Affinity Programs Barter

Catalog Direct Mail

Event Marketing Frequent Buyer Programs

Internet Outdoor Media

Point of Purchase Point of Sale

Place-based media Promotions/Cross Promos

Public Relations Referrals

Signage

The opportunities are endless!

Process Map Example

Place ad in local

magazine

Client Calls

Client Emails

Take Call

Respond with

Sales Copy

Make the Sale

Follow-up Call

Make the Sale

Follow-up Email