Sales and Distribution

JILS JOY MAB DMS15397036

Company Introduction

• Founded : 1958• Industry : Electrical equipment• Founder : Qimat Rai Gupta • Headquarters : Noida, India• Products : Fast Moving Electrical Goods• Divisions :Lighting Sector, Power Distribution Sector• Brand: Sylvania, Concord, Luminance, Claude,

Crabtree• Revenue: 85.69 billion INR

VISION

"To be a globally recognized corporation that provides best electrical & lighting solutions, delivered by best-in-class people."

Our Brands

World-class Brands &

Exceptional Products

PROGRESS AT A GLANCE OF LAST 10 YEARS

Global Presence

PRODUCT LINE• Domestic Appliances• Cables and Wires• Crabtree Modular Switches• Industrial Switchgear• Lighting• Fans• Water Heaters• LED/CFL• Motors• Monoblock Pumps

Distribution Network

Havells

Branch offices

Distributors

Retailers

Customers

Havells Galaxy

- One Stop Shop for Havells & Crabtree Products- 63 Galaxies opened in different cities- Target to reach 100 by year end

First in the Industry to create a Galaxy conceptInnovative retail initiative

– Galaxy

-Unique Concept of Displaying Entire Havells Range in Wholesale Markets-First two Havells World in Delhi & Mumbai

First in the Industry to create a Havells World conceptInnovative Retail initiative – Havells World

Strengthening the connect with retailers, electricians, consumer

Unique engagement with retailers

Engagement with Electricians, registered 200k in last 2 years

One-stop, Exclusive showrooms #280-400

Using Technology at fore front

m CatalogueMobile AppUnique augmented reality feature allows to see products at the place of installation

m ConnectMobile App for trade partners

Distribution Network• 12manufacturing units in 8 locations in India- Baddi

(2 Units), Haridwar (2 units), Noida, Faridabad, Alwar, Neemrana, Saibabad .• 6 manufacturing plants are located across Germany,

Belgium, U.K, France, Costarica, Columbia, France.• 91 branch offices, over 20,000 Strong Distribution

Network• Clientele: India, UK, Malaysia, Singapore, Bangladesh,

Sri Lanka, Dubai, Africa, Iran and Iraq• Exports to over 50 countries globally

DEEPENING DISTRIBUTION NETWORK

• Start building direct connect with retailers and electricians to create excitement and demand generation, to be serviced through existing dealer.• Vertical (tier II, III cities) and horizontal channel

expansion -product extension to allow entry in uncovered distribution network (pumps, domestic appliances)• Technology and use of mobile apps will provide

convenience and speed• Intimate dealer relationship with strategic initiatives

SUMMARY

• Havells metamorphosing into branded consumer company benchmarked against the best-in-class across industries.• Constant endeavor to strengthen core with

technology and native business acumen.• Focus on growth with organic leverage and

inorganically.• Well positioned for industry leading growth,

spurred by anticipated economic revival.