salemla career fair june 16, 2012
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…AND THE TALENT ECOMOMY
ADAPT OR DIE1998
“Why do we need web pages?”
2012“Why do we need real-time social media?”
http://www.youtube.com/watch?v=fpMZbT1tx2o
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FIND AND BE FOUND
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How will the perfect job FIND YOU?
A Virtual Trade Show
People you already know
People you want to know
People you should know
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LinkedIn Basics
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Social Media community for Professionals Approx. 160 million members in over 200 countries A new member joins LinkedIn approximately every
second Executives from all Fortune 500 companies are
LinkedIn members Over 85% of recruiters use LinkedIn to find talent
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LinkedIn Demographics
Employers Are Looking for Talent
Passive candidates need to be offered opportunities which will allow them to change the trajectory of their career
Raises the bar and makes employer branding more important than ever before
Take employer brand to the sort of top talent that should be working at their company
Employer branding means creating places where candidates can discover your values, culture and learn more about what it’s like to work at your company from people in their network
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Building BRAND YOU
1.What are your attributes?2.What brand are you trying to build?3.Why?4.Be Perceived as an Expert5.Go niche
Will They Find YOU?
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Personal Branding Best Practices
Promotion:1. Be Modest - What if I sound like I’m bragging?2. Be Truthful - Awards, honors3. Don’t oversell – State the facts. No blatant self-serving
“Toot Your Own Horn”
“Celebrate & Empower Your Dreams”
Tips:1. Disengage yourself from YOU2. Look at yourself as a valuable project3. Create a plan4. Engage a trusted colleague to proofread, comment5. Do it! Make revisions as you go
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The Resume Is Dead Actually, it’s evolving
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Getting Started – Image Tips
1. Professional photo – Close Up
2. Consistent handles (names) across all social platforms
3. Link everything!
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LinkedIn “Connections”
Extend a “digital handshake” Make “Connections” with those you know and don’t know Interact with industry professionals
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Personal Professional Profile
LinkedIn Profile Tips
Use your real name Craft a headline that
accurately brands you right now
Value Proposition Post relevant and
timely information in status updates
Education Skills Accomplishments Portfolio Projects Publications SlideShare
presentations Twitter handle Link to blog
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LinkedIn Search – Power Tool
Use Search to gain business intelligence
Valuable features
Finding potential: ClientsBusiness partnersHiring agentsCompetitive Information
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LinkedIn Groups
1. Group search – First invite Connections from:– College alumni
– Industry
– Professional Associations
2. Free introductions among Group members
3. Groups are 1. Open- anyone can join
2. Private (approved by Admin)
4. Start a Group and discussion topic
5. Comment on other Group discussions>connections> prospects & leads
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6 Ways to Generate Leads Via LinkedIn
1. Create a polished profile
2. Join LinkedIn Groups where your clients/customers gather and participate, comments
3. Post relevant content on Groups
4. Create your own LinkedIn group and share relevant content
5. Post questions, answers
6. Promote Events for Free!
Thank You!
Embrace the Future Empower Brand “You" Lead the Way!
Beverly [email protected]
@beverlymacy