AN ORGANISATION STUDYAT

EASTERN Condiments Pvt. Ltd

Submitted bySAJA.K.A

ROLL NO: 32

Submitted to

ISSAC sirFaculty

Submitted on

07 DECEMBER 2009

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INTRODUCTION

An organization is a planned co-ordination of a number of people and

their activities for the achievement of some specific goals through division of labour, and

hierarchy of authority. An organization study involves the study of the structure and

functioning of its departments.

OBJECTIVES OF THE STUDY

1. To study the organization as a whole.

2. To analyse the Organizational Structure and its hierarchy.

3. To study the various departments of the Organization.

4. To determine how the different departments are functioning.

COMPANY PROFILE

The Eastern Group of Companies founded by Mr. M.E. MEERAN, started with a

dream, making good products available to the common man at the right prices. The

Company was established in 1983, is a pioneer in the state to produce packaged curry

powders, Masala powders, spices and coffee powder.

      

Eastern Condiments Pvt. Ltd. is a well-established name as Kerala’s largest

manufacturer of condiments and one of the leading brands in south India. An expertise

and experience collated over a period of 30 years has borne fruit. Nation wide branches,

two well-equipped factories situated in the Eastern high range of South India and over

two million satisfied households all over stand as solid evidence of its exceptional repute.

A name that will hold its own for years to come as the worthwhile manufacturers,

distributors and exporters of the quality natural and blended spices powders and spices.

     Mr. MEERAN the chairman of Eastern Group started his career as a businessman with

a wholesale provision store at Adimali in 1969, named Eastern Trading Company. He

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could establish a good sales network in Idukki district and the businessman in him felt the

niche for spices powders, at a time household were sparingly using such powders in their

daily cooking. As years passed he started an agency business in 1975 named Eastern

Agencies at Adimali where its wholesale shop was located. He had taken products from

in and out of the state and worked as an agency for trading. The unit shown scope for

better prospectus and the present popular Eastern Condiments was established in

1983.Within a few years it could become the market leader, though a number of curry

powder industries have sprouted up, all over Kerala.

      

Eastern Condiments Pvt. Ltd. (ECPL) started as a family-managed business and soon

transformed into a professionally run organization by adopting several steps to imbibe the

principles of sound corporate governance practices.

The team is led by the Group Chairman, Mr. M. E. Meeran and assisted by the Board of

Directors, Mr. Navas Meeran, Firoz Meeran, Mr. M.S. Ranganathan and Mr. M.S.

Sebastian.

Currently, ECPL employs approx. 1300 employees across its various region

 The various departments in Eastern are:

Accounts and Finance

Human resource management and Administration

Production

Maintenance and Electrical

Marketing

Quality control

Purchase

Exports

IT

Production planning and Control

3.2 ORGANISATION CHART

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VISION 

To be the preferred provider of products and services of outstanding value,

satisfying the basic needs of the mass market through the adoption of globally acceptable

standards and continuous innovation.

To be the preferred employer in the industries we are in, by providing a

challenging work environment and adding value to our people through exposure and

shared learning.

To be the preferred business partner of all our stakeholders, by providing them

with exemplary benefits and shared growth.

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EASTERN CONDIMENTS PRODUCT PROFILE

       India is considered to be the home of spices. Spices play a very important role in

our national economy. The purity and freshness of Indian spices and spice powders has

grown into a favorite in India and all over the world. Spices are used in many countries as

flavouring agents. They improve the flavour and acceptability of cooked food and make

them more delicious. Eastern Condiments Pvt. Ltd. has different varieties of spices, curry

powders and pickles on its product mix. The purity and freshness of Eastern curry

powders made Eastern a house hold name and to it grew to be a leading brand in Kerala.

    Eastern curry powders popularly known as ‘Strong Masala’ is processed using

the unique flavour-lock technique. The best quality spices are powdered under stringent

temperature control, using micropulverisers ensuring that the precious volatile oils that

give the flavour to the spice are preserved. Eastern curry powders are so pure and fresh so

that use just half as much as any other for excellent taste.

Eastern curry powders are a household name in Indian and export to various countries

like Middle East, U.K, U.S.A, Australia and Germany. Eastern has grown into a favourite

in Indian home across the world. Excellent quality and right pricing has become the

winning formulae of the Eastern Group. Eastern curry powder is fast growing into an all

India brand with its entry into new markets and the introduction of market specific new

variants.

 PRODUCTS OF MANUFACTURING

      

Eastern Condiments Pvt. Ltd. has different varieties of spices, curry powders,

blended curry powders-Masala, instant pickle powders and pickles. The company’s pickle

market is mainly concentrated in exporting. The different categories of products are as

follows:

DIRECT POWDERS

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SPICES

TUMERIC POWDER

CHILLI POWDER

CORIANDER POWDER

BLACK PEPPER POWDER

DRY GINGER POWDER

BIG JEERA POWDER

CUMIN SEED POWDER

METHI POWDER

RICE

PUTTU PODI

APPAM PODI

IDIYAPPAM PODI

CHEMPA PUTTU PODI

PATHIRI PODI

BLENDED CURRY POWDERS

RASAM POWDER

SAMBAR POWDER

PICKLE POWDER

PAV BHAJI POWDER

FISH MASALA

CHICKEN MASALA

MEAT MASALA

KABAB MASALA

CHANA MASALA

GHARAM MASALA  

BIRIYANI MASALA

VEGETABLE MASALA

PICKLES

MANGO PICKLE

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TENDER MANGO PICLKE

LEMON PICKLE

GINGER PICKLE

GARLIC PICKLE

FISH PICKLES

PROWN PICKLE

MIXED VEGETABLES PICKLES

TEA & COFFEE

COFFEE POWDER (ADIMALY KAPPI)

EASTEA

FUNCIONAL AREAS OF THE ORGANISATION

DEPARTMENTS

Eastern Condiments Pvt. Ltd. Adimali has ventured its functioning into various

departments.

HUMAN RESOURCES

MARKETING

ACCOUNTS AND FINANCE

PRODUCTION PLANNING AND CONTROL

EXPORTS

I T

PURCHASE

QUALITY CONTROL

MAINTENANCE AND ELECTRICAL

PRODUCTION

HUMAN RESOURCE AND ADMINISTRATION DEPARTMENT

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   Human resource is the most important asset of every company. It is the backbone of

every organization. The success and failure of every company is dependent upon its

human resource. It is a fact that the people are vital for the effective operation of a

company as human efforts and minds are the main driving force behind any organization.

The key factor in the growth of Eastern is mainly the good and healthy employer-

employee relationship. About 1700 employees are working with one heart and institution,

where 80% comprises women workers.

STRUCTURE OF H R D DEPARTMENT

 

RECRUITMENT AND SELECTION

      Recruitment is only one of the steps in the selection process. Vacancies arising in an

organization due to various reasons such as resignation, termination, death, employ’s

promotion or transfer etc. has to be filled by recruitment and selection. 

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HEAD (H R & ADMIN)

SR. MANAGER

SR. OFFICER

OFFICERS

 

MARKETING DEPARTMENT

Marketing is an integrated communications-based process through which

individuals and communities discover that existing and newly-identified needs and wants

may be satisfied by the products and services of others.

Marketing is defined by the American Marketing Association as the activity, set

of institutions, and processes for creating, communicating, delivering, and exchanging

offerings that have value for customers, clients, partners, and society at large Marketing is

the core of all management functions. One of the important reasons behind the success of

the company is its marketing strategy compared to their rivals. The system followed by

Eastern is very unique and it has been very effective. They deal with the wholesalers and

retailers directly at their doorstep with the help of around 75 vehicles going in as many

different routes covering the entire state.

DIRECT SALES

      This peculiar feature of Eastern curry powders helped it to vary from other

companies. The group directly distributes the products to retailers in Kerala. The

company has around 400 vehicles, which go on around routes covering the entire state. A

sales executive, sales assistant and driver are there on each van to go for the sales.

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STRUCTURE OF MARKETING DEPARTMENT

The various sales techniques consist of:

Route Sales

Factory Fresh Outlet

Export Sales

FINANCE AND ACCOUNTING DEPARTMENT

    

Financial management is that managerial activity which is concerned with the planning

and controlling of the firm’s financial resources. It deals with finding out various sources

for raising funds for raising funds for the company.

The objective of Financial Management or goals of business finance is to

maximize the company’s economic welfare. There are mainly two steps for achieving this

specific objective. They are:

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SENIOR MARKETING MANAGER

MARKETING MANAGER

ASST MANAGER

SR.SALES EXECUTIVES

SALES EXECUTIVE

STOCK ASST

SALES DRIVER

ADMIN. STAFF

STRUCTURE OF FINANCE DEPARTMENT

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CHIEF FINANCE OFFICER

FINANCE CONTROLLER

ASST. GENERAL MANAGER

DEPUTY. MANAGER

SENIOR OFFICER

OFFICERS

COMPANY SECRATARY

PRODUCTION DEPARTMENT

The function of the production department is to produce products on time, to the

required quality levels, at the defined product cost.

The first step in production takes place both at Adimali and Theni where the raw

materials (chilly, turmeric, coriander) needed are purchased in bulk are cleaned, roasted,

crushed, powdered and packed and dispatched to Adimali for further packing. The

company itself handles the distribution.

PRODUCTION FLOW CHART

PRODUCTION DEPARTMENT STRUCTURE

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DIRECTOR PRODUCTION

PRODUCTION HEAD

PRODUCTION MANAGER

Chilli, Coriander, Turmeric & Spices

Cleaning Drying Roasting

PowderingMixing

Packing

Marketing

IT DEPARTMENT

(INFORMATION TECHNOLOGY DEPARTMENT)

The whole organisation is computerized. All the departments are connected via a

network. Eastern uses oracle based software called Orion, which has been customised to

suit the needs of this particular organisation. This software has been developed by 3i.The

networking is done through a BSNL lease line and it has 2 mbps speed. Currently the

organisation has only 1 lease line, but they will get 2 more lease lines to make the system

foolproof at all times. So the organisation will have a total of 3 lease lines in the near

future.

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ASST.MANAGERSR.SUPERVISOR

SECTION SUPERVISOR

WORKER

SR.SUPERVISOR

SECTION SUPERVISOR

WORKER

STRUCTURE OF THE DEPARTMENT

PURCHASE DEPARTMENT

The purchasing department is responsible for providing the materials, components

and equipment required to keep the production process running smoothly. A vital aspect

of this role is ensuring stocks arrive on time and to the right quality.

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Sr. Officers

IT Director

Officers

Mgr. Application Mgr. Infrastructure

Officers

STRUCTURE OF PURCAHSE DEPARTMENT

PRODUCTION PLANNING   AND CONTROL DEPARTMENT

Production planning and control department plans everything regarding

production. It finds out what is to be produced, when, where, what quantity, and it even

informs the purchase department about what raw materials is to be purchased for

production. PPC regulates stock inflow and out flow with the help of ORION software, so

the amount of stock will be readily available. With the help of ORION they get a

statement, based on that statement they can also manually check the amount of stock and

production made. All 5 locations are handled from Adimaly itself  

PROCEDURE

They make plans according to the data provided by the marketing department

(The requirements for coming period)

Based on this they give instruction to the purchase dept and the production dept.

They plan for 3 months later it is divided on monthly basis and finally supervisors

in production scheduling on weekly basis

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A G M - PURCHASE

ASST. PURCHASE MANAGER

SR. OFFICER

OFFICER

Production is according to the requirements and will depend on seasonal

demands.

Total number of employees in this department is 25.

STRUCTURE OF PPC DEPARTMENT

STRENGTHS

In Kerala it is the market leader with more than 70% market share to almost all its

products

Eastern is the largest exporter of spice powders in consumer pack from India that

export mainly to Middle East, U.K., U.S.A, Australia and Germany. Presently the

company is exporting 60% of its products

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DIR. MANUFACTURING

PRODUCTION HEAD

MANAGER

SR. OFFICERLOADING & UNLOADING

SUPERVISOR

OFFICERS

WORKERS

Award for outstanding export performance by spices board India, for the

consecutive years 1997-98 to 2007-08

DIRECT SALES - company’s own vehicles undergoing distribution aids to give

an important mode of advertisement.

Fully computerized departments- it enables them easy handling of transactions

and documentations.

Ensures high quality in all products through modern lab facility.

Company has got ISO9001-2000and 22000 certification.

CONCLUSION

The study conducted at Eastern Condiments Pvt. Ltd., which is one of the

pioneer in Condiment industry and the market leader in variety of packaged curry

powders in South India. It was a general study regarding all functions and aspects of

Eastern Condiments Pvt. Ltd., and giving more importance to Human Resource,

Marketing, Finance, Production, and Export. It is found that a cordial relationship is

maintained between all departments for the smooth functioning and achievement of the

organizational goal of maintaining the market leadership and company’s image. Eastern

has achieved these enviable heights mainly due to the hard work and commitment of

quality besides bringing a good product at right prices to the consumers.

The study helped me to understand that how the company identifies the right taste of the

consumers and how it became the leading brand in south India and largest exporter of

spice powders in consumer pack from India. I was also able to understand some of the

opportunities and threats of the company.

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