saint joseph's university, 2012_2013 chapter plan submission
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Live the Marketing LifeSaint Joseph’s University Haub School of BusinessChapter Plan 2012-20131Chapter Plan 2012-2013TABLE OF CONTENTSCHAPTER OVERVIEW 03 SWOT ANALYSIS 04 PROFESSIONAL DEVELOPMENT 05 COMMUNITY SERVICE 06 FUNDRAISING 07 MEMBERSHIP 08 COMMUNICATIONS 09 CHAPTER OPERATIONS 10 CALENDAR OF EVENTS 11 BUDGET 122Chapter Plan 2012-2013CHAPTER OVERVIEWAMA Mission StatementThe AMA is a professional association for individuals and organizations leading the practice, teachTRANSCRIPT
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Saint Joseph’s University Saint Joseph’s University
Haub School of BusinessHaub School of Business
Chapter Plan 2012Chapter Plan 2012--20132013
Live the Marketing LifeLive the Marketing LifeLive the Marketing Life
2
TABLE OF CONTENTS Chapter Plan 2012-2013
CHAPTER OVERVIEW 03
SWOT ANALYSIS 04
PROFESSIONAL DEVELOPMENT 05
COMMUNITY SERVICE 06
FUNDRAISING 07
MEMBERSHIP 08
COMMUNICATIONS 09
CHAPTER OPERATIONS 10
CALENDAR OF EVENTS 11
BUDGET 12
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CHAPTER OVERVIEW Chapter Plan 2012-2013
The AMA is a professional association for individuals and organizations leading
the practice, teaching and development of marketing knowledge worldwide.
Our principle role is to serve as a forum to connect like-minded individuals and
foster knowledge sharing, provide resources, tools and training and support
marketing practice and thought leadership around the globe.
AMA Mission Statement
The AMA chapter of Saint Joseph’s University is devoted to helping it’s members,
student body, and community make great strides in teaching, communicating, and
connecting with plethora of marketing resources. These resources include alumni,
faculty, career services, and experts in various business fields.
It is the greatest hope of this chapter that its members will enter into the business
world with the wisdom, resources, confidence, and ethical values for a successful
future.
SJU AMA Mission Statement
VP of Fundraising & Events: Veronica Polce
VP of Community Service: Adriana Zegarelli
VP of Advertising & Promotion: Michelle Bodnar
VP of Membership & Finance: Adrienne Mishoe
President: Lauren Bogen
AMA Executive Board
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SWOT ANALYSIS Chapter Plan 2012-2013
This chapter has outlined our goals and strategies in order to
achieve new levels of excellence which includes a specific
focus on the strengths, weaknesses, opportunities, and
threats presented below. During the 2012-2013 term,
our chapter notes our progress and shortcomings while
designing events to reach our objectives and to conquer our
weaknesses while observing the variable opportunities and
threats.
Strengths:
Strong external & internal communication
network
High committee involvement
Diverse mix of professional speakers
Great relationship with marketing department
Devoted chapter advisor and experienced
executive board
AMA Office provides great central location for
students
Weaknesses:
Cost of membership dues
Number of junior and senior members
Member participation in fundraising and
community service
Traditionally low attendance rate at end of
semester meetings
Opportunities:
Students are motivated wanting to take
advantage of membership that will help
their future careers
Networking opportunity with local chapters
and within SJU
Contacts with marketing department can be
utilized to increase student awareness
Request recommendations from members
Threats:
Many organizations hold their meetings during the
school’s free periods
Students can perceive academic organization as
resume fillers
Busy schedule of students
Competition from Food Marketing Club and
Young Entrepreneur Club
5
Intercollegiate Conference
Goal:
Network with national
and international stu-
dents
Transfer the expertise
gained to our members
Achieve Gold chapter
status
Strategy:
Work closely with ad-
viser
Annual Case Competition
Goal:
Surpass all previous
SJU cases
Work with individuals
who specialize in this
industry
Strategy:
Collect primary and
secondary data
Skillfully apply class-
room knowledge
Pre & Post Leader Ses-
sions
Goal:
Provide board mem-
bers with access to
leaders
Develop relationships
with all speakers
Strategy:
Spend time with speak-
ers before and after
events
Strategy
Inquire within SJU
community the type of
meeting
Give students an op-
portunity for a Q&A
session
General Meetings
Goal
Have at least 10 mem-
Professional Speakers
Goal:
Find speakers that ap-
peal to a wide range of
students and majors
Develop connections
with the speakers
Have at least 15 peo-
ple attend speaking
events
bers attend
Have at least 4 pro-
spective members at-
tend
Strategy
Successfully advertise
general meetings
Have general meetings
in the same location
A M A B O A R D M E M B E R S
S A I N T J O S E P H ’ S U N I V E R S I T Y S T U D E N T S & F A C U L T Y
A M A M E M B E R S
members of the AMA
Strategy
Hold an exclusive re-
ception with prominent
industry leaders
Career Services Work-
shops
Goal:
Deliver important in-
formation about inter-
views and jobs
Strategy
Connect with career
services
Marketing Week
Goal:
Have at least 5 AMA
members at each event
Increase awareness of
AMA on campus
Strategy
Plan an entertaining
and informational
week
Brand You
Goal:
At least 50% member
attendance
Introduce life-long self
branding strategy
Strategy
Taught by Kimberly
Richmond
Conversations & Cocktails
Goal:
Bring together senior
“I am really
thankful to be
part of an
organization
that I can be
apart of long
after
graduation”
-AMA Member
Chapter Plan 2012-2013 P R O F E S S I O N A L D E V E L O P M E N T
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JDRF Fashion Show
Goal:
Promote fashion show
fundraiser using social
media and direct mar-
keting
Strategy:
Work with the Sorority
to raise money for
Type 1 diabetes and
the JDRF Foundation.
―Have a Heart‖ Events
Goal:
Make at least $75 and
donate to Donate Life
Strategy:
Have activities and
information to raise
awareness of organ
donors.
Donut Run
Goal:
Raise at least $50 for a
philanthropic Strategy:
Sponsor runners
Encourage student or-
ganizations to partici-
pate
Hawk Hysteria
Goal:
Raise at least $200 for
Simon’s Fund, SJU
charities Corporation
Strategy:
Rent a table at the
event
major to create the
video
Have it be relevant to
both target markets
Donate Life Case Study
Goal:
Create comprehensive
IMC plan for Donate
Life America
Receive some recogni-
AMA Saves Lives Video
Competition
Goal:
Submit one profession-
al video in the comple-
tion
Receive at least 100
views on Youtube
Strategy
Enlist communications
tion for the case study
at annual conference
Strategy:
Have all students in
Marketing Strategy
class participate in the
case study
S A I N T J O S E P H ’ S U N I V E R S I T Y
G L O B A L L Y
S U R R O U N D I N G C O M M U N I T Y
bers participate
Raising awareness on
Fair Trade and Social
Justice issues in South
America.
Strategy:
Work with Cabrini
College in Host tourna-
ment
Philabundance
Goal:
Have at least 5 mem-
bers sign up
Strategy:
Encourage members to
actively participate
with small presentation
Boo Crew
Goal:
Help increase partici-
pation by 10%
Strategy:
Promote the boo crew
event university-wide
Community Day
Goal:
Encourage members to
partake in community
day event
Strategy:
Make announcements
during Marketing
Week events
Wally Ball tournament
Goal:
Have at least 5 mem-
“To drive
individuals,
organizations and
communities to
increase the
number of
designated organ,
eye and tissue
donors who save
and heal lives.”
-Donate Life
Chapter Plan 2012-2013 C O M M U N I T Y S E R V I C E
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September-Landmark
Goal:
Raise $200.00
Strategy:
Pass out and post flyers
around campus and
during meetings
Actual amount raised:
$305
October– Bake Sale
Goal:
Have Bake sale with
Halloween related des-
sert items
Our goal is to raise
$40.00.
Strategy:
Promote event with
social media and fly-
ers
November– Guest Bar-
tending
Goal:
Host a guest bartending
event at The Bayou Bar
and Grill in Manayunk,
PA.
Our goal is to raise
$100.00
Strategy:
Collaborate with other
student organizations to
promote event
Utilize social media
Strategy:
Send out emails to par-
ents
Provide students with
information about the
AMA upon pick up of
packages
Raffle
Finals Packages
Goal:
Raise $1000
Increase awareness of
AMA benefits among
parents of Saint Jo-
seph’s University stu-
dents
Goal:
Raise $500
Increase awareness of
AMA benefits to com-
munity members
Strategy:
Email alumni and par-
ents of students
F A L L
Y E A R L Y
S P R I N G
Valentines related des-
sert items
Our goal is to raise
$50.00
Strategy:
Promote events with
social media and fly-
ers
February– Basketball
Goal:
Raise $250 with 50/50
Raffle with SJU men’s
basketball
Entice participants by
using 50/50 technique
March– Guest Bartending
Goal:
Host a guest bartending
event at The Bayou Bar
and Grill in Manayunk,
PA.
Our goal is to raise
$150.00
Strategy:
Collaborate with other
student organizations to
promote event
Utilize social media
January—Landmark
Goal:
Raise $250.00.
Strategy:
Pass out and post flyers
around campus and
during meetings
Landmark agrees to
give SJU AMA 25% of
the bill when a flyer is
presented
February– Bake Sale
Goal:
Have Bake sale with “I really enjoy
participating in
finals packages
because as a
student I know
how reassuring it
is to receive such
a thoughtful gift
from my family”
-AMA Executive
Board Member
Chapter Plan 2012-2013 F U N D R A I S I N G
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FALL 2012
Goal:
25% of members re new
their membership
Strategy:
“Welcome Back” meet-
ing describing benefits
of renewal
SPRING 2012
Goal:
25% of current or past
members renew their
expired membership
Examine reasons for
renewal
Strategy:
“Welcome Back”
meeting member for
feedback and sugges-
tions
Conduct short survey
Involvement Opportuni-
ties
Goal:
Encourage members to
belong to a committee.
Stimulate interest in
executive board posi-
tions
Strategy:
Hold information ses-
sions on responsibili-
ties of being an execu-
tive board member
Conduct elections for
future board members
Goal:
Have 50% of members
attend at least 3 general
or committee meetings
and 2 professional de-
velopment events.
Strategy:
Continually host events
Provide a place mem-
bership suggestion
Membership Goal
Goal:
Membership Database
Goal:
Maintain an updated
database of members.
Strategy:
Record name, class
year, contact infor-
mation, record of dues
paid and meeting attend-
ance.
Update regularly
Membership Participation
Have 70 dues paid
Strategy:
Utilize all current and
new member retention
and recruitment strate-
gies.
Limit ability to partici-
pate in certain events to
members
Give members tee-
shirts and koozies
R E T E N T I O N O F C U R R E N T M E M B E R S
O V E R A L L M E M B E R S H I P
R E C R U I T M E N T O F N E W M E M B E R S
meeting for new mem-
bers held in the Spring
Strategy:
Attend the September
and October Open
House
Attend activities fair
and have prominent
table
Encourage business
professors to discuss
AMA
Attend Spring Career
fair
Open channels of com-
munication with stu-
dent organizations
Respond to member-
ship inquiries
FALL & SPRING
Goal:
Create university-wide
awareness of the AMA
Have 20 prospective
members attend the Fall
“Welcome Back” meet-
ing
Have 25 members at-
tend a “Welcome Back”
“I'm interested in
becoming part of the
American marketing
association. I am a
sophomore and on
the verge of become
a marketing major. I
would love to attend
meetings and
participate in this
club.”
- Future AMA
Chapter Plan 2012-2013 M E M B E R S H I P
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Social Media
Goal:
Update and maintain
social media accounts
Provide engaging infor-
mation
Increase followers in all
mediums by a minimum
20% each year.
Strategy:
Members provide con-
tent for the accounts
Frequently update our
social media accounts
and encourage university
wide participation
Website
Goal:
Completely redesign
the website to create an
improved space for our
content and a more
interactive website for
our users
Update content daily
Update pictures and
previous event content
monthly
Create new posts on
blog each week
Strategy:
Work with university
web designers to im-
prove website
VP of communications
will have the responsi-
bility of updating and
controlling the website
Have members write and
submit blog post
OrgSync
Goal:
Utilize our new, members
only communication tool
to keep members up to
date and involved with
the organization
Strategy:
Successfully format
OrgSync
Link OrgSync to our so-
cial media sources
C O M M U N I C A T I O N S
Strategy:
Assign board member
to compose press re-
leases
Utilize Saint Joseph’s
University Marketing
and PR Department
and reach out to media
contacts acquired
throughout the years
Alumni
Goal:
Utilize SJU Careers,
LinkedIn, and personal
connections to reach
out to alumni for
speaking opportunities
and events
Strategy:
Board member will
contact them directly
or through a reference
Advertising
Goal:
Generate awareness of
the organization as well
as the events we are host-
ing around campus using
traditional and non-
traditional advertising
Strategy
Create and display en-
gaging print and digital
flyers throughout campus
Provide flyers to all busi-
ness professors
Encourage sharing on
social media outlets
Incorporate word of
mouth with other student
organizations and in
classrooms
Emails & Newsletters
Goal:
Release weekly emails
to members
Release a monthly
newsletter to all stu-
dents
Strategy:
VP of Communications
will send out the once a
week emails as well as
the monthly newsletter
using the
account.
Public Relations
Goal:
Create and distribute
press releases to gain
recognition from vari-
ous media outlets
“OrgSync facilitates
engagement by
connecting your
students to
organizations,
departments, and
programs….helps
units across your
institution improve
communication,
information sharing,
collaboration and
reporting with an
online tool students
Chapter Plan 2012-2013 C O M M U N I C A T I O N O P E R A T I O N S
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Chapter Plan 2012-2013 C H A P T E R O P E R A T I O N S
Use the results to iden-
tify shortcomings
Give results to incom-
ing board members
Spring Shadowing
Goal:
Successfully train in-
coming board members
Strategy:
Shadow for entire
spring semester
Executive Board Meetings
Goal:
Successfully plan all
events
Keep all team members
up-to-date
Strategy:
Daily communication
Chapter Plan & Annual Re-
port
Goal:
Use Chapter Plan as a
blueprint and evaluation
criteria throughout year
Achieve 85% of goals
stated in the chapter plan
Strategy
Request input from all
executive board members
Compare previous years
Membership Survey
Goal:
75% of members fill out
survey
100% Board members fill
out survey
Strategy:
Weekly meetings
Team Time
Goal:
Foster bonds between
all board members
Positive reinforcement
Strategy
Attend school and rec-
reational events togeth-
er
OPA Meetings
Goal:
Collaborate with presi-
dents with other club
presidents
Strategy
Monthly meetings led
by the head of all SJU
clubs
E X E C U T I V E B O A R D O P E R A T I O N S
C H A P T E R M E M B E R O P E R A T I O N S
General Meetings
Goal:
Have a minimum of 7
general meetings
Provide attendees with
useful and interesting
information about the
business world
Strategy:
Reserve the same room
year round
Suggestion Box
Goal:
Provide students and
faculty an outlet for
constructive sugges-
tions
Apply suggestions to
the SJU AMA
Strategy:
Place box in visible
location within the
AMA department
Brainstorm session
Goal:
Have at least 10
members participate
Have all board
members participate
Encourage open and
honest dialogue on
how the AMA can
improve
Strategy:
Record all sugges-
tions and give to fol-
lowing board mem-
bers
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Chapter Plan 2012-2013 C A L A N D A R O F E V E N T S
11th: OrgSync Train-
ing
12th: Landmark Fund-
raiser
25th: OPA Meeting
30th: Open House
October
1st-5th: Marketing
Week
6th: Community Day
9th: Chapter Plan Due
18th: Brand You
19th: Boo Crew
19th: Hawk Hysteria
23rd: OPA Meeting
June
17th: Executive Board
Meeting
July
15th: Executive Board
Meeting
August
4th: Executive Board
Meeting
19th: Executive Board
Meeting
30th: Activities Fair
September
6th: “Welcome” gen-
eral meeting
28th: Open House
30th: Halloween fund-
raiser bake sale
November
1st: General Meeting
with Northwestern
Mutual
15th: Brand You
15th: Fashion Show
Community Service
15th: ADG Fashion
Show
December
6th: General Meeting
11th: Have a heart
S U M M E R 2 0 1 2 - F A L L 2 0 1 2
S C H E D U L E O F
E V E N T S F O R
M A R K E T I N G
W E E K
October 1st – Cocktails
& Conversation: Senior
only event with business
industry leaders includ-
ing Paul Blake, Ashley
Dabb, and Melinda Fer-
ry.
October 2nd – How to
become a Young Entre-
preneur: Guest speaker
Albie Manzo and
Gianluca Bubbico of
BLK beverages
October 3rd – How to
Market Yourself! Career
development discusses
how to market yourself
in today’s fast paced
world
October 4th – Marketer
of the Year Award: Giv-
en to Sharon Pickenson
of Greater Philadelphia
Film Office
October 5th – Breakfast
of Champions: Special
guest Kevin Hack social
media expert of Hershey
chocolate
W I N T E R 2 0 1 2 - S P R I N G 2 0 1 3
January
14th: Shadowing Begins
17th: Welcome Back
Meeting
22nd: OPA Meeting
24th: Landmark Fund-
raiser
February
Men’s Basketball 50/50
12th: Wally Ball Tour-
nament
14th: Valentine’s Day
Bake Sale Fundraiser
19th: OPA Meeting
20th: Annual Report Due
21st: Brand You & Gen-
eral Meeting
March
14th: Philabundance
19th: OPA Meeting
20st: Brand You & Gen-
eral Meeting
21st-23rd: Intercollegiate
Conference
April
5th: Shadowing Ends
12th: Guest Bartending
Fundraiser
19h: OPA Meeting
19th: Have a Heart
Community Service
23rd: Donut Run
25th: General Meeting
May
1st: Online officer re-
port form due
2nd: New Executive
Board First Meeting
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BUDGET Chapter Plan 2012-2013
Fundraising Fall
Landmark $305
Halloween Bake Sale $40
Guest Bartending $100
Finals Packages $1,000
Raffle $500
Miscellaneous Fall
SBAC Grant $2,395
Fundraising Spring
Landmark $250
Valentine’s Day Bake
Sale
$50
Guest Bartending $125
Basketball 50/50 Raffle $500
Finals Packages $1,100
Raffle $550
Membership Fall &
Spring
Local Dues $1,400
Miscellaneous Spring
SBAC Grant $5,500
Total Revenues $14,415
Expected Revenues Expected Expenses
Professional Develop-
ment
Marketing Week Food $3,404
Marketing Week Gifts $50
Guest Speaker Events $120
Regional Conference $6,900
Community Service
Hawk Hysteria $160
Donut Run $50
Fundraising
Bake Sale Fundraisers $100
50/50 Basketball Fund- $250
Membership
Members tee shirts $1,569.74
Board Member Polos $488.50
Member Koozies $469.13
Total Expenses $13,562
Total Profit $853