saic_digital media presentation_2015
TRANSCRIPT
Mari Anne SnowCEO – SophiaThink
June 23, 2015
Building a Consolidated Digital Program:
Boost your business and maintain your sanity.
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Feeling a little overwhelmed?
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STEP #1 – Clarify your business goals
Marketing objectives B2C vs B2B Business/Revenue targets Target customer
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STEP #2 – Identify your target customer
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STEP 3#: Ease into it
Google yourself – establish a baseline. Pick channels used by your customers. Start small. Point everything to your website. Email is still effective. Tie your efforts to your business goals. Give it time, it takes longer than you think.
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QUICK NOTE: NOT a job for the intern
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STEP #4: Owned vs rented real estate
Control URLs Data Analytics
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STEP #5: Make your website the destination
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STEP #6: Build and maintain your list
Email marketing still works. Understand the law. Build it, don’t buy it. Refresh often - 02020.
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STEP #7 – Automate….
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….And measure
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STEP #8: Focus on what matters
Never confuse “likes” with revenue.
Activity without a call-to-action is meaningless.
Posting without engagement or eyeballs is just talking to yourself.
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STEP #9: Dialogue vs monologue
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Talking to yourself about yourself
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STEP #10: Have a maintenance plan
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In closing
1. Establish your business objectives/target customer.2. Start with your website; mobile-friendly and centralized.3. Build/maintain your email list.4. Start slowly, follow your customers.5. Automate and measure.6. Use knowledgeable resources.7. Dialogue + engagement = amplification + acceleration.8. You can’t take “likes” to the bank.9. Maintenance is critical.10.Nothing is free.
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Thank you!
Contact Information
http://www.linkedin.com/in/mariannesnow1
Mari Anne Snow CEO, SophiaThink
401.286.9828
or
www.sophiathinkconsulting.com www.sophiathinkblog.com
@SophiaThink
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