sagefrog public relations tipsheet 2014

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* PR Strategy Engage strategic counsel related to public relations strategy, messaging and execution Media Lists Formulate targeted lists of media contacts and appropriate vertical market publications Press Kits Compile a kit that includes a corporate fact sheet executive biographies, service overviews, photos of projects, testimonials, links to website and social media sites, recent press releases and contact information Press Releases Issue releases for announcements, business achievements, awards, survey results, events and community news. Releases are distributed over the Wire, submitted to online PR websites, announced on social media sites and pitched to reporters on your media list to ensure your news is reaching your target audience Editorial Calendars Construct a calendar of relevant print and online feature opportunities for the coming year Bylined Articles Research bylined article opportunities and ensure all deadlines are met and material requirements are fulfilled Media Relations Cultivate relationships with key industry publications and reporters to ensure that your company is included in the appropriate editorial opportunities, including feature stories, buyers’ guides and industry round-up articles Briefing Books Compile a document designed to prepare you for an interview opportunity, which includes the reporter’s bio, recent and similar articles written by the reporter, the goal and objectives of the interview, and anticipated questions and topics to be discussed Media Monitoring Monitor and track your coverage in the media, including social media and online presence Issues Management Develop a plan that enables you to respond to a crisis quickly and effectively, while safeguarding your reputation Awards Research opportunities and nominate your company and staff for various awards sponsored by publications, associations and other organizations Great Public Relations is more than Press Releases UPDATED for 2014 There are misconceptions about public relations – PR is just a press release, reporters don’t want to hear about my news; PR is dead. However, when done correctly a public relations program can be an effective way for a business to gain awareness, boost its credibility, develop relationships with key industry leaders, gain recognition as an industry thought leader and develop a positive reputation for its brand locally, regionally, nationally or globally. A comprehensive, strategically planned PR program should consider all of the following: FROG FLASH

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In this Tip Sheet, we explore common misconceptions about public relations and explain how strategic PR tactics, powered by integrated marketing, can position your company as an industry thought leader

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Page 1: Sagefrog public relations tipsheet 2014

*PR StrategyEngage strategic counsel related to public relations strategy, messaging and execution

Media ListsFormulate targeted lists of media contacts and appropriate vertical market publications

Press KitsCompile a kit that includes a corporate fact sheet executive biographies, serviceoverviews, photos of projects, testimonials,links to website and social media sites, recent press releases and contact information

Press Releases Issue releases for announcements, business achievements, awards, survey results, events and community news. Releases are distributed over the Wire, submitted to online PR websites, announced on social media sites and pitched to reporters on your media list to ensure your news is reaching your target audience

Editorial Calendars Construct a calendar of relevant print and online feature opportunities for the coming year

Bylined Articles Research bylined article opportunities and ensure all deadlines are met and material requirements are fulfilled

Media Relations Cultivate relationships with key industry publications and reporters to ensure that your company is included in the appropriateeditorial opportunities, including feature stories, buyers’ guides and industry round-uparticles

Briefing BooksCompile a document designed to prepare youfor an interview opportunity, which includesthe reporter’s bio, recent and similar articles written by the reporter, the goal and objectives of the interview, and anticipatedquestions and topics to be discussed

Media Monitoring Monitor and track your coverage in the media,including social media and online presence

Issues Management Develop a plan that enables you to respond to a crisis quickly and effectively, while safeguarding your reputation

AwardsResearch opportunities and nominate yourcompany and staff for various awards sponsored by publications, associations and other organizations

Great Public Relations is more than Press Releases UPDATED for 2014

There are misconceptions about public relations – PR is just a press release, reporters don’t want to hear about my news; PR is dead. However, when done correctly a public relations program can be an effective way for a business to gain awareness, boost its credibility, developrelationships with key industry leaders, gain recognition as an industry thought leader and develop a positive reputation for its brand locally, regionally, nationally or globally.

A comprehensive, strategically planned PR program should consider all of the following:

FROG FLASH

Page 2: Sagefrog public relations tipsheet 2014

62 E. Oakland Ave, Doylestown, PA 18901 | p: (215) 230.9024 | www.sagefrog.com

Public Relations is Marketing too.

The ultimate goal of marketing is to gain ROI for your company, and PR is a crucial tool that ensures your marketing efforts accomplish that goal. PR helps a company build relationships with the public through strategic, credible and influential communications that lead to positivemedia coverage, public support and endorsements. When utilized together, the power of PR and marketing is heightened to create optimal awareness for your company. At Sagefrog, we can integrate a strategic PR program into your business’s marketing mix. Each month, we will develop a monthly activity plan and we will provide you with a report at the end of the month recounting all activities performed on behalf of your company.

Sagefrog Marketing Group, LLC is a full service marketing, branding, interactive, public relations,and advertising agency. We specialize in healthcare, technology and business marketing forclients in greater Philadelphia, New Jersey, and Lehigh Valley. Established in 2002, Sagefrog is strategic, creative, process-driven, and dedicated to achieving your business and marketing objectives.

For more information, please contact Sagefrog Marketing Group at (215) 230-9024 [email protected].

sagefrogmarketing group

Speakers Bureaus Work with event planners to place your executives as speakers at industry or localarea events to establish your company as an expert in the industry

Case Studies Write success stories that are pitched to editors and reporters at key publications in your industry

Community Relations Develop a community relations program to develop and demonstrate your involvement in the area

Social Media IntegrationEffectively integrate public relations initiatives with online marketing tactics, including social media

Highlights Reels Produce a video compilation of top media results that you can share with your clientsand employees and display on your website

Infographics Design compelling infographics that presentinformation in a visual way and display them on your website and distribute them to reporters, clients and employees

Sponsorships Illustrate your company’s dedication tocauses, events and the community throughsponsorship opportunities

SurveysCreate newsworthy content by designing,fielding and announcing the results of a survey

Satellite Media Tours Plan a media tour conducted via satellite with a company spokesperson and radio and television reporters