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Sage CRMWhat the Analysts Say

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AboutThe Sage Group PLC

Sage is a leading supplier of business management software and services to more than 6 million customers worldwide.

From small start-ups to to medium sized companies, we focus on giving our customers the freedom, confidence and control they need to achieve their business ambitions.

Our Vision is to be recognised as the most valuable supporter of

small and medium sized companies by creating

greater freedom for them to succeed

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Sage CRMAward-winning CRM

Sage CRM is optimised specifically for small and medium businesses.

Easy to use and quick to deploy in the cloud or on-premise, it delivers a rapid return on investment so you see a positive impact on your business straight away.

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Sage CRMFor Small & Medium Businesses

Easy to deploy, maintain and use

Sage CRM offers customers a rapid route to success and value with an easy to use and quick to deploy solution, available anytime, anywhere.

It can be easily customised and integrated into your business processes, giving you a complete view of your customers across the business

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What…The Analysts Say

It’s key strengths primary strengths include a low price tag, strong usability, and quick time-to-value. The solution offers strong sales and sound marketing functionality. In addition, the product integrates well with other Sage back-office software products such as Sage ERP.

Source: The Forrester Wave™: CRM Suites For Midsized Organizations, Q3 2012 , Forrester Research, Inc

Strengths include:– End-user usability– Core opportunity management is an asset– Sage CRM's customisation environment is user-friendly– Vision for mobility on smartphones is an asset

Source: Gartner Magic Quadrant for Sales Force Automation July 2012

"Sage CRM offers a host of deployment options, a modernized UI that provides a true mobile experience, and some social functionality that differentiates the product from competitors.”

Source: Info-Tech Research Group Vendor Landscape for CRM Suites for Small Enterprises, 2013

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Gartner Magic QuadrantFor Sales Force Automation

– The Gartner Magic Quadrant depicts markets in the middle phases of their life cycle by using a two dimensional matrix that evaluates vendors based on their completeness of vision and ability to execute.

– Sage CRM is positioned within the SFA Magic Quadrant and was noted by Gartner for our end-user usability and user friendly customisation environment.

– Sage CRM’s strong vision for mobility on smartphones was also noted as an asset.

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The Forrester Wave™ CRM Suites For Midsized Organizations

– The Forrester Wave™ is a data‐driven evaluation of leading customer relationship management (CRM) suite solutions. Forrester evaluates vendors based on 500+ criteria reflecting the requirements of mid-sized organisations.

– Sage CRM hold a strong position within the strong performers group offering strong sales and sound marketing functionality. The report highlights Sage CRM's strengths including a low price tag, strong usability, and quick time‐to‐value. Forrester also places strength in Sage CRM's ability to integrate with other Sage back‐office software products such as Sage ERP.

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Info-Tech Research GroupVendor Landscape Evaluations

– Info-Tech Research Group’s Vendor Landscape evaluation report recognises outstanding vendors in the technology marketplace. Assessing vendors by the strength of their offering and their strategy for the enterprise, the evaluation pays tribute to the contribution of exceptional vendors in a particular category.

– Sage CRM was positioned as a Champion and also won the firm’s Best Overall Value Award. Among its top marks, Info-Tech highlighted Sage CRM’s exemplary marketing capabilities, ERP and social media integration, and mobile support.

– Sage CRM also received the highest Value Score, providing the most bang-for-the-buck for the products that were evaluated earning it the Best Overall Value Award.

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Info-Tech Research GroupVendor Landscape Evaluations

– Info-Tech evaluated seven competitors in the small enterprise CRM market - Maximizer, Microsoft Dynamics CRM, NetSuite, OnContact, Sage CRM, Salesforce.com and SugarCRM.

– The Value Score indexes each vendor’s product offering and business strength relative to their price point.

– Champions receive high scores for most evaluation criteria and offer excellent value. They have a strong market presence and are usually the trend setters for the industry

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Info-Tech Research GroupVendor Landscape Evaluations Results

– Champions received high scores for most evaluation criteria and offered excellent value. Among its top marks, Info-Tech highlighted Sage CRM’s exemplary marketing capabilities, ERP and social media integration, and mobile support.

– Among the Sage CRM strengths noted by Info-Tech were its cloud and on-premise deployment options, strong ERP integration, strong mobile capabilities, dedicated apps and exemplary interactive dashboards.

"Sage CRM offers a host of deployment options, a

modernized UI that provides a true mobile experience, and some social functionality that differentiates the product from

competitors.”

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Info-Tech Research GroupVendor Landscape Evaluations Results

– Sage CRM also received the highest Value Score, providing the most bang-for-the-buck for the products that were evaluated and earning it the Best Overall Value Award.

“While maintaining exceptional vendor credentials,

Sage CRM takes social seriously and keeps a modest price tag. Sage CRM has the lowest TCO

on the market and offers the most bang-for-the-buck, including a

comprehensive feature set, usability, and

architecture.”

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Info-Tech Research GroupVendor Landscape Evaluations Results

- Further PraiseSage CRM was also praised by Info-Tech for exemplary marketing capabilities, ERP and social media integration, and mobile support

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Info-Tech Research GroupVendor Landscape Evaluations Results

What set Sage CRM Apart– Deployment: Sage CRM offers numerous deployment options including

Sage CRM Cloud and Sage CRM On-Premise deployment. Integration with back-office systems is strong through.

– Interactive Dashboards: Exemplary interactive dashboards provide secure access to various user groups.

– Value: Sage CRM has the lowest TCO on the market and offers the most bang-for-the-buck, including a comprehensive feature set, usability, and architecture.

– Mobile: Sage CRM offers cross-browser capability via HTML5 and native apps for iPhone, iPad, and Android smartphones and tablets.

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Sage CRM is used by…Over 14,000 Organisations in 70 countries worldwide

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See for yourself the difference that Sage CRM could make to your business

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