safety in numbers a cycling strategy for south … · community cycling the lower the cycling crash...

20
SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH AUSTRALIA 2006 - 2010

Upload: others

Post on 29-Jun-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

SAFETY IN NUMBERSA CYCLING STRATEGY FOR SOUTH AUSTRALIA 2006 - 2010

Page 2: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

Vision and Goal 2

Foreword 3

Why encourage more cycling in South Australia? 4

Safety in Numbers – Objectives 5

1 Effective Planning and Coordination for cycling 6

2 Comprehensive Cycling Networks and Facilities 8

3 Safer Cycling 12

4 Successful Promotion of Cycling 14

5 Government Leading By Example 16

Page 3: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

The cycling challenge

Safety in Numbers - A Cycling Strategy for South Australia 2006 – 2010 1

Market research shows that many people choose not to

cycle because they perceive cycling to be unsafe – so

the challenge lies in improving not only safety for the

existing cyclists but the perception of safety for those

not currently cycling. Whether cycling for recreation or

transport, safety is a barrier to getting more people to

take up cycling.

It is well understood for both Australian and

international contexts that the greater the level of

community cycling the lower the cycling crash rates

become. Therefore, it is not only important to improve

safety for cyclists by improving infrastructure and road

user behaviours, but also to encourage more people to

cycle more often – further reducing the risk of crashes.

Safety in Numbers – A Cycling Strategy for South

Australia 2006-2010 draws together the actions from

across Government that together will progress cycling

for the benefit of all South Australians.

Page 4: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

Vision

Cycling is embraced

throughout the community

as an activity that

contributes significant health,

environmental, economic

and social benefits for all

South Australians

Safety in Numbers - A Cycling Strategy for SouthAustralia 2006 - 2010 is a strategy to increase the safety, convenience and attractiveness of cycling as a priority when actions and decisions are being made in areas such as transport, planning, health, recreation and tourism.

Goal

More people cycling

safely more often in South

Australia, with an aim to

double cycling trips by 2015

Safety in Numbers - A Cycling Strategy for South Australia2006 - 2010 complements and supports The AustralianNational Cycling Strategy 2005 - 2010.

Integral to implementing Safety in Numbers – A Cycling Strategy for South Australia 2006 - 2010 will be furtherdeveloping and creating new partnerships across State and Local Government, peak cycling bodies, industry, cyclists and the community to provide appropriate infrastructure and further develop a cycling culture.

Vision and Goal

2

Page 5: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

South Australia’s Strategic Plan hasset many challenging targets for theState to achieve greater prosperity.The State Government recognizesthe importance of cycling incontributing towards a number of theStrategic Plan’s targets. Acrossmany sectors, cycling has a positiverole to play, to improve theenvironment, improve health andwellbeing through increased physicalactivity, reduce inequality, increasewealth and help create safer andmore livable neighbourhoods.

Safety in Numbers - A CyclingStrategy for SA 2006 – 2010 drawstogether actions from acrossGovernment that together willprogress cycling for the benefit of allSouth Australians.

Since the initial release of the CyclingStrategy for South Australia in 1996,successive State Governments haveidentified, funded, developed andreviewed improvements to cyclinginfrastructure, progressed theintegration of cycling with publictransport and supported andpromoted the development of LocalArea Bicycle Plans in partnershipswith local government authorities.

Cycling is now the fourth mostpopular recreational activity andalmost a third of South Australiansreport that they cycle at least once ayear. International cycling events,such as the Tour Down Under, have

attracted many visitors to the stateand encouraged the community to“think cycling” in a much more activeway. Many paths and trails havebeen developed, providing access torelaxing “back to nature” areas tocycle. The Centre of Excellence forCycle Tourism was recently launchedcoinciding with South Australia’semergence as a “top of mind” cyclingdestination, bringing economicbenefit to the State through increasedvisitor stays and spending.

Metropolitan Adelaide now has aprincipal bicycle network – known asBikedirect - of over 2,100km ofmapped and signed bicycle routes.Improvements to Bikedirect andregional networks are made eachyear by the removal of “missing links”and upgrades of facilities. Mostregional centres have expanded theirfacilities to create a network and haveplans for future development.Government has provided over30,000 primary school children withclasses in safe bicycle use, throughthe Bike Ed program.

All of these initiatives, together withSouth Australia’s favorable climateand geography, pave the way for the re-emergence of a vigorouscycling culture.

The State Government is committedto maintaining and further developingpartnerships with cycling peak bodiesand other key stakeholders to

promote the benefits of cycling to thewhole community and deliverappropriate community programs.

Implementation of Safety in Numbers – A Cycling Strategy for SA2006 - 2010 requires increasingcooperation between Federal, Stateand Local Government not only inproviding resources for cycling butalso in recognizing cycling as anintegral part of transport and land useplanning. The reduction of urbanspeed limits and the creation ofimproved cycling facilities havehelped to create a safer cyclingenvironment. Parents must again feelconfident about getting children backon bicycles and adults need to recognize the benefits of cycling.

Safety in Numbers - A CyclingStrategy for SA 2006 – 2010proposes increased acceptance ofthe bicycle in meeting the transportand recreational needs of SouthAustralians in a healthy,environmentally sustainable and cost-effective manner. TheGovernment looks forward to itsacceptance and adoption by theSouth Australian community.

Hon Patrick Conlon MPMinister for Transport

Foreword

Safety in Numbers - A Cycling Strategy for South Australia 2006 – 2010 3

Page 6: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

4

Why encourage more cycling in South Australia?

Objective 1: Growing Prosperity

T1.13 Tourism industry - Increase

visitor expenditure in South

Australia’s tourism industry from

$3.4 billion in 2001 to $5.0 billion

by 2008 by increasing visitor

numbers and length of stay and,

more importantly, by increasing

tourist spending

T1.16 Strategic Infrastructure –

Increase investment in strategic

areas of infrastructure, such as

transport, ports and energy

to support and achieve

the targets in the State

Strategic Plan

Objective 2: Improving Wellbeing

T2.1 Quality of life: - ImproveAdelaide’s quality of life rankingon the William M. Mercer Qualityof Life index to be in the top 20cities in the world within 10 years

T2.2 Healthy South Australians –Increase healthy life expectancyof SA to lead the nation within 10 years

T2.6 Overweight – Reduce the % of SA who are overweight orobese by 10% within 10 years

T2.7 Sport and Recreation – Exceedthe Australian average forparticipation in sport andphysical activity within 10 years

T2.9 Road Safety – Reduce roadfatalities by 40% by 2010, withan ongoing focus on reductionsin fatalities and serious injuriesacross all modes

Objective 3: AttainingSustainability

T3.3 Greenhouse emissions - Achieve the Kyoto target duringthe first commitment period (2008 – 2012)

T3.9 Use of public transport – Doublethe use of public transport to10% of weekday travel by 2018

Objective 5: BuildingCommunities

T5.11 Regional Infrastructure – Buildand maintain infrastructure todevelop and support sustainablecommunities in regions

Cycling contributes to these Targets in South Australia’s Strategic Plan

Cycling has the potential tocontribute significantly to the State’s economic, social andenvironmental capital.

Exercise through cycling provideshealth benefits that can reduceobesity levels in adults and children,as well as playing a role in preventionof diseases such as heart disease,stroke and cancer. Active transport,such as cycling, makes finding timefor exercise much easier - time thatwould already be spent on travel canbe spent on exercising. Activetransport has also been shown toattract creative people and henceeconomic and cultural developmentopportunities. The social cohesionthat cycling can bring throughrecreational opportunities alsopromotes wellbeing. There are socialequity considerations: improvedcycling facilities can assist those whodo not have a car to have access toa wider range of opportunities.

A diverse range of people choose tocycle, including primary school-agedchildren, regular commuters,weekend recreational cyclists andsporting cyclists. Recognising thedifferences in cycling skills andabilities, and providing for andsupporting all types of cycling iscritical to increasing the number ofpeople who cycle.

Cycling also has a key role to play inthe creation of an environmentallysustainable future. Cycling does notemit greenhouse gas, cause air orwater pollution or rely on fossil fuels.It is a critical element in a sustainabletransport future. Cycling cancontribute to a reduction incongestion that improves the qualityof life for residents and makes itattractive to investors. Cycling is alsoan efficient and reliable mode oftransport and can be quick too. Ascongestion in some parts of themetropolitan area slows traffic, the

attractiveness of cycling increases.

Tourism is a significant contributor tothe Australian economy. Cycletourism is growing in its popularity.South Australia, with its climate andtopography is well placed to takeadvantage of opportunities in thisarea. Events such as the JacobsCreek Tour Down Under havedemonstrated that there is a strongmarket for cycling events in this state.The housing of the Australian Centrefor Excellence in Cycle Tourism inAdelaide also provides some realopportunities in this regard.

Safety in Numbers – A CyclingStrategy for South Australia 2006 - 2010 is a way forward for allSouth Australians which will ensurethat cycling is a valued form ofphysical activity and a viable meansof transport which contributes health, environment, social andeconomic benefits.

Page 7: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

IIn order to achieve its goal, Safety in Numbers – A Cycling Strategy for South Australia 2006 - 2010 has five objectives:

1 Effective planning and coordination for cycling

2 Comprehensive cycling networks and facilities

3 Safer cycling

4 Successful promotion of cycling

5 Government leading by example The success of the strategies and actions that align with these objectives will be measuredusing the following key outcomes:

• Increase in the number of trips which incorporate cycling, including those combined withother modes of transport – no matter what the purpose of the trip

• Increase in the percentage of population who cycle

• Decrease in cycling crash rates

• Increase in the length of on road bicycle lanes and off road paths for cyclists

• Increase in the length of off-road trails and areas that cyclists can access

• Increase in community awareness of the health, environmental, economic and socialbenefits of cycling

Safety in Numbers – Objectives

Adelaide city cyclist surveys

0

200

400

600

800

1000

1200

1400

1600

1800

1996 1997 1998 1999 2000 2002 2003 2004 2005Year

Num

ber

ofCy

clis

tsEn

terin

gth

eCB

D7a

m-1

0am

Safety in Numbers - A Cycling Strategy for South Australia 2006 – 2010 5

Page 8: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

6

As more and more vehicles congestour roads and levels of obesity rise,there is a clear communityexpectation that decision makersand planners should make asignificant effort to curbing andreverse the current trend towardmore car use and encourage moreactive transport modes. An increasein cycling, whether for recreation ortransport in the community shouldalso correspond with a reduction incycling crash rates.

State and Local Government needto consider cycling as integral toboth transport and land use planningpolicies. Neighbourhoods should bedesigned with permeable streetpatterns to enhance cyclingnetworks, create multiple routeoptions and provide direct access toa range of destinations.Inappropriate urban developmenthas lead to some journeys bybicycle being circuitous andinconvenient with local facilitiesbeing widely dispersed. Mixing landuses in and around accessiblecentres provides greater opportunityto promote cycling trips, byminimising trip distances andmaximising convenience. Theprovision of appropriate facilities for cyclists in all developments isalso an essential tool forencouraging cycling.

There is the need to develop landuse policies that recognise thebenefits of cycling and to plan futuredevelopments better to meet theneeds of cyclists, thereby promotingsustainable directions for the future.

Strategy 1.1Use the planning system toinfluence cycling orientated design

Actions:

• Support the provision of cyclingend of trip facilities such asparking, showers and changerooms within new commercial,retail and multi-storey residentialbuildings including thoseundergoing a change of use orextension, by encouraging this as arequirement in new DevelopmentPlans and promoting the ‘GreenStar’ energy rating for buildings

• Include bicycle planningrequirements in all relevant planningbulletins, guidelines, circulars andpublications and ensure that theyrecognise and support theimportance of cycling

• Encourage Development Plans totake into account the need toencourage and cater for cycling inplanning and developmentapprovals for developments andland divisions

• Encourage developments toprovide higher priority access andpermeability for cyclists

• Encourage recommendations ofLocal Area Bicycle Plans to be incorporated into Development Plans

Strategy 1.2Educate planning professionals and others regarding the needs of cyclists

Actions:

• Encourage forums for urbandesigners, traffic engineers,recreation planners, lawenforcement and local governmentofficers to increase professionalknowledge of cycling issues

• Work with planning andengineering faculties at SouthAustralian universities to introducecourse components that provide an understanding of the needs of cyclists

• Ensure that Austroads, Guide toTraffic Engineering Practice Part 14- Bicycles is used for cyclingprovision in South Australia andcontribute to its renewal to ensureit reflects best practice provision for cycling

Strategy 1.3Develop an integrated approach tocycling and passenger transport

Actions:

• Include enhanced information onbicycle access in public transporttimetable and route information

• Improve capacity for the carriage ofbicycles on trains and investigatethe feasibility of expanding thisservice to include buses and trams

1 Effective Planning and Coordination For Cycling

OBJECTIVE

Page 9: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

Strategy 1.4Adopt a coordinated approach toimplementation of related plans andstrategies

Actions:

• Contribute to the implementation ofThe Australian National CyclingStrategy 2005 - 2010 throughmembership of the AustralianBicycle Council

• Implement the State Mountain BikePlan (Mount Lofty Ranges) tocreate environmentally sustainablemountain biking access.

• Work with Adelaide City Council onthe implementation of the Councilbicycle plan to progress the GreenCity program. Creating Adelaide asa Green City is a major initiative ofthe Capital City Committee, and isa collaborative venture between theState Government and AdelaideCity Council, the community and business

• Implement the State Cycle TourismStrategy 2005 - 2009

• Support implementation of thePhysical Activity Strategy for SouthAustralia 2004-2008 and the use ofbe active branding

• Support the Greening ofGovernment Operations (GoGO)Framework through providing andpromoting more environmentallysustainable travel options

• Support the operation of the SouthAustralian Trails CoordinatingCommittee in promoting andimplementing trail development.

• Support implementation of theHealthy Weight Strategy for SouthAustralia 2005-2010

Safety in Numbers - A Cycling Strategy for South Australia 2006 – 2010 7

Page 10: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

8

The State Government is committedto developing a safe and effectivebicycle network within metropolitanAdelaide and in regional SouthAustralia. Bikedirect is Adelaide’sprincipal bicycle network. This is acomprehensive network of routesconsisting of paths, bicycle lanesand backstreets that provides for thediverse range of people that chooseto cycle; whether for transport,recreation or pleasure – orcombinations of these.

To support and encourage safercycling there is the need to improveboth the metropolitan and regionalnetworks by the removal of “missinglinks” and improvements tohazardous locations. It is importantto ensure current routes areadequately maintained to ensuretheir safety, attractiveness andconvenience for cyclists.

The State’s trails network is alsoimportant in providing facilities innon-urban settings to cater for thegrowing numbers of recreationalriders and provide attractions for theState’s visitors. Research hasshown that over a third of all adultswould cycle more than they currentlydo if more on road bicycle lanes andoff-road paths were provided.

Strategy 2.1State and Local Governmentcontinue to work together to furtherdevelop the bicycle network

Actions:

• Work with local government andother State Agencies to improvethe metropolitan and regionalcycling networks that cater for thefull range of users

• Develop partnerships with cyclingorganisations to support cyclists’contribution to the development,promotion and maintenance ofcycling networks

• Prioritise and invest in a connectednetwork of bicycle lanes on themajority of metropolitan arterialroads that focus on major centres to further develop theBikedirect network

• Continue to provide the StateBicycle Fund for local governmentto develop cycling infrastructurethat will further develop Bikedirectand regional bicycle networks

• Include in all new urban roadprojects or road upgrades safe,direct and attractive cyclingfacilities that are planned,designed, constructed andmaintained in accordance withAustroads, Guide to TrafficEngineering Part 14 – Bicycles

• Extend and improve cycling routesalong dedicated public transportcorridors (eg Glenelg Tramway andthe Willunga – Marino Rail Corridor)

• Provide convenient and safecycling links to public transportstations and interchanges

• Extend and improve the network oflocal cycling routes, includingimproved connection to the state-wide recreational trails network

• Formalise and implement the draftState Recreational Trails Strategy2005-2010

• Continue to develop and promotethe Eagle Mountain Bike Park andmaintain, develop and promote theRiesling and Mawson Trails

• Implement the River Torrens LinearPark Trail Signage Strategy

• Provide a permanent, dedicatedcriterium cycling track forcompetition, training and public use

Strategy 2.2Increase the number andconvenience of parking facilities forcyclists

Actions:

• Upgrade bicycle “park and ride”facilities at major transportationhubs by providing additional securebicycle parking facilities at railwaystations and public transportinterchanges (eg. Mawson RailInterchange)

• Encourage the provision of suitablebicycle parking facilities atappropriate locations, (eg activitycentres, shopping centres,recreational and entertainmentfacilities and at major events)

2 Comprehensive Cycling Networks and Facilities

OBJECTIVE

Page 11: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

Safety in Numbers - A Cycling Strategy for South Australia 2006 – 2010 9

Bikedirect – Adelaide’s Principal Bicycle Network

This snapshot of Adelaide’s suburbs provides an example of the many aspectsof the Bicycle Network found throughout Adelaide and in many regional towns.Connected facilities of different types help cater for the varied needs of cyclistsand provide for inter- and intra-suburban travel. The Bikedirect maps areprovided to help cyclists plan their journeys

Page 12: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

0 5 10 15km

B

B

B

B

B

B

B

BB

B

BB

B

B

B

BB

B

B

BB

B

B

B

B

BB

B

Modbury

Port Adelaide

Marion

Elizabeth

Gawler

Noarlunga

Salisbury

Smithfield

Goolwa

Strathalbyn

Victor Harbor

Williamstown

Tanunda

Nuriootpa

Meadows

Callington

Mount Barker

Balhannah

Uraidla

Willunga

Birdwood

Lobethal

Cudlee Creek

Kersbrook

Lyndoch

Angaston

MountPleasant

ADELAIDE

Green Travel Corridors -Dedicated walking and cycling routes along rail corridors

Off-road Walking and Cycling Routes

Primary Arterial Road Cycle Routes

Secondary Arterial Road Cycle Routes

Touring Cycle Routes

Sports Training Cycle Routes

Bicycle 'Park & Ride'

State Government Maintained Road

Regional Activity Centres

District Activity Centres

B

Adelaide's principal bicycle network can be found on the Bikedirect website:www.transport.sa.gov.au/personal_transport/bike_direct/maps.asp

• Develop the Adelaide arterial road bicycle network including the installation of bicycle lanes and intersection treatments focusing on missing links across the network.

• Extend and improve the network of local cycling routes.

• Install safer and more convenient arterial road crossings and refuges.

• Provide direct and safe cycle links to public transport stations and interchanges.

• Develop dedicated walking and cycling corridors along existing rail corridors to improve access to activity centres, public transport nodes and local walking and cycling routes.

Adelaide and Environs Arterial Bicycle Routes

10

Page 13: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

Safety in Numbers - A Cycling Strategy for South Australia 2006 – 2010 11

Page 14: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

12

The safety of cyclists using ourroads has improved since the early 1990s – we are now seeing less casualties and fatalitiesas a result of the manyimprovements implemented forcyclists in our State.

The State Government has investedin education such as the “Share theRoad” campaign, Bike Ed schooleducation program and the SafeRoutes to School initiative toaddress the safety issuessurrounding cycling. This has beencoupled with the provision of saferfacilities for cyclists.

Nevertheless, many people are stillnot aware that a bicycle is actuallyclassed as a vehicle and themajority of road rules that apply tomotorists also apply to cyclists. Thelegitimacy of cycling still needs to bereinforced in the community.

Two-thirds of casualty crashes andthree-quarters of fatalities of cyclistsoccur on arterial roads. Greaterfocus needs to be made to cater forthe safety of cyclists on both arterialand local roads. The Pedestrianand Cycling Safety Task Force hasbeen established to address thesafety concerns of cyclists byproviding advice on cycling safety tothe Road Safety Advisory Council.

Strategy 3.1Increase awareness of safety issuesfor cyclists

Actions:

• Continue to research, develop andimplement public awarenesscampaigns for all road users.These campaigns should focus onsharing the road and emphasiseresponsible driver and cyclistbehaviour through multi media,including television

• Introduce cyclist safetycomponents in drivers’ licensingeducation and testing

• Include information about howdrivers should “Share the Road”more safely with cyclists withlicence and registration renewals

• Provide bicycle educationprograms to school childrenthrough the integration of Bike Ed,Road Ready and Safe Routes toSchools Programs and assist in the provision of proficiency trainingfor adults

Strategy 3.2Increase regulation and enforcement

Actions:

• Implement regular enforcementcampaigns that focus on offencescommitted against cyclists,particularly those relating to bicycle lanes, and offencescommitted by cyclists

• Educate cyclists on themechanisms available to reportdrivers who endanger or harasscyclists

• Investigate the need to increasepenalties for cyclists who breakroad rules

• Encourage greater reporting ofcrashes and incidents involvingbicycles as is required by lawthrough police and cyclisteducation

• Investigate ways to link SA Policeand Department of Health reportingof cycling crashes

3 Safer Cycling

OBJECTIVE

Page 15: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

Strategy 3.3Provision and maintenance ofinfrastructure for cyclist safety

Actions:

• Investigate 50km/h speed limits onmain roads with high cyclist activity

• Use a proportion of the State BlackSpot funding on cycling safetyinfrastructure projects on both localand arterial roads

• Implement a program of ArterialRoad Cycling SafetyImprovements, including the use ofinnovative treatments to improvefacilities for cyclists on arterialroads where the majority ofcrashes currently occur. This willinclude; clearly demarcating bicyclelanes from traffic including throughintersections, providing additionalspace for cyclists through roadshoulder sealing, and providingmore arterial road crossing facilitieson the Bikedirect network

• Encourage local councils to useLocal Area Traffic ManagementSchemes to help manage traffic speeds

• Assess cycling needs and safetyissues when road safety audits areundertaken.

• Promote the FREECALL 1800 018 216

arterial road hazard reportingservice for cyclists enabling them to report hazards such as potholes,dropped loads, crash debris andbroken glass

Safety in Numbers - A Cycling Strategy for South Australia 2006 – 2010 13

Casualty crashes reported to police

0

100

200

300

400

500

600

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004Year

Num

ber

of c

yclis

t cas

ualty

cra

shes

Page 16: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

14

The challenge is to convert morepeople to supporting and embracingcycling. More people cycling isintegral to improving cycling safety.Bicycles produce minimal pollutants,help reduce congestion, areaffordable and cost little to maintain,are quiet and require less road andparking space.

Cycling is also a transport optionthat supports a healthy lifestyle. Ourgeneral decline in physical activityand increasing levels of obesity –linked to our increased use ofprivate cars - are now recognised asmajor risk factors for heart disease,diabetes and some cancers.

Encouraging more people to cyclerather than drive through promotionand the provision of supportingenvironments will improve the healthand fitness of the community andlower health care costs.

The 1999 SA MetropolitanHousehold Travel Survey (TransportSA, 2001) indicated that 40 per centof motor vehicle trips are less thanfive kilometres in distance. Trips ofthis distance are easily achievablefor many people by cycling.Choosing to travel by bicycle alsoprotects the environment – byreducing pollution such as noise,particulates and greenhouse gases.

As transport is responsible forapproximately 19% of SouthAustralia’s net greenhouse gasemissions, every motorised vehicletrip converted to bicycle contributesto improvements in air quality and areduction of greenhouse gases.

Increasing the popularity of cyclingalso provides opportunities toincrease the economic benefits oftourism. Good examples are theannual Jacob’s Creek Tour DownUnder road cycling event and theRiesling Trail, which provides abicycle trail between townships inthe Clare Valley. If South Australiais portrayed as a great place tocycle, not only will the localcommunity benefit by cycling more,but an increase in cycle tourists willresult, bolstering the economythrough longer stays and increasedspending on an environmentally andsustainable activity.

Strategy 4.1Facilitate research into the benefitsof cycling

Actions:

• Partner with South AustralianUniversities for research intoprograms that promote andencourage cycling

• Participate in Australian BicycleCouncil research activities

• Actively monitor Australian andInternational research whichidentifies the health, environmental,economic and social benefits ofcycling and advocate thesebenefits to the community

• Collect population basedinformation on levels of physicalactivity including cycling within the community

• Facilitate research into the extent of economic benefits of cycling, in particular the benefits of cycle tourism

4 Successful Promotion of Cycling

OBJECTIVE

Page 17: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

Strategy 4.2Sponsor and promote cycling events

Actions:

• Support the Jacob’s Creek Tour Down Under and associated events

• Encourage major event organisersto provide and promote securebicycle parking

• Continue to support theorganisations that support ourcycling culture, whether cycling for transport, recreation or sport,from grass roots participation toelite competition

Strategy 4.3Promote the benefits of cycling

Actions:

• Develop promotional andinformation materials about thehealth benefits of cycling to healthprofessionals and their clients,including information about therisks of inactivity

• Support and build on currentcommunity awareness campaignssuch as “be active find 30”

• Implement the promotionalactivities identified in the CycleTourism Strategy 2005-2009

• Support the Australian Centre forExcellence in Cycle Tourism

• Continue to deliver the TravelSmart SA program, and build upon the Bike Ed and SafeRoutes to Schools programs toincrease their effectiveness inpromoting cycling

• Work collaboratively to progressinitiatives through the Capital CityGreen City Committee, whose goalis to create Adelaide as a worldrenowned “green city”

• Work with peak environmentalgroups to promote theenvironmental benefits of cycling

Strategy 4.4Raise awareness of the cyclingnetwork and available facilities

Actions:

• Continue to distribute maps of theBikedirect network more widely,focussing on the internet

• Assist local government with thedevelopment of regional maps

• Develop an interactive webmapping system of the Bikedirectnetwork

• Produce maps of significant trailsfor cycling

• Support the development ofprograms that encourage the useof cycling facilities

Safety in Numbers - A Cycling Strategy for South Australia 2006 – 2010 15

Page 18: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits

In order to demonstrate its level ofcommitment to cycling and forge aleadership role, a Governmentbicycle program will be implementedacross the public service. This isdesigned to encourage Governmentemployees to cycle to work as wellas use bicycles for work purposes.

The Greening of GovernmentOperations (GoGo) Frameworkexpresses the South AustralianGovernment’s commitment to strivefor best practice in managing theenvironmental impacts of its ownoperations. Cycling to, from and forwork reduces road congestion aswell as air and noise pollution andhelps South Australia reduce itsgreenhouse emissions. Numerousstudies have shown a positive linkbetween employees who lead ahealthy lifestyle and their level of jobsatisfaction, lower levels ofabsenteeism and higher productivity.Cycling for work will mean costsavings for Government on car fleetcosts, taxi fares and parking as wellas providing environmental andhealth benefits.

It is intended that the results of thisprogram will be widely publicised inorder to encourage otherbusinesses and raise awareness ofwhat is required to become a“cycling-friendly employer”.

Strategy 5.1Provide appropriate end of tripfacilities

Actions:

• Provide secure parking facilities foremployees and visitors atgovernment buildings whereretrofitting is feasible or whenredevelopments are undertaken,and promote their use

• Provide change rooms, showers and lockers wherefeasible to promote a cyclingfriendly environment

Strategy 5.2Provide appropriate information andsupport to employees

Actions:

• Provide a package of resources toappropriate State Governmentemployees including literature onthe benefits of cycling, appropriatemaps and lists of resourcesavailable within the Departments

• Encourage the establishment of workplace-based Bicycle User Groups

Strategy 5.3Facilitate cycling for work

Actions:

• Provide bicycles in Departments forappropriate work related travel

• Develop protocols and proceduresfor Departmental bicycle use

• Promote the use of the bicycle fleetfor work activities

Safety in Numbers - A Cycling Strategy for South Australia 2006 – 2010 16

5 Government Leading By Example

OBJECTIVE

Page 19: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits
Page 20: SAFETY IN NUMBERS A CYCLING STRATEGY FOR SOUTH … · community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve ... promote the benefits