Safe Routes to SchoolsSafe Routes to Schools

Creating Long Creating Long Term Term

SustainabilitySustainabilityWendi KallinsWendi Kallins

Program DirectorProgram DirectorMarin Safe Routes to SchoolsMarin Safe Routes to Schools

Marin County, California

The Safe Routes to The Safe Routes to Schools ProgramSchools Program• Engineering

• Education

• Encouragement

• Enforcement

FundingFunding

Marin County Bicycle Coalition

2000 – 9 Schools

$600 (Town of Fairfax)

$25,000 (CADHS)

$25,000 (MCF)

$50,000 (NHTSA)

County Adopts the program

2001 14 schools $175,000 (Foundations)

2002 24 schools $310,000 (Enhancements)

2003 26 schools 2004 37 schools $500,000 (TFCA)

2005 50 schools (Sales Tax)

ChampionsChampions

Partnership AgreementsPartnership Agreements

• Principal

• School District

• City Council

Forming TeamsForming Teams

• PTA

• Site Council

• Safety Committee

• Or Wellness Council

Wellness PolicyWellness Policy

Setting Physical Activity Goals

The primary goals for schools’ physical activity components are:

•To provide opportunities for every student to develop the knowledge and skills for specific physical activities

•To maintain students’ physical fitness

•To ensure students’ regular participation in physical activity,

•To teach students the short-and long-term benefits of a physically active and healthful lifestyle

Classroom LessonsClassroom Lessons

• Safety training

– Pedestrian safety

– Bicycle safety

• Environmental and health lessons

Bicycle RodeosBicycle Rodeos

• Safetyville Traffic Course

• Super Slalom

•Turtle Race

•Quick Turn Fast Dodge

Frequent Rider MilesFrequent Rider Miles

• Earn points for walking and biking

• Every 20 points get reward and enter raffle

• Win a new bike and other valuable prizes

Developing PlansDeveloping Plans

Projects FundedProjects Funded

Both Mill Valley and Fairfax received grants in the first two years.

Two Year Pilot ProgramTwo Year Pilot Program

Walking and Biking

From 21% to 38%

Driving

From 62% to 38%

Children Walking and Biking to School

0%

50%

100%

Fall 2000

Fall 2001

Spring 02

Fall 2000 14% 7% 6% 11% 62%

Fall 2001 17% 12% 3% 15% 53%

Spring 02 23% 15% 4% 21% 38%

Walk Bike Bus CarpoolDrive

alone

The Sales Tax November The Sales Tax November 20042004

Fourth Try at a Transportation Sales Tax

SR2S Popularity and Grassroots Support

Needed 2/3 vote

Passed with 72% vote

The Sales TaxThe Sales Tax

Measure A Funding

•11% of total Sales Tax to Safe Route to Schools

•Safe Routes to Schools Program

•Crossing Guards

•Infrastructure

Safe Routes to SchoolsSafe Routes to Schools

Program offered at no cost:•Organizing and Staffing for Task Forces

•Engineering support

•Pedestrian and Bicycle Education

•Guidance and Materials for Contests and Events

•General Promotion

•Crossing Guards

•Infrastructure Funding

Community SR2S Task Community SR2S Task ForceForce– Team Leaders

– School District Rep

– Political Leaders

– Public Works

– Law Enforcement

– Health Professionals

– Advocacy Groups

Document the IssuesDocument the Issues

• Parent surveys

• Injury data

• Traffic counts

• Speed checks

• Identify safety issues

WalkaboutsWalkabouts

•Invite parents, neighbors, principal, public works and police

•Walk or bike to areas of concern

•Focus on short-term solutions first

Think Long-RangeThink Long-Range

Think Short-RangeThink Short-Range

Develop a Project List Develop a Project List and Accompanying and Accompanying DiagramDiagram

Engineering Concept Engineering Concept PlansPlans

Street SmartsStreet Smarts

Lawn Signs

Banners

Bumper Stickers

Neighborhood/PTA presentations

Media coverage

Police presence

SchoolPoolSchoolPool

Walk and Bike Across Walk and Bike Across AmericaAmerica

Watch our progress as we RACE ACROSS AMERICA!

• Track the miles spent walking and biking to school

• Plot the miles on a map

• Learn about other parts of the country

Middle School On the Middle School On the RoadRoad

Teen ProgramTeen Program

Student Travel Diary

Bike/Transit Field Trips

History of Transportation

Youth Led Activities

Pollution PunchcardPollution Punchcard

Special Earth Day Special Earth Day ActivitiesActivities

Greenhouse in a Bottle – grades 5/6

Family Mouse Behind the Wheel grades 1/2

Transportation Choices and the Environment grades 10-12

Taking Your Taking Your TemperatureTemperature

Demonstrate SuccessDemonstrate Success

Manor School Drive AloneWalk/Bike/Others

Before SR2S 62% 39%

After SR2S 38% 61%

Mill Valley MS Drive AloneWalk/Bike/Others

Before SR2S 56% 44%

After SR2S 40% 60%

Pleasant Valley Drive AloneWalk/Bike/Others

Before SR2S 72% 28%

After SR2S 55% 45%

Dispel the MythsDispel the Myths

www.kidpower.org•Safety in Numbers

•Teach Your Children Well

•A Little Knowledge is a Dangerous Thing

Liability vs. Risk Liability vs. Risk ManagementManagement

•Anyone can sue you for anything

•Balance Risk with Benefits

•Show Due Diligence

Training and Supporting Training and Supporting ChampionsChampions

Youth InvolvementYouth Involvement

Community Based Social Community Based Social MarketingMarketing

•Social Diffusion

•Commitments

•Prompts

•Norms

•Creating effective messages

•Incentives

•Removing Exterior Barriers

Addressing BarriersAddressing Barriers

Safety CampaignsSafety Campaigns

Develop comprehensive Public Education Campaigns

Writing Successful Writing Successful GrantsGrants

California SR2S Infrastructure Grants

Over $3 million in funding to Marin

Successful Grants Every Year

Provide OpportunitiesProvide Opportunities

Weekly Walk and Roll Weekly Walk and Roll DaysDays

Institutionalize the Institutionalize the ProgramProgram

Watch Your Program Watch Your Program GrowGrow