safe kids branding journey - safe kids worldwide€¦ · safe kids worldwide is a global network of...
TRANSCRIPT
![Page 1: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/1.jpg)
Safe Kids
Branding Journey June 20 2013
![Page 2: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/2.jpg)
We have . . .
![Page 3: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/3.jpg)
and . . .
![Page 4: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/4.jpg)
Asia Pacific
Beijing Hong Kong Melbourne Shanghai Singapore Tokyo
Europe
Hamburg London Madrid Milan Moscow Paris Rome
Latin America
Buenos Aires Caracas Mexico City São Paulo Santiago de Chile
Middle East
Abu Dhabi Dubai
North America New York
That offer . . .
![Page 5: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/5.jpg)
Insights & Innovation Brand Architecture Research Brand Strategy Alignment Brand Management Measurement
Logo Visual Identity Visual Systems Guidelines Touchpoint Prioritization Touchpoint Design
Literature & Communications Experience Design Corporate interiors Interactive Packaging Signage and Way-finding Events Social Media
![Page 6: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/6.jpg)
Insights & Innovation Brand Architecture Research Brand Strategy Alignment Brand Management Measurement
Logo Visual Identity Visual Systems Guidelines Touchpoint Prioritization Touchpoint Design
Literature & Communications Experience Design Corporate interiors Interactive Packaging Signage and Way-finding Events Social Media
To create a more positive future through brands.
![Page 7: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/7.jpg)
Build a strong emotional connection.
Have a compelling vision for the future.
Create engaging experiences at every touchpoint.
Re-define the category.
Make peoples lives better.
Deliver sustainable business value.
Future brands that . . .
![Page 8: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/8.jpg)
8
![Page 9: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/9.jpg)
You create a positive future through keeping kids safe!
and you
![Page 10: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/10.jpg)
An amazing and rewarding opportunity for FutureBrand
Safe Kids imagines a world where every child grows up injury free. Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical resources to protect kids from unintentional injuries, the number one cause of death to children in the United States.
![Page 11: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/11.jpg)
With a clear directive and brief
Project Summary
Create a new logo for Safe Kids Worldwide. Project Objective
To increase awareness of Safe Kids Worldwide and to freshen the organization’s image.
![Page 12: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/12.jpg)
That provided multiple platforms
![Page 13: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/13.jpg)
Edited down to five main conceptual visual directions
Children’s Advocate Crash Proof Safe Guard Clear Zone Emotional Security
![Page 14: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/14.jpg)
Capture the spirit and emotional result of safety
Emotional Security
![Page 15: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/15.jpg)
Capture the spirit and emotional result of safety
![Page 16: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/16.jpg)
A smile . . .
![Page 17: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/17.jpg)
that works as the “D” letterform
![Page 18: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/18.jpg)
and integrates and provides visual cues to audience and mission
kids
parents
educators
audience
learn
protect
inform
mission
![Page 19: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/19.jpg)
![Page 20: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/20.jpg)
![Page 21: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/21.jpg)
corporate fire sports medication Carbon monoxide playground poison
injury home cuts sleep pedestrian bicycle falls
Button / battery car water furniture tipovers tv tipovers love star
![Page 22: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/22.jpg)
corporate fire sports medication carbon monoxide playground poison
injury home cuts sleep pedestrian bicycle falls
Button / battery car water furniture tipovers tv tipovers love star
![Page 23: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/23.jpg)
And can inspire elements
![Page 24: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/24.jpg)
For a new visual system
![Page 25: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/25.jpg)
Ultimate flexibility
![Page 26: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/26.jpg)
Striking optimistic graphics
![Page 27: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/27.jpg)
![Page 28: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/28.jpg)
![Page 29: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/29.jpg)
![Page 30: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/30.jpg)
![Page 31: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/31.jpg)
![Page 32: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/32.jpg)
![Page 33: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/33.jpg)
The importance of consistent brand expression
![Page 34: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/34.jpg)
A case in point
![Page 35: Safe Kids Branding Journey - Safe Kids Worldwide€¦ · Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with proven and practical](https://reader034.vdocuments.us/reader034/viewer/2022052314/5f09b6e67e708231d4282a77/html5/thumbnails/35.jpg)
Thank You!
35